Marketing Research And Content Testing Makes Wonders For Business

Marketing research and content testing are two techniques that you need to know very well to be successful with your business today. Market research involves many details that you often do not know. In many cases, you need to do research so that you can do the actual market research that you need. Content testing is extremely important because your content actually interacts with your potential customers. So it would be good to know if they like the content and what they like about it so that you can duplicate what you do well.

If you have a business you have often heard about the customer avatar. But what are the details that define the customer avatar and how do you get to them. In order to know the characteristics of your avatar client from memory, you must first discover its elements. And then when you identify your avatar customer what exactly he likes so much about your content that made him buy your products. What the client is looking for and what made him decide to buy.

In order to reach all these conclusions, you must be able to answer a few questions related to marketing research, namely:

  • What does the feedback from the customer tell you, how do you analyze it and how do you repeat your products to include the requested changes?
  • When you run a campaign what is the demographic of your customers avatars?
  • Which of your products should you focus on when selling a product package and which products to combine?
  • What marketing budget should you have and what is the amount for it to be able to get as many customers as possible?
  • At what hour, day and in what part of the month and even in the year is it better to send your campaigns to be read by as many people as possible and that will also interact with them?

A very important aspect to consider in marketing research is the response time. Sometimes we receive a response from potential customers, but until the messages reach us until they are interpreted and are also interpreted correctly so that we can change something in the product or in its presentation, it takes too long. Today, speed is the key. People today no longer contact companies to ask if they can change something they don’t like at the product or if they simply have more questions. If they can’t find the answer in your content, they’ll move on. They think that surely they will find someone with simpler content and at the same time more complete to help them make a decision.

Or maybe you just want to know what makes your customers happy. Why do they like your brand so much? It’s better to know with clarity so that you don’t change something they like and lose it. Another interesting aspect that you should know is where your brand is positioned in the minds of customers. They think about your brand every day, they only think about it when they have the need that your brand can satisfy or they don’t think of it at all.

In order to succeed in inventing a new product, you need to know clearly what worked for the previous products. What did your loyal customers like? Maybe the combination of price and quality or maybe something else, the texture, the smell if it’s the case of your product. Or maybe they liked how the app of your courses was designed. If you change the way your app looks you might lose your clients. The content you constantly create for your fans should be created based on research and their expectations. This way, fans can think that you are reading their thoughts when you launch something new, when in fact you just considered their ideas before launching even a simple content.

Content testing requires a content testing tool like the one from Helpfull that will monitor aspects such as age, relationship status, hobbies, income level, social media usage, number of children, ethnicity, mobile phone manufacturer, and many other such categories. We’ve heard many times that we need to write content that sells and it’s true.

But how do we write content that sells? First of all, we don’t have to write general content that sells, it has to be personalized on the product sold and more importantly on the customer’s avatar. Sometimes simple things like the fact that your customers have certain words in their vocabulary and other words they don’t know can make a significant difference. We look everywhere for words that will impress when in fact we should research the vocabulary of our clients and use it when writing content for them. Once you know what words are in the vocabulary of your existing and potential customers you will speak their language. Customers will think you understand them.

A key element that was important and remained important but sometimes people forget about it is headlines. Titles are important. Nowadays people often take their information only from headlines. The news, in particular, is read-only from the headline and many people do not even click on the news links, they only give likes on social media and record in their mind the information from the headline. In a way, nowadays it is better to put relevant and valuable information in the titles than pompous words. In this way, people will perceive the content as valuable and will click to find out more.

For all these, it is best to constantly test your content. This way you will find out what your audience already likes but also what they would like to find in your content in the future. The best testing methods are through tools of marketing research and content testing like the ones from Helpfull. The success is in the details. A small detail can make a significant difference because people make quick decisions on the internet. Content is still king because people test a lot and produce content that their audience likes and they were expecting to receive.

Marketing research and content testing

Best 3 Tips For Your Independent Path to Publication Success

Despite a little bit higher costs many modern writers prefer to bring a book to publication without going through a traditional publishing house, retaining the rights to all their content. The whole process of getting the final product involves book development, its production, and distribution, as well as a marketing effort. It adds much professional value if you know how to put the publication on a resume. To meet the expenses on each stage of self-publishing you should know how much it costs and build a strategy to maximize profits.

How Much Indie Publishing Costs

1. Book Development Costs

Though you can contrive to spend several hundred dollars, the printed edition will cost you $4,000 – $6,000 on average. Paper quality, graphics, color photos, illustrations, and a hardback raise the ante.

Genre as well does matter for the price you pay as an indie author to experts with deep knowledge and special skills in certain subjects. Look, how self-publishing costs may vary within the genres for an 80,000-word product:

  • Romance $3,819;
  • Sci-fi & Fantasy $4,300;
  • Mystery, Thriller & Crime $4,184;
  • Young Adult $4,132;
  • Non-Fiction, Coaching $6,172.

So you can bargain for $10,000 in the upper end of the range. But take it easy and treat your expenditures on books as a business investment.

a) Development Stage

You’ve written your own book, but you won’t be able to edit and proofread your product because of your emotional attachment to it. It’s better to leave editing and formatting to the professionals. Aside from conceptual editing, fact-checking, and paper, size, or pricing recommendations, the average editing budget is $1000. The costs include:

  • Developmental editing — about $7 per page;
  • Copy editing — about $5 per page;
  • Proofreading — $3 per page.

b) Cover Design

The professional approach to competitive publishing and sales dictates that even the high-quality product by an unknown writer needs a standout cover to get sold. Mind, that no one likes amateur products as people judge a book by its cover. When it comes to front and back covers design or interior design layout hiring a pro designer is the best decision.

A high-quality, stylish, complex book cover design can increase sales, although it wouldn’t be cheap:

  • Beginners take $300-$500;
  • Experienced designers ask for $500-$1,000;
  • Talented designers with 10+ years in design cost $1,000-$1,500.
Book Production

2. Book Production Costs

As soon as the final project is finished, your file is ready for print. You can choose any from the following options:

  1. Print-on-demand.
  2. Offset printing.

a) Print-on-Demand

Digital printing will cost you $10-$500 per book. The copies created with the help of a digital printer are identical to those created with traditional offset printing. The high-quality copies are printed with advanced inkjet technology as ordered.  You can get any amount of copies on-demand or one book at a time. The advantages of print-on-demand are a tunable book format, the possibility to print and assemble your book fast, and cost-effective price. 

b) Offset Printing

Volume printing is a traditional method of publishing that can reduce per-copy costs by 40%. But it works only for larger orders without regard to customizations, design, and overseas printing fees. It should be printed at least 1,000 copies, which means that you’ll get lower cost per copy but higher cost at the outset. Among offset printing advantages the writers admit the possibilities of brick-and-mortar consignment retail, in-person sales, event sales possibilities along with options to manage the personal distribution of the book.

