Social media

How Much do YouTube Ads Cost?

How Much do YouTube Ads Cost

The entire cost of youtube ads is measured using a CPM unit (“cost per mille”) cost per thousands. In essence, these ads cost on average between 0.30 and 0.01 dollars per view. Youtube is the second biggest search engine worldwide, with about 2 billion users per month. Generally, this means youtube ads are among the most profitable and converted channels for the paid media advertising settlements.

How Much do YouTube Ads Cost?

Here comes the burning, most asked question, how much do youtube ads cost? Recently, I recently deep-researched this specific question from different sources, facts and came up with approved answers for you. The entire cost of ads on youtube will naturally depend on the below factors:

1. Targeting options

Of course, we use youtube’s targeting options to confer our video advertising to different people. However, targeting will affect someone’s ads cost since some audiences are more expensive to market to others. Besides, if you target an audience already in your competitor’s target, you may invest more and not get the best ROI.

This is because the competition is high for a specific ad spot. Generally, someone might pay about one cent higher to your competitor based upon the one who wins the excellent spot. But it cannot go beyond your average bid. Below are various ways that we can target prospective clients on youtube to reduce the cost of the ads:

(a) Life events

Whenever you find some people going through a significant life event such as getting married or moving, literally they are in the market for unexpected things they were not interested in. However, you can consider showing ads for your specific career development seminar to individuals specifically graduating from college.

(b) Demographics

In essence, show your ads to individuals depending on their gender, household income, and gender. Further, you can utilize comprehensive demographic targeting to portray your home-insurance ads to homeowners only.

(c) In-market audiences

Google can tell whenever someone is researching products and considers purchasing a product the same as yours. Therefore, in-market fans reach more individuals most likely to purchase from you.

(d) Interest

Select the audiences you want to show your specific ads based on their interest and habits. In this case, you can market your best thermostat to target home automation enthusiasts audiences specifically.

2. Your content quality

The quality of our content ads is essential in determining the entire cost. Besides, if the content is not appealing, audiences will quickly press the skip button, and your cash will eventually go down the ditch. However, the key is, creating interesting and memorable ads which stand out amongst the competitors.

When your videos are powerful enough to drive your fans to share and re-watch, your channel cost will be lower. Remember, Google rates content ads depending on how applicable it is to fans, and it determines this via evaluating how many audiences engage with an ad.

3. Biding

Youtube’s ad placements typically work through an active bidding system. Besides, how much youtube ads cost depends on how much individuals are bidding for the same ad placement. You will bid on a cost-per-thousand or cost-per-view impressions basis for any youtube video ads. However, with some formats, someone can pay-per-click.

Virtually, this doesn’t matter the many people who see your ad. Eventually, you will pay for individuals who click on it only. Further, consider setting a daily budget for your specific marketing campaigns to ensure you won’t spend more than your planned budget. Lastly, do your target before your set bidding options.

4. The messaging of the ad

Youtube goes higher whenever your messaging is off. Besides, you can be surprised to find that the success of your specific digital marketing campaigns, particularly youtube ads, depends largely on messaging. Thus it is helpful to test different types of messaging to find what specifically works for you.

5. Quality score

Yes, the quality score will eventually affect the cost of ads on youtube. Google rates our videos ad depending on how relevant they are to the audiences we mostly target. The more individuals like it, the more Google believes your specific ad is relevant to your fans and upsurges your quality score. Therefore, the higher your quality score, the less Goggle charges someone for running the ad.

6. The timing of the ads

Regardless of your business or industry goals, ensure that audiences show content in every stage of their purchaser’s journey. Besides, tracking will help you to figure out the right time to receive your message.

7. Ad format options

Generally, there are four major youtube ad setups. Besides, each format got different lengths, mechanics, and times when it appears to the audience’s video watching experience. Many of us have come across ads such as billboards and automatically write them off as best ads.

Meaning it takes extremely relevant ads to get someone to leave the video they targeted to watch and click your specific ad. Thus, creating ads ensures you consider the best format options. You find some being more expensive than others; in this case, avoid going above your budget. In essence, your fans will respond differently to various format selections, so ensure you select the one which they like most.

