Ways To

6 Kids’ Birthday Party Trends For 2022 To Get Inspired

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Each year, parents are faced with a difficult but exciting task – to organize a birthday party for the most important person on the planet. This article will help you get acquainted with the latest trends in the field of children’s parties so that you will not be confused by the variety of options on offer.

1. Invitations for Guests

Make your celebration more memorable with original invitation cards. Creating them will not take much time, but this detail will show how significant the holiday is. Use a background remover tool to craft your unique masterpiece in minutes. You just need to choose one of the professionally designed templates offered by the tool, make some edits that match the theme of the party, and tweak it a little for getting a customized item. It is up to you whether to opt for invitations sent in electronic form or to print them out. You can deliver the cards by e-mail, visit all parents and hand over the lovely envelopes personally, or give invitations to your child so that he or she can distribute them at school.

2. Single Style

The success of a party usually lies in creating and maintaining a certain atmosphere. Though there was a time when decoration with balloons was considered the top of skill, now event organization has moved further. A thought-out style plays an important role in creating the desired mood, along with the detailed design of the space. Themed birthdays inspired by superheroes and favorite cartoons or mimicking space stations and even real balls with knights and princesses are gaining popularity day by day. Parents pay special attention to the selection of decorations, treats, and even dress codes for all guests of the occasion. After all, when the guests put some effort into resonating with the party idea and have some fun while preparing for it, the event will certainly be successful.

3. Candy Bar

If trying to follow modern trends in organizing children’s parties, it is difficult to do without a candy bar. This solution makes the party sweeter (literally!) and more aesthetically pleasing. A candy bar is a separate table with small sweet snacks. Usually, these are cake pops, macarons, small eclairs, cupcakes, chocolates, gingerbread, and fruits. Candy bars serve to surprise guests with vibrant and elaborated designs, and they can be skillfully combined with a photo zone. Children’s candy bars are usually decorated with balloons, flowers, tinsel, and lights, and if you put a chocolate fountain in the center of the table, your party will be an ultimate success.

4. Kids Party Entertainers

Calling a party entertainer is a great decision. The services of professional holiday hosts have been in demand for a long time. But why is it so? Firstly, kids tend to go into raptures over the presence of their favorite superheroes, cartoon characters, clowns, and magicians. Secondly, professional entertainers ensure that children will be engaged in exciting activities while they know how to create a scenario for kids to have plenty of fun without getting exhausted. Many professional entertainers who specialize in kids’ parties are trained to deal with various age groups and understand child psychology even better than parents. Finally, you will get another pair of eyes to look after the little fidgets if you suddenly get distracted.

5. Workshops

The power of workshops lies in children’s complete immersion in the process because the result they will receive depends on their focus and hard work. The most popular activities for kids list gingerbread painting, creating accessories and gifts for parents, making slimes, and paper folding. For older girls, it can be the art of selfies, food styling, face painting, makeup lessons, or making sushi and rolls. Boys might be interested in creating cartoons and building robots from scrap materials.

6. Bright Finale

Do not forget about arranging a memorable end of the party! You definitely cannot do without a surprise! For instance, no birthday is complete without a traditional cake ceremony. Blowing out candles on a birthday cake is a bright final point, but you can make it even more exciting. Complement it with a mini-performance using a party popper, confetti, or soap bubbles. At the end of the event, it is important to put an accent that will remain in your memory for a long time.

In Wrapping Up

There is no doubt that you will 100% cope with organizing a birthday party, and it will become a dear memory for your family. However, to remember the big day even better, it is worth taking care of a photo or video session. Professional photography and videography will allow you to capture all the most important moments, which can be shown decades later, for instance, on a wedding day.

Birthday Party Kids

4 Companies Cultivating a Positive Workplace Culture

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The days of the angry boss yelling at employees to work harder and faster are gone! To get the best out of employees, companies have to cultivate a workplace culture that is inspiring, comfortable, and gets people fired up to come to work every day. Here are 4 companies that understand this concept and created incredible workplace cultures!

Cisco’s Caring Culture

Even though Cisco is a tech giant, it continues to emphasize that it is the people behind the tech that makes Cisco such a success. This isn’t just talking – if you look at the average employee tenure, it is almost 8 years, which is way higher than the industry average. Cisco is committed to ensuring that all employees feel accountable, empowered and take pride in belonging to Cisco.

To achieve its cultural goals, Cisco focuses on 3 key areas: environment, characteristics, and experience. As a part of its promotion of a harmonious environment, Cisco expects all employees to conduct themselves with dignity, respect, fairness, and equity. Cisco takes its diversity extremely seriously and has established the Full Spectrum Diversity foundation to ensure employees from minority, and historically marginalized backgrounds don’t face prejudice in the workplace. This foundation seeks to ensure that employees from minority backgrounds receive the support they need to develop and thrive at Cisco.

