Business

How Much do YouTube Ads Cost?

How Much do YouTube Ads Cost

The entire cost of youtube ads is measured using a CPM unit (“cost per mille”) cost per thousands. In essence, these ads cost on average between 0.30 and 0.01 dollars per view. Youtube is the second biggest search engine worldwide, with about 2 billion users per month. Generally, this means youtube ads are among the most profitable and converted channels for the paid media advertising settlements.

How Much do YouTube Ads Cost?

Here comes the burning, most asked question, how much do youtube ads cost? Recently, I recently deep-researched this specific question from different sources, facts and came up with approved answers for you. The entire cost of ads on youtube will naturally depend on the below factors:

1. Targeting options

Of course, we use youtube’s targeting options to confer our video advertising to different people. However, targeting will affect someone’s ads cost since some audiences are more expensive to market to others. Besides, if you target an audience already in your competitor’s target, you may invest more and not get the best ROI.

This is because the competition is high for a specific ad spot. Generally, someone might pay about one cent higher to your competitor based upon the one who wins the excellent spot. But it cannot go beyond your average bid. Below are various ways that we can target prospective clients on youtube to reduce the cost of the ads:

(a) Life events

Whenever you find some people going through a significant life event such as getting married or moving, literally they are in the market for unexpected things they were not interested in. However, you can consider showing ads for your specific career development seminar to individuals specifically graduating from college.

(b) Demographics

In essence, show your ads to individuals depending on their gender, household income, and gender. Further, you can utilize comprehensive demographic targeting to portray your home-insurance ads to homeowners only.

(c) In-market audiences

Google can tell whenever someone is researching products and considers purchasing a product the same as yours. Therefore, in-market fans reach more individuals most likely to purchase from you.

(d) Interest

Select the audiences you want to show your specific ads based on their interest and habits. In this case, you can market your best thermostat to target home automation enthusiasts audiences specifically.

2. Your content quality

The quality of our content ads is essential in determining the entire cost. Besides, if the content is not appealing, audiences will quickly press the skip button, and your cash will eventually go down the ditch. However, the key is, creating interesting and memorable ads which stand out amongst the competitors.

When your videos are powerful enough to drive your fans to share and re-watch, your channel cost will be lower. Remember, Google rates content ads depending on how applicable it is to fans, and it determines this via evaluating how many audiences engage with an ad.

3. Biding

Youtube’s ad placements typically work through an active bidding system. Besides, how much youtube ads cost depends on how much individuals are bidding for the same ad placement. You will bid on a cost-per-thousand or cost-per-view impressions basis for any youtube video ads. However, with some formats, someone can pay-per-click.

Virtually, this doesn’t matter the many people who see your ad. Eventually, you will pay for individuals who click on it only. Further, consider setting a daily budget for your specific marketing campaigns to ensure you won’t spend more than your planned budget. Lastly, do your target before your set bidding options.

4. The messaging of the ad

Youtube goes higher whenever your messaging is off. Besides, you can be surprised to find that the success of your specific digital marketing campaigns, particularly youtube ads, depends largely on messaging. Thus it is helpful to test different types of messaging to find what specifically works for you.

5. Quality score

Yes, the quality score will eventually affect the cost of ads on youtube. Google rates our videos ad depending on how relevant they are to the audiences we mostly target. The more individuals like it, the more Google believes your specific ad is relevant to your fans and upsurges your quality score. Therefore, the higher your quality score, the less Goggle charges someone for running the ad.

6. The timing of the ads

Regardless of your business or industry goals, ensure that audiences show content in every stage of their purchaser’s journey. Besides, tracking will help you to figure out the right time to receive your message.

7. Ad format options

Generally, there are four major youtube ad setups. Besides, each format got different lengths, mechanics, and times when it appears to the audience’s video watching experience. Many of us have come across ads such as billboards and automatically write them off as best ads.

Meaning it takes extremely relevant ads to get someone to leave the video they targeted to watch and click your specific ad. Thus, creating ads ensures you consider the best format options. You find some being more expensive than others; in this case, avoid going above your budget. In essence, your fans will respond differently to various format selections, so ensure you select the one which they like most.

Further, the smart way of utilizing ads is by using them for showing or retargeting your ads to individuals who already visited your website. This is because they are familiar with your specific brand, and they are more likely to engross with your ads.

