Marketing research and content testing are two techniques that you need to know very well to be successful with your business today. Market research involves many details that you often do not know. In many cases, you need to do research so that you can do the actual market research that you need. Content testing is extremely important because your content actually interacts with your potential customers. So it would be good to know if they like the content and what they like about it so that you can duplicate what you do well.
If you have a business you have often heard about the customer avatar. But what are the details that define the customer avatar and how do you get to them. In order to know the characteristics of your avatar client from memory, you must first discover its elements. And then when you identify your avatar customer what exactly he likes so much about your content that made him buy your products. What the client is looking for and what made him decide to buy.
In order to reach all these conclusions, you must be able to answer a few questions related to marketing research, namely:
- What does the feedback from the customer tell you, how do you analyze it and how do you repeat your products to include the requested changes?
- When you run a campaign what is the demographic of your customers avatars?
- Which of your products should you focus on when selling a product package and which products to combine?
- What marketing budget should you have and what is the amount for it to be able to get as many customers as possible?
- At what hour, day and in what part of the month and even in the year is it better to send your campaigns to be read by as many people as possible and that will also interact with them?
A very important aspect to consider in marketing research is the response time. Sometimes we receive a response from potential customers, but until the messages reach us until they are interpreted and are also interpreted correctly so that we can change something in the product or in its presentation, it takes too long. Today, speed is the key. People today no longer contact companies to ask if they can change something they don’t like at the product or if they simply have more questions. If they can’t find the answer in your content, they’ll move on. They think that surely they will find someone with simpler content and at the same time more complete to help them make a decision.
Or maybe you just want to know what makes your customers happy. Why do they like your brand so much? It’s better to know with clarity so that you don’t change something they like and lose it. Another interesting aspect that you should know is where your brand is positioned in the minds of customers. They think about your brand every day, they only think about it when they have the need that your brand can satisfy or they don’t think of it at all.
In order to succeed in inventing a new product, you need to know clearly what worked for the previous products. What did your loyal customers like? Maybe the combination of price and quality or maybe something else, the texture, the smell if it’s the case of your product. Or maybe they liked how the app of your courses was designed. If you change the way your app looks you might lose your clients. The content you constantly create for your fans should be created based on research and their expectations. This way, fans can think that you are reading their thoughts when you launch something new, when in fact you just considered their ideas before launching even a simple content.
Content testing requires a content testing tool like the one from Helpfull that will monitor aspects such as age, relationship status, hobbies, income level, social media usage, number of children, ethnicity, mobile phone manufacturer, and many other such categories. We’ve heard many times that we need to write content that sells and it’s true.
But how do we write content that sells? First of all, we don’t have to write general content that sells, it has to be personalized on the product sold and more importantly on the customer’s avatar. Sometimes simple things like the fact that your customers have certain words in their vocabulary and other words they don’t know can make a significant difference. We look everywhere for words that will impress when in fact we should research the vocabulary of our clients and use it when writing content for them. Once you know what words are in the vocabulary of your existing and potential customers you will speak their language. Customers will think you understand them.
A key element that was important and remained important but sometimes people forget about it is headlines. Titles are important. Nowadays people often take their information only from headlines. The news, in particular, is read-only from the headline and many people do not even click on the news links, they only give likes on social media and record in their mind the information from the headline. In a way, nowadays it is better to put relevant and valuable information in the titles than pompous words. In this way, people will perceive the content as valuable and will click to find out more.
For all these, it is best to constantly test your content. This way you will find out what your audience already likes but also what they would like to find in your content in the future. The best testing methods are through tools of marketing research and content testing like the ones from Helpfull. The success is in the details. A small detail can make a significant difference because people make quick decisions on the internet. Content is still king because people test a lot and produce content that their audience likes and they were expecting to receive.