4 Companies Cultivating a Positive Workplace Culture

The days of the angry boss yelling at employees to work harder and faster are gone! To get the best out of employees, companies have to cultivate a workplace culture that is inspiring, comfortable, and gets people fired up to come to work every day. Here are 4 companies that understand this concept and created incredible workplace cultures!

Cisco’s Caring Culture

Even though Cisco is a tech giant, it continues to emphasize that it is the people behind the tech that makes Cisco such a success. This isn’t just talking – if you look at the average employee tenure, it is almost 8 years, which is way higher than the industry average. Cisco is committed to ensuring that all employees feel accountable, empowered and take pride in belonging to Cisco.

To achieve its cultural goals, Cisco focuses on 3 key areas: environment, characteristics, and experience. As a part of its promotion of a harmonious environment, Cisco expects all employees to conduct themselves with dignity, respect, fairness, and equity. Cisco takes its diversity extremely seriously and has established the Full Spectrum Diversity foundation to ensure employees from minority, and historically marginalized backgrounds don’t face prejudice in the workplace. This foundation seeks to ensure that employees from minority backgrounds receive the support they need to develop and thrive at Cisco.

Cisco’s characteristic aspect of its workplace culture is focused on living up to the company’s principles. These principles include honesty, generosity, and hard work. In addition, Cisco always makes a big point of running community events and producing high-quality products that benefit consumers. The last aspect of Cisco’s workplace culture, experience, is all about how employees work together on a daily basis. Every employee is encouraged to grow, overcome challenges, and use their skills to make a positive contribution to the company.

Everyone Is Equal At NVIDIA

NVIDIA is committed to having a major impact on the world through addressing key technological issues in every industry imaginable, including cutting-edge science. NVIDIA’s workplace culture plays a tremendous role in making this a reality. This company understands that every employee has an important role in its success and provides them with extensive support to help them thrive in a very challenging environment. NVIDIA always goes out of its way to thank employees for their contributions.

NVIDIA is strongly against any form of office politics and is very anti-hierarchy. This company structures its team around projects and skills rather than the classic manager and employee mode. NVIDIA also promotes risk-taking and failure as it views these as critical steps in development and innovation, particularly in the tech sector. The tech giant also ensures all employees treat each other with respect and emphasize that everyone has an important part to play in the company’s success.

NVIDIA is passionate about creating a culture where employees can express their skills and complete projects that they are passionate about. This company is known for offering incredible pay and benefits. NVIDIA makes a point to create a relaxed and flexible workplace that is very family-friendly.

NVIDIA isn’t just satisfied with creating cutting-edge technology. It also wants to give back to the community. This company has its employee-run charitable foundation and runs regular annual charity events, such as helping children excel in math and science to local cleanup initiatives.

Adobe Is All About Diversity

Abode didn’t become a world-renowned digital marketing company through its products alone. Adobe’s incredible workplace culture, which focuses on education, diversity, and creativity, also played a leading role in its success. In 2018, Adobe was named the World’s Best Place to Work in large part because of its commitment to constant learning and valuing each employee as an individual.

Adobe boasts one of the most diverse workforces where minorities are given a leading voice, and everyone is encouraged to share their opinions, no matter how divergent they may be. Abode always encourages employees to practice self-improvement, and all employees have access to additional training and growth programs. It also has a range of online education courses and even mentorship programs.

Adobe wants all of its employees to take leadership roles and play an active part in keeping the company’s workplace culture strong. Another interesting aspect of Abode’s workplace culture is its commitment to creativity. If an employee wants to explore a new idea, the company will give them unlimited snacks and a debit card loaded with $1,000 with no pre-approval process required.

Hubspot Is Living Up To Its Culture Code!

In a quest to build a transparent workplace culture and truly live up to its ideals, Hubspot decided to not only produce a 128-page Culture Code deck but share it with the public! The marketing experts wanted to hold themselves accountable by letting the world know what they are trying to achieve. The marketing expert’s workplace code is based around a catchy acronym, HEART which stands for Humble, Empathetic, Adaptable, Remarkable, Transparent.