Conclusion

Google owns Youtube, and many businesses advertise on the largest video sharing channel utilizing Google Adword networks. Since youtube advertising cost wholly depends on how we build our campaign, ensure to effectively create relevant and well-targeted ads to make your campaign cost competent eventually and ROI- focused. Fortunately, the above is a comprehensive guide to educate you about youtube ad costs, meeting your needs and expectations as a growing YouTuber.For more details check ‘’vidorange.com’’.

Positive Words Research – How Much do YouTube Ads Cost?

Top Reasons Why Insurance is Important in Life

Top Reasons Why Insurance is Important in Life

Life insurance is about securing your greatest asset: your own self and life because nothing is more important than your life. As we go through the different stages of life and grow older, find a partner, and start a family, we realize the importance of getting insurance as a long-term plan for financial stability.

Insurance provides you with the financial stability to sleep peacefully, knowing that you and your loved ones are protected and in good hands. The concept of life insurance can be complicated, and it’s more difficult to decide if you need one or not. Here are a few other reasons why you should get life insurance.

1. Inheritance

Nobody wants to leave their loved ones with the burden of loans and no money to live one. Everyone wants their family to be financially secure after their death. Life insurance can help you achieve that by enabling you to build an inheritance. If you don’t have other assets to leave behind as inheritance, you can create a life insurance policy and name your loved ones as beneficiaries. This way, you can secure your children’s future and provide for them even when you aren’t here.

2. Protect your loved ones

Life insurance becomes a must when you are the only bread earner in the house. Life insurance is important when your loved ones depend on your income for a living because it takes care of them financially in your absence. This holds especially true for parents with young children or a spouse that is completely dependent on the other and would find it difficult to sustain a living if their partner passed away. You need to think long-term and keep in mind that you will have to provide enough money so your family can cover the cost of daily expenses.

3. Pay of loans and debts

Your loved ones also need to be free from any outstanding debts and loans. Funeral and burial expenses can easily account for up to fifteen thousand dollars. When you go, you obviously don’t want your loved ones to worry about financial problems along with the emotional trauma they will be going through.

4. Increases financial stability

Everybody wants their loved ones to live peacefully and happily without any financial problems and issues when you pass away. Getting life insurance secures your loved ones’ future and takes care of their education, marriage, and career. But you must see best final expense insurance companies available in the market before you make your decision.

5. Sleep peacefully

Nobody knows when they are going to pass away. Death is inevitable and will eventually occur. No one can ever replace a person and their contributions and love that they have for their family. But life insurance can help provide financial stability and protection in times of need and unexpected events.

Conclusion

Getting life insurance will, without a doubt, bring you peace and allow you to sleep peacefully at night, knowing that you and your loved ones are in safe hands. Life insurance protects your loved ones from the unexpected events that they may face once you are gone and provide them with care and financial aid whenever they require it.

Positive Words Research – Top Reasons Why Insurance is Important in Life

Protect Your Digital Self in a Few Minutes a Day

Protect your digital self

Everything is connected these days. With the internet becoming so accessible, we hear more and more about data breaches related to the websites we visit frequently – from eCommerce to social networks. Therefore, we also need to change how we protect ourselves in the digital sphere. The tips we give in this article will only take a few minutes of your day in exchange for strong online protection.

Open Source Intelligence

Please find below some background check apps and tools that utilize private and open governmental sources to collect all the data about you in a single place. Most people are not aware of this but there is so much data about almost every person readily available online. The tools that gather it are categorized as Open Source Intelligence apps. Many threat actors have been successful at designing tools that let them parse the data they need about you. These tools can scan all these open source databases as well. 

Digital Footprint

Every tweet you post, every image you upload on Instagram, everything you post on Facebook – all of that makes up your online footprint. Anything you ever say or do online will stay on the Internet forever. When you “accept cookies” for a website, it allows the platform to track your online activity. Even this information is recorded somewhere and adds to the digital footprint. 

How to Protect Yourself

1. Always go through the Terms and Conditions

It is important to read every platform’s privacy policy before registering so you can opt-out, if possible, from allowing your data to be used for things like advertising, etc.

2. People Finder Websites

These days a lot of our social and business relationships have moved online. Many people end up making clients or friends online whom they have never seen or met before. The site has a huge database of USA citizens so you can easily get information on the exact individual you’re searching for.