3. Distribution & Marketing Costs

Before you publish a book, try to build an audience and generate demand for it through blogging. Creating a blog is free but it may be your lucky chance to connect with and identify your target audience to build your fan base. Networking through social media is another great opportunity to connect with your audience and remain engaged in the conversation.

To identify the real costs of a particular distribution service you should take into consideration its ease of use, reputation, reliability, and security to protect your content and assure delivery to end-users. It makes sense to count cost-effectiveness dealing with as many of them as you can individually.

Every store is a little bit different and their prices as well. Many companies such as Amazon offer additional benefits such as access to promotions deals available only to direct users or pre-sale through online retailers. If you value time more than cash, using an aggregator may be the best course for you.

The Bottom Line

Writing a book is a time-consuming process that requires hard work but seeing your book in print is incredibly gratifying and worth the effort. As opposed to traditional free publishing, indie one makes you pay to get the content produced and promoted.

Nevertheless, it provides a lot of exciting opportunities and allows you to control all aspects of content before, during, and after its publication and to earn more money in the long run. You should research all service options, create a budget, and find your way to become the author of the best-seller.

gillian grunewald author bio

About the Author: Gillian Grunewald

Gillian is a talented writer with a strong research approach in the career field. Has over 12 years of experience in resume, LinkedIn profile writing, and editing. Education Master of Fine Arts, Writing Eastern Washington University.

Create Professional Explainer Videos For Companies: 11 Steps

Are you a marketer who is considering investing in the explainer video lately? If yes, then this article is for you.  Explainer videos are the best form of marketing to your product.

In fact, by 2021, 80% of the internet traffic preferred videos. If you are thinking of putting your resources together in the explainer video recently, proceed without having any doubt. However, making awesome explainer videos requires the incredible skills of the individuals. Even big video brands such as Spiel encourage the adoption of videos as a form of marketing strategy.

Many brands make explainer videos to get the clients more connected to the brands and sell better. With that being said, below are some of the significant points that will help you create a killer explainer video for you. Have a look at them;

1. Getting the Right Content

The essential component of your explainer video is the content. It is where everything is fabricated. It must associate with the crowd and feel the individual.

The vast majority conduct the explainer videos by using the assets inside the association. The reason for doing that is to ensure that your content is in light of viewpoint. Ruther, you need the video to be done well from the viewpoint of a client.

 It is vital to get contributions from people chipping away at your explainer video to ensure you have the right content. It would be best to have an introduction drawing followed by a brief explainer area where your crowd comprehends your offering. Finally, ensure that you persuade your crowd to like your item.

2. Voiceover Portrayal

Even if graphics and animation are of great importance in an explainer video, voiceover holds your video together. Try to send a sympathetic methodology while pushing out your explainer video.

3. Keep It, Crisp

Simple things are understood clearly and easy to remember. Ensure you don’t complicate the language or even jump from one point to the other. Start by trending to what issues your clients are confronting.

 Ensure you don’t use a lot of your energy presenting your brand legitimately; proceed by clarifying how it functions. At this point, no one requires hearing the subtleties, letting them recognize what you offer that others don’t. Ensure you are brief and tell individuals how they can get the product.

4. Emphasize the Solution and Not Promotion

Your audience is familiar with what you do. Thus, all you need is to explain to your audience how your product is different. Your explainer video must explain to your audience the unknown instead of rehashing known facts.

5. Keep Your Tone Light

Your explainer video requires a light tone. Ensure your explainer video is warm and agreeable. The main objective of the explainer video is to interface with the crowd.

Add something to your explainer video that makes it stick out.

Professional Videos For Your Company

6. Positioning Your Video at the Right Time

While you are deciding to make an incredible explainer video, remember it requires creating footing and reasonable dispatch. An incredible animated explainer video with inadequate promotion can’t go anyplace. Ensure that you put your time into showcasing instruments to advance your video.

 You may create unique content; however, it means nothing on the off chance that it does not contact your audience. Ensure that your advertising group designs everything out before delivering the videos. If you don’t have a committed advertising group, invest the push to do it without help.

7. Market Your Explainer Video on the Right Platform

Advertising your videos on the right social media platforms is vital. Internet-based influencers can give you the edge that you have to advance your image. Many upstart internet-based influencers are developing quickly.

Get someone who can reverberate with your image and get your video advanced.

8. Ensure That Your Music Speak

Melody plays a vital part in your explainer video. Thus, establishing the pace with music is essential. Music brings about different feelings and establishes your video pace from beginning to end.

Ensure that you purchase rights to a track. Similarly, you can counsel your voiceover storyteller to know what sort of music clicks with the crowd. Look at online music stores to discover what sort of music you get to supplement your videos.

9. Know That Visuals Are Not Everything

There is no need to blow your entire financial plan on visuals. Visuals are not the end-all-be-the entire of any explainer video. It is all about the voice acting that reverberates with your crowd.

Your visuals must be straightforward yet viable. It delineates the story your voiceover craftsman attempts to pass on. Do whatever it takes not to make a blockbuster film.

Therefore, your assets must be centered to improve your image.

10. Make It Quite Short

You may be having a story to tell your brand to sell. However, keep it short that your audiences don’t bounce away from your explainer video. The viewer may choose your shorter explainer video to save time.

Ensure that you work towards discovering how best you can pass the message to your crowd in the correct tone and within a time limit. Research online on the tips that will help you design an explainer video worth watching. Ensure that you make it simple. Crisp and go for it.

11. Ensure That You Have a Solution

You need to address the problem affecting your audiences and reveal how you can resolve the challenge. Dive straightforward to issues looked at by your crowd at the start of your explainer video. Concentrate on advising your audience on the available solutions to their problems.

Furthermore, continue disclosing to them how your product may help them to revive their challenges.

Video producers like Spiel claim that video has become the practical tool of marketing. If you consider joining the bandwagon of video explainers this year, do it. The above-highlighted tips will ensure that you are in the right direction.

They will save you time and money. More importantly, it will enable you to produce a top-notch video explainer with measurable results.

Positive Words Research – Tips for Creating Professional Explainer Videos for Your Company

How Much YouTube Ads Cost In Order For You To Have Success

The entire cost of youtube ads is measured using a CPM unit (“cost per mille”) cost per thousand. In essence, these ads cost on average between 0.30 and 0.01 dollars per view. Youtube is the second biggest search engine worldwide, with about 2 billion users per month. Generally, this means youtube ads are among the most profitable and converted channels for the paid media advertising settlements.

How Much do YouTube Ads Cost?