Further, the smart way of utilizing ads is by using them for showing or retargeting your ads to individuals who already visited your website. This is because they are familiar with your specific brand, and they are more likely to engross with your ads.

Conclusion

Google owns Youtube, and many businesses advertise on the largest video sharing channel utilizing Google Adword networks. Since youtube advertising cost wholly depends on how we build our campaign, ensure to effectively create relevant and well-targeted ads to make your campaign cost competent eventually and ROI- focused. Fortunately, the above is a comprehensive guide to educate you about youtube ad costs, meeting your needs and expectations as a growing YouTuber.For more details check ‘’vidorange.com’’.

Positive Words Research – How Much do YouTube Ads Cost?

How to Leverage Social Monitoring and Social Listening Tactics

How to Leverage Social Monitoring and Social Listening Tactics

When it comes to running any business, especially in 2021 during the pandemic, it always pays to listen to what everyone else has to say. Much of social media marketing has to do with taking advantage of various opportunities that present themselves, but many of those opportunities are locked behind social monitoring and listening tactics. It is the reason why experienced professionals such as those from Salt Lake City social media agencies see so much demand, as they make efficient use of various social media tactics to help companies stay ahead of the game.

It is especially useful for startups run by inexperienced entrepreneurs. It always helps to make up for a lack of experience by using the experience of others, which is why the use of professionals is wholly recommended when dealing with social media marketing and digital marketing in general. Here are just some ways to leverage social monitoring and social listening tactics to help boost brand recognition.

How to Leverage Social Monitoring and Social Listening Tactics

1. When it comes to social media, engage with customers as often as possible

The reason why some companies have such trouble when it comes to the idea of social listening is the fact that such companies find themselves far apart from their target audience. Compared to a business that ensures to engage with their potential customers in the social media platform of their choice, there is practically no need for outreach when dealing with social monitoring as the company gets all the information they need right on their doorstep.

The important thing is to get customers used to engaging with the business. The business owner can do that by taking the time to respond to feedback as much as possible. That way, people won’t resort to going to other places to vent their frustration.

2. Have a look at how other competitors are handling social media monitoring

Aside from taking the time to respond to various requests online, it would also be a good idea to look into what the competitors are up to — specifically the ones that are slowly but surely rising in popularity and clout. Taking the time to look at what competitors are up to is never a bad idea. After all, a lot of information can be absorbed simply by observing how competitors interact with their customers.

3. Identifying influencers and content creators

Social listening and monitoring can be much easier when the business owner is willing to be as active as possible on social media — but there is another way to expand the horizon. Going for the outreach method with the help of influencers can help ensure that the company’s message is being spread far and wide. More importantly, it makes it easier to track how people respond to the company’s services. Even streaming sites such as YouTube can be instrumental in spreading the message.

At the end of the day, listening tactics and social media monitoring can be easily handled even without the use of professionals. However, having Salt Lake City social media professionals on the user’s side can vastly increase their chances of success.

Positive Words Research – How to Leverage Social Monitoring and Social Listening Tactics

How Using Newswire Services can Help your Off-Page SEO

How Using Newswire Services can Help your Off-Page SEO

Getting on top of the search engine result pages is important in distributing press releases. However, it’s not yet done if you think that it’s all you need.

You need to know how using newswire services can help in off-page SEO. But before that let’s first take a look at the different terms important for you to understand the whole SEO process.

What is SEO?

Search engine optimization (SEO) is the process that a site needs to follow to rank on the search engine results. It matters in order for you to gain credibility, promote user-friendly site and attract visitors to your site.

Search engines like Google has developed algorithms that crawl through sites and bring the most relevant one on top of the result pages. SEO refers to the language understood by the search engines that tells what information can be found in a site.

What is On-Page SEO?