3. Powerful Passwords

It is important to have a strong password if you want to protect yourself in the digital space. It is the first defense against someone trying to access your accounts. There are two things that separate a strong password from a weak one. First, it should include at least one digit, symbol, and an uppercase letter. A password that has a strong combination of digits, symbols, and letters is harder for cybercriminals to decrypt. Secondly, you must ensure that you have a different password for all your accounts. While it can be hard for you to remember all these different passwords, it will not lead to every other account of yours getting compromised in case one account gets breached. You can always utilize a password manager to help you keep track of your passwords.

4. Software Updates

Whether you have a tablet, smartphone, or laptop, always remember to update the software. You might feel lazy or not feel like letting your devices take their time to update the software, however, sacrificing a few minutes for this is worth it. Software updates not only offer you the latest features and improve the speed of your device but also patch up the security weaknesses of your system. If the older versions have any weaknesses, they are generally dealt with in the new versions of the software.

5. Use an External Hard Drive to Back-Up Data

A lot of us fear losing our important data from our laptops or desktops. It is a very valid fear since it is possible for your system to crash in a way that makes the corrupted files beyond retrieval. Everyone has a lot of essential data on their devices, from memories to work files. It can be a truly stressful and heartbreaking ordeal if you lose them. Many people employ cloud services to back up their information. However, keep in mind, that cloud storage is not always the safest either. A lot of cloud services have experienced data breaches, resulting in threat actors successfully gaining access to the personal data of a lot of users. Therefore, it can be a good idea to use an external hard drive to back-up your data. It will ensure your digital self is much safer and your data is not connected to an online network susceptible to hackers but is stored physically. 

Conclusion

We all try our best to protect ourselves from harm. After all, as humans, that is one of our most basic needs. However, not everyone in the world has good intentions. As a result, we generally have to put in the effort to ensure our safety. Just like you would take measures and avoid things to protect your physical self, you need to do the same for your digital self. Most of us are connected to the Internet almost all the time. By signing in to something, you connect to something way larger than you could ever imagine, with dangers you do not completely understand. These digital dangers can impact your digital, as well as your physical self in a truly real way. Therefore, it is crucial for you to take out time to protect yourself online.

Positive Words ResearchProtect Your Digital Self in a Few Minutes a Day

Meeting Room Signs: Conference Room Signage

Meeting Room Signs

If you have your own office building or if you are in charge of leasing or managing the office space, then it is quite obvious that you will require meeting room signs. It is not a good sign of the condition of your business if clients or visitors coming to speak with you are not able to see in front of you any information regarding your business or its activities.

Even though there might be plenty of computers and other technological gadgets in your reception area, it does not mean that people sitting or standing right in front of you should not be able to find out more about what you are all about. There are certain things you must keep in mind when it comes to designing and choosing meeting room signs.

How to choose meeting room signs?

The first thing that you need to keep in mind is to choose a sign that has sufficient space for all the information that you want to display. When you have all the related information, people coming to your place of business will be able to read what it says in a very quick time. Therefore, you should always try to have the most spacious and large sign possible. Keep in mind that your sign should stand out in the middle of the lobby or reception area where you want it to be seen. Therefore, it should not be tucked in a corner where it is not easily seen.

Next, you should always consider how clear the sign is as well. A sign should be able to effectively convey its message without confusing or distracting people. You can take cues from the color of the sign and even the texture of the sign to determine how clear it should be. More often than not, the texture of a sign can be determined by its material. Signs made out of glass or acrylic are easier to maintain and prevent from being broken.

Furthermore, you should also make sure that your sign is bold enough to catch the attention of the visitors. This means that it should stand out in the lobby so that people walking in will be able to notice it. However, you do not want to overdo it. It is fine for your sign to be simple. It only has to catch the attention of the visitors.

Another tip when choosing your sign is the shape and size of the sign. You want the size of the sign to be one that is proportionate to the size of your meeting room. For instance, if you have a very long haul, then you do not want to use a sign that is too small because it will dwarf the entire length of your hall. The same goes if you have a very small meeting room.

If you want your sign to be able to blend in with the ambiance of the room, then you can choose one that has some type of black lettering on it. You may also want to consider choosing a sign that is printed on either a dark gray or a dark blue. These colors will easily blend into the ambiance so that no one will really be able to notice what the sign is. However, if you want the sign to stand out, then you can opt for a red sign.