Here are some key highlights from Hubspot’s culture code:

  • Culture and recruiting are essential to each other and intertwined
  • Culture is inevitable, so it is your duty to create one you are proud of
  • Meet customer needs not just to make them happy but to make them succeed
  • Power is attained through sharing information and transparency rather than being secretive
  • There are no doors at Hubspot; any employee can walk up to another employee at anytime
  • No group punishments
  • The goal is results and not where they were produced
  • Influence is not tied to role or seniority
  • “Better a diamond with a flaw than a pebble without.”
  • It is better to regularly fail than never try

Before revealing its culture code to the world, Hubspot asked its employees for extensive feedback. Hubspot wanted its employees to be the driving force behind its culture to create a sense of trust and greater buy-in. The marketing specialist’s plan to make the culture code public wasn’t just to keep them accountable. It was also a sharp marketing plan that resulted in the company receiving additional publicity. So far, the code has been viewed over 4 million times!

To understand why Hubspot has such a strong workplace culture, check out what Katie Burke, Chief People Officer of Hubspot, had to say: “Culture is an organic product with a pulse.” It is the responsibility of every employee of Hubspot to acknowledge the team’s culture and contribute. Hubspot’s unwavering commitment to workplace culture has played a key role in the company crossing the $500,000,000 revenue mark!

Conclusion

Without a strong workplace culture, a company is made up of individuals who will never be capable of coming together to achieve big goals. Strong and successful workplace culture must make employees feel inspired, valued, and challenged. Companies such as Cisco, Adobe, and Hubspot have done an incredible job building cultures that have helped take their businesses to the next level. If you want to create an enviable workplace culture, remember to focus on building an environment that you would be excited to work in no matter your role!

Positive Workplace Culture

How Using Newswire Services can Help your Off-Page SEO

Getting on top of the search engine result pages is important in distributing press releases. However, it’s not yet done if you think that it’s all you need.

You need to know how using newswire services can help in off-page SEO. But before that let’s first take a look at the different terms important for you to understand the whole SEO process.

What is SEO?

Search engine optimization (SEO) is the process that a site needs to follow to rank on the search engine results. It matters in order for you to gain credibility, promote user-friendly site and attract visitors to your site.

Search engines like Google has developed algorithms that crawl through sites and bring the most relevant one on top of the result pages. SEO refers to the language understood by the search engines that tells what information can be found in a site.

What is On-Page SEO?

An optimized release has the ability to rank on the search engine result pages (SERPs). It involves keyword research and the following on-page ranking factors will help your release rank:

  • The quality of your content: You need to write quality, newsworthy and relevant releases. It is why people visit your site and why Google and other search engines will rank you. A well written content answers the people’s inquiries and are incorporated with multimedia assets. It should also be linkable for the users in order for you to rank.
  • URL: It shows the hierarchy of information on the page in order to show what’s relevant.
  • Title Tag: Next to the quality of the content, title tag is important for SEO.
  • Your page should load fast.
  • Mobile-friendly user pages.
  • Optimized internal links.
  • Image optimization.
  • Text formatting.
  • No broken external links.

What is Off-Page SEO?

Off-page SEO are the things you can do to optimize your site externally. It includes link building, social bookmarking and social media marketing.

Off-page SEO is important because it gives a particular page or site on how other site and users perceive them. A relevant and useful content is more likely to be liked, share and commented, acquire links from other sites, and is more probably to be bookmarked.

Now that we know the different terms important for us to understand the topic, let’s check how using a PR service can boost your off-page SEO:

Social signals have replaced backlinks since Google has altered its algorithms to rank sites. However, it doesn’t mean that it doesn’t help in enhancing the off-page SEO.

Backlinks, also called as “inbound links” or “incoming links” are formed when one site link to another site. When an external site link to another site it is called “backlink.”It is important because it signals the confidence that other sites have for your own site.

