Category Archives: How To Do Awesome Marketing

Marketing: Promoting Brands and Products with a Positive Touch

Balancing Text and Images on Your Portfolio Website

Business Ideas, How To Do Awesome Marketing, Internet Skills, Marketing Tips,

When individuals observe balance and harmony, they feel happy. The sense of ease and happiness against repulsion and displeasure distinguishes aesthetic from visual imbalance. Everything immediately stands to reason with a pleasing visual balance, particularly in portfolio websites.

A high quality of aesthetics and visual display conveys to many potential clients and associates that you have a strong work portfolio and work ethic.

We developed this guide to all you need to know about balancing text- and image-based content formats.

In Search of the “Ratio” in Portfolio Website

You’ve arrived at the wrong destination if you’re seeking a “magic ratio” to define how much room to provide to text or visual components. Only plan, procedure, and conceptual design are present.

However, the following recommendations can be useful to you.

  • We are in a very visual era right now. Make a great visual impact to draw viewers in. The majority of projects will have more visual information than written content
  • Aim for a graphic to be included in between 60% and 80% of the design for the initial appearance
  • Visual effects and text should seem roughly equivalent in visual weight across most projects. Ensure the text and the images are cohesive

Guidelines for Finding Balance in Portfolio Website

Here are some ideas to consider when trying to achieve balance.

  • Don’t even use words until you have to
  • Communicate information. Don’t explain something you can demonstrate. Avoid using extraneous phrases or imagery that are repeated
  • If the style feels off-balance, make the text visual or convert pictures into text
  • Strive for equivalent surface space for images and text to achieve an “apparent balance” if you are unsure how much text is necessary

How Can Text and Images Be Balanced in a Portfolio Website?

Any website can balance text and graphics in a variety of ways, such as:

  • A split screen layout can give both parts equal room by placing the picture material on one half of the monitor and the text-based information on the other. Site balance is achieved even if the text content is smaller than the image because it will maintain the same visual weight
  • Rotating text and picture in square designs: If your website is created using panels, you can achieve balance by rotating the text and image content in each panel

What Are the Advantages of Text and Image Balance in a Portfolio Website?

Successful text and image fusion can have a range of advantages and benefits. These consist of:

  • Optical symmetry: Because text and images are two separate sorts of material, it doesn’t imply you can’t balance them against each other to produce them. For instance, equivalent images and text on either side of the display can strike the ideal balance while making your website appear symmetrical and well-aligned
  • Both attractive and educational: By skillfully blending your text and pictures, you may build a website that is both visually appealing and educational, using technology for learning
  • Enhancing customer experience: By balancing text with pictures, you may make your site extra user-friendly by sparing visitors from having to read a lot of content. This successful content will be broken into subtopics, graphic imagery, and photos to make the website more user-friendly and straightforward to read

Listen to Your Viewers’ Expectations

It’s critical to consider the audience’s expectations when combining text and images. For instance, a consumer might be disappointed to see a major update with little text because they would not anticipate a graphic novel from an author.

When considering people’s expectations, a range of demographic variables are considered, but odds are you already understand what is effective and what isn’t from the approach to designing experiences. Expand on the results.

Pay Attention to the Method of Delivery

The delivery technique is another element in balancing text and images. Projects that are displayed on screens have more visual elements. As you enter the portfolio, the balance favors more text.

Both large and small businesses depend on text or images. Legibility is a major consideration. When discussing anything significant, an image or a term will probably be employed. Numerous phone apps employ a picture or a text block from display to display due to their small sizes, allowing users to concentrate on one piece at a time before going to the next.

Conclusion

Although the brain processes images more quickly, words can help us grasp things better. Optimizing your portfolio website and establishing a balance between text and visual material go hand in hand.

Consider balance throughout the entire website for a stunning appealing portfolio website.

Overcoming Your Fear of Public Speaking Step-by-Step Guide

How To Do Awesome Marketing, How to Have Success in Life, Positive Attitude

Anxiety and fear of public speaking are very frequent. When it comes to speaking in front of a crowd, more than 75% of people experience some level of anxiety or nervousness. This fear is often ranked higher than spiders, heights, and death by those polled. The first thing to remember is that you are not alone in your dread.

Glossophobia is a more intense form of dread that can vary from mild uneasiness to paralyzing terror and panic. Many people afraid of public speaking either avoid them completely or suffer through them with trembling hands and a quavering voice. To be successful in several fields, you must effectively communicate and explain your ideas in a public setting. Practicing public speaking may assist you in advancing your career, expanding your business, and forming strong relationships. Promoting ideas and motivating people to take action on issues that directly affect them and society as a whole may be useful. You’ll have to present a pitch, an idea, or a body of work in front of a group of people to do any of these things well. And fear might be all that separates you from your audience at times.

Glossophobia: More than just a fear of speaking in public

When speaking in public, most of us have had apprehensions. Glossophobia, on the other hand, is a condition in which a person cannot control their anxieties and has a severe dread of public speaking, often to the point of panic.