Depending on where you are placing your sign, you may also want to consider a little something extra. You can get glass shelves that will allow your sign to be resting on top of it. This will ensure that the sign does not fall off if some people try to pass by. Also, you can get a little umbrella stand on the sign. This will allow you to place the sign near the table and keep it out of the way but still be able to rest it on a table.

The next thing that you will want to consider is the message that your sign is conveying. This is something that will vary from person to person. Some people prefer clear text that tells all of the information without giving away the entire message.

Other people may prefer a sign that has some graphics, so that people know exactly what they are reading. Others still may simply prefer a plain, solid-colored sign. Whatever your preference, just make sure that your sign is conveying the message that you want people to take away from your business.

Positive Words Research: Meeting Room Signs: Conference Room Signage

Trends That Inspire to Study Accounting in 2021

Trends That Inspire to Study Accounting in 2021

Technology is always shifting its shape to bring innovative features the world has never seen before. It morphs our ideas into reality and transcends our imaginations. Various industries and fields are aware of the changes technology brings. And, even the accountant industry is trying to keep up with such recent technological changes. There are trends that inspire to study accounting. Businesses nowadays understand that there is a need for modernization within their infrastructure regarding accounting practices and processes.

Such a development gives rise to few accounting trends in 2021. Accounting firms and businesses alike are now practicing them to stay relevant in today’s challenging marketplace. We asked over thousands of accounting professionals such as financial advisors and bookkeepers to share with us the leading trends in the accounting field. And this is what we came up with:

Trends That Inspire to Study Accounting in 2021

1. Companies Are Moving Towards Cloud Accounting Solutions

Cloud computing is slowly becoming the norm in 2021. Since its inception, it has become increasingly popular in the last few decades or so. Whether it be the education sector or the automobile industry, it is changing the dynamic of every industry and sector worldwide. It offers various functionalities, which is making it a favorite amongst the accounting industry.

According to Finances Online research, around 67 percent of accountants prefer using cloud-based accounting. In comparison, over 58 percent of businesses have already incorporated it into their infrastructure. Hence, accounting professionals everywhere continue to embrace this modern trend in 2021. The cloud can include services such as Quickbooks, which is available from anywhere at any time. It provides businesses with stable security features far better than traditional measures while also allowing multi-user access. And all of this is possible for a fraction of the cost of conventional techniques.

Some companies hire new accountants with the latest accounting knowledge. In contrast, some companies spend on their existing accountants to join the latest study program. Accountants can opt for masters in accounting online to fill the gap between their experience and the latest accounting trends.

2. Accounting Task Management Through Automation

Put in a coin, select an option, and poof comes out your favorite drink! Yes, you heard it right. We are talking about a vending machine. When automated vending machines came into existence, they took over from traditional retail stores. They gave people a quick and easy option to buy their favorite snacks and drinks from an automated machine. Similarly, when it comes to a business’s accounting task management, automating these tasks will allow firms to reduce human-related mistakes and errors. It also lowers costs and improves productivity.

Bringing in automated task management allows organizations to experience increased levels of efficiency. Tasks such as payroll processing, invoice generation, and auditing are now safe to automate to make the life of a business owner a little less challenging. It allows companies and firms to cut down on money and time spent to complete tasks and better utilize the resources at hand.

3. The Accounting Field Is Embracing Data Analytics

When talking about data analytics and its benefits, the first example we can think of is Walmart. They utilized data analytics to predict their customer’s buying habits before the hurricane struck. Through the analytical results, they stock pilled on beers and strawberry pop tarts. Their stockpile sold off rapidly and allowed them to earn a lot of revenue in return.

Seeing what Walmart did, other companies jumped on the bandwagon and employed data analytics to monitor customer purchasing habits. Also, predict their behavior, and make better, more informed financial decisions as a result. Accounting professionals and firms alike can also make the same better, informed decisions to increase their outreach. Instead of focusing on number crunching and creating a financial statement, they devise strategies that allow their firms to grow. With the help of data analytics, accounting professionals can now detect discrepancies, monitor financial statements, a client’s transactional behavior, and much more.

4. Remote Working Is Taking over the Accounting World

While the recent Covid-19 pandemic forced numerous accounting firms to close up shop or adopt work-from-home practices, there were millions of people already working from home. Known as telecommuting, which started back in the 1970s, it grew over the decades. Letting employees work from their homes allows businesses to experience great productivity, reduced cost investments, and increased employee satisfaction and performance.

