Digital Marketing

How Much do YouTube Ads Cost?

How Much do YouTube Ads Cost

The entire cost of youtube ads is measured using a CPM unit (“cost per mille”) cost per thousands. In essence, these ads cost on average between 0.30 and 0.01 dollars per view. Youtube is the second biggest search engine worldwide, with about 2 billion users per month. Generally, this means youtube ads are among the most profitable and converted channels for the paid media advertising settlements.

How Much do YouTube Ads Cost?

Here comes the burning, most asked question, how much do youtube ads cost? Recently, I recently deep-researched this specific question from different sources, facts and came up with approved answers for you. The entire cost of ads on youtube will naturally depend on the below factors:

1. Targeting options

Of course, we use youtube’s targeting options to confer our video advertising to different people. However, targeting will affect someone’s ads cost since some audiences are more expensive to market to others. Besides, if you target an audience already in your competitor’s target, you may invest more and not get the best ROI.

This is because the competition is high for a specific ad spot. Generally, someone might pay about one cent higher to your competitor based upon the one who wins the excellent spot. But it cannot go beyond your average bid. Below are various ways that we can target prospective clients on youtube to reduce the cost of the ads:

(a) Life events

Whenever you find some people going through a significant life event such as getting married or moving, literally they are in the market for unexpected things they were not interested in. However, you can consider showing ads for your specific career development seminar to individuals specifically graduating from college.

(b) Demographics

In essence, show your ads to individuals depending on their gender, household income, and gender. Further, you can utilize comprehensive demographic targeting to portray your home-insurance ads to homeowners only.

(c) In-market audiences

Google can tell whenever someone is researching products and considers purchasing a product the same as yours. Therefore, in-market fans reach more individuals most likely to purchase from you.

(d) Interest

Select the audiences you want to show your specific ads based on their interest and habits. In this case, you can market your best thermostat to target home automation enthusiasts audiences specifically.

2. Your content quality

The quality of our content ads is essential in determining the entire cost. Besides, if the content is not appealing, audiences will quickly press the skip button, and your cash will eventually go down the ditch. However, the key is, creating interesting and memorable ads which stand out amongst the competitors.

When your videos are powerful enough to drive your fans to share and re-watch, your channel cost will be lower. Remember, Google rates content ads depending on how applicable it is to fans, and it determines this via evaluating how many audiences engage with an ad.

3. Biding

Youtube’s ad placements typically work through an active bidding system. Besides, how much youtube ads cost depends on how much individuals are bidding for the same ad placement. You will bid on a cost-per-thousand or cost-per-view impressions basis for any youtube video ads. However, with some formats, someone can pay-per-click.

Virtually, this doesn’t matter the many people who see your ad. Eventually, you will pay for individuals who click on it only. Further, consider setting a daily budget for your specific marketing campaigns to ensure you won’t spend more than your planned budget. Lastly, do your target before your set bidding options.

4. The messaging of the ad

Youtube goes higher whenever your messaging is off. Besides, you can be surprised to find that the success of your specific digital marketing campaigns, particularly youtube ads, depends largely on messaging. Thus it is helpful to test different types of messaging to find what specifically works for you.

5. Quality score

Yes, the quality score will eventually affect the cost of ads on youtube. Google rates our videos ad depending on how relevant they are to the audiences we mostly target. The more individuals like it, the more Google believes your specific ad is relevant to your fans and upsurges your quality score. Therefore, the higher your quality score, the less Goggle charges someone for running the ad.

6. The timing of the ads

Regardless of your business or industry goals, ensure that audiences show content in every stage of their purchaser’s journey. Besides, tracking will help you to figure out the right time to receive your message.

7. Ad format options

Generally, there are four major youtube ad setups. Besides, each format got different lengths, mechanics, and times when it appears to the audience’s video watching experience. Many of us have come across ads such as billboards and automatically write them off as best ads.

Meaning it takes extremely relevant ads to get someone to leave the video they targeted to watch and click your specific ad. Thus, creating ads ensures you consider the best format options. You find some being more expensive than others; in this case, avoid going above your budget. In essence, your fans will respond differently to various format selections, so ensure you select the one which they like most.

Further, the smart way of utilizing ads is by using them for showing or retargeting your ads to individuals who already visited your website. This is because they are familiar with your specific brand, and they are more likely to engross with your ads.