An optimized release has the ability to rank on the search engine result pages (SERPs). It involves keyword research and the following on-page ranking factors will help your release rank:

  • The quality of your content: You need to write quality, newsworthy and relevant releases. It is why people visit your site and why Google and other search engines will rank you. A well written content answers the people’s inquiries and are incorporated with multimedia assets. It should also be linkable for the users in order for you to rank.
  • URL: It shows the hierarchy of information on the page in order to show what’s relevant.
  • Title Tag: Next to the quality of the content, title tag is important for SEO.
  • Your page should load fast.
  • Mobile-friendly user pages.
  • Optimized internal links.
  • Image optimization.
  • Text formatting.
  • No broken external links.

What is Off-Page SEO?

Off-page SEO are the things you can do to optimize your site externally. It includes link building, social bookmarking and social media marketing.

Off-page SEO is important because it gives a particular page or site on how other site and users perceive them. A relevant and useful content is more likely to be liked, share and commented, acquire links from other sites, and is more probably to be bookmarked.

Now that we know the different terms important for us to understand the topic, let’s check how using a PR service can boost your off-page SEO:

Social signals have replaced backlinks since Google has altered its algorithms to rank sites. However, it doesn’t mean that it doesn’t help in enhancing the off-page SEO.

What are Backlinks?

Backlinks, also called as “inbound links” or “incoming links” are formed when one site link to another site. When an external site link to another site it is called “backlink.”It is important because it signals the confidence that other sites have for your own site.

When a site links back to you, it means that they “vouch” on your content. They have confidence in your content and considers it as relevant and trustworthy.

When a lot of sites link to a certain site, Google can see it and will reward that site by ranking it on the top searches. Earning backlinks can help boost a site’s visibility and ranking.

Earning backlinks is part of off-page SEO. When a site earns backlinks, the process if called link building. But, not all backlinks are valuable.

Some are more important than others. As a site owner, you want to earn links from popular, authoritative and trustworthy sites than spammy and low-authority sites.

While earning backlinks have an impact on your site, the links you create to others can also have an effect to your site. Don’t just link without considering the site’s authority, content, searchability and more.

Importance of using newswires for off-page SEO:

Press release distribution Newswire services are use to distribute backlinks far and wide. A PR service distributes your release across various channels and syndicated locations. You can expect a continuous flow of traffic in the first few weeks once Google has indexed your site.

You gain trust.

When your content is on top of the search results and people are coming to your site, you’ll be on top of the minds of the potential buyers. These people are not limited to common users.

Journalists and influencers can also build their confidence in your brand once they see that your story is newsworthy. Be alert because not all publicity can be good ones. Keep your releases relevant to the users by providing value. 

You gain site traffic.

One study has found that 70 percent of online news users visits news sites several times a day. About 47 percent of them would visit a news site first to check the news once they heard of something relevant.

There are a lot of people consuming news online. If your site is not using newswires for distributing your releases, you’ll be missing a lot of potential customers. If you become prominent in the search results, you’ll drive more traffic to your site.

You can manage your reputation.

Distributing releases can help you protect your online reputation. If you encounter a crisis, quickly distribute a release to air your side.

It is one way to show that you are handling the issues. You can prove that you are taking things seriously in your own hands.

A release is a great way to promote your message using your own voice. Since you cannot limit other people from talking about your brand, you can answer all the issues through a release.

You can be a thought leader in your niche.

If you continue to share newsworthy and relevant content, people will see you as trustworthy and a valuable brand. You can immediately earn trust.

You don’t have to advertise or promote your product. Once you earned their trust, they are more likely to buy from you.

It is an affordable SEO tactic to boost your site in the ranking.

You don’t have to use paid ads to promote your products or services. Not only that, distributing releases via newswires provides a way to measure the success of your campaign.

Your news can easily go viral.

Your releases can send social signals. An optimized release is seen across social media channels that can make your news go viral.

When your news is viral, everything ill fall into place. It creates a domino effect that drives traffic to your site, you earn authority and trust, you boost sales and more.

You gain more audience.

One source of traffic to your site can come from RSS (Really Simple Syndication). It is a system that distribute content from one publisher directly to the users.

When you use a distributing service, you increase your prospective buyers. You have more earning potential that can boost your sales.

You become visible.

PR services can place your news on Google News. When Google indexes your release, it can be stored in its database permanently.

When you appear on top of the rankings in the search results, the media, influencers, investors and customers can easily see your content when they search for your brand.