The same is the case for the accounting industry as well. Remote working is acting as a boon for accounting firms everywhere. Instead of improving and expanding their office space, these firms can now hire employees worldwide while not incurring additional office costs. They are also widening their client reach as employees can now work any time and cater to various clients from different time zones.

5. Accounting Firms Are Regularly Outsourcing Operations

When running an accounting firm, customer data is not the only thing you will have to manage. You will need to look after workplace performance, manage customer support, do invoicing, recruit employees, and much more. Various software allows you to handle such tasks efficiently. You will have to spend a lot of money purchasing said software and your staff’s training.

Outsourcing such business operations to avoid extra expenses is now a norm in the accounting industry. For example, instead of acquiring new employees yourself, you can hire a recruitment agency. They will do the entire hiring process for you. You only have to tell them the qualifications you require from an employee. They will provide you with the best possible candidates.

Companies can also hire third-party agencies to manage employee payrolls and customer invoices. Outsourcing all organizational and administrative tasks to third-party agencies will allow accounting firms and businesses to focus on core accounting-based activities. After all, what good is an accounting firm if they aren’t master at accounting!

Conclusion

The latest accounting software, cloud accounting, outsourcing business operations, and data analytics are a few top trends in the accounting industry in 2021. They can allow an accounting firm or other business type to make the best use of their resources. So, when you decide to enroll in an accounting degree program, ensure that you keep these trends in the back of your mind. Also, keep in mind that these accounting trends will change day by day, so you have to keep tabs on the latest ones before making your final decision.

Positive Words Research – Trends That Inspire to Study Accounting in 2021

How does Price Monitoring help to Stay Competitive in the Market?

How does Price Monitoring help to Stay Competitive in the Market?

Every retailer and business knows that consumers tend to look shop and look for the best prices they can find online. However, plenty of these businesses fail to respond to this behavior properly. One of the worst things you can do for your business is to make pricing decisions without the proper knowledge of what your competitors are pricing similar products.

If you want to sell your products at a discounted price or sell them at a premium, having a proper price monitoring strategy can significantly help you achieve your business goals. Let’s look at how you can utilize price monitoring to stay highly competitive in your market. Read on to learn more!

What is price monitoring?

Price monitoring, also known as retail monitoring or price intelligence, is the practice of analyzing your competitors’ prices to optimize your business’ pricing policy. A monitoring of price strategy is most often carried out by a professional team of staff auditors within a short period. This allows your business to quickly respond and adapt to any changes in the market’s prices.

Your staff auditors will analyze all external and internal variables that can affect the prices and use this information to further optimize your pricing policy and strategy. Price monitoring is one of the most important processes when it comes to thriving in the e-commerce industry. It can give you information about your rivals’ operations; those that sell the same products as you and have the same customer base.

You can also gain a deeper insight into the market’s situation by monitoring indirect competitors’ prices. These are businesses that target a different or the same audience as you while offering a lower or higher price than your prices. Make sure that you only track relevant pricing information to your respective e-commerce to not waste resources.

Price monitoring process

Now that you know some of the basics of price monitoring, let’s look at the process of how it works. A great monitoring of price strategy can act as your business’ GPS that tells you what your competitors are doing and how you can take advantage of the opportunities it can provide.

Below are the things your price monitoring strategy should achieve to help your retail business.

  • Competitive advantage

Your price monitoring strategy should help you achieve a competitive advantage in your market. It should let you set objectives on how you can translate price monitoring into a positive business outcome such as higher revenue.

  • High accuracy

A price intelligence strategy should only gather and deliver highly accurate, relevant, and valid data. This is very important in making the right business decisions based on the data.

  • Important insights

A retail monitoring strategy should provide important insights into the market whenever you need it.

  • Meaningful action

Price/retail monitoring is useless if you don’t use it to make some meaningful action on your business.

Let’s proceed and look at some practical methods you can do to make an effective retail monitoring strategy.

Step 1: You need to set a clear market position

The very first essential component in a price monitoring strategy is a market position. A clear market position will let you easily make sense of the date you receive. You need to take the price data and use it to preserve your brand and its value proposition.

Step 2: You need to study your competitors

You need to identify and carefully study your competitors to be able to make a proper strategy. Learn what they sell and how much they sell it for, you can do this by utilizing web scraping methods to gather large amounts of information.