Here comes the burning, most asked question, how much do youtube ads cost? Recently, I recently deep-researched this specific question from different sources, facts and came up with approved answers for you. The entire cost of ads on youtube will naturally depend on the below factors:

1. Targeting options

Of course, we use youtube’s targeting options to confer our video advertising to different people. However, targeting will affect someone’s ads cost since some audiences are more expensive to market to others. Besides, if you target an audience already in your competitor’s target, you may invest more and not get the best ROI.

This is because the competition is high for a specific ad spot. Generally, someone might pay about one cent higher to your competitor based upon the one who wins the excellent spot. But it cannot go beyond your average bid. Below are various ways that we can target prospective clients on youtube to reduce the cost of the ads:

(a) Life events

Whenever you find some people going through a significant life event such as getting married or moving, literally they are in the market for unexpected things they were not interested in. However, you can consider showing ads for your specific career development seminar to individuals specifically graduating from college.

(b) Demographics

In essence, show your ads to individuals depending on their gender, household income, and gender. Further, you can utilize comprehensive demographic targeting to portray your home-insurance ads to homeowners only.

(c) In-market audiences

Google can tell whenever someone is researching products and considers purchasing a product the same as yours. Therefore, in-market fans reach more individuals most likely to purchase from you.

(d) Interest

Select the audiences you want to show your specific ads based on their interest and habits. In this case, you can market your best thermostat to target home automation enthusiasts audiences specifically.

2. Your content quality

The quality of our content ads is essential in determining the entire cost. Besides, if the content is not appealing, audiences will quickly press the skip button, and your cash will eventually go down the ditch. However, the key is, creating interesting and memorable ads which stand out amongst the competitors.

When your videos are powerful enough to drive your fans to share and re-watch, your channel cost will be lower. Remember, Google rates content ads depending on how applicable it is to fans, and it determines this via evaluating how many audiences engage with an ad.

3. Biding

Youtube’s ad placements typically work through an active bidding system. Besides, how much youtube ads cost depends on how much individuals are bidding for the same ad placement. You will bid on a cost-per-thousand or cost-per-view impressions basis for any youtube video ads. However, with some formats, someone can pay-per-click.

Virtually, this doesn’t matter the many people who see your ad. Eventually, you will pay for individuals who click on it only. Further, consider setting a daily budget for your specific marketing campaigns to ensure you won’t spend more than your planned budget. Lastly, do your target before your set bidding options.

4. The messaging of the ad

Youtube goes higher whenever your messaging is off. Besides, you can be surprised to find that the success of your specific digital marketing campaigns, particularly youtube ads, depends largely on messaging. Thus it is helpful to test different types of messaging to find what specifically works for you.

5. Quality score

Yes, the quality score will eventually affect the cost of ads on youtube. Google rates our videos ad depending on how relevant they are to the audiences we mostly target. The more individuals like it, the more Google believes your specific ad is relevant to your fans and upsurges your quality score. Therefore, the higher your quality score, the less Goggle charges someone for running the ad.

6. The timing of the ads

Regardless of your business or industry goals, ensure that audiences show content in every stage of their purchaser’s journey. Besides, tracking will help you to figure out the right time to receive your message.

7. Ad format options

Generally, there are four major youtube ad setups. Besides, each format got different lengths, mechanics, and times when it appears to the audience’s video watching experience. Many of us have come across ads such as billboards and automatically write them off as best ads.

Meaning it takes extremely relevant ads to get someone to leave the video they targeted to watch and click your specific ad. Thus, creating ads ensures you consider the best format options. You find some being more expensive than others; in this case, avoid going above your budget. In essence, your fans will respond differently to various format selections, so ensure you select the one which they like most.

Further, the smart way of utilizing ads is by using them for showing or retargeting your ads to individuals who already visited your website. This is because they are familiar with your specific brand, and they are more likely to engross your ads.

How Much do YouTube Ads Cost

Conclusion

Google owns Youtube, and many businesses promote on the largest video-sharing channel utilizing Google Adword networks. Since youtube advertising cost wholly depends on how we build our campaign, ensure to effectively create relevant and well-targeted ads to make your campaign cost competent eventually and ROI- focused. Fortunately, the above is a comprehensive guide to educate you about youtube ad costs, meeting your needs and expectations as a growing YouTuber. For more details check ‘’vidorange.com’’.

Positive Words Research – How Much do YouTube Ads Cost?

How to Leverage Social Monitoring and Social Listening Tactics

When it comes to running any business, especially in 2021 during the pandemic, it always pays to listen to what everyone else has to say. Much of social media marketing has to do with taking advantage of various opportunities that present themselves, but many of those opportunities are locked behind social monitoring and listening tactics. It is the reason why experienced professionals such as those from Salt Lake City social media agencies see so much demand, as they make efficient use of various social media tactics to help companies stay ahead of the game.

It is especially useful for startups run by inexperienced entrepreneurs. It always helps to make up for a lack of experience by using the experience of others, which is why the use of professionals is wholly recommended when dealing with social media marketing and digital marketing in general. Here are just some ways to leverage social monitoring and social listening tactics to help boost brand recognition.

How to Leverage Social Monitoring and Social Listening Tactics

1. When it comes to social media, engage with customers as often as possible

The reason why some companies have such trouble when it comes to the idea of social listening is the fact that such companies find themselves far apart from their target audience. Compared to a business that ensures to engage with their potential customers in the social media platform of their choice, there is practically no need for outreach when dealing with social monitoring as the company gets all the information they need right on their doorstep.

The important thing is to get customers used to engaging with the business. The business owner can do that by taking the time to respond to feedback as much as possible. That way, people won’t resort to going to other places to vent their frustration.

2. Have a look at how other competitors are handling social media monitoring

Aside from taking the time to respond to various requests online, it would also be a good idea to look into what the competitors are up to — specifically the ones that are slowly but surely rising in popularity and clout. Taking the time to look at what competitors are up to is never a bad idea. After all, a lot of information can be absorbed simply by observing how competitors interact with their customers.

3. Identifying influencers and content creators

Social listening and monitoring can be much easier when the business owner is willing to be as active as possible on social media — but there is another way to expand the horizon. Going for the outreach method with the help of influencers can help ensure that the company’s message is being spread far and wide. More importantly, it makes it easier to track how people respond to the company’s services. Even streaming sites such as YouTube can be instrumental in spreading the message.

At the end of the day, listening tactics and social media monitoring can be easily handled even without the use of professionals. However, having Salt Lake City social media professionals on the user’s side can vastly increase their chances of success.