Cisco’s characteristic aspect of its workplace culture is focused on living up to the company’s principles. These principles include honesty, generosity, and hard work. In addition, Cisco always makes a big point of running community events and producing high-quality products that benefit consumers. The last aspect of Cisco’s workplace culture, experience, is all about how employees work together on a daily basis. Every employee is encouraged to grow, overcome challenges, and use their skills to make a positive contribution to the company.

Everyone Is Equal At NVIDIA

NVIDIA is committed to having a major impact on the world through addressing key technological issues in every industry imaginable, including cutting-edge science. NVIDIA’s workplace culture plays a tremendous role in making this a reality. This company understands that every employee has an important role in its success and provides them with extensive support to help them thrive in a very challenging environment. NVIDIA always goes out of its way to thank employees for their contributions.

NVIDIA is strongly against any form of office politics and is very anti-hierarchy. This company structures its team around projects and skills rather than the classic manager and employee mode. NVIDIA also promotes risk-taking and failure as it views these as critical steps in development and innovation, particularly in the tech sector. The tech giant also ensures all employees treat each other with respect and emphasize that everyone has an important part to play in the company’s success.

NVIDIA is passionate about creating a culture where employees can express their skills and complete projects that they are passionate about. This company is known for offering incredible pay and benefits. NVIDIA makes a point to create a relaxed and flexible workplace that is very family-friendly.

NVIDIA isn’t just satisfied with creating cutting-edge technology. It also wants to give back to the community. This company has its employee-run charitable foundation and runs regular annual charity events, such as helping children excel in math and science to local cleanup initiatives.

Adobe Is All About Diversity

Abode didn’t become a world-renowned digital marketing company through its products alone. Adobe’s incredible workplace culture, which focuses on education, diversity, and creativity, also played a leading role in its success. In 2018, Adobe was named the World’s Best Place to Work in large part because of its commitment to constant learning and valuing each employee as an individual.

Adobe boasts one of the most diverse workforces where minorities are given a leading voice, and everyone is encouraged to share their opinions, no matter how divergent they may be. Abode always encourages employees to practice self-improvement, and all employees have access to additional training and growth programs. It also has a range of online education courses and even mentorship programs.

Adobe wants all of its employees to take leadership roles and play an active part in keeping the company’s workplace culture strong. Another interesting aspect of Abode’s workplace culture is its commitment to creativity. If an employee wants to explore a new idea, the company will give them unlimited snacks and a debit card loaded with $1,000 with no pre-approval process required.

Hubspot Is Living Up To Its Culture Code!

In a quest to build a transparent workplace culture and truly live up to its ideals, Hubspot decided to not only produce a 128-page Culture Code deck but share it with the public! The marketing experts wanted to hold themselves accountable by letting the world know what they are trying to achieve. The marketing expert’s workplace code is based around a catchy acronym, HEART which stands for Humble, Empathetic, Adaptable, Remarkable, Transparent.

Here are some key highlights from Hubspot’s culture code:

  • Culture and recruiting are essential to each other and intertwined
  • Culture is inevitable, so it is your duty to create one you are proud of
  • Meet customer needs not just to make them happy but to make them succeed
  • Power is attained through sharing information and transparency rather than being secretive
  • There are no doors at Hubspot; any employee can walk up to another employee at anytime
  • No group punishments
  • The goal is results and not where they were produced
  • Influence is not tied to role or seniority
  • “Better a diamond with a flaw than a pebble without.”
  • It is better to regularly fail than never try

Before revealing its culture code to the world, Hubspot asked its employees for extensive feedback. Hubspot wanted its employees to be the driving force behind its culture to create a sense of trust and greater buy-in. The marketing specialist’s plan to make the culture code public wasn’t just to keep them accountable. It was also a sharp marketing plan that resulted in the company receiving additional publicity. So far, the code has been viewed over 4 million times!

To understand why Hubspot has such a strong workplace culture, check out what Katie Burke, Chief People Officer of Hubspot, had to say: “Culture is an organic product with a pulse.” It is the responsibility of every employee of Hubspot to acknowledge the team’s culture and contribute. Hubspot’s unwavering commitment to workplace culture has played a key role in the company crossing the $500,000,000 revenue mark!

Conclusion

Without a strong workplace culture, a company is made up of individuals who will never be capable of coming together to achieve big goals. Strong and successful workplace culture must make employees feel inspired, valued, and challenged. Companies such as Cisco, Adobe, and Hubspot have done an incredible job building cultures that have helped take their businesses to the next level. If you want to create an enviable workplace culture, remember to focus on building an environment that you would be excited to work in no matter your role!

Positive Workplace Culture

Are you ready to start a bakery business: Learn more now

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Becoming an entrepreneur changes your life in so many ways. You become passionate about working, new experiences become a commodity, and you get a new perspective on common situations. If you enjoy baking and watching competitions on TV, wishing you were the one fighting to win the big prize, leverage your ability to make delicious treats. More exactly, start a bakery. Operating a home bakery allows you to choose clients and customers, set your own schedule, and reap the benefits of your hard work. Please continue reading to find out what it takes to start a bakery business.