Step 3: Test the pricing data you receive

Once you receive the relevant pricing data for your products, you’ll want to test out their accuracy.

Step 4: Identify the problems in your strategy and adjust

A proper strategy isn’t rigid; you should be able to adjust it to accommodate for any problems arising.

Step 5: Make it a daily routine

Price monitoring shouldn’t only be a one-time thing; it should become an important routine in your daily business operations. This will ensure that you’ll stay competitive consistently.

Main benefits of price monitoring for businesses

There are plenty of benefits of proper price monitoring for any business, especially for e-commerce. Below are the main benefits you can expect.

Price monitoring will improve your pricing policies

Price monitoring has plenty of automated tools you can utilize to improve your pricing policies. It can help your team to obtain important market intelligence. With this data, you can make better and more informed decisions when it comes to pricing your products. If you are interested in automated tools for collecting pricing data, visit the Oxylabs website for more information.

Price monitoring will help increase your conversions

Having a proper price monitoring strategy will provide you a broad view of your market’s situation. By using price monitoring, you will recognize a trend in prices. You’ll be able to maximize your sales by offering discounts and promotions during the best time.  

Summary

For most businesses to excel, they need to have access to accurate data about their operations. Having real-time pricing information can significantly help any business owner to form strategies and make business decisions that wouldn’t have been possible without price monitoring.

Positive Words Research – How does Price Monitoring help to Stay Competitive in the Market?

How to Leverage Social Monitoring and Social Listening Tactics

How to Leverage Social Monitoring and Social Listening Tactics

When it comes to running any business, especially in 2021 during the pandemic, it always pays to listen to what everyone else has to say. Much of social media marketing has to do with taking advantage of various opportunities that present themselves, but many of those opportunities are locked behind social monitoring and listening tactics. It is the reason why experienced professionals such as those from Salt Lake City social media agencies see so much demand, as they make efficient use of various social media tactics to help companies stay ahead of the game.

It is especially useful for startups run by inexperienced entrepreneurs. It always helps to make up for a lack of experience by using the experience of others, which is why the use of professionals is wholly recommended when dealing with social media marketing and digital marketing in general. Here are just some ways to leverage social monitoring and social listening tactics to help boost brand recognition.

How to Leverage Social Monitoring and Social Listening Tactics

1. When it comes to social media, engage with customers as often as possible

The reason why some companies have such trouble when it comes to the idea of social listening is the fact that such companies find themselves far apart from their target audience. Compared to a business that ensures to engage with their potential customers in the social media platform of their choice, there is practically no need for outreach when dealing with social monitoring as the company gets all the information they need right on their doorstep.

The important thing is to get customers used to engaging with the business. The business owner can do that by taking the time to respond to feedback as much as possible. That way, people won’t resort to going to other places to vent their frustration.

2. Have a look at how other competitors are handling social media monitoring

Aside from taking the time to respond to various requests online, it would also be a good idea to look into what the competitors are up to — specifically the ones that are slowly but surely rising in popularity and clout. Taking the time to look at what competitors are up to is never a bad idea. After all, a lot of information can be absorbed simply by observing how competitors interact with their customers.

3. Identifying influencers and content creators

Social listening and monitoring can be much easier when the business owner is willing to be as active as possible on social media — but there is another way to expand the horizon. Going for the outreach method with the help of influencers can help ensure that the company’s message is being spread far and wide. More importantly, it makes it easier to track how people respond to the company’s services. Even streaming sites such as YouTube can be instrumental in spreading the message.

At the end of the day, listening tactics and social media monitoring can be easily handled even without the use of professionals. However, having Salt Lake City social media professionals on the user’s side can vastly increase their chances of success.

Positive Words Research – How to Leverage Social Monitoring and Social Listening Tactics

6 Tips to Boost your YouTube Video Marketing

6 Tips to Boost your YouTube Video Marketing

Welcome to the wonderful world of videos where everyone has the opportunity to become a sensation. Boost your YouTube video on a platform that has grown by leaps and bounds since its inception. The platform has become an ideal promotion stage for businesses, brands, and marketers that have witnessed a rising trend for video marketing.

Hence, we bring you 6 effective tips to help you gain more subscribers on YouTube. The tips provided in this article will increase your search ranks in a short time and drive growth for your YouTube account. These tips, methods, and strategies will take your YouTube account to the next level by increasing your presence, reach, and engagement.