Uncontrollable trembling, perspiration, and a fast heartbeat might accompany this. In addition to speaking in front of large groups, people with glossophobia may find it difficult to talk in meetings, classrooms, and other smaller groups. Patients may find it incredibly challenging to convey their thoughts and ideas clearly and straightforwardly due to this. As a result of glossophobia, the patient may find it difficult to attain their academic, social, or professional goals.

When giving a speech, a presentation, or performing on stage, most people are nervous or anxious. Even though they aren’t enjoying themselves, they manage to cope with the situation. On the other hand, people living with Glossophobia may purposefully avoid circumstances in which they would have to speak in public.

What Makes Us Afraid of Speaking in Public?

Fear of public speaking has less to do with the quality of a speech than how the speaker feels, thinks, and behaves when they are in front of a crowd. People are terrified of speaking in public for a variety of reasons. Four elements have been recognized as related to the fear of public speaking in theories:

1. Physiology

The stimulation of the autonomic nervous system in reaction to potentially dangerous stimuli is involved in fear and anxiety. Our bodies prepare for a fight when presented with danger. Our ability to perform easily in front of audiences is hampered by this hyperarousal, leading to an emotional feeling of terror. It eventually discourages people from seeking opportunities to speak in front of a group of people.

According to several studies, those who have greater anxiety levels in a variety of scenarios are also more likely to be uncomfortable while speaking in public. People who are more prone to anxiety may find it more difficult to overcome their fear of public speaking and would choose to avoid it. The physiological indications of terror they experience as they anticipate, prepare, and perform in public are comparable to others, but their worry is confined to public speaking circumstances.

Furthermore, some persons have anxiety sensitivity, or the dread of fear, as described by researchers. Worry sensitivity indicates that people are concerned about public speaking and their anxiety about public speaking and how it will impair their capacity to communicate effectively in difficult situations. In addition to worrying about whether their speech will achieve their goals, people with high anxiety sensitivity are also concerned that they may appear shaky in front of their audience if they are very stressed.

2. Thoughts

People’s attitudes about public speaking and their abilities as speakers are another element to consider. When people exaggerate the risks of speaking in front of a group of people, they see the event as a danger to their credibility, image, and chances of reaching an audience. Anxiety and dread of public speaking can be exacerbated by negative opinions of oneself as a speaker (I am not good at speaking in front of audiences, I am not a good public speaker, I am dull, etc.). There is a contrast between a communication and a performance focused on certain ideas.

You perceive public speaking as something that requires special talents, and you see the audience as a judge evaluating your ability to convey effectively. The major focus of communication orientation, on the other hand, is on conveying your ideas, presenting facts, or telling your narrative rather than on expressing your thoughts. The goal for persons with this attitude is to communicate with their audience in the same way that they communicate with others in their daily lives. Consider this in reverse: If you consider each discussion you have in front of another person to be “public” speaking, you have ample evidence that you can communicate effectively and clearly. You’d then approach public speaking engagements in the same way, focusing solely on delivering knowledge and ideas. The anxiety tends to be stronger when the focus turns from being heard and understood to being assessed.

3. Situations

When it comes to public speaking, while some individuals are naturally worried or don’t think they’re good at it, there are specific conditions that are likely to make most of us feel more uncomfortable.

It’s a lack of knowledge. Experience, like everything else, gives you a sense of self-assurance. You are more likely to develop a fear of public speaking if you don’t have much stage time under your belt.

Graduation of grading. The terror is heightened when there is a genuine or imagined component to the circumstance. You may be more nervous if you speak in front of a group of people who are already filling out assessment papers.

A distinction in status. You may experience a bigger dosage of anxiety tingling through your body if you are about to speak in front of individuals of higher prestige (e.g., people in higher positions at your business or groups of successful professionals in your field of work).

Ideas that aren’t familiar to you are welcome. You may be more concerned about how people will react if you express thoughts you have not yet discussed in public. When you’re presenting something new in front of a crowd, it’s more difficult to state your stance, answer queries from the audience, or deal with individuals who try to find holes in your argument.

New audiences. You may already have some public speaking and public speaking experience. You may, for example, be accustomed to speaking in front of experts in your field of expertise. When the target audience changes, there may be a sense of fear. Your confidence may be a touch unsafe if you’re speaking to a group of individuals who aren’t like the ones you regularly speak to.

4. Skills

Finally, how well-versed you are in public speaking is another aspect that adds to the fear of public speaking. Even though many individuals believe they are inherently good speakers, there is always space for improvement. Speakers who concentrate on their talents rather than depending on their innate abilities are the ones who stand out the most. There are various ways to improve your public speaking ability and improve your skillset. An effective antidote to dread is increasing competence, which leads to increased self-assurance. On the other hand, confidence isn’t enough to make you a good public speaker.

Wrapping it up!

The many advantages of sharing knowledge and thoughts in public exceed the fear of speaking in front of a group of people. The next natural question is: how can we get rid of this apprehension? Fortunately, various methods are effective in skill development and confidence building.