Conclusion

Google owns Youtube, and many businesses advertise on the largest video sharing channel utilizing Google Adword networks. Since youtube advertising cost wholly depends on how we build our campaign, ensure to effectively create relevant and well-targeted ads to make your campaign cost competent eventually and ROI- focused. Fortunately, the above is a comprehensive guide to educate you about youtube ad costs, meeting your needs and expectations as a growing YouTuber.For more details check ‘’vidorange.com’’.

Positive Words Research – How Much do YouTube Ads Cost?

Protect Your Digital Self in a Few Minutes a Day

Protect your digital self

Everything is connected these days. With the internet becoming so accessible, we hear more and more about data breaches related to the websites we visit frequently – from eCommerce to social networks. Therefore, we also need to change how we protect ourselves in the digital sphere. The tips we give in this article will only take a few minutes of your day in exchange for strong online protection.

Open Source Intelligence

Please find below some background check apps and tools that utilize private and open governmental sources to collect all the data about you in a single place. Most people are not aware of this but there is so much data about almost every person readily available online. The tools that gather it are categorized as Open Source Intelligence apps. Many threat actors have been successful at designing tools that let them parse the data they need about you. These tools can scan all these open source databases as well. 

Digital Footprint

Every tweet you post, every image you upload on Instagram, everything you post on Facebook – all of that makes up your online footprint. Anything you ever say or do online will stay on the Internet forever. When you “accept cookies” for a website, it allows the platform to track your online activity. Even this information is recorded somewhere and adds to the digital footprint. 

How to Protect Yourself

1. Always go through the Terms and Conditions

It is important to read every platform’s privacy policy before registering so you can opt-out, if possible, from allowing your data to be used for things like advertising, etc.

2. People Finder Websites

These days a lot of our social and business relationships have moved online. Many people end up making clients or friends online whom they have never seen or met before. The site has a huge database of USA citizens so you can easily get information on the exact individual you’re searching for.

3. Powerful Passwords

It is important to have a strong password if you want to protect yourself in the digital space. It is the first defense against someone trying to access your accounts. There are two things that separate a strong password from a weak one. First, it should include at least one digit, symbol, and an uppercase letter. A password that has a strong combination of digits, symbols, and letters is harder for cybercriminals to decrypt. Secondly, you must ensure that you have a different password for all your accounts. While it can be hard for you to remember all these different passwords, it will not lead to every other account of yours getting compromised in case one account gets breached. You can always utilize a password manager to help you keep track of your passwords.

4. Software Updates

Whether you have a tablet, smartphone, or laptop, always remember to update the software. You might feel lazy or not feel like letting your devices take their time to update the software, however, sacrificing a few minutes for this is worth it. Software updates not only offer you the latest features and improve the speed of your device but also patch up the security weaknesses of your system. If the older versions have any weaknesses, they are generally dealt with in the new versions of the software.

5. Use an External Hard Drive to Back-Up Data

A lot of us fear losing our important data from our laptops or desktops. It is a very valid fear since it is possible for your system to crash in a way that makes the corrupted files beyond retrieval. Everyone has a lot of essential data on their devices, from memories to work files. It can be a truly stressful and heartbreaking ordeal if you lose them. Many people employ cloud services to back up their information. However, keep in mind, that cloud storage is not always the safest either. A lot of cloud services have experienced data breaches, resulting in threat actors successfully gaining access to the personal data of a lot of users. Therefore, it can be a good idea to use an external hard drive to back-up your data. It will ensure your digital self is much safer and your data is not connected to an online network susceptible to hackers but is stored physically. 

Conclusion

We all try our best to protect ourselves from harm. After all, as humans, that is one of our most basic needs. However, not everyone in the world has good intentions. As a result, we generally have to put in the effort to ensure our safety. Just like you would take measures and avoid things to protect your physical self, you need to do the same for your digital self. Most of us are connected to the Internet almost all the time. By signing in to something, you connect to something way larger than you could ever imagine, with dangers you do not completely understand. These digital dangers can impact your digital, as well as your physical self in a truly real way. Therefore, it is crucial for you to take out time to protect yourself online.