Obtain the necessary licenses and permits

Bakery businesses are governed by cottage food laws, which can vary from state to state. Reach out to your city or county government officials and ask them what licenses and permits you need to start doing business. Make sure to inquire about health precautions too. Depending on your kitchen’s layout, it might be necessary to make modifications like installing additional sinks or updating the ventilation system. Many states have similar food cottage laws, yet some of them have many requirements. Checking the laws is helpful in this respect. After you get the details you need, file for your license or permit online.

Come up with a thorough business plan & calculate startup costs

Creating a business plan means that you’re taking your dream seriously. It will help you figure out where you want to go. As you write the business plan, take into account the startup costs. Some of the expenses you can expect for a home bakery business are renovations, kitchen equipment, insurance, and inventory (ingredients). Speaking of which, home based bakery insurance is an ordinary and necessary business expense. If someone chips a tooth on a cake decoration you’ve made, you’re liable. There are many other expenses to factor in when starting a home-based business. Detail the costs and apply them to your financial projections.

Decide what types of goods to sell

You can sell your baked goods locally or online; it depends on the options for shipment. Decide from the very beginning what you want to sell. Examples of profitable products at bakeries are:

  • Cakes
  • Cookies
  • Cupcakes
  • Brad/rolls
  • Yeast-raised doughnuts

It’s easier to focus on two items, just so you know. As you continue your entrepreneurial journey and understand what’s profitable, you can expand the menu and change your offering.

Bakery

Keep a positive business attitude

Last but certainly not least, it’s crucial to maintain a positive attitude in business. Innovate, identify new opportunities, and define new ways of working. Stay positive no matter what challenges you encounter. Adopting this kind of attitude will help you immensely. Even when things go wrong, try to find the irony of the situation. While it won’t change anything, it will make you feel better. The idea behind positive thinking is that, if your mind is in a good place, good things will come to you. Put an end to negative self-talk and enhance your ability to think positively.

Universities Are Adapting Admissions For Coronavirus Pandemic

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The pandemic that unfolded in full force was not at all appropriate. After all, spring is in full swing. This means that there are only a few days left before the large-scale wave of final exams and admissions to educational institutions. How are things with entrance examinations, admission of documents, and passing of other tests today? Sorted this out in our material.

The Current Situation

A new dangerous and poorly understood viral infection has already made our world the way it was not before. Almost a million infected, tens of thousands of lost lives, the strictest quarantine regimes in almost all countries, the most powerful economic collapse, and thousands of canceled (or postponed) events, including:

  • All national championships and international tournaments in football and other sports;
  • Summer Olympics;
  • Cannes Film Festival;
  • Eurovision;
  • ExoMars Mission;
  • E3 Annual Gaming Conference;
  • The World Economic Forum;
  • Numerous premieres in the world of cinema;
  • Concert tours and music festivals;
  • Fashion weeks and shows.

The educational process is no exception. The coronavirus has made its own major adjustments. Now, most schoolchildren and students are homeschooled (thanks to modern technology). All educational institutions are closed. Each university or school can introduce its own additional precautions. For example, Harvard asked all students to vacate their dorms back in mid-March. And China, where the infection came from, developed a national educational online platform in a short time. Exams, tests, and even the defense of diplomas are also planned to be transferred online. While trapped at home, it’s possible to learn quite a lot, and not only your university program. Online courses open doors to a range of exciting career options (marketing course, for example).

In some countries, they have introduced long-term vacations and stopped the educational process altogether – Kuwait schoolchildren back to their desks only on October 4 (with the exception of graduates).

Admission to universities during a pandemic: entrance exams and admission to universities

COVID-19 also affected higher education institutions. All universities in the world have been quarantined and are trying to introduce new remote learning systems. As for the final and entrance exams, at the moment improvisation is read in almost all addresses to students. Administrations do not know how long the quarantine will last. Therefore, they are trying to come up with some convenient date on which all exams can be postponed.

The problem is that such a system fails since all events are clearly timed. All this action stretches for about three months. And now all this needs to be either postponed or greatly reduced in terms of time. Therefore, each university chooses its own model of overcoming the crisis. At the moment, 1 billion people in the world have switched to a remote learning system.

USA

Entrance exams in American universities were moved from April to June. The country’s most advanced universities, such as the Massachusetts University of Technology (MIT), are organizing full-length remote classes and, when the general quarantine is extended, are ready to conduct entrance exams over the Internet.

Otherwise, American higher education institutions are not yet worried about the cancellation or postponement of entrance exams, believing that the COVID-19 epidemic will end earlier. For example, Harvard University did not devote a single paragraph in its large-scale FAQ, which deals with the situation with the coronavirus. But they, along with Stanford University, announced that they would forgive students for any delay in tuition payments. And the president of the country, in turn, said that for students the interest on student loans…

How Universities Are Adapting Their Admissions During The Coronavirus Pandemic

Special exams

GRE

Graduate Record Examination is testing conducted in the US and UK for students entering postgraduate programs in all areas. Distinguish between General GRE and Subject GRE. The former is usually included in university-wide charters, while the latter is valid for specific specialties and faculties. The purpose of the GRE is to assess the general level of knowledge and to fairly compare different curricula around the world. The test is conducted entirely in English. The admissions offices of different universities are lukewarm about the GRE. However, his average score is taken into account if it is too low or too high.