The keys to overcoming your fear of public speaking are preparation and experience. If you’ve done your study thoroughly, you’ll feel more confident in your ability to present a clear, fascinating speech. You’ll feel more at ease with the whole process and won’t be as nervous as you used to be. To combat your fear of public speaking, volunteer to speak at a conference, practice in virtual reality, or try any other method to get out and talk in public a few times.

Key Strategies To Boost Your Real Estate Business As Agents

Business Ideas, How To Do Awesome Marketing, How to Have Success in Life, SEO Marketing

A challenging aspect in the real estate industry is establishing and expanding a successful real estate business. There are many ideas suggested on how to get your real estate license and how to choose a brokerage, but what happens once you are at that stage? What is your next move supposed to be?

As a real estate professional is, it is indeed challenging to work for a broker and at the same time create and set up your own real estate business. That is the reason we asked our real estate experts to recommend a few strategies, which any new real estate agent can adapt and be able to successfully build and expand his new business.

A Real Estate Agent Needs To Define His Real Estate Market

Real Estate Market

Before we can get to the strategies, the first aspect of consideration is to define your target market as a small business owner. This market identification and segmentation will be the core component of all your business plans and will help you get success in the real estate industry.

Decide from the onset whether you wish to serve the commercial real estate market or the residential market? This is the start of your market identification. The next step is to decide within your market, do you wish to be more of a generalist, or do you have a niche where you would want to focus all your energies and specialize?

For instance, within the residential space, an agent could specialize in selling condos, lakefront properties, or vacation rentals. What this segmentation does is that the realtor gets to focus more closely on all aspects of the market that affect that particular category of the housing market.

For example, any new road construction or development of a transportation facility will impact the prices of the properties in the nearby vicinity. An expert agent can easily pivot his marketing plan to factor in these changes.

Finally, to have accurate real estate marketing ideas, you need to identify who is your ideal customer and what would be the best medium to approach them. It would require you to consider the demographic markers, such as income, age, lifestyle needs, and more.

Strategies Successful Real Estate Agents Use To Build Their Businesses

1. New Real Estate Agents Benefit From Online Seller Leads Generation Platforms

Online Seller Leads

For real estate professionals, there is a constant need to generate real estate leads and expand their business. However, many new agents find this challenging, as despite having a clear idea about the target audience, they do not have enough contact, connections, or experience to attract the sellers.

Working with a home seller lead-generating platform like Dorrmat can be highly beneficial. Dorrmat ensures that the agents get a constant supply of quality home seller leads from all the major cities in Arizona. The prospective clients are all highly motivated sellers, and that eases the business for you.

2. Right Real Estate Marketing Efforts Deliver The Results

Understanding the local market and creating a marketing plan that will get you the results will enable you to strengthen your business. Whether it is your personal brand or an email marketing campaign that you plan to run, all of them should be according to the potential clients that you wish to attract.

For instance, if your past clients were mostly millennials, and if that is the segment that you wish to continue to serve, then digital marketing strategy should be your prime focus.

3. Build A Real Estate Website For Your Real Estate Business

Real estate Business

Another way to attract new clients is through inbound marketing tactics. The inbound marketing strategies are meant to attract customers to your professional website. Real estate websites play a crucial role in both marketing and lead gathering. You can create a section for any free resource on real estate subjects on your website. Even activities like putting up a blog post or video tours of your recent listings can help. Here is an awesome real estate website that will help you see what’s on the market.

A. Remember To Include Search Engine Optimization (SEO)

An integral component of successful real estate websites is the optimization according to the requirements of the search engines. Major search engines, like Google, rank the websites according to certain norms. The need is to focus on ensuring that the SEO activities are carried out to make sure that your website ranks high in the search results.

4. Encourage Referrals With Referral Bonuses System

A key way to acquire new leads is with the help of your previous customers’ referrals. Many properties are sold and purchased with the help of an agent who has also helped a family member or friend. These are the leads that you need to acquire.

Set aside a portion of your marketing budget for offering referral bonuses, as that would encourage more people to give you the contacts of potential leads. You could even start tie-ups with the local businesses and give them small gifts or referrals to their business in exchange for all the new customers that they bring in for your business.

5. Social Media Accounts Engagement Is Crucial

One of the essential marketing ideas that no real estate agent can skip is to set aside a marketing budget to build, nurture, and increase a strong presence on social channels. Your business plan needs to have a segment on what strategies would be employed for Facebook, Instagram, LinkedIn, and other platforms.

Everyone from potential buyers to previous clients is present on social media. Therefore, as a business, it is necessary for you to keep them informed about new property listings, open houses, specific market information, and more. In your target market, an effective social media presence can help you gain more sales and more happy clients.

Summary

Real estate marketing strategies tend to vary as per the needs of the homeowners. A savvy realtor understands this and constantly endeavors to improve his business strategies. This constant course correction enables the agents to make sure that their business is always in a growth phase. By adapting our suggested tactics, it is possible to give a boost to your real estate business.