Off-page SEO is important part of distributing releases. When done right, successful SEO tactics can deliver a number of benefits to your site, including boosting your rankings, improving your page ranking and getting more exposure.

Writing releases is not your answer to build links if you want to optimize your content for the search engines. Unfortunately, a lot of webmasters tried to lure Google by manipulating its algorithms. 

The practice of manipulating Google is called Black Hat SEO. Google recognized that a lot of spammers use these techniques. It quickly launched updates like Panda, Penguin and Hummingbird to address the issues.

Google makes sure that only newsworthy and relevant content gets on top of the search results. Spammy sites are removed from the rankings. Google keeps on changing its algorithms.

It is important for you to as a marketer or site owner to know these updates. By knowing these rules, you can ensure that your releases wouldn’t violate any rules set by the search engine.

The “nofollow” Link

Google commanded sites to use a “nofollow” link attribute in releases that signals that the content doesn’t provide any link juice. This way, the search engine doesn’t count that link as a “vote of trust.”

Whenever you distribute releases, always use the “nofollow” tag on all your external links. 

If you want to attract links or other sites to link to your site, you should write newsworthy and interesting content. Noone will link to you if it’s not relevant anyway.

Don’t forget that social media is a significant part of off-page SEO. Although most of the links you get from social media has a “nofollow”tag, it doesn’t mean that it doesn’t offer any value. Social media mentions and other publicity you gain from your releases are ranking factors that can boost your SEO.

Both on-page and off-page SEO are important for successful content marketing campaigns. Provide valuable content at all times to reap the benefits.

Don’t focus on building links. The moment you concentrate on providing relevant content, you’ll eventually earn quality links and boost your rankings.

Positive Words Research – How Using Newswire Services can Help your Off-Page SEO

Offline Examples For A Digital Marketing Strategy

Offline examples for a digital marketing strategy

If you want to run your business or any product in the best way, then you need to implement some digital marketing strategies. These strategies will lift up your business and will give you purposeful results. There are two type of digital marketing. One is online and the other one is offline. You need the help of internet and some tools in the online digital marketing strategy. On the other hand, you have to focus on the results of the online strategy because they need some changes with the time.

But the offline strategy is another helpful way to grow and expand your business in a desired region. There are numerous examples of the digital marketing strategy. Some of them are mentioned here for the viewers. You can also implement these offline digital brand marketing strategies in your business to get effective results. Have a look on some of the best offline marketing strategies. Apart from these, if you want to get more examples, then you can visit, https://www.webmarketing123.com/

The best examples of offline marketing:

There are numerous examples of the offline digital marketing. If you are interested to choose them for your business, then they are available here for you. You have to read all of the examples with full interest. They will surely change the dimension of your business by giving you good amount of profit. Have a look at the best promotion offline business strategies of the world.

1.         30 squats to win a free train ticket in winter Olympics

2.         IKEA – free branded moving boxes

3.         Use bill boards for the promotion of your product:

4.         Print ads and deliver them

30 squats to win a free train ticket in winter Olympics:

The best way to engage customers is to give them discount or to give them free things. In the winter Olympics 2014, a promotional campaign was running. Passengers of train were asked to do 30 squats to win a free train ticket. This was the best campaign of that time for the promotion of gymnastic equipment. Every one of us like to get things for free. That was the basic strategy behind this campaign. In short, if you also want to engage customers towards your business, then you also have to adapt this strategy. It is an example of offline digital marketing business brand strategy.

IKEA – free branded moving boxes:

For the promotion of business, you have to adapt this offline business strategy. The IKEA is one of the best furniture store in the Canada. They provide free branded moving boxes to their customers. In this way, they are making more number of customers every day. This is one of the oldest and typical marketing strategy that you have to choose for the promotion of your business. Build boxes like the IKEA’s boxes and start getting more number of customers. That was also one of the best offline digital marketing strategy in the world.

Use billboards for the promotion of your product:

If I could say that the bill boards are also the best ways to convey your main idea towards the mind of customers, then it will not be wrong. You will be able to get a large amount of customers. Just place your ad on the bill board in the targeted area and get beneficial results. But you have to be precise in the selection of bill board and the size of your ad.