In connection with the outbreak of the coronavirus, the development company GRE – ETS has launched an online format for its testing. To take the test at home, you will need to install two special programs on your computer: ETS Test Browser and ProctorU Systems Check. In one, you will take the test. The other will make sure you don’t cheat.

GMAT

Graduate Management Admission Test is a test for students wishing to study at a master’s degree or business school in finance, economics, business, and management programs. Typically used when enrolling in an MBA program. The test was developed in the middle of the last century. Its structure is undergoing massive changes up to the present day. For example, in 2012 a big new section (Integrated reasoning) was added.

Due to the COVID-19 pandemic, most tests around the world have been canceled. At the moment, on the official page of the GMAC organization on Facebook, it is noted that an online version of the GMAT test is being developed.

LSAT

The Law School Admission Test is a special test for law applicants created by Harvard and Yale graduates in 1943. Its results are used by admissions committees of higher education institutions in the USA, Canada, Australia, and several other countries. Hosted by LSAC. About 200,000 people undergo this testing every year.

The March LSAT test has been canceled worldwide due to the coronavirus epidemic. All those who registered for the test in March were automatically registered on April 25th. This is a new tentative testing date. 

By the way, after the February 2021 exam, more states plan to offer the bar exam remotely again (Connecticut Bar Exam, for example).

MCAT

Medical College Admission Test is a standardized exam for medical students who wish to study in the United States, Canada, Australia, and the Caribbean. Hosted by the AAMC, the Association of American Medical Colleges. It is one of the most difficult and longest examinations in the world. The last major changes to the test were made in 2015 to reflect all modern medical advances.

In connection with the coronavirus, the April MCAT exam has been completely canceled. The association has eliminated all additional cancellation and postponement fees until the situation stabilizes. The next testing date has not yet been determined. It is recommended to stay tuned for updates on this page.

TOEFL

Test of English as a Foreign Language is a well-known test of English language proficiency. Like GRE, TOEFL is developed by ETS. During the COVID-19 epidemic, it is possible to take the test online.

IELTS

The International English Language Testing System is the main competitor of TOEFL. Created mainly for admission to higher education institutions in the UK. Often used by various companies during hiring. At the moment, the IELTS test continues in some regions, if the admissions committees manage to create a competent isolation environment. But in most countries, the IELTS exam has been officially canceled. Its renewal depends on the quarantine rules of other states.

Final thoughts

The situation in the world in connection with the virus is changing not only every day but every minute. That is why everything, including studying in schools and entering universities, can change more than once. Follow the news on the websites of the educational institution you are interested in and on the news portals of the country where you are already studying or just planning to study. Take care of yourself and your loved ones!

Positive Words Research – How Universities Are Adapting Their Admissions During The Coronavirus Pandemic

Build Customer Trust and Improve Conversion Rates with Live Chat

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Nowadays more and more people want to connect with the people behind a project. The main reason is that potential customers want to ask personalized questions before buying. This is why there is such a strong trend worldwide for live chat support for website.

A live chat will build customer trust and improve their conversion rates. Here are five reasons why you need to consider adding a live chat to your website.

1. Immediate Response

Customers need immediate response to their questions otherwise they leave your website. Offering a web-based instant messaging platform where they can be responded to immediately, is the best solution to stop customers from leaving your website. In this way, you will for sure boost productivity rates.

2. Tailored Response

Everyone that has a business wants to know what their customer is thinking. Every business owner wants to know the real needs of their customer. Either to make them buy an existing product or to innovate a new product for a real need. Implementing online messaging software will help you discover all the hidden thoughts of your avatar customer.

3. Building connection

Feeling connected to a business is a strong reason why people buy a product. Especially nowadays when social media is at its peak people feel more disconnected than ever from each other and also to the brand from where they want to buy. Making your potential customers feel more connected to your brand will build a long-term collaboration with them.

4. Providing relevant answers

Potential customers need fast relevant answers. Their queries could involve website navigation, questions about a certain product or service, a sale, billing support, or any other question they may have. NMS’ live chat support for a website is completely tailored to each client’s particular business needs. You can get quick, easy, and efficient problem-solving actions for desktop and mobile users alike.

5. Making sales

No matter how automated your selling process is, eventually people want to buy from people. At least they want to feel that they buy a product from real people, not from a 100% automated system. Customers like automated systems but at one point they want to feel the involvement of other people in the process. Many times, customers want a salesperson to convince them to buy. Life Chat solutions fulfill this need.