How to Leverage Social Monitoring and Social Listening Tactics

Positive Words Research – How to Leverage Social Monitoring and Social Listening Tactics

6 Tips to Boost your YouTube Video Marketing Success

Welcome to the wonderful world of videos where everyone has the opportunity to become a sensation. Boost your YouTube video on a platform that has grown by leaps and bounds since its inception. The platform has become an ideal promotion stage for businesses, brands, and marketers that have witnessed a rising trend for video marketing.

Hence, we bring you 6 effective tips to help you gain more subscribers on YouTube. The tips provided in this article will increase your search ranks in a short time and drive growth for your YouTube account. These tips, methods, and strategies will take your YouTube account to the next level by increasing your presence, reach, and engagement.

6 Tips to Boost your YouTube Video Marketing

To gain more subscribers, you should follow some effective YouTube SEO practices such as:

1. Optimize your videos for visibility

  • Titles and description: You must adhere to the rules of title writing. An eye-catching title is always captivating to your audience. As people crave entertaining and fun content, you should give them that.

Don’t forget to add target keywords in your titles and descriptions. This will enable your fans to easily search for a video. Spend some time on this section for a wider reach. 

  • Engagement: We hope there’s no need to explain this factor. YouTube engagement works in the form of likes, comments, and views.

This enables YouTube to determine the search rank of your videos.

  • Categories: Here comes another significant part of optimization. Proper usage of categories will give you a better understanding of audience visibility.
  • Tags: Adding tags to your YouTube videos portrays more context about your content. Ensure a significant number of relevant tags.

2. Curate high-quality content

This factor is highly crucial for the growth and survival of any YouTube channel. You can undertake thorough competitor research to find out what factors make the big players in your niche stand out from the crowd. Your videos must be inclined to the tastes and preferences of your subscribers.

Only then you will be able to search for the content that drives high engagement. Eventually, this will solve your objective of getting more views and loyal subscribers. Take a glance at your YouTube Analytics to get a detailed report of audience demographics, location, engagement, and other stats.

3. Increase engagement with calls to action

If you own a business, there are chances that you are aware of the significance of a call to action (CTA). This factor influences your users to buy your product/service. The same goes for YouTube too if you want to boost your Youtube videos.

Simply put a reminder for liking & subscribing in the description box or in the video itself. It’s time for your fans to show some love. Apart from this, you may also add a link to other videos or drop a link to your site. Go ahead and witness your engagement rolling.

4. Thumbnail customization

An attractive thumbnail is a great tactic to promote your channel. Get ready to grab the attention of your viewers and engross them in your videos.

The creation of a professional thumbnail will make your videos appear unique. You can use various tools such as Canva to make an effective thumbnail.

5. Engage with the YouTube community

YouTube is a thriving video platform where billions of users connect via likes and comments. Now is the chance to build a strong relationship with your subscribers.

Ensure that you regularly engage with your fans with comments. You may solve their issues or even congratulate them on their success. And remember to feel gratified for their love and support.

6. Run a paid YouTube ad campaign

Unleash the complete potential of YouTube with the help of paid ads. This tip will enable you to gain more subscribers. This is important for increasing your reach and visibility. The platform lets you choose a plethora of ad formats including:

Display ads: Such ads are displayed on the right-hand sidebar of videos. These pertain to the desktop platform.

Overlay ads: As the former category, this one is only available on desktop. Recognizable traits of such ads include semi-transparency and videos’ bottom part display.

Skippable and non-skippable video ads: As the name suggests, users see these ads before, during, or after a video. These are some of the major sources of revenue for most video creators. Skippable ads can be skipped by your fans but non-skippable can’t.

Bumper ads: These ads have a duration of six seconds. These cannot be skipped.  

Cards: These cards come in handy while promoting your products or other content. You can find one of these within relevant videos.

6 Tips to Boost your YouTube Video Marketing

In a nutshell, we can say that all the methods or tips mentioned in this article are true to their fullest potential. Try all of them at the right time to boost your Youtube video ranking. What are you waiting for? Now is the time to be a rising star! Stay trending on YouTube.

Positive Words Research – 6 Tips to Boost your YouTube Video Marketing

Build Customer Trust and Improve Conversion Rates with Live Chat

Nowadays more and more people want to connect with the people behind a project. The main reason is that potential customers want to ask personalized questions before buying. This is why there is such a strong trend worldwide for live chat support for website.

A live chat will build customer trust and improve their conversion rates. Here are five reasons why you need to consider adding a live chat to your website.

1. Immediate Response

Customers need immediate response to their questions otherwise they leave your website. Offering a web-based instant messaging platform where they can be responded to immediately, is the best solution to stop customers from leaving your website. In this way, you will for sure boost productivity rates.

2. Tailored Response

Everyone that has a business wants to know what their customer is thinking. Every business owner wants to know the real needs of their customer. Either to make them buy an existing product or to innovate a new product for a real need. Implementing online messaging software will help you discover all the hidden thoughts of your avatar customer.

3. Building connection

Feeling connected to a business is a strong reason why people buy a product. Especially nowadays when social media is at its peak people feel more disconnected than ever from each other and also to the brand from where they want to buy. Making your potential customers feel more connected to your brand will build a long-term collaboration with them.

4. Providing relevant answers

Potential customers need fast relevant answers. Their queries could involve website navigation, questions about a certain product or service, a sale, billing support, or any other question they may have. NMS’ live chat support for a website is completely tailored to each client’s particular business needs. You can get quick, easy, and efficient problem-solving actions for desktop and mobile users alike.

5. Making sales

No matter how automated your selling process is, eventually people want to buy from people. At least they want to feel that they buy a product from real people, not from a 100% automated system. Customers like automated systems but at one point they want to feel the involvement of other people in the process. Many times, customers want a salesperson to convince them to buy. Life Chat solutions fulfill this need.

What to look for when choosing a live chat partner?

a) Increase conversion rates

You need a live chat partner that can increase your conversion rates by at least 40%. Of course, you may need to test more partners before deciding but it is worth the work.

b) Cost-effective service

Many times, partnering with a live chat service provider will be more cost-effective than having a separate internal department with employees to fulfill this need. But you need to make sure that the numbers are favorable to you.

c) Easy-to-read analytics

When considering what service provider to choose make sure that they provide easy-to-read analytics. You need to be able to follow in real-time what your range of customers are thinking and on which thoughts they make a buying decision. Analytics will help you on this point.

Any way you put it the use of live chat as a service builds customer trust and improves their conversion rates. Live chat is like a virtual assistant. When users end up on your website, a chat agent message box appears to either ask those potential customers if they need help or offer to guide them through the process they are interested in.

Positive Words Research – Build Customer Trust and Improve Conversion Rates with Live Chat

live chat support for website

Powerful Marketing Tool That Will Make Your Content a Success

There are a lot of services provided in the world but some of them are really useful and amazing. One of these awesome services is the user-generated content moderation services.