On the ad, you have to write and engaging content that will take the interest factor from the audience. Therefore, all of the popular companies in the world are taking the help of social media and content management person. You have to choose this offline digital marketing strategy to run your business in the best way. It will change the dimension of your business.

Print ads and deliver them:

The other best way to promote your business is to print ads. Write the best type of content on the ad and start delivering in your area. You can take the help of delivery boy for the delivery purpose. It is an old type of offline digital media strategy but it is still working. You can get good results from it. Therefore, don’t take this offline digital marketing strategy light. It will give you fruitful results. 

Positive Words Research – Offline Examples For A Digital Marketing Strategy

Social Marketing Tips

Social Marketing Tips


Tips designed to improve the effectiveness and efficiency of your social marketing plan.

Social networking was created as a platform for business and individuals of similar minds, interests and needs to connect and interact.  However, in time, it developed into a market – a huge, immense, unlimited market – wherein literally all products or services can be sold and or purchased.  Modern technology and the internet has taken the business of buying and selling to new, high, unprecedented heights and across unimaginable frontiers.  Limits and restrictions that were previously native to traditional marketing have literally disappeared with the advent and present level of social marketing, to the point that no meaningful business, no matter the size, can ignore the benefits and usefulness of social marketing.

Tips for Social Marketing

As with most things, Social marketing has its “dos” and “don’ts.”  In this article, I will be discussing tips that will help you in launching (if you are new to social marketing) or improving your social marketing status and effectiveness (if you are already a social marketer).

1. Clearly Define Your Product or Service:  Clearly identify what product(s) or service(s) you plan on selling online. If you are not sure what to sell, you can employ the use of software tools that can help you identify the top and high selling products online.

2. Brand Your Products: Once you have identified or defined your “goods,” you should develop a brand for them.  Branding makes your “goods” unique, outstanding and different from other products.

3. Identify and Locate Your Potential Buyers: Identify those who need your products.  Who are they (nurses, new mother, automobile owners, etc.)?  Find out demographic data about your potential customers (such as gender, age, profession, their social network platforms, etc.) and use such in planning your marketing strategy.

4. Identify and Monitor Your Competitors:  It is important that you find out who your major competitors are.  What are they doing differently and better than you (such as advertising, promotions, offers, discounts, etc.)?  You can learn a lot to improve your social marketing strategy by identifying and constantly monitoring your competitors.

5. Use the Right Platform:  As social media terrain is wide, it would not be wise for you to commence your marketing campaign simultaneously on all or most of them.  Find out which social platforms your purchasing customers and possible new customers are on and establish your presence on those platforms.

6. Develop Eye-Catching and Impressive Ads:  Your ads consists of written content, pictures, graphics and videos.  Use them wisely and effectively and create meaningful content that is focused on reaching your target audience.  Ensure that your content is continually revised to make it current and relevant to your business and your customers.

7. Track and Measure Your Engagements:  Ensure that you establish, put in place and regularly review unique data, statistics and reports that will assist you in monitoring and reviewing not only your sales performance but also the effectiveness of your social marketing strategy.

8. Use Effective Tools: With the scope and volume of social marketing, it is not possible for you to adequately track all that you need to ensure a successful marketing strategy.  Find, purchase and utilize one or two viral or social marketing tools that are appropriate for your needs and operations.  These tools have been developed to help you achieve your social marketing goals faster and more efficiently.

9. Promotions, Rewards and Giveaways: Design and put in place befitting loyalty rewards for clients for milestones they achieve (such as referring or introducing a certain number of new clients, making a pre-determined purchase target, etc.).  Whatever your customer loyalty reward system, ensure that it is transparent and authentic.

10. Feedbacks and Comments: Create a forum to enable your customers interact with one another as well as give you feedback on your products and services.  Monitor such conversations and implement a follow-up system that allows you to address and resolves concerns as well as improve products, services and operations from comments and feedback given.

Social marketing is here to stay.  These tips will help you get on board and assist you in implementing and or improving your social marketing plan.

Positive Words Research – Social Marketing Tips