Positive Words ResearchProtect Your Digital Self in a Few Minutes a Day

How to Leverage Social Monitoring and Social Listening Tactics

How to Leverage Social Monitoring and Social Listening Tactics

When it comes to running any business, especially in 2021 during the pandemic, it always pays to listen to what everyone else has to say. Much of social media marketing has to do with taking advantage of various opportunities that present themselves, but many of those opportunities are locked behind social monitoring and listening tactics. It is the reason why experienced professionals such as those from Salt Lake City social media agencies see so much demand, as they make efficient use of various social media tactics to help companies stay ahead of the game.

It is especially useful for startups run by inexperienced entrepreneurs. It always helps to make up for a lack of experience by using the experience of others, which is why the use of professionals is wholly recommended when dealing with social media marketing and digital marketing in general. Here are just some ways to leverage social monitoring and social listening tactics to help boost brand recognition.

How to Leverage Social Monitoring and Social Listening Tactics

1. When it comes to social media, engage with customers as often as possible

The reason why some companies have such trouble when it comes to the idea of social listening is the fact that such companies find themselves far apart from their target audience. Compared to a business that ensures to engage with their potential customers in the social media platform of their choice, there is practically no need for outreach when dealing with social monitoring as the company gets all the information they need right on their doorstep.

The important thing is to get customers used to engaging with the business. The business owner can do that by taking the time to respond to feedback as much as possible. That way, people won’t resort to going to other places to vent their frustration.

2. Have a look at how other competitors are handling social media monitoring

Aside from taking the time to respond to various requests online, it would also be a good idea to look into what the competitors are up to — specifically the ones that are slowly but surely rising in popularity and clout. Taking the time to look at what competitors are up to is never a bad idea. After all, a lot of information can be absorbed simply by observing how competitors interact with their customers.

3. Identifying influencers and content creators

Social listening and monitoring can be much easier when the business owner is willing to be as active as possible on social media — but there is another way to expand the horizon. Going for the outreach method with the help of influencers can help ensure that the company’s message is being spread far and wide. More importantly, it makes it easier to track how people respond to the company’s services. Even streaming sites such as YouTube can be instrumental in spreading the message.

At the end of the day, listening tactics and social media monitoring can be easily handled even without the use of professionals. However, having Salt Lake City social media professionals on the user’s side can vastly increase their chances of success.

Positive Words Research – How to Leverage Social Monitoring and Social Listening Tactics

6 Tips to Boost your YouTube Video Marketing

6 Tips to Boost your YouTube Video Marketing

Welcome to the wonderful world of videos where everyone has the opportunity to become a sensation. Boost your YouTube video on a platform that has grown by leaps and bounds since its inception. The platform has become an ideal promotion stage for businesses, brands, and marketers that have witnessed a rising trend for video marketing.

Hence, we bring you 6 effective tips to help you gain more subscribers on YouTube. The tips provided in this article will increase your search ranks in a short time and drive growth for your YouTube account. These tips, methods, and strategies will take your YouTube account to the next level by increasing your presence, reach, and engagement.

6 Tips to Boost your YouTube Video Marketing

To gain more subscribers, you should follow some effective YouTube SEO practices such as:

1. Optimize your videos for visibility

  • Titles and description: You must adhere to the rules of title writing. An eye-catching title is always captivating to your audience. As people crave entertaining and fun content, you should give them that.

Don’t forget to add target keywords in your titles and descriptions. This will enable your fans to easily search for a video. Spend some time on this section for a wider reach. 

  • Engagement: We hope there’s no need to explain this factor. YouTube engagement works in the form of likes, comments, and views.

This enables YouTube to determine the search rank of your videos.

  • Categories: Here comes another significant part of optimization. Proper usage of categories will give you a better understanding of audience visibility.
  • Tags: Adding tags to your YouTube videos portrays more context about your content. Ensure a significant number of relevant tags.

2. Curate high-quality content

This factor is highly crucial for the growth and survival of any YouTube channel. You can undertake a thorough competitor research to find out what factors make the big players in your niche stand out from the crowd. Your videos must be inclined to the tastes and preferences of your subscribers.

Only then you will be able to search for the content that drives high engagement. Eventually, this will solve your objective of getting more views and loyal subscribers. Take a glance at your YouTube Analytics to get a detailed report of audience demographics, location, engagement, and other stats.

3. Increase engagement with calls to action

If you own a business, there are chances that you are aware of the significance of a call to action (CTA). This factor influences your users to buy your product/service. The same goes for YouTube too if you want to boost your Youtube videos.