When a site links back to you, it means that they “vouch” on your content. They have confidence in your content and considers it as relevant and trustworthy.

When a lot of sites link to a certain site, Google can see it and will reward that site by ranking it on the top searches. Earning backlinks can help boost a site’s visibility and ranking.

Earning backlinks is part of off-page SEO. When a site earns backlinks, the process if called link building. But, not all backlinks are valuable.

Some are more important than others. As a site owner, you want to earn links from popular, authoritative and trustworthy sites than spammy and low-authority sites.

While earning backlinks have an impact on your site, the links you create to others can also have an effect to your site. Don’t just link without considering the site’s authority, content, searchability and more.

Importance of using newswires for off-page SEO:

Press release distribution Newswire services are use to distribute backlinks far and wide. A PR service distributes your release across various channels and syndicated locations. You can expect a continuous flow of traffic in the first few weeks once Google has indexed your site.

You gain trust.

When your content is on top of the search results and people are coming to your site, you’ll be on top of the minds of the potential buyers. These people are not limited to common users.

Journalists and influencers can also build their confidence in your brand once they see that your story is newsworthy. Be alert because not all publicity can be good ones. Keep your releases relevant to the users by providing value. 

You gain site traffic.

One study has found that 70 percent of online news users visits news sites several times a day. About 47 percent of them would visit a news site first to check the news once they heard of something relevant.

There are a lot of people consuming news online. If your site is not using newswires for distributing your releases, you’ll be missing a lot of potential customers. If you become prominent in the search results, you’ll drive more traffic to your site.

You can manage your reputation.

Distributing releases can help you protect your online reputation. If you encounter a crisis, quickly distribute a release to air your side.

It is one way to show that you are handling the issues. You can prove that you are taking things seriously in your own hands.

A release is a great way to promote your message using your own voice. Since you cannot limit other people from talking about your brand, you can answer all the issues through a release.

You can be a thought leader in your niche.

If you continue to share newsworthy and relevant content, people will see you as trustworthy and a valuable brand. You can immediately earn trust.

You don’t have to promote your product. Once you earned their trust, they are more likely to buy from you.

It is an affordable SEO tactic to boost your site in the ranking.

You don’t have to use paid ads to promote your products or services. Not only that, distributing releases via newswires provides a way to measure the success of your campaign.

Your news can easily go viral.

Your releases can send social signals. An optimized release is seen across social media channels that can make your news go viral.

When your news is viral, everything ill fall into place. It creates a domino effect that drives traffic to your site, you earn authority and trust, you boost sales and more.

You gain more audience.

One source of traffic to your site can come from RSS (Really Simple Syndication). It is a system that distribute content from one publisher directly to the users.

When you use a distributing service, you increase your prospective buyers. You have more earning potential that can boost your sales.

You become visible.

PR services can place your news on Google News. When Google indexes your release, it can be stored in its database permanently.

When you appear on top of the rankings in the search results, the media, influencers, investors and customers can easily see your content when they search for your brand.

Off-page SEO is important part of distributing releases. When done right, successful SEO tactics can deliver a number of benefits to your site, including boosting your rankings, improving your page ranking and getting more exposure.

Writing releases is not your answer to build links if you want to optimize your content for the search engines. Unfortunately, a lot of webmasters tried to lure Google by manipulating its algorithms. 

The practice of manipulating Google is called Black Hat SEO. Google recognized that a lot of spammers use these techniques. It quickly launched updates like Panda, Penguin and Hummingbird to address the issues.

Google makes sure that only newsworthy and relevant content gets on top of the search results. Spammy sites are removed from the rankings. Google keeps on changing its algorithms.

It is important for you to as a marketer or site owner to know these updates. By knowing these rules, you can ensure that your releases wouldn’t violate any rules set by the search engine.

Google commanded sites to use a “nofollow” link attribute in releases that signals that the content doesn’t provide any link juice. This way, the search engine doesn’t count that link as a “vote of trust.”

Whenever you distribute releases, always use the “nofollow” tag on all your external links. 