6 Tips to Boost your YouTube Video Marketing

To gain more subscribers, you should follow some effective YouTube SEO practices such as:

1. Optimize your videos for visibility

  • Titles and description: You must adhere to the rules of title writing. An eye-catching title is always captivating to your audience. As people crave entertaining and fun content, you should give them that.

Don’t forget to add target keywords in your titles and descriptions. This will enable your fans to easily search for a video. Spend some time on this section for a wider reach. 

  • Engagement: We hope there’s no need to explain this factor. YouTube engagement works in the form of likes, comments, and views.

This enables YouTube to determine the search rank of your videos.

  • Categories: Here comes another significant part of optimization. Proper usage of categories will give you a better understanding of audience visibility.
  • Tags: Adding tags to your YouTube videos portrays more context about your content. Ensure a significant number of relevant tags.

2. Curate high-quality content

This factor is highly crucial for the growth and survival of any YouTube channel. You can undertake a thorough competitor research to find out what factors make the big players in your niche stand out from the crowd. Your videos must be inclined to the tastes and preferences of your subscribers.

Only then you will be able to search for the content that drives high engagement. Eventually, this will solve your objective of getting more views and loyal subscribers. Take a glance at your YouTube Analytics to get a detailed report of audience demographics, location, engagement, and other stats.

3. Increase engagement with calls to action

If you own a business, there are chances that you are aware of the significance of a call to action (CTA). This factor influences your users to buy your product/service. The same goes for YouTube too if you want to boost your Youtube videos.

Simply put a reminder for liking & subscribing in the description box or in the video itself. It’s time for your fans to show some love. Apart from this, you may also add a link to other videos or drop a link to your site. Go ahead and witness your engagement rolling.

4. Thumbnail customization

An attractive thumbnail is a great tactic to promote your channel. Get ready to grab the attention of your viewers and engross them in your videos.

The creation of a professional thumbnail will make your videos appear unique. You can use various tools such as Canva to make an effective thumbnail.

5. Engage with the YouTube community

YouTube is a thriving video platform where billions of users connect via likes and comments. Now is the chance to build a strong relationship with your subscribers.

Ensure that you regularly engage with your fans with comments. You may solve their issues or even congratulate them on their success. And remember to feel gratified for their love and support.

6. Run a paid YouTube ad campaign

Unleash the complete potential of YouTube with the help of paid ads. This tip will enable you to gain more subscribers.This is important for increasing your reach and visibility. The platform lets you choose a plethora of ad formats including:

Display ads: Such advertisements are displayed on theright-hand sidebar of videos. These pertain to the desktop platform.

Overlay ads: Like the former category, this one is only available on desktop. Recognisable traits of such ads include semi-transparency and videos’ bottom part display.

Skippable and non-skippable video ads: As the name suggests, users see these ads before, during, or after a video. These are one of the major sources of revenue for most video creators. Skippable ads can be skipped by your fans but non-skippable can’t.

Bumper ads: These ads have a duration of six seconds. These cannot be skipped.  

Sponsored cards: These cardscome in handy while promoting your products or other content. You can find one of these within relevant videos.

In a nutshell, we can say that all the methods or tips mentioned in this article are true to their fullest potential. Try all of them at the right time to boost your Youtube video ranking. What are you waiting for? Now is the time to be a rising star! Stay trending on YouTube.

Positive Words Research – 6 Tips to Boost your YouTube Video Marketing

5 How to Make Your Website Successful With Live Chat Support

Make Your Website Successful With Live Chat Support

Immediate online assistance to potential customers has become an increasing need in today’s way of doing business. Live chat support services have become more and more demanding all around the world.

„Let’s Have a Chat” is the new mantra. Users visiting websites are actually looking to see the live chat box and have become acustomed to be asked to chat.

Here are 5 ways through which you can make your website succesful with live chat support.

How to Make Your Website Successful With Live Chat Support

1) 24/7 customers support

Having a live chat on your website gives you the immense benefit of offering to your potential customers 24/7 hours support. This is very valuable expecialy in todays world when people need a quick answer at whatever hour they want. Also if you have customers located in various parts of the planet being on different time zones having a 24/7 chat support is strongly recommended.

2) Multilingual chat support

If you have customers located in different countries you need to consider a multilingual aproach. Not all your customers will speak your native language or even English as a second language. If you do not provide multilingual assistance you might loose a lot of customers.