Some of the news we deliver to our content consumers needs momentum to reach a certain audience target. Without this momentum, it is hard to reach the desired impact even if the content is hight-quality.

Here are 5 tips to take into consideration if you want the content of your brand to be successful:

1. Online communities’ engagement

When you deliver new content about your brand or product your need to be able to engage many online communities at the same time. You can do this if you have partnered with different social media platforms, forums, and chat rooms. Make sure you handle very well the translation of specific marketing language because it needs to resonate with their audience.

2. Keep track of activities performed

When you do a marketing campaign it is essential to keep track of all performed activities in complete and detailed reports. Without this documentation, it will be hard for you to identify what went right and what went wrong. You need to be able to generate statistics and relevant data about the activities of the targeted users or posts, social media pages and other online communities.

3. Monitor and delete false information

We live in a time where false information is almost everywhere. Users have lost a lot of faith-related to the truth of a post. Almost every time users research content from a different website to make sure they are not deceived by false information. The internet is flooded with false information and users know this. You need to make sure that you have a system put in place to guarantee that your users are kept safe from false information.

4. Quality content reviewing

Almost every product is bought by clients nowadays based on reviews. Everyone reads reviews and people have developed skills of knowing which are real reviews and which are not. You need to make sure that the reviews of your content are authentic. Make sure to moderate texts, reviews, images, multimedia content, tags and hashtags on social media, and even brand mentions on subreddits.

5. Evaluate client satisfaction and efficiency

Nothing matters if you do not have a system in place to constantly evaluate client satisfaction and efficiency. In this way, you will know for sure what your audience prefers and modify future content accordingly.

Of course, there are many other aspects to take into consideration to ensure content success: active audience interaction, competitive pricing, enhanced online protection, multilanguage skills, and results-focused.

You can establish any system or strategy following three steps:

a) Understanding of the business

In this stage, you do an understanding of the targeted audience and the needed processes in order to reach your goal.

b) Ensure needed resources

In this stage, you need to ensure that you have all the resources you require to deliver valuable content fast to a significant percentage of your targeted audience.

c) Fast and quality execution

In this stage, you need to have a team capable of implementing your established strategy. This step needs to be done fast and with quality and with very few mistakes.

The partner you choose for your user-generated content moderation is key to you reaching the amazing results of a successful marketing campaign.

Positive Words Research – Powerful Marketing Tool That Will Make Your Content a Success

user generated content moderation

Principle of Marketing Assignment, Get Professional Help A+ Grade

Marketing is a field of study with a good perspective for the future. If you study digital marketing, it won’t be difficult to get a good job proposal when you graduate. But first, you have to deal with a lot of coursework and homework. Don’t worry. You can always enlist the help of professional writers. They surely can do your marketing assignments.

Where can you find such professionals? On the internet, of course! Any online search will yield a lot of sites that offer help to students to complete their homework. Beware. Not all of them are reliable. Some sites are good whereas others are utterly scams. Hence, if you look for a trustworthy site to get marketing assignment help, visit aplusessay.com/marketing-assignment-help.html.

AplusEssay.com is an online company that has helped hundreds of students over several years. They have earned a solid reputation among students of all academic levels. They employ experts in 68 academic disciplines. Their punctuality to deliver completed work, prices, and quality are unmatched.

Are you interested in getting help from this company? Then, you have to read this article entirely. In this article, you will get all the necessary information. Whenever you need a helping hand with your marketing homework, you can use this service. Many reasons could prevent you from writing an assignment yourself. And paying for some help is legit. So, why not? Learn more about it below.

Get Marketing Assignment Help Whenever You Need It

If you don’t have the time or wish to do your marketing homework, you can pay for marketing assignment help. To ensure you get the best paper, you have to use the best service that you can afford. This is why AplusEssay.com is your best option. There are many benefits of using this company, some of which are:

  • Expert writers. To offer you the best service, this company hires experts in a variety of disciplines. Granted, all the writers have a good command of the English language. They also know very well the formats commonly used in academic writing. But they also have deep knowledge of the subject they usually write. Hence, a writer well-versed in the subject will write your marketing paper. Maybe a former marketing professor will handle your order;
  • Punctual delivery. When you place an order, the completion deadline for your paper must be set. The writer in charge of handling your order will work around the clock if necessary. But one thing is sure; you will get your paper by the agreed deadline. It doesn’t matter if it is a very short deadline. The writer will meet it. Most importantly, your paper will be written with the utmost quality independently of the deadline;
  • Free revisions. When you place an order, you are asked for all the details about the paper that you want. The writer will write your paper according to your instructions. However, if you don’t like the completed draft, you can request a revision. This will be free of charge. What’s more, you can ask for as many free revisions as needed, provided that you don’t change your original requirements;
  • Money-back guarantee. If after several revisions you are not satisfied, you can ask for a refund. The company will give your money back if you honestly believe your demands were not met;
  • 24/7 customer support. Whenever you need to talk to your writer or ask a question, you can contact customer support. There’s always someone willing to help you.

As you can see, you can enjoy many advantages if you choose this company to help with your marketing homework. But that’s not all. There are other benefits. Do you want to know which ones? Keep reading.

Stringent Quality Control for Supreme Quality

As mentioned, the writers providing marketing assignment help online with this company are experts in the subject. They will do in-depth research to write your paper. Hence, you can count on very solid content. However, to guarantee the best quality for the customer, AplusEssay.com has several editors. They are in charge of proofreading the drafts written by the writers. From grammar mistakes to style, editors will make the necessary modifications and amends.

Moreover, to guarantee that your paper is free of plagiarism, editors will scan the draft with special software. If the program detects similarity with a previously published paper, the writer will be asked to rewrite it. Plagiarism is a practice that’s not approved in academic circles. Hence, we make sure that your paper is unique.

This level of quality control guarantees a premium paper for you. With such outstanding work, your professor will give you an A+ grade. In the United States, this is the highest grade a student can get for his homework. Be one of the top students in your marketing class. It is easy. Just entrust this company with the writing of your assignments.

Premium Quality at Affordable Prices

One of the biggest concerns of students is money. So, a frequently asked question is: how much will my paper cost? There is a widespread misconception that high-quality writing services are expensive. This is not the case with AplusEssay.com. The prices of this company can be cheap if you know when and how to place an order.

The price per page depends on two factors: academic level and deadline. A paper for a higher academic level is more expensive. This means a high school paper is the cheapest whereas a doctoral paper is the most expensive. As for the deadline, shorter deadlines carry higher prices. This company can take orders with a deadline as short as 4 hours. However, the price per page is out of the budget of most students.

