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Information Technology Business Career

10 Ways to Make Money Remotely as a Video Editor

We live in a technology-driven world, a place where gadgets and emerging technologies control everything. They have helped humans transform into a better species and have also changed the world to a huge extent. From the way we live our life to the way we work, everything has changed, and the remaining will change soon.

One of the biggest changes we have seen is the massive shift of written content to video content. And due to the increasing demand for gigs and video content has led to the demand for video creators and editors in the market.

Year after year, video editors’ demands are increasing because many experienced and well-trained editors have started working as freelancers or individuals. This gives them the comfort of working from their room and on their terms and conditions. It gives them the ease to create videos without hampering their comfort zone.

So, here are 10 different ways by which you can make money remotely as a video editor.

1. Using the freelancer platforms

With changing times, people have started liking their comfort while working, giving rise to several freelancing platforms. Some being used in specific countries, and some being worldwide popular for helping the clients meet up with good editors that can create videos for them. Any situation like the ongoing pandemic leaves no impact on the freelancers or the clients. With massive amounts of content being created daily, clients worldwide need editors and usually turn towards freelancing websites. You can check online for these websites and get going.

2. Work for yourself as Video Editor

The best way to create a buzz in the market is to start working for yourself in the beginning. It might look difficult, but a lot of video editors have showcased their talent through this. The best thing or the best way to do it is to create your YouTube channel and create videos. People are always hungry for good content of multiple niches, and if you are to create a buzz, you can earn your living through YouTube. There are several other similar platforms where you can turn yourself into an influencer and get paid for any sponsored advertisement or video. If you are still not able to do it, check out the website of InVideo and know how to edit like professionals.

3. Collaboration with people and company

You can simply collaborate with people or companies that are already established in the market. Experienced video editors collaborate with fresh editors and teach them or share work with them for a breakthrough. All the fresher editors get work from people having loads of work, and they get paid for it. So, this might look like an easy way to get paid, but it isn’t. You need to find a person who is trustworthy for not holding up your money.

4. Teach online

Now the first thing that pops up in the mind when anyone thinks of teaching online is through YouTube. You post tutorial videos, and that would be sufficient enough. But what if the students need to ask a question? You will either have to make another video for that or write things to make them understand. This exhaustive procedure could have been an option a couple of years ago. These days everyone extensively uses their social media platforms.

If you want to teach online, why not go live and take a class? You can post the timings and dates for each class, and after a demo class or two, you can start charging people by giving them your account number.

5. Get certificates

Now if you choose to become a freelancer, you don’t have to give any interviews or anything. All that’s asked for is the gigs you have created. But there is another tool or catalyst that can be very helpful for you, and that’s certificates. Try to get into certified courses and get certificates.

If those are recognized worldwide, even better. Clients are always glad to work with people who have certificates, and many freelancing websites already have a vacant space for people to put up their certificates.

6. Create your website

One of the best ways to earn remotely as a video editor is by having a website. You can keep uploading your videos on your website, and whenever someone asks you about your portfolio, just show them the website. Every potential client can become a client when you have something concrete to show, and having a website would work in your favor.

7. Go social

We all know social media is one extensive pool of people where not everyone comes to entertain simply. There are several job seekers and many who have a hunger to learn more. You can create your business social media handle on Facebook, Instagram, and LinkedIn for starters and keep posting videos frequently. When you start getting people, you can either teach them online or search for clients who would want to work with you.

8. Connect with nearby companies

You can always try to connect with companies around you or those far away to work with them. You can search for such companies online on the internet or in job portals. There are high chances that you would get someone.

9. Use LinkedIn

One of the best places where you can find a part-time job or full-time employment is through LinkedIn. There are high chances that someone would read your profile and get in touch with you. Else, if they would not want it, there can be chances that they might refer your profile to someone who needs your services.

10. Ask your existing clients

You can also connect with your existing clients and get in touch with them. You can simply inform them that you are now working as a freelancer, and if they need you, they can get your services.

Conclusion

So, these are 10 good ways of making money as a freelancer. You can use all these methods and check which one works for you. Working as a freelancer won’t hurt because you don’t have to think about job security, working environment, or any other desk job-related issues.

Positive Words Research – 10 Ways to Make Money Remotely During a Pandemic as a Video Editor

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Information Technology Marketing Marketing tips

Why Marketers Should Seriously Consider APIs

As marketers use more digital forms of advertising and customer outreach, it’s crucial to leverage technology. APIs or Application Programming Interfaces are now part of a modern marketer’s toolbox. Or at least they should be.