3) Discover real needs

Discovering the real needs of your customers is a sales must. You cannot make a sale if you do not target and fulfill the real needs of your customers. Chatting in real time with your potential customers will discover their thoughts about their needs and your products. Also you can maintain a long-term relationship with customers in this way.

4) Keep track of data

In order to make profitable decisions you need documentation of the work done to exist and be done in a easy to understand way. Keeping track of the real needs of your avatar customers and knowing exactly what triggers them to buy will increase your conversion rates.

5) Build connection

Feeling connected makes people buy. In todays world we feel more and more disconected from people and brands due to the online increasing influence in our lives. But it doesnt have to be like this. Your brand can still remain connected with your long-term customers and become connected with potential customers in a fast way. Life chat support services have become more and more the answer to building and maintaining connection between brands and customers.

Whichever the reason why you choose to implement live chat support on your website you need to be careful in coosing the right partner for this operation. Wether you decide to make your own internal department with your own employees to fulfill this need or to outsource this services, you need to pay very much attention to implementation.

Some aspects to take into consideration when choosing to outsource live chat support services are:

  • Instant messaging, emails and SMS
  • Real-time analytics
  • Customizable chat templates
  • Multilingual chat support agents
  • Reasonable pricing
  • LOOP powered service (Live Online Operator Platform)
  • ZERO hidden charges
  • Expected details in reports
  • Applicable for more industries
  • Suitable for both small or larger companies

The assistance of the live chat needs to be flexible. Flexibility is one of the qualities of human-powered live chat services. The live chat agents need to be well-versed in handling multiple messages with ease to ensure that you are providing the best services for your visitors and clients.

Positive Words Research – How to Make Your Website Successful With Live Chat Support

Build Customer Trust and Improve Conversion Rates with Live Chat

live chat support for website

Nowadays more and more people want to connect with the people behind a project. The main reason is that potential customers want to ask personalized questions before buying. This is why there is such a strong trend worldwide for live chat support for website.

A live chat will build customer trust and improve their conversion rates. Here are five reasons why you need to consider adding a live chat to your website.

1. Immediate Response

Customers need immediate response to their questions otherwise they leave your website. Offering a web-based instant messaging platform where they can be responded to immediately, is the best solution to stop customers from leaving your website. In this way you will for sure boost productivity rates.

2. Tailored Response

Everyone that has a business wants to know what their customer is thinking. Every business owner wants to know the real needs of their customer. Either to make them buy an existing product or to innovate a new product for a real need. Implementing an online messaging software will help you discover all the hidden thoughts of your avatar customer.

3. Building connection

Feeling connected to a business is a strong reason why people buy a product. Especially nowadays when social media is at its peak people feel more disconnected then ever to each other and also to the brand from where they want to buy. Making your potential customers feeling more connected to your brand will build a long-term collaboration with them.

4. Providing relevant answers

Potential customers need fast relevant answers. Their queries could involve website navigation, questions about a certain product or service, a sale, billing support or any other question they may have. NMS’ live chat support for website is completely tailored to each client’s particular business needs. You can get quick, easy, and efficient problem-solving actions for desktop and mobile users alike.

5. Making sales

No matter how automated your selling process is, eventually people want to buy from people. At least they want to feel that they buy a product from real people, not from an 100% automated system. Customers like automated systems but at one point they want to feel the involvement of other people in the process. Many times, customers want a sales person to convince them to buy. Life Chat solutions fulfils this need.

What to look for when choosing a live chat partner?

a) Increase conversion rates

You need a live chat partner that can increase your conversion rates with at least 40%. Of course, you may need to test more partners before deciding but it is worth the work.

b) Cost-effective service

Many times, partnering with a live chat service provider will be more cost effective than having a separate internal department with employees to fulfil this need. But you need to make sure that the numbers are favourable to you.

c) Easy-to-read analytics

When considering what service provider to choose make sure that they provide easy-to-read analytics. You need to be able to follow in real time what your range of customers are thinking and on which thoughts they make a buying decision. Analytics will help you on this point.

Anyway you put it the use of live chat as a service builds customer trust and improves their conversion rates. Live chat is like a virtual assistant. When users ends up on your website, a chat agent message box appear to either ask those potential customers if they need help, or offer to guide them through the process they are interested in.

Positive Words Research – Build Customer Trust and Improve Conversion Rates with Live Chat