So, for university-level papers, the price per page starts at a mere $17 for a 1-month deadline. This is quite affordable. Thus, get marketing assignment help at an affordable price by placing an order well in advance. Try this service out!

Positive Words Research – Principle of Marketing Assignment, Get Professional Help for an A+ Grade

Principle of Marketing Assignment

Win This Holiday Season with Content Marketing Strategies

Did you know that according to the National Retail Federation, in 2019, people said that they intended to spend an average of $1,047 during the holiday season? That is fantastic news for most businesses because it means that they could potentially be able to make good money during the holidays with the right marketing strategy. However, just because people are willing to spend doesn’t mean they will spend on you. As you up your marketing game over the holiday season, you should remember that other businesses are doing the same thing.

One way to market during the holidays is through content marketing. This means you will focus on creating content that your viewers will find valuable. It would be best if you tailored your marketing strategy to your audience, budget, timeline, and other factors to get the most of the holiday. Before giving you 15 content marketing ideas you could easily implement this holiday season, here are seven tips to increase the chances of your marketing strategy succeeding.

Marketing Strategy

Engage Your Audience

Instead of trying to guess what your audience wants, why not just ask them? You could send them questions through your email list, or you could run a poll. Find out how your brand can help them address their goals, fears, concerns, and interests so they get the most out of their holiday.

Look at Your Current Content

If your business is more than a year old, you may already have holiday content from the previous years. Go through your current content and figure out what can be repurposed.

Align Your Content with Your Goals

What are your goals for the holiday season? How can your content help you meet these goals?

Plan Your Content in Advance

Don’t wait for the holiday season to start planning your holiday content. Start creating your content in advance so that you are just rolling out the content when the holidays come. Organize your content so that it gets the most impact. For example, a post about the best gift ideas should be followed by content on DIY gifts instead of the other way around. Organize your content in terms of timeline and priority. The main idea is to tailor this content to the holidays by adding holiday themes, colors, and ideas.

Multimedia Is Your Friend

It is not just about writing multiple long-form posts. Consider creating slideshow videos, videos, images, and gifs that would be attractive to your audience.

Cross-Platform Marketing

If you have social media accounts on multiple social media platforms, create content for each of these platforms. Your goal is to reach out to many people, and that is possible when you meet them where they are the most. Of course, if you implement this strategy, it may make your content marketing creation process more extensive as each platform needs different types of content.

Take the Data for Later

Holidays, like most things in life, are cyclical. The data for your content marketing performance this year will prove helpful next year. You may not analyze it right now but save it anyway.

With the strategy in place, it’s time for some content marketing ideas you can use.

Content Marketing Ideas

Show Off Your Holiday Spirit

Does your company have holiday traditions? You could document your employees during such events and post these videos and pictures. They are a good way to give your audience an inside look at your company’s culture and people.

Add Holiday Symbols

You have no doubt seen the banners shops hang up over the holidays. You could do the same with your website. Add some blinking lights and some banners. Make your website look festive by decorating it with holiday-themed items. Be sure not to overdo it. If you do, your website will look cluttered and become off-putting to your visitors.

Use Graphics and Quotes

Thanks to technology, making quirky, funny, heartwarming content has never been easier. Consider creating graphics that would be attractive to your audience. Add quotes you think your audience would love and tap into the feel-good feelings of the holidays.

Talk About Your Staff or Company

Give the company a human face by letting them see the people behind the brand. You can do short videos of your staff members talking about your company, your products, or even how they feel about working for you. These videos remind people that even big brands have humans working behind the scenes to make everything possible.

Take Advantage of User Generated Content

Sometimes, the best way to market yourself is to let your clients speak for you. Ask your clients if you can repost their content that features your products. Validation is important, and people will feel more comfortable using your products or services if they see other people doing the same.

Share Stories

Many social media platforms right now have a feature called stories. In most cases, stories are only available for 24 hours. You can take advantage of these to feature promotions and spirited campaigns that people would find attractive.

Appeal to Social Causes

For some people, holidays are characterized by love, sharing, family, and giving. You could run campaigns that channel part of your income from your clients into social causes they would be interested in. This makes them feel good about investing in you.

During the holiday season, particularly near the peak of the season, most businesses are either closed or fully packed. Some people would rather avoid the fray, so they choose to shop online. According to statistics, over the holidays, more than 60% of Shopify users switch to making mobile orders. You should take advantage of this trend by focusing on making your clients’ mobile experience fantastic. This may mean speeding up the checkout process, making your website more mobile-friendly, and even increasing your delivery personnel for some time.

No, this does not mean reposting your content. Instead, you can do a series covering your most popular content. You can summarize this content, add the best comments from your customers, include quotable quotes, and include a link to the actual content.

Engage With Your Audience

If you want to engage with your audience, there are many ways to go about it. You could start a live stream and take in comments and questions from the public. You could also create a poll and ask people to vote. You could ask people to send in ways you helped them that year.

For example, an essay writing service could ask students who received exemplary performance in their essays to send in their testimonials, which they could post. Using this example, a student with an informative essay as a holiday assignment will know exactly where to go to get help.

Give Your Clients a Hint of What You Have in Store for Them in the Future

Do you plan to unveil new products next year? Do you have something in store for your clients? Why not give them a sneak preview of these products and services. This may give them more reasons to be psyched up about the new year.

Email List

If you have an email list, most likely, the clients who have signed up for your mailing list are people who are interested in you and your business. You can use this platform to talk to your clients, clue them in on what you are doing and what you have to offer.

Run Promotions

Statistically, people spend a lot of money around the holidays. That does not mean they will pass up a good bargain. If you can, you should consider having holiday offers. You could sell your products in packages at a reduced cost, offer free shipping, give coupons, etc. Some businesses can use this time to clear old stock to start the New Year with fresh products.

Revamp Your Products to Match the Holidays

If it is possible, create holiday-themed products that you can sell specifically during this season. For example, if you make candy, you can make multicolored holiday-themed sweet packets or candy to celebrate the holidays.

Gratitude

Everyone loves to feel appreciated. Why not appreciate your customers for the year. You can do this on any of your social media. Thank them for supporting you and believing in you, and welcome them to walk with you in the coming years as well.

Point to Note

As you are doing your holiday content marketing, there is one fact you need to remember at all times. It’s not about the quantity but the quality. Ten fantastic posts will have a much greater effect than thirty subpar posts. Focus on making high impact content rather than filling every day and platform with content that has low chances of converting.

The holiday season is near. It is time to focus on content creating strategies that are specifically suited for the holiday season. Done correctly, you may be able to increase your sales this year while simultaneously attracting new clients for the next year. This article does not have a definitive list of content marketing ideas and strategies. However, it is a fantastic starting point you can use to lead you in the right direction.