10 Effective Tips To Become A Successful Business Consultant

Career Goals, How To Do Awesome Marketing

A professional who offers his expert opinions about a specific business field to individuals and enterprises in that industry is called a business consultant. It can be temporary, short-term, or long-term varying as per the firm’s and consultant’s choice.

These consultants can act individually or as business plan consulting firms for companies that require their assistance in developing their aims and objectives effectively.

Following are 10 essential tips for a business consultant. These tips will make you sufficiently efficient than most leading business plan consulting firms. 

Business Consultant

1. Choose Your Specialization Area

Deduce a decision about what kind of business consultant you want to be. Select a specialized field according to your abilities and liking and work in that. The better knowledge you have of the field, the better you will work.

2. Set Objectives

By aiming for specific goals you can achieve your target much faster. To accomplish this, you must be certain that your objectives are achievable, follow a specific timeline and you must keep a check and balance on the achievement of each goal.

3. Do a Certificate Course

By doing a certificate course in your desired field, you can have both, the experience and the expertise to excel in your business consultancy career.

4. Start Small

In your early days, try to locate a short-term modest job to show off your skills without committing to a long-term, pricey project. With small projects, you can have the time to market yourself and familiarize yourself with the job.

5. Decide On Your Fees

The most difficult component of becoming a consultant is determining your consultancy fee. Offering services for less, in the beginning, will not be fruitful as you will only be exploiting yourself. You should always ask for the fair amount that you deserve for your effort.

6. Obtain First-Hand Experience

It can be very beneficial to volunteer to pick up extra opportunities in different business plan consulting firms. Doing this will familiarize you with specific business areas to start establishing your portfolio.

7. Establish A Professional Network

It’s critical to build strong connections with relevant people in your field. They will introduce you to horizons of various opportunities. You can create and expand your network by attending various business conventions.

8. Learn To Turn Down Clients

Most successful business plan consulting firms know when to not take a project. If there are certain needs of a potential client that you cannot fulfill, be upfront about it and suggest a suitable candidate to them that can help them achieve their desired results.

9. Create An Elaborate Proposal

You must make an effective proposal that clearly states your experience and qualifications. This gives the client the assurance of your ability and credibility with extensive background information. The client prioritizes individuals on the basis of their experience working in different business plan consulting firms, mentioned in the proposal.

10. Maintain An Online Presence

By joining online groups related to your field, you can expand the social network that could help you attain more clients. You can also learn a lot from the social media accounts of other business plan consulting firms and implement their strategies in your account. 

These 10 tips outlined above can help you get a strong start in your journey through the business consultancy world. By incorporating these tips, you will become a successful business consultant in no time.

7 Jobs You Will Need WordPress Skills For Making Money

Business Ideas, How To Do Awesome Marketing, Internet Skills, SEO Marketing

Nowadays, because of the COVID-19 pandemic, online professions have become very popular. Working from home is not only flexible but also safe and convenient. Yet, lots of people are still sure that to work with a computer it is necessary to have impeccable technical knowledge and have a God-given talent for programming. There is no doubt, that would be a plus, but today almost everyone can master WordPress skills that can open up an array of new opportunities.

The WordPress system allows you to publish content and manage a website without much programming and software development knowledge. Thus, it is especially attractive to resource owners, authors, and editors. Moreover, a lot of modern professions require WordPress skills as it is a perfect way to become an expert in a field. These are writing blog posts and articles, setting up and managing a WordPress site, developing and customizing themes. Let us dive deeper into the topic and reveal the jobs you’ll need WordPress skills for:

1.   Digital Marketing Specialist

Digital marketer is a hybrid profession that has emerged recently. It is a specialist working in the sphere of sales, analytics, promotion, and advertising of goods and services on the Internet.

The main tasks of a digital marketer are: getting maximum attention from clients and potential buyers; interacting with consumers; turning leads into purchases. To put it in simple words, a digital marketing specialist must be a jack-of-all-trades with the desire and interest to learn new things. The following requirements are crucial for the field:

  • Knowledge of the operation of the special platforms: WordPress, Tilda or Drupal, and other management systems.
  • Working with content plans and ability to carefully scan the quality of the text.
  • Marketers usually employ assistance tools such as Studyfy, especially when faced with difficulties in writing and proofreading. Writing guides, essay title generator, and proofreading services are helpful to ensure everything is written properly.
  • Setting up contextual advertising and analyzing a marketing funnel.
  • Analytical and risk management skills (employment of Google Analytics).

2.   Web Designer

Web designers engage in the elaborating of UX and UI designs. Thus, they must have both inventive and creative vision. It can help turn the client’s creative ideas into a useful product.

Apart from an understanding of the basics of user interface design, it is crucial to get acquainted with various website building platforms such as WordPress. Moreover, if your goal is to become a highly paid expert, you will need to learn scripting languages ​​such as HTML and JavaScript CSS.