What to look for when choosing a live chat partner?

a) Increase conversion rates

You need a live chat partner that can increase your conversion rates by at least 40%. Of course, you may need to test more partners before deciding but it is worth the work.

b) Cost-effective service

Many times, partnering with a live chat service provider will be more cost-effective than having a separate internal department with employees to fulfill this need. But you need to make sure that the numbers are favorable to you.

c) Easy-to-read analytics

When considering what service provider to choose make sure that they provide easy-to-read analytics. You need to be able to follow in real-time what your range of customers are thinking and on which thoughts they make a buying decision. Analytics will help you on this point.

Any way you put it the use of live chat as a service builds customer trust and improves their conversion rates. Live chat is like a virtual assistant. When users end up on your website, a chat agent message box appears to either ask those potential customers if they need help or offer to guide them through the process they are interested in.

Positive Words Research – Build Customer Trust and Improve Conversion Rates with Live Chat

live chat support for website

Powerful Marketing Tool That Will Make Your Content a Success

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There are a lot of services provided in the world but some of them are really useful and amazing. One of these awesome services is the user-generated content moderation services.

Some of the news we deliver to our content consumers needs momentum to reach a certain audience target. Without this momentum, it is hard to reach the desired impact even if the content is hight-quality.

Here are 5 tips to take into consideration if you want the content of your brand to be successful:

1. Online communities’ engagement

When you deliver new content about your brand or product your need to be able to engage many online communities at the same time. You can do this if you have partnered with different social media platforms, forums, and chat rooms. Make sure you handle very well the translation of specific marketing language because it needs to resonate with their audience.

2. Keep track of activities performed

When you do a marketing campaign it is essential to keep track of all performed activities in complete and detailed reports. Without this documentation, it will be hard for you to identify what went right and what went wrong. You need to be able to generate statistics and relevant data about the activities of the targeted users or posts, social media pages and other online communities.

3. Monitor and delete false information

We live in a time where false information is almost everywhere. Users have lost a lot of faith-related to the truth of a post. Almost every time users research content from a different website to make sure they are not deceived by false information. The internet is flooded with false information and users know this. You need to make sure that you have a system put in place to guarantee that your users are kept safe from false information.

4. Quality content reviewing

Almost every product is bought by clients nowadays based on reviews. Everyone reads reviews and people have developed skills of knowing which are real reviews and which are not. You need to make sure that the reviews of your content are authentic. Make sure to moderate texts, reviews, images, multimedia content, tags and hashtags on social media, and even brand mentions on subreddits.

5. Evaluate client satisfaction and efficiency

Nothing matters if you do not have a system in place to constantly evaluate client satisfaction and efficiency. In this way, you will know for sure what your audience prefers and modify future content accordingly.

Of course, there are many other aspects to take into consideration to ensure content success: active audience interaction, competitive pricing, enhanced online protection, multilanguage skills, and results-focused.

You can establish any system or strategy following three steps:

a) Understanding of the business

In this stage, you do an understanding of the targeted audience and the needed processes in order to reach your goal.

b) Ensure needed resources

In this stage, you need to ensure that you have all the resources you require to deliver valuable content fast to a significant percentage of your targeted audience.

c) Fast and quality execution

In this stage, you need to have a team capable of implementing your established strategy. This step needs to be done fast and with quality and with very few mistakes.

The partner you choose for your user-generated content moderation is key to you reaching the amazing results of a successful marketing campaign.

Positive Words Research – Powerful Marketing Tool That Will Make Your Content a Success

user generated content moderation

4 Simple And Smart Suggestions To Boost Credit Score

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Do you often pay high-interest rates on your loans or credit cards? Or, does your lender or card issuer ask you to pay more as EMI than someone you may know? If your answer to any one of the two questions is ‘Yes’, then you are a victim of a low credit score.

A high credit score brings with it several benefits like a low-interest rate, better terms, higher repayment tenure, and broader discounts. Such benefits can conveniently decrease your interest bills than the current home loan or other loans’ interest rates. Read this article to discover four simple yet effective ways to boost your credit score.

The Top-4 Ways to Enhance Your Credit Score

When you apply for a home loan or any other loan, the lender would take a look at your credit score and determine the interest rate. If you want a lower interest rate than the current home loan interest rates, you have to increase your credit score. At this point, it is prudent to note that the current home loan interest rates are the lowest when compared to other loans.

However, before taking steps to increase the score, you should find out the reasons why your score is nose-diving.

Here are the ways you can boost your credit score!

1. Pay More When You Can Afford To

If you have an existing loan, like a home loan, the chances are high that you pay a fixed amount every month. In the case of a floating rate of interest, your EMIs increase or decrease depending on market rates.

As you continue paying the EMIs on time, your credit score slowly ascends to the top. To accelerate the process, you can pay something extra when you manage some extra cash. Doing so can increase your credit score considerably, as it reduces your credit utilisation ratio.

2. Extend Your Loan Term

At times, your lender may tell you the advantages of closing off your loan account, like a home loan, early. The lure of massive savings may prompt you to opt for a short tenure loan. While it’s true that a short duration indeed makes you debt-free earlier, it can also increase your loan bills, making it challenging to repay on time.