Simply put a reminder for liking & subscribing in the description box or in the video itself. It’s time for your fans to show some love. Apart from this, you may also add a link to other videos or drop a link to your site. Go ahead and witness your engagement rolling.

4. Thumbnail customization

An attractive thumbnail is a great tactic to promote your channel. Get ready to grab the attention of your viewers and engross them in your videos.

The creation of a professional thumbnail will make your videos appear unique. You can use various tools such as Canva to make an effective thumbnail.

5. Engage with the YouTube community

YouTube is a thriving video platform where billions of users connect via likes and comments. Now is the chance to build a strong relationship with your subscribers.

Ensure that you regularly engage with your fans with comments. You may solve their issues or even congratulate them on their success. And remember to feel gratified for their love and support.

6. Run a paid YouTube ad campaign

Unleash the complete potential of YouTube with the help of paid ads. This tip will enable you to gain more subscribers.This is important for increasing your reach and visibility. The platform lets you choose a plethora of ad formats including:

Display ads: Such advertisements are displayed on theright-hand sidebar of videos. These pertain to the desktop platform.

Overlay ads: Like the former category, this one is only available on desktop. Recognisable traits of such ads include semi-transparency and videos’ bottom part display.

Skippable and non-skippable video ads: As the name suggests, users see these ads before, during, or after a video. These are one of the major sources of revenue for most video creators. Skippable ads can be skipped by your fans but non-skippable can’t.

Bumper ads: These ads have a duration of six seconds. These cannot be skipped.  

Sponsored cards: These cardscome in handy while promoting your products or other content. You can find one of these within relevant videos.

In a nutshell, we can say that all the methods or tips mentioned in this article are true to their fullest potential. Try all of them at the right time to boost your Youtube video ranking. What are you waiting for? Now is the time to be a rising star! Stay trending on YouTube.

Positive Words Research – 6 Tips to Boost your YouTube Video Marketing

5 How to Make Your Website Successful With Live Chat Support

Make Your Website Successful With Live Chat Support

Immediate online assistance to potential customers has become an increasing need in today’s way of doing business. Live chat support services have become more and more demanding all around the world.

„Let’s Have a Chat” is the new mantra. Users visiting websites are actually looking to see the live chat box and have become acustomed to be asked to chat.

Here are 5 ways through which you can make your website succesful with live chat support.

How to Make Your Website Successful With Live Chat Support

1) 24/7 customers support

Having a live chat on your website gives you the immense benefit of offering to your potential customers 24/7 hours support. This is very valuable expecialy in todays world when people need a quick answer at whatever hour they want. Also if you have customers located in various parts of the planet being on different time zones having a 24/7 chat support is strongly recommended.

2) Multilingual chat support

If you have customers located in different countries you need to consider a multilingual aproach. Not all your customers will speak your native language or even English as a second language. If you do not provide multilingual assistance you might loose a lot of customers.

3) Discover real needs

Discovering the real needs of your customers is a sales must. You cannot make a sale if you do not target and fulfill the real needs of your customers. Chatting in real time with your potential customers will discover their thoughts about their needs and your products. Also you can maintain a long-term relationship with customers in this way.

4) Keep track of data

In order to make profitable decisions you need documentation of the work done to exist and be done in a easy to understand way. Keeping track of the real needs of your avatar customers and knowing exactly what triggers them to buy will increase your conversion rates.

5) Build connection

Feeling connected makes people buy. In todays world we feel more and more disconected from people and brands due to the online increasing influence in our lives. But it doesnt have to be like this. Your brand can still remain connected with your long-term customers and become connected with potential customers in a fast way. Life chat support services have become more and more the answer to building and maintaining connection between brands and customers.

Whichever the reason why you choose to implement live chat support on your website you need to be careful in coosing the right partner for this operation. Wether you decide to make your own internal department with your own employees to fulfill this need or to outsource this services, you need to pay very much attention to implementation.

Some aspects to take into consideration when choosing to outsource live chat support services are:

  • Instant messaging, emails and SMS
  • Real-time analytics
  • Customizable chat templates
  • Multilingual chat support agents
  • Reasonable pricing
  • LOOP powered service (Live Online Operator Platform)
  • ZERO hidden charges
  • Expected details in reports
  • Applicable for more industries
  • Suitable for both small or larger companies

The assistance of the live chat needs to be flexible. Flexibility is one of the qualities of human-powered live chat services. The live chat agents need to be well-versed in handling multiple messages with ease to ensure that you are providing the best services for your visitors and clients.

