Words for business

Sharing Positivity: Business Benefits of Inspirational Words in Multiple Languages During Crisis

SHARING POSITIVITY

Sharing positivity: business benefits of inspirational words in multiple languages during times of crisis

In times of crisis, a multilingual marketing campaign that focuses on positivity at its core can be a powerful tool for any brand. Whether your company delivers translation services or sells clothes, acknowledging the crisis in a way that furthers the connection with your customers can provide the best possible chance of recovery once the crisis has passed.

The Coronavirus Pandemic and Multilingual Marketing

The coronavirus outbreak has certainly provided businesses with the opportunity to test their powers of creativity when it comes to multilingual marketing initiatives. Rarely in peacetime have people around the world been quite so in need of positive words and inspirational input.

Brands that reach out to customers during the coronavirus lockdowns that are taking place around the world have the opportunity to build loyalty and prepare to come back bigger and better when life finally returns to normal. More than that, on a simple human level, they have the chance to help spread positivity when it is most needed. Companies that use language services to deliver multilingual campaigns can do so with more than one audience at once.

What are Language Services?

Language services incorporate translation services, localization services, interpretation services and more. From document translation to conference interpretation, language services allow companies to conduct their operations in a way that connects them with multilingual audiences, whether internationally or domestically.

How do translation services work? Quite simply, they enable businesses to convert content from one language to another. The successful translation is more than just a matter of converting language, though. To connect with customers who speak multiple languages, the business must also localize its translated content.

What is localization? It is the shaping content to suit a particular audience. This means converting measurements, dates and times into the relevant format, removing/replacing content that could cause offense (or unintentional humor), swapping out idioms and much more. Ultimately, localization maps the original content to fit with the cultural expectations of the audience in question, making it feel as though it was written for that audience in the first place.

Business Benefits of Sharing Positivity in Multiple Languages

Let’s consider an example of the business benefits of inspirational words during the coronavirus crisis. In the US, 39 million people speak Spanish natively, while a further 11.6 million are bilingual. With such a huge population of Spanish-speakers available, many businesses are able to survive and thrive by operating solely in Spanish.

However, the coronavirus has put many firms in a precarious position financially. Indeed, job losses in the retail sector alone are projected to run into the millions. The sector and its associated industries employ one in every four workers in the US – some 52 million people – and account for $4 trillion worth of gross domestic product.

A decent Spanish translator could be just the ticket for companies looking to shore up their foundations by expanding their customer base (or at least their potential customer base) during the crisis.

A professional linguist who can translate Spanish to English accurately can provide a Spanish-speaking business with the opportunity to engage with English-speaking customers. In the US, that means potentially connecting with 225 million English-speaking citizens. Not a bad result for a simple Spanish to English translation exercise!

Opening up your company to a whole new audience can also serve to make you look at the business in another light. For many small business owners, it presents an interesting opportunity to revive their passion for their business, by seeing its value through the eyes of a new audience.

Pitfalls to Watch Out for During Localization

Converting content from one language to another is not without its risks. There are two main pitfalls to avoid. The first is using translation services without using localization. While translation can result in accurate copy in terms of the language conversion, the resulting document may not resonate perfectly with its new audience.

That’s because it has not been localized to suit their particular expectations. This means that the copy could sound slightly ‘off.’ It could include cultural references that the new audience won’t get. Measurement formats might seem odd. Or perhaps the positive words used in the original language are over-used or considered ‘corny’ in the target language. These are all matters that a translation company can address when delivering localization services.

The second pitfall to watch out for is a machine translation. It’s fast and it’s free, but it’s also not good enough for professional purposes. Businesses that want to get ahead and share their inspirational words in a way that connects them to their readers should opt for human translation to ensure that quality standards are maintained. Sharing positive words can help businesses to achieve great things, so it’s important that it’s done in the right way, particularly when it comes to reaching out in multiple languages.

Author Bio

Ofer Tirosh is CEO of Tomedes, a language service provider founded in 2007 that specializes in translation, localization and interpretation services.

How To Start A Business Without A Written Guideline

business

Starting a business nowadays has become possible yet complicated at the same time. If you want to build a successful business starting from today, you have all that it takes to do it. You may not acknowledge it yet, however, the proper mindset will show you the proper path.

Knowledge and skills. These are the two primary components of a highly successful webmaster or entrepreneur. A business written guideline? That’s not necessary at all as long as you truly know what you’re doing.

In today’s post, we’re giving you several strategies, tips, and tricks that’ll improve your business startup performance. There are lots of smart people like you who get stuck in planning, strategizing, worrying, and living in the future. To stay productive while launching a business, your entire focus and efforts should be pointed towards the present moment.

1.    Start with True Passion

If you start your business with the wrong reason, you’re hardly going to make it. Most people tell you that “life’s not fair” and that you have to deal with it. However, each of us can decide how we want to live our lives, and that involves the decision of starting our own businesses in order to become financially independent.

But then, most entrepreneurs are trapped before they even begin. Obviously, we have to choose our business niche before starting. It becomes struggling the moment we choose the wrong business and the wrong purpose. Money, financial freedom, and financial wealth are not good enough reasons!

To be truly successful whether you follow a documented business guideline or not, you’ll need to have that passion in you. You’ll find the thing I’m talking about only if you continue looking. Don’t stop for a business idea that sounds “good”. It has to be amazing and perfect. Don’t worry, you’ll definitely know when it arrives!

2.    Acknowledge the Fast and Everchanging Marketplace

Comprehensive business plans are initially designed to help you balance your actions and stay focused. However, a written business guideline is always going to remain outdated. You can’t fully trust what you’ve established in the past because in the past the external conditions were different. If you were to make a decision today, you should carefully assume how the marketplace is doing, how your team is doing, how your actions went in the past, and what you can do best to ensure a positive effect.