3.   SEO Specialist

An SEO specialist is a person responsible for the promotion of different websites in search engines. A major goal of this profession is to increase the site’s position in the list of pages found by search engines. Furthermore, performing internal and external site optimization can enhance the profitability of clients’ sites.

The list of required knowledge consists of the following skills:

  • Understanding of the search engine algorithms.
  • Ability to work with SEO services and programs.
  • Experience with major Content Management Systems – WordPress, Joomla, ModX.
  • Optimization of the site structure and installing plugins.
  • Comprehension of the usability principles.

4.   Social Media Manager

Managing social media for business purposes is not as simple as it may seem. So lots of people are ready to pay someone to develop their social media pages. This is the main task of the representative of this Internet profession.

The job of an SMM manager includes an array of assignments. For example, creating a content plan, developing, and managing a schedule of publication. Besides, advancing a reputation of a brand by creating a visual composition for the page. All these steps are necessary to maintain a user engagement rate.

As a rule, in the job descriptions of an SMM specialist, you can see the following requirements:

  • Ability to write attractive texts and create high-quality visual content.
  • Understanding the promotional features in each of the social networks.
  • Knowledge of the general principles of SEO and CMS.
  • Experience in conducting targeted advertising.
  • Working with web analytics services.

5.   Website Administrator

A website administrator handles an array of functions. They ensure the correct operation and regular updating of the Internet resource. The exact responsibilities of a web administrator are difficult to determine. Indeed, the more an employee knows, the higher is the value in the labor market.

These are the most important WordPress skills necessary for mastering this profession:

  • Skill in basic programming languages
  • Understanding the processes leading to bugs or breakdowns of an Internet resource Knowing and employing the methods to fix the malfunctions
  • Working with CMS systems for organizing website management
  • Skills in planning terms of reference for web designers and developers

6.   Web Developer

The web developer profession has many narrow specializations. The basic division is into the following types: backend and frontend. The first one deals with everything happening on the server-side: calculations, working with databases, interacting with other services. The second type relates to the work on the client-side: the correct display of web pages on different types of devices.

There is no doubt that the job of web developer requires more professional skills than the positions previously discussed. First of all, fluency in HTML and CSS is needed. Moreover, working with one or several programming languages is crucial. It is important to consider that plugin installation and the ability to manage large databases (SQL, MySQL)  will also be in high demand.

7.   Blogger

Have you ever wondered about sharing your thoughts online? If the answer is yes, then becoming a professional blogger is a perfect remote work option. The ability to write and publish materials and posts in WordPress is a basic skill necessary for blogging.

The creative aspect and the possibility to monetize are what make blogging so attractive. The most difficult part in this field is promoting the blog so that more people can follow it. Yet, that is possible to achieve through employment the right marketing strategies, SEO, and persistent work.

Conclusion

Online professions are valuable in the labor market and attractive for modern people. Thus, this is a chance to become a part of this digital community and get new skills that will allow you to choose a prospective job. There exist an array of opportunities for WordPress specialists, whether it be a beginner or a qualified expert in the field. The only thing is to improve your existing skills while trying to fix knowledge gaps so that it is possible to get any desired position.

Why Marketers Should Seriously Consider APIs To Have Success

How To Do Awesome Marketing, Information Technology, Marketing Tips,

As marketers use more digital forms of advertising and customer outreach, it’s crucial to leverage technology. APIs or Application Programming Interfaces are now part of a modern marketer’s toolbox. Or at least they should be.

APIs can integrate data across various platforms, allowing marketers to gain valuable insights for marketing strategy development. The key to this is that APIs can not only integrate efficiently, but marketing professionals can also access data faster and create new processes.

What Is an API?

There are several different analogies for an API. One is that of a key or plug. Another equates the interfaces to a waiter in a restaurant. Using the example of a key, an API facilitates access between separate applications and services. A plug allows someone to transmit electricity from a device from an outlet. In the same way, an API establishes a connection between different data systems.

Jonathan Taylor with Klipfolio uses the waiter analogy. When people visit a restaurant, they need to order food from a waiter. The waiter is the API that takes the order or the request from the table or system. A waiter returning to the table with the ordered food represents an API’s response.

Marketers can use existing API plug-ins from third parties or existing developers, provided there is compatibility between platforms. Or they can build custom APIs to use across platforms and gather the data they need.

A common way organizations use them is through the social media icons visitors see on web pages. By clicking on these icons, visitors are taken directly to that organization’s corresponding social media page, and data reveals the number and source of those clicks. 

Why Is Marketing API Important?

Marketers make decisions based on data. That data usually comes from consumers – what actions they take, their perceptions and values, and how they see themselves. Online activities such as clicking on pay-per-click ad links and watching video ads are examples of potential data. Marketing tools like digital survey platforms can capture consumers’ perceptions of companies, products, and services.

While this data is insightful, it exists in separate platforms and requires either manual or API intervention to bring it together. Unfortunately, manual processes take a lot of manpower and time. Plus, they are prone to mistakes due to interruptions, distractions, and human errors.