Positive Words Research – How to Make Your Website Successful With Live Chat Support

Powerful Marketing Tool That Will Make Your Content a Success

user generated content moderation

There are a lot of services provided in the world but some of them are really useful and amazing. One of these awesome services is the user-generated content moderation services.

Some of the news we deliver to our content consumers needs momentum to reach a certain audience target. Without this momentum it is hard to reach the desired impact even if the content is hight-quality.

Here are 5 tips to take into consideration if you want the content of your brand to be successful:

1. Online communities’ engagement

When you deliver new content about your brand or product your need to be able to engage many online communities at the same time. You can do this if you have partnered with different social media platforms, forums, and chat rooms. Make sure you handle very hell the translation of specific marketing language because it needs to resonate with their audience.

2. Keep track of activities performed

When you do a marketing campaign it is essential to keep track of all performed activities in complete and detailed reports. Without this documentation it will be hard for you to identify what went right and what went wrong. You need to be able to generate statistics and relevant data about the activities of the targeted users or posts, social media pages and other online communities.

3. Monitor and delete false information

We live in a time where false information is almost everywhere. Users have lost a lot of faith related to the truth of a post. Almost every time users research content from different website to make sure they are not deceived by false information. The internet is flooded with false information and users know this. You need to make sure that you have a system put in place to guarantee that your users are kept safe from false information.

4. Quality content reviewing

Almost every product is bought by clients nowadays based on reviews. Everyone reads reviews and people have developed skills of knowing which are reals reviews and which are not. You need to make sure that the reviews of you content are authentic. Make sure to moderate texts, reviews, images, multimedia content, tags and hashtags on social media, and even brand mentions on subreddits.

5. Evaluate client satisfaction and efficiency

Nothing matters if you do not have a system in place to constantly evaluate client satisfaction and efficiency. In this way you will know for sure what your audience prefers and modify future content accordingly.

Of course, there are many other aspects to take into consideration to ensure content success: active audience interaction, competitive pricing, enhanced online protection, multilanguage skills and results focused.

You can establish any system or strategy following three steps:

a) Understanding of the business

In this stage you do an understanding of the targeted audience and the needed processes in order to reach your goal.

b) Ensure needed resources

In this stage you need to ensure that you have all the resources you require to deliver valuable content fast to a significant percentage of your targeted audience.

c) Fast and quality execution

In this stage you need to have a team capable of implementing your established strategy. This step needs to be done fast and with quality and with very few mistakes.

The partner you choose for your user generated content moderation is key to you reaching the amazing results of a successful marketing campaign.

Positive Words Research – Powerful Marketing Tool That Will Make Your Content a Success

Principle of Marketing Assignment, Get Professional Help for an A+ Grade

Principle of Marketing Assignment

Marketing is a field of study with a good perspective for the future. If you study digital marketing, it won’t be difficult to get a good job proposal when you graduate. But first, you have to deal with a lot of coursework and homework. Don’t worry. You can always enlist the help of professional writers. They surely can do your marketing assignments.

Where can you find such professionals? On the internet, of course! Any online search will yield a lot of sites that offer help to students to complete their homework. Beware. Not all of them are reliable. Some sites are good whereas others are utterly scams. Hence, if you look for a trustworthy site to get marketing assignment help, visit aplusessay.com/marketing-assignment-help.html.

AplusEssay.com is an online company that has helped hundreds of students over several years. They have earned a solid reputation among students of all academic levels. They employ experts in 68 academic disciplines. Their punctuality to deliver completed work, prices, and quality are unmatched.

Are you interested in getting help from this company? Then, you have to read this article entirely. In this article, you will get all the necessary information. Whenever you need a helping hand with your marketing homework, you can use this service. Many reasons could prevent you from writing an assignment yourself. And paying for some help is legit. So, why not? Learn more about it below.