If you want to attract links or other sites to link to your site, you should write newsworthy and interesting content. Noone will link to you if it’s not relevant anyway.

Don’t forget that social media is a significant part of off-page SEO. Although most of the links you get from social media has a “nofollow”tag, it doesn’t mean that it doesn’t offer any value. Social media mentions and other publicity you gain from your releases are ranking factors that can boost your SEO.

Both on-page and off-page SEO are important for successful content marketing campaigns. Provide valuable content at all times to reap the benefits.

Don’t focus on building links. The moment you concentrate on providing relevant content, you’ll eventually earn quality links and boost your rankings.

Positive Words Research – How Using Newswire Services can Help your Off-Page SEO

How Using Newswire Services can Help your Off-Page SEO

I Am Grateful For My Place And Purpose In The World

I am an inspired individual, whose daily footprint is best expressed through words and thoughts in writing.
Each day is a blessing, some say a gift.

For those of us who have the good fortune of receiving love, support from friends and family, have a choice regarding our education and vocations. They can surely hope to evolve learn and find peace and contentment with our choices.

There are people less able to make choices because illness or a disability or social circumstances limits their dreams, hopes, and aspirations.

Success is measured in many ways, and not necessarily by wealth and fame.

 If I was to define success I would say the following

The success story of humanity lies in the way we interact and share our qualities positively with the rest of the human race. I am most grateful for my journey from youth to present.
I may not be a chief executive or drive an expensive vehicle or possess expensive materialistic items, but my place and purpose and positive choices are important footprints in my daily space and the space I share with others.

Like others, I have experienced suffering and pain, but steered myself through darkness with positive thoughts. My choices have not always steered me along a positive path, but knowing, that others are suffering in the world, are victims of cruelty or geographical disasters, confirmed that I am in position to make choices, some of which are good, some bad.

I am most grateful for my inner strength

Grateful for the gifts life has blessed me with, and grateful that I recognize my purpose as a sentient human being. Grateful for all I have received in my life journey, of living and learning the many different life events and experiences on my journey. Also grateful for the space I occupy on this wonderful planet and the energy I emanate daily to all in my personal and professional arenas.

I am grateful that I feel established and comfortable with the human being I am, my place and purpose. Therefore I find little reason to complain.
My achievements may not be grand or make ground breaking news.

But their significance and purpose are footprints from my journey.
I am at peace with myself , happy and content.

Grateful is a positive word

Below is an acrostic poem to which I can connect with in my life journey. ©

Gracious

Resourceful

Aspiring

Talented

Energetic

Faith (in humanity)

Understanding

Loving

Please see below an affirmation poem I wrote.

‘Life force’

We are beautiful instruments,
Living in the ever ongoing
Mysterious orchestra of energy.
That delivers our purpose and grace.
So we may emanate our own individual
music to share
and be received as gifts
of humanity in the hearts
of those with whom we
Share our world.

By Stephanie Alexandra Howard ©

I hope you all enjoy.

Peace and Blessings ~ Stephanie Howard.

Author’s Bio

Grew up in the North of England as a young child, steered my way through a difficult relationship with my mother and stepfather. Most of my spare time and school holidays was spent with my sister who had health difficulties.

In the early part of my life journey I was fortunate to have two wonderful uncles in my life. They recognized my creative gift for words and writing thus encouraged me to express myself through words and writing.

I reflect on those moments  in my journey shared with two wonderful human beings and their wonderful minds, whose influence left an impression so  my journey would grow and evolve. As a result I grew to be who I am and express my gratitude, compassion and energy, through my love of words and writing.

I work full time not as a writer, but I am in the process of writing a book a thought/poem/affirmation for each day of the year I belong to the spiritual writers network who have published two of my poems. ©

Here at Positive Words Research, we are looking to share with our readers original content that hasn’t been published on other sites so if you are comfortable with Positive Words Research being your sole publisher, we are more than happy to share with our readers your inspiring and empowering story.

life force