Marketers Should Consider APIs

Automated processes like web scraping can pull powerful insights from data that exists in separate platforms. For instance, data from online surveys that reveal the main reasons why customers were looking to make a purchase can be correlated with the number of clicks on an online ad. The combined data could explain why there is an increase in clicks on ads for cell phones if customers indicate they’re looking for new phones.

Ways To Use API Data

Data collected and exchanged via technology can increase conversions, reveal who customers and prospects are, and measure advertising effectiveness. Marketing professionals can refine their targeting efforts and even discover new market niches. Just putting up a website, a social media presence, and digital ads aren’t enough. APIs can quite literally help marketers put clients on the map.

Targeting and Segmentation 

Increased targeting is one way to gain and maintain market share by analyzing insights. Knowing which segments exist, what they need, what they value, and what they want to hear can form the foundation of marketing strategy. However, being able to act quickly on that knowledge is more important.

What if previous survey research says prospective customers for a telecom company are interested in the latest and most expensive smartphones? But, there’s a sudden economic downtown in the company’s markets and this causes prospects to pull back on their spending? A sharp decrease in ad clicks or actual purchases for these phone models might hint at a need to shift the company’s advertising focus for this segment.

Social Listening

Social listening data, or what customers and prospects are saying online, can help manage customer relationships. Are they complaining about similar problems with an organization? Are there indications that they’re ready to look for another service provider or find a competitor’s offerings more attractive?

Information about what customers and prospects are saying on social media can reveal additional insights. They may not match up with what people are willing to say on a survey they know is coming from the company. While it’s possible for social listening data to corroborate other sources, it can reveal hidden trends and competitor data that’s not readily available from third-party research.

Content Marketing

Digital advertising and customer relationship management strategy also entail online content. From blog posts and webinars to white papers and eBooks, nurturing the buyer’s journey through information is a prevalent marketing tool. Marketing departments and ad agencies can find it difficult to create relevant and stand-out content if they don’t know what’s important to their customers.

Data from multiple sources can give more accurate predictions on what information target segments want. Online behaviors, including social media post engagements and impressions, can point toward pain points. Marketers can then determine if the content about those pain points and interests is worthwhile.

Personalization

Personalization is a proven way to increase email open rates, engagements, and sales. Customers want to feel as though organizations care about them. They don’t want to receive canned or blanket advertising that doesn’t really match their needs. It’s difficult to get personalization right if a database’s information is wrong, missing information, or outdated.

With efficient, real-time, constant data synchronization, it’s easier to get personalization right. Although manual checks and scrubs still need to happen periodically, the process won’t take as long or be as tedious with APIs.

Managing Data

Successful marketing and advertising decisions rely on good, accurate data. With so many organizations using both traditional and digital outreach methods, it’s harder to gather, combine, and analyze that data.

APIs remove a majority of the hassles for marketers by letting various platforms talk to each other. With technology advancing each day, APIs will become more than an afterthought for marketers.  

Positive Words Research – Why Marketers Should Seriously Consider APIs

How to Leverage Social Monitoring and Social Listening Tactics

Business Ideas, How To Do, How To Do Awesome Marketing, How to Have Success in Life, Information Technology, Marketing Tips, Technology Innovations,

When it comes to running any business, especially in 2021 during the pandemic, it always pays to listen to what everyone else has to say. Much of social media marketing has to do with taking advantage of various opportunities that present themselves, but many of those opportunities are locked behind social monitoring and listening tactics. It is the reason why experienced professionals such as those from Salt Lake City social media agencies see so much demand, as they make efficient use of various social media tactics to help companies stay ahead of the game.

It is especially useful for startups run by inexperienced entrepreneurs. It always helps to make up for a lack of experience by using the experience of others, which is why the use of professionals is wholly recommended when dealing with social media marketing and digital marketing in general. Here are just some ways to leverage social monitoring and social listening tactics to help boost brand recognition.

How to Leverage Social Monitoring and Social Listening Tactics

1. When it comes to social media, engage with customers as often as possible

The reason why some companies have such trouble when it comes to the idea of social listening is the fact that such companies find themselves far apart from their target audience. Compared to a business that ensures to engage with their potential customers in the social media platform of their choice, there is practically no need for outreach when dealing with social monitoring as the company gets all the information they need right on their doorstep.

The important thing is to get customers used to engaging with the business. The business owner can do that by taking the time to respond to feedback as much as possible. That way, people won’t resort to going to other places to vent their frustration.

2. Have a look at how other competitors are handling social media monitoring

Aside from taking the time to respond to various requests online, it would also be a good idea to look into what the competitors are up to — specifically the ones that are slowly but surely rising in popularity and clout. Taking the time to look at what competitors are up to is never a bad idea. After all, a lot of information can be absorbed simply by observing how competitors interact with their customers.

3. Identifying influencers and content creators

Social listening and monitoring can be much easier when the business owner is willing to be as active as possible on social media — but there is another way to expand the horizon. Going for the outreach method with the help of influencers can help ensure that the company’s message is being spread far and wide. More importantly, it makes it easier to track how people respond to the company’s services. Even streaming sites such as YouTube can be instrumental in spreading the message.