Get Marketing Assignment Help Whenever You Need It

If you don’t have the time or wish to do your marketing homework, you can pay for marketing assignment help. To ensure you get the best paper, you have to use the best service that you can afford. This is why AplusEssay.com is your best option. There are many benefits of using this company, some of which are:

  • Expert writers. To offer you the best service, this company hires experts in a variety of disciplines. Granted, all the writers have a good command of the English language. They also know very well the formats commonly used in academic writing. But they also have deep knowledge of the subject they usually write. Hence, a writer well-versed in the subject will write your marketing paper. Maybe a former marketing professor will handle your order;
  • Punctual delivery. When you place an order, the completion deadline for your paper must be set. The writer in charge of handling your order will work around the clock if necessary. But one thing is sure; you will get your paper by the agreed deadline. It doesn’t matter if it is a very short deadline. The writer will meet it. Most importantly, your paper will be written with the utmost quality independently of the deadline;
  • Free revisions. When you place an order, you are asked for all the details about the paper that you want. The writer will write your paper according to your instructions. However, if you don’t like the completed draft, you can request a revision. This will be free of charge. What’s more, you can ask for as many free revisions as needed, provided that you don’t change your original requirements;
  • Money-back guarantee. If after several revisions you are not satisfied, you can ask for a refund. The company will give your money back if you honestly believe your demands were not met;
  • 24/7 customer support. Whenever you need to talk to your writer or ask a question, you can contact customer support. There’s always someone willing to help you.

As you can see, you can enjoy many advantages if you choose this company to help with your marketing homework. But that’s not all. There are other benefits. Do you want to know which ones? Keep reading.

Stringent Quality Control for Supreme Quality

As mentioned, the writers providing marketing assignment help online with this company are experts in the subject. They will do in-depth research to write your paper. Hence, you can count on very solid content. However, to guarantee the best quality for the customer, AplusEssay.com has several editors. They are in charge of proofreading the drafts written by the writers. From grammar mistakes to style, editors will make the necessary modifications and amends.

Moreover, to guarantee that your paper is free of plagiarism, editors will scan the draft with special software. If the program detects similarity with a previously published paper, the writer will be asked to rewrite it. Plagiarism is a practice that’s not approved in academic circles. Hence, we make sure that your paper is unique.

This level of quality control guarantees a premium paper for you. With such outstanding work, your professor will give you an A+ grade. In the United States, this is the highest grade a student can get for his homework. Be one of the top students in your marketing class. It is easy. Just entrust this company with the writing of your assignments.

Premium Quality at Affordable Prices

One of the biggest concerns of students is money. So, a frequently asked question is: how much will my paper cost? There is a widespread misconception that high-quality writing services are expensive. This is not the case with AplusEssay.com. The prices of this company can be cheap if you know when and how to place an order.

The price per page depends on two factors: academic level and deadline. A paper for a higher academic level is more expensive. This means a high school paper is the cheapest whereas a doctoral paper is the most expensive. As for the deadline, shorter deadlines carry higher prices. This company can take orders with a deadline as short as 4 hours. However, the price per page is out of the budget of most students.

So, for university-level papers, the price per page starts at a mere $17 for a 1-month deadline. This is quite affordable. Thus, get marketing assignment help at an affordable price by placing an order well in advance. Try this service out!

Positive Words Research – Principle of Marketing Assignment, Get Professional Help for an A+ Grade

Win This Holiday Season with These Fantastic Content Marketing Strategies and Ideas

Holiday Season

Did you know that according to the National Retail Federation, in 2019, people said that they intended to spend an average of $1,047 during the holiday season? That is fantastic news for most businesses because it means that they could potentially be able to make good money during the holidays with the right marketing strategy. However, just because people are willing to spend doesn’t mean they will spend on you. As you up your marketing game over the holiday season, you should remember that other businesses are doing the same thing.

One way to market during the holidays is through content marketing. This means you will focus on creating content that your viewers will find valuable. It would be best if you tailored your marketing strategy to your audience, budget, timeline, and other factors to get the most of the holiday. Before giving you 15 content marketing ideas you could easily implement this holiday season, here are seven tips to increase the chances of your marketing strategy succeeding.

Marketing Strategy

Engage Your Audience

Instead of trying to guess what your audience wants, why not just ask them? You could send them questions through your email list, or you could run a poll. Find out how your brand can help them address their goals, fears, concerns, and interests so they get the most out of their holiday.

Look at Your Current Content

If your business is more than a year old, you may already have holiday content from the previous years. Go through your current content and figure out what can be repurposed.

Align Your Content with Your Goals

What are your goals for the holiday season? How can your content help you meet these goals?