Thomas Moore is a digital marketing professional and freelance writer who works for EssayService. He enjoys writing useful pieces and sharing his expertise. He is an author of numerous posts and articles published both online and in print media.

Positive Words Research – Win This Holiday Season with These Fantastic Content Marketing Strategies and Ideas

Holiday Season

Top 3 Successful Strategies For Digital Brand Marketing

Are you excited about starting your new business in this business dominating world? Then it is always important for you to follow the best marketing strategies in order to reach the target audience in a shorter period. Well, one should keep it in mind that whenever you have started your business, make sure to check and analysis about your competitors. Based on that, you can proceed further to improve your business and make more profits through your business. However, before going to start your business, make sure to pick the right niche.

Once the respective niche is chosen, then you can proceed further to begin your business. If everything is managed to handle in a great way, then your result would be better for sure. So, whenever you are looking forward to developing your business, it is important for you to choose digital marketing platforms. Yes, in this current trend, digital platforms are highly playing a crucial role most of the time when it comes to handling the business. Once started using, then the complexity can also be easily handled without experiencing any difficulties.

1. Pick the best strategies for business

Generally, one should know that each and every business is mainly seeking different strategies. At the end of the day, it is always essential for people in order to choose the best strategy for your business all the time. If you are managed to handle your business, then you can see the great outcome that too in a quick time without experiencing any difficulties. Well, this is how you can manage to handle your business with the support of the best strategies in general. When it comes to developing your business, then you can follow Strategy for digital marketing that whenever required.

 Well, as we discussed earlier, based on the business, you can choose any different strategies to follow. Yes, this is how your business will be developed to its maximum level of the stage. First of all, the strategies are going to play a vital role when you are planning to improve your business. In case, if you are feeling difficult to manage your business among the competitors, then you can choose the right one for experiencing the better result.

2. Utilize better marketing for business

Everybody knows that millions of businesses are handling with the support of digital platforms. At the same time, one should know that successful strategies are going to offer great outcomes for your business at any time. So, whenever you are looking forward to developing your business, you can discuss the best strategies which are successful and make sure to utilize them. In case, if you are struggling to find the right ways, then you can even go ahead with experts who are already experienced in it.

Yes, with the support of the best experts where you can improve your business by knowing well about the successful strategies. Once you started to follow the experienced experts, then you can even start to gather more information and deep analysis about your business.

3. Follow best tactics

If you are looking for the best result, then it is important for you to choose the right tactics that whenever you want. Once start following the tactics in a better way, then your result would be better for sure. When it comes to the best tactics, then you can choose the best one like social media marketing. Usually, there are millions of people used to handle social media platforms most of the time. It is the main reason that this platform would become easier for most of them.

Also, we could see that millions of business owners are even visiting social media platforms. Well, here you can also promote your brands or business that whenever you want. At the same time, it is easy for people in order to promote their products without experiencing any difficulties. If you are very much aware of content marketing, then you can go ahead with strong content for promotion. Yes, the content with attractive stuff is always essential for the business people to handle. If everything is managed to handle, then your business will be carried among the target people in a shorter period without experiencing the difficulties.

Positive Words Research – Successful Strategies For Digital Brand Marketing

Successful Strategies For Digital Brand Marketing

Best 5 Offline Examples For A Digital Marketing Strategy

If you want to run your business or any product in the best way, then you need to implement some digital marketing strategies. These strategies will lift up your business and will give you purposeful results. There are two type of digital marketing. One is online and the other one is offline. You need the help of internet and some tools in the online digital marketing strategy. On the other hand, you have to focus on the results of the online strategy because they need some changes with the time.

But the offline strategy is another helpful way to grow and expand your business in a desired region. There are numerous examples of the digital marketing strategy. Some of them are mentioned here for the viewers. You can also implement these offline digital brand marketing strategies in your business to get effective results. Have a look on some of the best offline marketing strategies. Apart from these, if you want to get more examples, then you can visit, https://www.webmarketing123.com/

The best examples of offline marketing:

There are numerous examples of the offline digital marketing. If you are interested to choose them for your business, then they are available here for you. You have to read all of the examples with full interest. They will surely change the dimension of your business by giving you good amount of profit. Have a look at the best promotion offline business strategies of the world.

1.         30 squats to win a free train ticket in winter Olympics

2.         IKEA – free branded moving boxes

3.         Use bill boards for the promotion of your product:

4.         Print ads and deliver them

30 squats to win a free train ticket in winter Olympics:

The best way to engage customers is to give them discount or to give them free things. In the winter Olympics 2014, a promotional campaign was running. Passengers of train were asked to do 30 squats to win a free train ticket. This was the best campaign of that time for the promotion of gymnastic equipment. Every one of us like to get things for free. That was the basic strategy behind this campaign. In short, if you also want to engage customers towards your business, then you also have to adapt this strategy. It is an example of offline digital marketing business brand strategy.

IKEA – free branded moving boxes:

For the promotion of business, you have to adapt this offline business strategy. The IKEA is one of the best furniture store in the Canada. They provide free branded moving boxes to their customers. In this way, they are making more number of customers every day. This is one of the oldest and typical marketing strategy that you have to choose for the promotion of your business. Build boxes like the IKEA’s boxes and start getting more number of customers. That was also one of the best offline digital marketing strategy in the world.

Use billboards for the promotion of your product:

If I could say that the bill boards are also the best ways to convey your main idea towards the mind of customers, then it will not be wrong. You will be able to get a large amount of customers. Just place your ad on the bill board in the targeted area and get beneficial results. But you have to be precise in the selection of bill board and the size of your ad.

On the ad, you have to write and engaging content that will take the interest factor from the audience. Therefore, all of the popular companies in the world are taking the help of social media and content management person. You have to choose this offline digital marketing strategy to run your business in the best way. It will change the dimension of your business.

The other best way to promote your business is to print ads. Write the best type of content on the ad and start delivering in your area. You can take the help of delivery boy for the delivery purpose. It is an old type of offline digital media strategy but it is still working. You can get good results from it. Therefore, don’t take this offline digital marketing strategy light. It will give you fruitful results. 

Positive Words Research – Offline Examples For A Digital Marketing Strategy

Offline examples for a digital marketing strategy

Social Marketing Tips: 10 Tips for Social Marketing Success


Tips designed to improve the effectiveness and efficiency of your social marketing plan.

Social networking was created as a platform for business and individuals of similar minds, interests and needs to connect and interact.  However, in time, it developed into a market – a huge, immense, unlimited market – wherein literally all products or services can be sold and or purchased.  Modern technology and the internet has taken the business of buying and selling to new, high, unprecedented heights and across unimaginable frontiers.  Limits and restrictions that were previously native to traditional marketing have literally disappeared with the advent and present level of social marketing, to the point that no meaningful business, no matter the size, can ignore the benefits and usefulness of social marketing.