At the end of the day, listening tactics and social media monitoring can be easily handled even without the use of professionals. However, having Salt Lake City social media professionals on the user’s side can vastly increase their chances of success.

How to Leverage Social Monitoring and Social Listening Tactics

Positive Words Research – How to Leverage Social Monitoring and Social Listening Tactics

6 Tips to Boost your YouTube Video Marketing Success

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Welcome to the wonderful world of videos where everyone has the opportunity to become a sensation. Boost your YouTube video on a platform that has grown by leaps and bounds since its inception. The platform has become an ideal promotion stage for businesses, brands, and marketers that have witnessed a rising trend for video marketing.

Hence, we bring you 6 effective tips to help you gain more subscribers on YouTube. The tips provided in this article will increase your search ranks in a short time and drive growth for your YouTube account. These tips, methods, and strategies will take your YouTube account to the next level by increasing your presence, reach, and engagement.

6 Tips to Boost your YouTube Video Marketing

To gain more subscribers, you should follow some effective YouTube SEO practices such as:

1. Optimize your videos for visibility

  • Titles and description: You must adhere to the rules of title writing. An eye-catching title is always captivating to your audience. As people crave entertaining and fun content, you should give them that.

Don’t forget to add target keywords in your titles and descriptions. This will enable your fans to easily search for a video. Spend some time on this section for a wider reach. Ask homework solvers to help with writing short and efficient descriptions if you struggle with squeezing a lot in a little.

  • Engagement: We hope there’s no need to explain this factor. YouTube engagement works in the form of likes, comments, and views.

This enables YouTube to determine the search rank of your videos.

  • Categories: Here comes another significant part of optimization. Proper usage of categories will give you a better understanding of audience visibility.
  • Tags: Adding tags to your YouTube videos portrays more context about your content. Ensure a significant number of relevant tags.

2. Curate high-quality content

This factor is highly crucial for the growth and survival of any YouTube channel. You can undertake thorough competitor research to find out what factors make the big players in your niche stand out from the crowd. Your videos must be inclined to the tastes and preferences of your subscribers.

Only then you will be able to search for the content that drives high engagement. Eventually, this will solve your objective of getting more views and loyal subscribers. Take a glance at your YouTube Analytics to get a detailed report of audience demographics, location, engagement, and other stats.

3. Increase engagement with calls to action

If you own a business, there are chances that you are aware of the significance of a call to action (CTA). This factor influences your users to buy your product/service. The same goes for YouTube too if you want to boost your Youtube videos.

Simply put a reminder for liking & subscribing in the description box or in the video itself. It’s time for your fans to show some love. Apart from this, you may also add a link to other videos or drop a link to your site. Go ahead and witness your engagement rolling.

4. Thumbnail customization

An attractive thumbnail is a great tactic to promote your channel. Get ready to grab the attention of your viewers and engross them in your videos.

The creation of a professional thumbnail will make your videos appear unique. You can use various tools such as Canva to make an effective thumbnail.

5. Engage with the YouTube community

YouTube is a thriving video platform where billions of users connect via likes and comments. Now is the chance to build a strong relationship with your subscribers.

Ensure that you regularly engage with your fans with comments. You may solve their issues or even congratulate them on their success. And remember to feel gratified for their love and support.

6. Run a paid YouTube ad campaign

Unleash the complete potential of YouTube with the help of paid ads. This tip will enable you to gain more subscribers. This is important for increasing your reach and visibility. The platform lets you choose a plethora of ad formats including:

Display ads: Such ads are displayed on the right-hand sidebar of videos. These pertain to the desktop platform.

Overlay ads: As the former category, this one is only available on desktop. Recognizable traits of such ads include semi-transparency and videos’ bottom part display.

Skippable and non-skippable video ads: As the name suggests, users see these ads before, during, or after a video. These are some of the major sources of revenue for most video creators. Skippable ads can be skipped by your fans but non-skippable can’t.

Bumper ads: These ads have a duration of six seconds. These cannot be skipped.  

Cards: These cards come in handy while promoting your products or other content. You can find one of these within relevant videos.

6 Tips to Boost your YouTube Video Marketing

In a nutshell, we can say that all the methods or tips mentioned in this article are true to their fullest potential. Try all of them at the right time to boost your Youtube video ranking. What are you waiting for? Now is the time to be a rising star! Stay trending on YouTube.

Positive Words Research – 6 Tips to Boost your YouTube Video Marketing

5 How to Make Your Website Successful With Live Chat Support

Business Ideas, How To Do, How To Do Awesome Marketing, How to Have Success in Life, Internet Skills, Marketing Tips,

Immediate online assistance to potential customers has become an increasing need in today’s way of doing business. Live chat support services have become more and more demanding all around the world.

„Let’s Have a Chat” is the new mantra. Users visiting websites are actually looking to see the live chat box and have become acustomed to be asked to chat.