Plan Your Content in Advance

Don’t wait for the holiday season to start planning your holiday content. Start creating your content in advance so that you are just rolling out the content when the holidays come. Organize your content so that it gets the most impact. For example, a post about the best gift ideas should be followed by content on DIY gifts instead of the other way around. Organize your content in terms of timeline and priority. The main idea is to tailor this content to the holidays by adding holiday themes, colors, and ideas.

Multimedia Is Your Friend

It is not just about writing multiple long-form posts. Consider creating slideshow videos, videos, images, and gifs that would be attractive to your audience.

Cross-Platform Marketing

If you have social media accounts on multiple social media platforms, create content for each of these platforms. Your goal is to reach out to many people, and that is possible when you meet them where they are the most. Of course, if you implement this strategy, it may make your content marketing creation process more extensive as each platform needs different types of content.

Take the Data for Later

Holidays, like most things in life, are cyclical. The data for your content marketing performance this year will prove helpful next year. You may not analyze it right now but save it anyway.

With the strategy in place, it’s time for some content marketing ideas you can use.

Content Marketing Ideas

Show Off Your Holiday Spirit

Does your company have holiday traditions? You could document your employees during such events and post these videos and pictures. They are a good way to give your audience an inside look at your company’s culture and people.

Add Holiday Symbols

You have no doubt seen the banners shops hang up over the holidays. You could do the same with your website. Add some blinking lights and some banners. Make your website look festive by decorating it with holiday-themed items. Be sure not to overdo it. If you do, your website will look cluttered and become off-putting to your visitors.

Use Graphics and Quotes

Thanks to technology, making quirky, funny, heartwarming content has never been easier. Consider creating graphics that would be attractive to your audience. Add quotes you think your audience would love and tap into the feel-good feelings of the holidays.

Talk About Your Staff or Company

Give the company a human face by letting them see the people behind the brand. You can do short videos of your staff members talking about your company, your products, or even how they feel about working for you. These videos remind people that even big brands have humans working behind the scenes to make everything possible.

Take Advantage of User Generated Content

Sometimes, the best way to market yourself is to let your clients speak for you. Ask your clients if you can repost their content that features your products. Validation is important, and people will feel more comfortable using your products or services if they see other people doing the same.

Share Stories

Many social media platforms right now have a feature called stories. In most cases, stories are only available for 24 hours. You can take advantage of these to feature promotions and spirited campaigns that people would find attractive.

Appeal to Social Causes

For some people, holidays are characterized by love, sharing, family, and giving. You could run campaigns that channel part of your income from your clients into social causes they would be interested in. This makes them feel good about investing in you.

Bank on Trends

During the holiday season, particularly near the peak of the season, most businesses are either closed or fully packed. Some people would rather avoid the fray, so they choose to shop online. According to statistics, over the holidays, more than 60% of Shopify users switch to making mobile orders. You should take advantage of this trend by focusing on making your clients’ mobile experience fantastic. This may mean speeding up the checkout process, making your website more mobile-friendly, and even increasing your delivery personnel for some time.

Recap the Most Popular Content for That Year

No, this does not mean reposting your content. Instead, you can do a series covering your most popular content. You can summarize this content, add the best comments from your customers, include quotable quotes, and include a link to the actual content.

Engage With Your Audience

If you want to engage with your audience, there are many ways to go about it. You could start a live stream and take in comments and questions from the public. You could also create a poll and ask people to vote. You could ask people to send in ways you helped them that year.

For example, an essay writing service could ask students who received exemplary performance in their essays to send in their testimonials, which they could post. Using this example, a student with an informative essay as a holiday assignment will know exactly where to go to get help.

Give Your Clients a Hint of What You Have in Store for Them in the Future

Do you plan to unveil new products next year? Do you have something in store for your clients? Why not give them a sneak preview of these products and services. This may give them more reasons to be psyched up about the new year.

Email List

If you have an email list, most likely, the clients who have signed up for your mailing list are people who are interested in you and your business. You can use this platform to talk to your clients, clue them in on what you are doing and what you have to offer.

Run Promotions

Statistically, people spend a lot of money around the holidays. That does not mean they will pass up a good bargain. If you can, you should consider having holiday offers. You could sell your products in packages at a reduced cost, offer free shipping, give coupons, etc. Some businesses can use this time to clear old stock to start the New Year with fresh products.