In such cases, it is better to request your lender to increase the loan term. As you repay the loan bills before due dates, your credit score would jump healthily and steadily.

3. Keep Your Credit Utilisation Ratio Low

The Credit Utilisation Ratio (CUR) is the amount you owe to lenders compared to your net monthly income. If your CUR is 50%, it means you spend 50% of your net earnings to pay credit bills, including home loan EMIs.

If you aspire for a high credit score, your CUR must be below 30%. A low CUR means less stress on your financial health and better credit score.

4. Keep an Eye on the Credit Bureau

While it may seem too naive a suggestion, it can sometimes be the reason behind a low credit score. There are instances when the credit bureau is late in updating your records or might have updated it incorrectly.

It would be best if you check your credit score at least once every month and point out any anomaly. CIBIL, for example, provides you with the CIBIL Dispute Resolution Form, which you can submit online with details of the error.

Conclusion

Boosting your credit score can open up a door of opportunities. In best cases, you can get a much lower interest rate on your loans, like a home loan, than the current interest rates.

Positive Words Research – 4 Simple & Smart Suggestions To Boost Your Credit Score

Win This Holiday Season with Content Marketing Strategies

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Did you know that according to the National Retail Federation, in 2019, people said that they intended to spend an average of $1,047 during the holiday season? That is fantastic news for most businesses because it means that they could potentially be able to make good money during the holidays with the right marketing strategy. However, just because people are willing to spend doesn’t mean they will spend on you. As you up your marketing game over the holiday season, you should remember that other businesses are doing the same thing.

One way to market during the holidays is through content marketing. This means you will focus on creating content that your viewers will find valuable. It would be best if you tailored your marketing strategy to your audience, budget, timeline, and other factors to get the most of the holiday. Before giving you 15 content marketing ideas you could easily implement this holiday season, here are seven tips to increase the chances of your marketing strategy succeeding.

Marketing Strategy

Engage Your Audience

Instead of trying to guess what your audience wants, why not just ask them? You could send them questions through your email list, or you could run a poll. Find out how your brand can help them address their goals, fears, concerns, and interests so they get the most out of their holiday.

Look at Your Current Content

If your business is more than a year old, you may already have holiday content from the previous years. Go through your current content and figure out what can be repurposed.

Align Your Content with Your Goals

What are your goals for the holiday season? How can your content help you meet these goals?

Plan Your Content in Advance

Don’t wait for the holiday season to start planning your holiday content. Start creating your content in advance so that you are just rolling out the content when the holidays come. Organize your content so that it gets the most impact. For example, a post about the best gift ideas should be followed by content on DIY gifts instead of the other way around. Organize your content in terms of timeline and priority. The main idea is to tailor this content to the holidays by adding holiday themes, colors, and ideas.

Multimedia Is Your Friend

It is not just about writing multiple long-form posts. Consider creating slideshow videos, videos, images, and gifs that would be attractive to your audience.

Cross-Platform Marketing

If you have social media accounts on multiple social media platforms, create content for each of these platforms. Your goal is to reach out to many people, and that is possible when you meet them where they are the most. Of course, if you implement this strategy, it may make your content marketing creation process more extensive as each platform needs different types of content.

Take the Data for Later

Holidays, like most things in life, are cyclical. The data for your content marketing performance this year will prove helpful next year. You may not analyze it right now but save it anyway.

With the strategy in place, it’s time for some content marketing ideas you can use.

Content Marketing Ideas

Show Off Your Holiday Spirit

Does your company have holiday traditions? You could document your employees during such events and post these videos and pictures. They are a good way to give your audience an inside look at your company’s culture and people.

Add Holiday Symbols

You have no doubt seen the banners shops hang up over the holidays. You could do the same with your website. Add some blinking lights and some banners. Make your website look festive by decorating it with holiday-themed items. Be sure not to overdo it. If you do, your website will look cluttered and become off-putting to your visitors.

Use Graphics and Quotes

Thanks to technology, making quirky, funny, heartwarming content has never been easier. Consider creating graphics that would be attractive to your audience. Add quotes you think your audience would love and tap into the feel-good feelings of the holidays.

Talk About Your Staff or Company

Give the company a human face by letting them see the people behind the brand. You can do short videos of your staff members talking about your company, your products, or even how they feel about working for you. These videos remind people that even big brands have humans working behind the scenes to make everything possible.

Take Advantage of User Generated Content

Sometimes, the best way to market yourself is to let your clients speak for you. Ask your clients if you can repost their content that features your products. Validation is important, and people will feel more comfortable using your products or services if they see other people doing the same.

Share Stories

Many social media platforms right now have a feature called stories. In most cases, stories are only available for 24 hours. You can take advantage of these to feature promotions and spirited campaigns that people would find attractive.

Appeal to Social Causes

For some people, holidays are characterized by love, sharing, family, and giving. You could run campaigns that channel part of your income from your clients into social causes they would be interested in. This makes them feel good about investing in you.