Here are 5 ways through which you can make your website succesful with live chat support.

How to Make Your Website Successful With Live Chat Support

1) 24/7 customers support

Having a live chat on your website gives you the immense benefit of offering to your potential customers 24/7 hours support. This is very valuable expecialy in todays world when people need a quick answer at whatever hour they want. Also if you have customers located in various parts of the planet being on different time zones having a 24/7 chat support is strongly recommended.

2) Multilingual chat support

If you have customers located in different countries you need to consider a multilingual aproach. Not all your customers will speak your native language or even English as a second language. If you do not provide multilingual assistance you might loose a lot of customers.

3) Discover real needs

Discovering the real needs of your customers is a sales must. You cannot make a sale if you do not target and fulfill the real needs of your customers. Chatting in real time with your potential customers will discover their thoughts about their needs and your products. Also you can maintain a long-term relationship with customers in this way.

4) Keep track of data

In order to make profitable decisions you need documentation of the work done to exist and be done in a easy to understand way. Keeping track of the real needs of your avatar customers and knowing exactly what triggers them to buy will increase your conversion rates.

5) Build connection

Feeling connected makes people buy. In todays world we feel more and more disconected from people and brands due to the online increasing influence in our lives. But it doesnt have to be like this. Your brand can still remain connected with your long-term customers and become connected with potential customers in a fast way. Life chat support services have become more and more the answer to building and maintaining connection between brands and customers.

Whichever the reason why you choose to implement live chat support on your website you need to be careful in coosing the right partner for this operation. Wether you decide to make your own internal department with your own employees to fulfill this need or to outsource this services, you need to pay very much attention to implementation.

Some aspects to take into consideration when choosing to outsource live chat support services are:

  • Instant messaging, emails and SMS
  • Real-time analytics
  • Customizable chat templates
  • Multilingual chat support agents
  • Reasonable pricing
  • LOOP powered service (Live Online Operator Platform)
  • ZERO hidden charges
  • Expected details in reports
  • Applicable for more industries
  • Suitable for both small or larger companies

The assistance of the live chat needs to be flexible. Flexibility is one of the qualities of human-powered live chat services. The live chat agents need to be well-versed in handling multiple messages with ease to ensure that you are providing the best services for your visitors and clients.

Positive Words Research – How to Make Your Website Successful With Live Chat Support

Make Your Website Successful With Live Chat Support

Build Customer Trust and Improve Conversion Rates with Live Chat

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Nowadays more and more people want to connect with the people behind a project. The main reason is that potential customers want to ask personalized questions before buying. This is why there is such a strong trend worldwide for live chat support for website.

A live chat will build customer trust and improve their conversion rates. Here are five reasons why you need to consider adding a live chat to your website.

1. Immediate Response

Customers need immediate response to their questions otherwise they leave your website. Offering a web-based instant messaging platform where they can be responded to immediately, is the best solution to stop customers from leaving your website. In this way, you will for sure boost productivity rates.

2. Tailored Response

Everyone that has a business wants to know what their customer is thinking. Every business owner wants to know the real needs of their customer. Either to make them buy an existing product or to innovate a new product for a real need. Implementing online messaging software will help you discover all the hidden thoughts of your avatar customer.

3. Building connection

Feeling connected to a business is a strong reason why people buy a product. Especially nowadays when social media is at its peak people feel more disconnected than ever from each other and also to the brand from where they want to buy. Making your potential customers feel more connected to your brand will build a long-term collaboration with them.

4. Providing relevant answers

Potential customers need fast relevant answers. Their queries could involve website navigation, questions about a certain product or service, a sale, billing support, or any other question they may have. NMS’ live chat support for a website is completely tailored to each client’s particular business needs. You can get quick, easy, and efficient problem-solving actions for desktop and mobile users alike.

5. Making sales

No matter how automated your selling process is, eventually people want to buy from people. At least they want to feel that they buy a product from real people, not from a 100% automated system. Customers like automated systems but at one point they want to feel the involvement of other people in the process. Many times, customers want a salesperson to convince them to buy. Life Chat solutions fulfill this need.

What to look for when choosing a live chat partner?

a) Increase conversion rates

You need a live chat partner that can increase your conversion rates by at least 40%. Of course, you may need to test more partners before deciding but it is worth the work.

b) Cost-effective service

Many times, partnering with a live chat service provider will be more cost-effective than having a separate internal department with employees to fulfill this need. But you need to make sure that the numbers are favorable to you.

c) Easy-to-read analytics

When considering what service provider to choose make sure that they provide easy-to-read analytics. You need to be able to follow in real-time what your range of customers are thinking and on which thoughts they make a buying decision. Analytics will help you on this point.

Any way you put it the use of live chat as a service builds customer trust and improves their conversion rates. Live chat is like a virtual assistant. When users end up on your website, a chat agent message box appears to either ask those potential customers if they need help or offer to guide them through the process they are interested in.

Positive Words Research – Build Customer Trust and Improve Conversion Rates with Live Chat

live chat support for website