3.    Assume Full Responsibility for Everything Around You

Great entrepreneurs become great because they’re responsible for everything that affects both themselves and their business. After all, a startup is a gathering of individuals that aim to achieve a specific purpose through collective effort. You are the leader of your own body and actions and you’re the leader of a company. That means full responsibility!

4.    Promise that You Won’t Stop Until You’re Successful

Make a promise that no matter what, you will not stop pursuing what you have started. There’s absolutely nothing more important than the final achievement. However, you’ll need to stay focused on the journey and less on the result.

As Jana Fardel, Co-Founder at one of the top rated resume writing service, in the US, suggests that “The way you think, act, behave, and work will heavily influence the result, of course, but the result is never the point. You listen to a song because you enjoy it and not because you’re waiting for the end of it.”

5.    Establish What You’re Going After and Be Specific

Not developing a written business guideline doesn’t mean that you shouldn’t establish the direction you’re heading to. Obviously, before you start the engine of your car you have to know where you’re going. Business start-ups are the same. Decide where you want to go, make that clear statement, assume responsibility, commit to staying consistent, and start taking action!

6.    Find Inspiration from Those Who Have Already Won

Everybody’s looking for shortcuts. Again, most people would say that shortcuts are making it even more difficult to succeed. Well, it really depends on what type of shortcuts we are talking about.

Success leaves clues. Therefore, you should start looking for inspiration, motivation, and ideas in other people’s work and achievements. Find someone who has already accomplished what you are trying to accomplish. Look at your competitors, see what they’re doing, put all the information together and learn from the patterns. Lastly, implement all the potentially positive ideas.

7.    Keep Track of Results and Optimize as You Go

Business success doesn’t simply show up and sits with you forever. The startup is the initial phase. Once your business is up and running, it’s essential to keep track of your results on a consistent basis. All the results, whether they’re failures or wins, ultimately mean one thing: feedback.

When something goes wrong, you should immediately identify the causal factor. The action/decision/thought that has influenced your outcome is the most important component that needs to be identified. The cause.

Every time you change the causal factor the results also change. That’s exactly why you should take advantage of different digital marketing analysis tools. Consistently keep track of your results and optimize all your thoughts, emotions, and actions according to all the meaningful feedback you receive.

Takeaways

Starting a business takes time, focus, and work. True work, indeed, as true success demands both hard and smart work. Following guidelines which were written yesterday is not an option. The marketplace changes, the people change, your chances change, and basically everything changes. When you take an action, you schedule a change. When you ignore a phone call, you have produced another change. Therefore, do your best right now, focus on what you have to do today, and never stop improving, so within a certain period you make add your achievements at top resume review and create your perfect CV.

Author ~ Stephanie Proper

Here at Positive Words Research, we are looking to share with our readers original content that hasn’t been published on other sites so if you are comfortable with Positive Words Research being your sole publisher, we are more than happy to share with our readers your inspiring and empowering story.

65 Words to Embody in Your Business

happy employees

Positive Words Research has made a selection of certain words that a business should embody. This list was made based on feedback received from subscribers, facebook and twitter followers, people that send us messages through the contact form or other social media feedback.

On a fun note, to ignite your cognitive brain, you can also unscramble the words to uncover many hidden words and see what other positive words you can find. It’s all fun, isn’t it?

We gathered all the date from this feedback and created a list of 65 powerful words for your business.

Choose from the below list of empowering words, the words that suit your workplace and embody them in your business.

  1. Empower;
  2. Enrich;
  3. Commitment;
  4. Believe;
  5. Abundance;
  6. Passion – Passionate (about the work);
  7. Expansion;
  8. Gratitude;
  9. Consistency;
  10. Peace;
  11. Perseverance;
  12. Freedom;
  13. Success ;
  14. Authenticity;
  15. Profit;
  16. Blissionarie;
  17. Luxury;
  18. Integrity;
  19. Focus;
  20. Couture;
  21. Transform;
  22. Inspire;
  23. Developing;
  24. Loyalty;
  25. Love;
  26. Leadership;
  27. Discipline;
  28. Complicity;
  29. Power;
  30. Honesty;
  31. Happiness;
  32. Enthusiasm;
  33. Quality;
  34. Satisfaction;
  35. Progress;
  36. Growth;
  37. Fulfilment;
  38. Efficiency;
  39. Logic;
  40. Innovation – innovative;
  41. Planning;
  42. Sharing;
  43. Teamwork.
  44. Communication;
  45. Collaboration;
  46. Service-oriented;
  47. Creativity;
  48. Goodness;
  49. Safety;
  50. Reliable;
  51. Speed;
  52. Strategy;
  53. Sustainable;
  54. Scalability;
  55. Solution;
  56. Fun;
  57. Weird;
  58. Transparent;
  59. Involved;
  60. Adventure;
  61. Empathetic;
  62. Driven;
  63. Talented;
  64. Dedicated;
  65. Ambitious.

From these 65 words, there are 10 categories of words that top when it comes to values to embody in your business.

Top 10 categories of words to embody in your business

  1. Inspire – Innovation – Creativity;
  2. Authenticity – Goodness;
  3. Passion – Enthusiasm – Fun – Weird – Happiness;
  4. Integrity – Empower – Transparent;
  5. Focus – Leadership;
  6. Freedom – Driven;
  7. Quality – Service-oriented;
  8. Teamwork – Sharing – Communication – Collaboration;
  9. Strategy – Efficiency – Scalability;
  10. Reliable – Dedicated.

Based on the feedback received by Positive Words Research, INSPIRE is the top word to embody in the business.

Access the list of positive words to brighten your day!