During the holiday season, particularly near the peak of the season, most businesses are either closed or fully packed. Some people would rather avoid the fray, so they choose to shop online. According to statistics, over the holidays, more than 60% of Shopify users switch to making mobile orders. You should take advantage of this trend by focusing on making your clients’ mobile experience fantastic. This may mean speeding up the checkout process, making your website more mobile-friendly, and even increasing your delivery personnel for some time.

Recap the Most Popular Content for That Year

No, this does not mean reposting your content. Instead, you can do a series covering your most popular content. You can summarize this content, add the best comments from your customers, include quotable quotes, and include a link to the actual content.

Engage With Your Audience

If you want to engage with your audience, there are many ways to go about it. You could start a live stream and take in comments and questions from the public. You could also create a poll and ask people to vote. You could ask people to send in ways you helped them that year.

For example, an essay writing service could ask students who received exemplary performance in their essays to send in their testimonials, which they could post. Using this example, a student with an informative essay as a holiday assignment will know exactly where to go to get help.

Give Your Clients a Hint of What You Have in Store for Them in the Future

Do you plan to unveil new products next year? Do you have something in store for your clients? Why not give them a sneak preview of these products and services. This may give them more reasons to be psyched up about the new year.

Email List

If you have an email list, most likely, the clients who have signed up for your mailing list are people who are interested in you and your business. You can use this platform to talk to your clients, clue them in on what you are doing and what you have to offer.

Run Promotions

Statistically, people spend a lot of money around the holidays. That does not mean they will pass up a good bargain. If you can, you should consider having holiday offers. You could sell your products in packages at a reduced cost, offer free shipping, give coupons, etc. Some businesses can use this time to clear old stock to start the New Year with fresh products.

Revamp Your Products to Match the Holidays

If it is possible, create holiday-themed products that you can sell specifically during this season. For example, if you make candy, you can make multicolored holiday-themed sweet packets or candy to celebrate the holidays.

Gratitude

Everyone loves to feel appreciated. Why not appreciate your customers for the year. You can do this on any of your social media. Thank them for supporting you and believing in you, and welcome them to walk with you in the coming years as well.

Point to Note

As you are doing your holiday content marketing, there is one fact you need to remember at all times. It’s not about the quantity but the quality. Ten fantastic posts will have a much greater effect than thirty subpar posts. Focus on making high impact content rather than filling every day and platform with content that has low chances of converting.

The holiday season is near. It is time to focus on content creating strategies that are specifically suited for the holiday season. Done correctly, you may be able to increase your sales this year while simultaneously attracting new clients for the next year. This article does not have a definitive list of content marketing ideas and strategies. However, it is a fantastic starting point you can use to lead you in the right direction.

Thomas Moore is a digital marketing professional and freelance writer who works for EssayService. He enjoys writing useful pieces and sharing his expertise. He is an author of numerous posts and articles published both online and in print media.

Positive Words Research – Win This Holiday Season with These Fantastic Content Marketing Strategies and Ideas

Holiday Season

3 Ways to Get a Good Job Interview and Get Your Dream Job

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Getting a job in this technology-driven world is not as easy as it used to be. Before, employers are always looking out for people to fill several job positions. However, these days, the tides have turned.

Yes, several job opportunities get posted online daily. The availability of jobs is not a problem. There are millions of job openings on some sites dedicated to job opportunities.

What is the Problem?

The problem is that the number of applicants has rapidly improved. Each job posting receives about 250 applications on average. The competition for each job opening becomes impossible to comprehend.

So, when a job opportunity gets posted, the company will get hundreds, if not thousands, of applications in a short while. Most of these openings only need one candidate for the job.  While your application letter can be among these thousands, the odds of getting the job is not on your side.

The competition becomes even more intense depending on the popularity of the company with the job opening. Companies such as Google have millions of applications every year for their job postings. According to the research, the company’s hire rate is only about 1%, and it keeps falling by the year.

Ways to Increase your Chance at Getting a Good Job Interview

Research reveals that less than 2% of job applications convert to interviews. However, it’s interesting that you can significantly increase your odds of getting an interview by requesting help from sites like domyhomeworknow.com or following some strategic steps. Some of these strategic steps include;

1. Apply Early

Remember that there will be a lot of applications rolling at the moment a job opening gets posted. Now, think about the number of applications that will get checked. You’ll find that a large portion of the submitted application will be left unchecked. The number of staff available to do the checking will determine the number of applications that get proper attention.

Therefore, you increase the chance of your application getting reviewed when you submit early. Leverage the features on popular job boards such as LinkedIn. Turn on the notification on these platforms using keywords related to the type of job you’re searching for.

Also, have your CV, resume, cover letter, and other necessary documents at arm’s reach. Having them prepared makes it easy to apply for a job. You may need to adjust or tailor your cover letter and other written documents. But don’t let that process take forever. Do it quickly and apply as fast as possible. 

2. Take A Stance

Being open to a different career path is excellent. However, employers usually have specific and immediate needs and will want to hire someone qualified for that position and have a clear goal of what they want to do.