Tips for Social Marketing

As with most things, Social marketing has its “dos” and “don’ts.”  In this article, I will be discussing tips that will help you in launching (if you are new to social marketing) or improving your social marketing status and effectiveness (if you are already a social marketer).

1. Clearly Define Your Product or Service:  Clearly identify what product(s) or service(s) you plan on selling online. If you are not sure what to sell, you can employ the use of software tools that can help you identify the top and high selling products online.

2. Brand Your Products: Once you have identified or defined your “goods,” you should develop a brand for them.  Branding makes your “goods” unique, outstanding and different from other products.

3. Identify and Locate Your Potential Buyers: Identify those who need your products.  Who are they (nurses, new mother, automobile owners, etc.)?  Find out demographic data about your potential customers (such as gender, age, profession, their social network platforms, etc.) and use such in planning your marketing strategy.

4. Identify and Monitor Your Competitors:  It is important that you find out who your major competitors are.  What are they doing differently and better than you (such as advertising, promotions, offers, discounts, etc.)?  You can learn a lot to improve your social marketing strategy by identifying and constantly monitoring your competitors.

5. Use the Right Platform:  As social media terrain is wide, it would not be wise for you to commence your marketing campaign simultaneously on all or most of them.  Find out which social platforms your purchasing customers and possible new customers are on and establish your presence on those platforms.

6. Develop Eye-Catching and Impressive Ads:  Your ads consists of written content, pictures, graphics and videos.  Use them wisely and effectively and create meaningful content that is focused on reaching your target audience.  Ensure that your content is continually revised to make it current and relevant to your business and your customers.

7. Track and Measure Your Engagements:  Ensure that you establish, put in place and regularly review unique data, statistics and reports that will assist you in monitoring and reviewing not only your sales performance but also the effectiveness of your social marketing strategy.

8. Use Effective Tools: With the scope and volume of social marketing, it is not possible for you to adequately track all that you need to ensure a successful marketing strategy.  Find, purchase and utilize one or two viral or social marketing tools that are appropriate for your needs and operations.  These tools have been developed to help you achieve your social marketing goals faster and more efficiently.

9. Promotions, Rewards and Giveaways: Design and put in place befitting loyalty rewards for clients for milestones they achieve (such as referring or introducing a certain number of new clients, making a pre-determined purchase target, etc.).  Whatever your customer loyalty reward system, ensure that it is transparent and authentic.

10. Feedbacks and Comments: Create a forum to enable your customers interact with one another as well as give you feedback on your products and services.  Monitor such conversations and implement a follow-up system that allows you to address and resolves concerns as well as improve products, services and operations from comments and feedback given.

Social marketing is here to stay.  These tips will help you get on board and assist you in implementing and or improving your social marketing plan.

Positive Words Research – Social Marketing Tips

Social Marketing Tips

Best 6 Digital Skills That Can Boost Your Career Today

Many business organizations tend to have what is referred to as “a digital skills gap”. What this really means is they lack a staff equipped with the necessary firsthand knowledge in working with digital applications, tools, and strategies. By taking the time and effort to master certain digital skillsets, you can, of course, increase your worth in the career you have chosen. Doing this also offers you the necessary room to improve your future career opportunities as well. Well then, here are 6 digital skills that can boost your career in ways you would never have deemed possible.

Image editing

Image editing is a fantastic digital skill, which will heighten your overall influence in the office setting. Been able to create mesmerizing visual aids for your company will showcase your exceptional talents to your bosses. When you are bent on becoming a pro in churning out things like infographics, or branding graphics, you must comprehend the workings of the best image editors such as Photoshop. So, when you are able to demonstrate your image editing capabilities, you will give your career a boost, by opening up new job roles.

Video production

The video is a great content format when it comes to spreading a firm’s brand identity and message to prospective clients. This can naturally present a golden opportunity for those individuals who have a vested interest in assisting the company they work for in creating excellent video content. If you are that kind of an employee, the roles you could assume can vary. From managing video production projects to honing the video shooting or editing skills of your fellow colleagues. Some of the best instances of being creative with the video for your firm are producing content that showcases its culture. Producing video interviews of satisfied clients or even video product reviews that elaborate on the benefits of your products or services. On the other hand, been good at video production can be very useful whenever you are seeking greener pastures. More and more business establishments are now accepting creative forms of job applications. Therefore, being able to demonstrate your capabilities of tailor-making video content will definitely place you ahead of the rest of the pack.

HTML

In this particular scenario, you don’t really need to be a bonafide web developer to be of use to your company. All you got to do is simply develop a fair proficiency in reading HTML code. This will place you in a position where you can be able to liaise with external agencies in formulating and implementing your firm’s website strategies. While also being at hand to notice alterations and even fix simple bugs whenever the need arises. By been conversant with some basic HTML skills, you can substantially enhance your value as an all-around employee.

SEO and content marketing

The right search engine optimization and content marketing techniques are a prerequisite in boosting your firm’s website search engine rankings. The higher you company ranks in your niche search parameters, the more traffic it is bound to receive. Having some working understanding of SEO and content marketing in general lets you determine the best methods to implement in creating viable content. Some of the most notable include keyword research and thinking like your target audience to identify which content might spark their interest. Also, you will be able to execute vital competition analysis in areas such as keyword integration to identify how you can beat them and churn out much better content.

Social media marketing

Around 2.34 billion individuals are now social media users, and many of them can snugly fit into what you would label as your company’s target audience. Taking your time to learn the ins and outs of social media marketing can greatly boost your career. This will enable you to be in a position of effectively handling all your business’s social media accounts. This is primarily through churning out content that both entertains and enlightens your target audience and leads them to your firm’s website.

Touch typing

Finally, touch typing is an essential digital skill you will have to master if you wish to expand your career horizons. Basically, it is designed to greatly improve your typing speed as well as accuracy. By learning typing best practices including ideal finger placement on the keyboard, you will significantly improve your productivity. While learning the right typing ergonomics will allow you to be able to efficiently prevent injuries and fatigue, even if you are engaged in protracted typing sessions on a frequent basis. It is pretty simple to start learning touch typing with passing a quick online typing test, use an online tutor and see the progress.

My name is Adam Fort, I’m an education strategist at Ratatype.com. This project helps children and adults to learn touch typing via an online typing test and lessons. I am in charge of developing the proper typing lessons and exercise for typists who want to improve their typing speed. I also have a commercial pilot’s license which I’m proud of.

Positive Words Research – 6 Digital Skills that Can Boost Your Career

digital skills boost career