Revamp Your Products to Match the Holidays

If it is possible, create holiday-themed products that you can sell specifically during this season. For example, if you make candy, you can make multicolored holiday-themed sweet packets or candy to celebrate the holidays.

Gratitude

Everyone loves to feel appreciated. Why not appreciate your customers for the year. You can do this on any of your social media. Thank them for supporting you and believing in you, and welcome them to walk with you in the coming years as well.

Point to Note

As you are doing your holiday content marketing, there is one fact you need to remember at all times. It’s not about the quantity but the quality. Ten fantastic posts will have a much greater effect than thirty subpar posts. Focus on making high impact content rather than filling every day and platform with content that has low chances of converting.

The holiday season is near. It is time to focus on content creating strategies that are specifically suited for the holiday season. Done correctly, you may be able to increase your sales this year while simultaneously attracting new clients for the next year. This article does not have a definitive list of content marketing ideas and strategies. However, it is a fantastic starting point you can use to lead you in the right direction.

Thomas Moore is a digital marketing professional and freelance writer who works for EssayService. He enjoys writing useful pieces and sharing his expertise. He is an author of numerous posts and articles published both online and in print media.

Positive Words Research – Win This Holiday Season with These Fantastic Content Marketing Strategies and Ideas

Offline Examples For A Digital Marketing Strategy

Offline examples for a digital marketing strategy

If you want to run your business or any product in the best way, then you need to implement some digital marketing strategies. These strategies will lift up your business and will give you purposeful results. There are two type of digital marketing. One is online and the other one is offline. You need the help of internet and some tools in the online digital marketing strategy. On the other hand, you have to focus on the results of the online strategy because they need some changes with the time.

But the offline strategy is another helpful way to grow and expand your business in a desired region. There are numerous examples of the digital marketing strategy. Some of them are mentioned here for the viewers. You can also implement these offline digital brand marketing strategies in your business to get effective results. Have a look on some of the best offline marketing strategies. Apart from these, if you want to get more examples, then you can visit, https://www.webmarketing123.com/

The best examples of offline marketing:

There are numerous examples of the offline digital marketing. If you are interested to choose them for your business, then they are available here for you. You have to read all of the examples with full interest. They will surely change the dimension of your business by giving you good amount of profit. Have a look at the best promotion offline business strategies of the world.

1.         30 squats to win a free train ticket in winter Olympics

2.         IKEA – free branded moving boxes

3.         Use bill boards for the promotion of your product:

4.         Print ads and deliver them

30 squats to win a free train ticket in winter Olympics:

The best way to engage customers is to give them discount or to give them free things. In the winter Olympics 2014, a promotional campaign was running. Passengers of train were asked to do 30 squats to win a free train ticket. This was the best campaign of that time for the promotion of gymnastic equipment. Every one of us like to get things for free. That was the basic strategy behind this campaign. In short, if you also want to engage customers towards your business, then you also have to adapt this strategy. It is an example of offline digital marketing business brand strategy.

IKEA – free branded moving boxes:

For the promotion of business, you have to adapt this offline business strategy. The IKEA is one of the best furniture store in the Canada. They provide free branded moving boxes to their customers. In this way, they are making more number of customers every day. This is one of the oldest and typical marketing strategy that you have to choose for the promotion of your business. Build boxes like the IKEA’s boxes and start getting more number of customers. That was also one of the best offline digital marketing strategy in the world.

Use billboards for the promotion of your product:

If I could say that the bill boards are also the best ways to convey your main idea towards the mind of customers, then it will not be wrong. You will be able to get a large amount of customers. Just place your ad on the bill board in the targeted area and get beneficial results. But you have to be precise in the selection of bill board and the size of your ad.

On the ad, you have to write and engaging content that will take the interest factor from the audience. Therefore, all of the popular companies in the world are taking the help of social media and content management person. You have to choose this offline digital marketing strategy to run your business in the best way. It will change the dimension of your business.

Print ads and deliver them:

The other best way to promote your business is to print ads. Write the best type of content on the ad and start delivering in your area. You can take the help of delivery boy for the delivery purpose. It is an old type of offline digital media strategy but it is still working. You can get good results from it. Therefore, don’t take this offline digital marketing strategy light. It will give you fruitful results. 

Positive Words Research – Offline Examples For A Digital Marketing Strategy