For example, if you are in social media marketing and have qualifications that can fit into a branding and PR role, make sure your focus is on your skill in this area. Let other skills be an undertone in your application. Read all essay topics that you can find online related to it.

That way, your potential employer knows you have what they want. Therefore, review and tailor your qualifications to match the essential responsibilities and competencies of the job.

3. Leverage Connections

If someone refers you to a potential employer, you’re more likely to get an interview. The best way to eradicate competition is employee referral. Therefore, it’s best to go through formal employee referral if you’re passionate about an organization and a job opening.

Find a way to connect to the organization using any of your past business contacts. Get your contact to refer you to the company under the assertion you always did a good job when you worked for them. That way, you would have gotten an edge over other applicants.

How Can You Get A Shot at a Good Job Interview?

What if there’s a way you can write a killer application?  Killer-paper.com promises to help you write one that will put you ahead of every other applicant, tilt the odds towards you, and land you a good job interview?

It might interest you to know that there’s a way to do it, and there are steps to follow.

How Employers Carry Out Interviews

The whole process begins with you applying for the job opening. Among hundreds of thousands of people also looking to get the job, you must find a way to make your application selected.

It is after selection that you can move to the interview stage. If your application does not find its way into the employer’s hands, you would have lost the opportunity from the onset. We have mentioned how to write the best job application.

A typical employer will only pick about six to ten qualified applicants for a job opening. These selected candidates will go through at least one round of interviews before the employer decides who is fit for the position.

In some cases, the employer will take the selected candidate through two or more interview stages, dropping some candidates after each interview and enlisting the remaining candidates for the next ones.

If the employer cannot find someone qualified for the position, they go back into the pool of applications, pull out some more applicants for the position and take them through the same interview process.

Final words

You might need to read and digest a couple or other articles you find relating to getting a good job interview, including this one, to feel confident about what you’re doing. It’s relatively easy to get an interview using these principles. Once you get your first business interview, you’ll understand better.

Short Biography

Timothy M. is a freelance content creator with over two years of experience specializing in SEO blog article writing, Copywriting, product description, and eBook writing. Timothy is a writer by day and a reader by night. He is always looking forward to the next writing opportunity and the next big thing in writing.

Positive Words Research – 3 Ways to Get a Good Job Interview

Good Job Interview

Clear Your Thoughts and Get Better Focus For Studying Steps

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The process of studying is an integral part of everybody’s life and personal development work. We spend at least a dozen hours each day on improving our skills in learning, professional career, and even individual hobbies. How to focus on the cognitive process and improve concentration?

One has to be rather tricky with himself to keep a constant focus while studying, clearing his thoughts from all distracting sources. It is the key to better productivity and considerable progress. What helpful tips can advance your cognition?

What is Essential to Prepare Yourself for Studying?

The particular emphasis in any approach should be put on the right organization of a functional place to study. Furniture manufacturers are trying hard to overcome the problem of a proper workspace arrangement. The successful ones, such as Progressive Desk, have already achieved significant results to provide people with highly innovative desk designs. Their goal is to offer you the best quality products ensuring comfort, the flexibility of movement, and energy-saving support.

How to Prepare an Effective Place for Studying to Ensure Better Concentration?

  • Make a proper order at your room or office. Clean the dust;
  • Air the room. The oxygen will provide enough energy to study;
  • Take care of a comfortable chair ensuring maximum comfort and a healthy body position;
  • Provide yourself with the possibility to work standing. Let whole your body keep the energy up by moving muscles. This will add activeness and raise mental capacity;
  • Remove all unnecessary things from the workplace, but keep the needed supplies where you can easily reach them;
  • Get rid of all moving objects and distracting sounds that may disturb your attention. Close the door, ask people not to bother you when it is not urgent.

When the studying environment is ready, let’s figure out how to prepare your mind.

How to Clear Your Thoughts and Focus Better?

Even if you are a hard-working person and love to study, sometimes you face the problem of low focusing. What can be done?

  • To hold off on other disturbing thoughts, define a specific time to think of them later;
  • Make a schedule. Keeping the deadline in your mind will raise your productivity;
  • Prepare a clear plan to fulfil your tasks. Without a structure, the whole process may have an undesired snowball effect;
  • Forget about social networks while you study;
  • When you need to think especially hard or analyze anything, turn off the gadgets and “stay alone” with your challenge;
  • Make small breaks if you feel your mind is getting tensed, tired, or confused by the think tank. Stand, stretch legs, drink a glass of water;
  • Always remember your goal. Imagine the satisfaction you will achieve after it is reached.

Although you cannot make the whole outer world disappear to enable your high concentration on studying, the mentioned efficient steps can be followed to control the situation.

About the Author: Hayley Mann is a technology enthusiast specializing in automation methods of ergonomics devices. Her engineering background helps her to create interesting articles on technical topics, making them understandable for all readers.

Positive Words Research – Clear Your Thoughts and Get Better Focus while Studying Following These Steps

Get Better Focus