APIs can integrate data across various platforms, allowing marketers to gain valuable insights for marketing strategy development. The key to this is that APIs can not only integrate efficiently, but marketing professionals can also access data faster and create new processes.

What Is an API?

There are several different analogies for an API. One is that of a key or plug. Another equates the interfaces to a waiter in a restaurant. Using the example of a key, an API facilitates access between separate applications and services. A plug allows someone to transmit electricity from a device from an outlet. In the same way, an API establishes a connection between different data systems.

Jonathan Taylor with Klipfolio uses the waiter analogy. When people visit a restaurant, they need to order food from a waiter. The waiter is the API that takes the order or the request from the table or system. A waiter returning to the table with the ordered food represents an API’s response.

Marketers can use existing API plug-ins from third parties or existing developers, provided there is compatibility between platforms. Or they can build custom APIs to use across platforms and gather the data they need.

A common way organizations use them is through the social media icons visitors see on web pages. By clicking on these icons, visitors are taken directly to that organization’s corresponding social media page, and data reveals the number and source of those clicks. 

Why Is Marketing API Important?

Marketers make decisions based on data. That data usually comes from consumers – what actions they take, their perceptions and values, and how they see themselves. Online activities such as clicking on pay-per-click ad links and watching video ads are examples of potential data. Marketing tools like digital survey platforms can capture consumers’ perceptions of companies, products, and services.

While this data is insightful, it exists in separate platforms and requires either manual or API intervention to bring it together. Unfortunately, manual processes take a lot of manpower and time. Plus, they are prone to mistakes due to interruptions, distractions, and human errors.

Automated processes like web scraping can pull powerful insights from data that exists in separate platforms. For instance, data from online surveys that reveal the main reasons why customers were looking to make a purchase can be correlated with the number of clicks on an online ad. The combined data could explain why there is an increase in clicks on ads for cell phones if customers indicate they’re looking for new phones.

Ways To Use API Data

Data collected and exchanged via technology can increase conversions, reveal who customers and prospects are, and measure advertising effectiveness. Marketing professionals can refine their targeting efforts and even discover new market niches. Just putting up a website, a social media presence, and digital ads aren’t enough. APIs can quite literally help marketers put clients on the map.

Targeting and Segmentation 

Increased targeting is one way to gain and maintain market share by analyzing insights. Knowing which segments exist, what they need, what they value, and what they want to hear can form the foundation of marketing strategy. However, being able to act quickly on that knowledge is more important.

What if previous survey research says prospective customers for a telecom company are interested in the latest and most expensive smartphones? But, there’s a sudden economic downtown in the company’s markets and this causes prospects to pull back on their spending? A sharp decrease in ad clicks or actual purchases for these phone models might hint at a need to shift the company’s advertising focus for this segment.

Social Listening

Social listening data, or what customers and prospects are saying online, can help manage customer relationships. Are they complaining about similar problems with an organization? Are there indications that they’re ready to look for another service provider or find a competitor’s offerings more attractive?

Information about what customers and prospects are saying on social media can reveal additional insights. They may not match up with what people are willing to say on a survey they know is coming from the company. While it’s possible for social listening data to corroborate other sources, it can reveal hidden trends and competitor data that’s not readily available from third-party research.

Content Marketing

Digital advertising and customer relationship management strategy also entail online content. From blog posts and webinars to white papers and eBooks, nurturing the buyer’s journey through information is a prevalent marketing tool. Marketing departments and ad agencies can find it difficult to create relevant and stand-out content if they don’t know what’s important to their customers.

Data from multiple sources can give more accurate predictions on what information target segments want. Online behaviors, including social media post engagements and impressions, can point toward pain points. Marketers can then determine if the content about those pain points and interests is worthwhile.

Personalization

Personalization is a proven way to increase email open rates, engagements, and sales. Customers want to feel as though organizations care about them. They don’t want to receive canned or blanket advertising that doesn’t really match their needs. It’s difficult to get personalization right if a database’s information is wrong, missing information, or outdated.

With efficient, real-time, constant data synchronization, it’s easier to get personalization right. Although manual checks and scrubs still need to happen periodically, the process won’t take as long or be as tedious with APIs.

Managing Data

Successful marketing and advertising decisions rely on good, accurate data. With so many organizations using both traditional and digital outreach methods, it’s harder to gather, combine, and analyze that data.

APIs remove a majority of the hassles for marketers by letting various platforms talk to each other. With technology advancing each day, APIs will become more than an afterthought for marketers.  

Positive Words Research – Why Marketers Should Seriously Consider APIs

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Information Technology Business Learning

Top 5 Scripting Languages That Are in High Demand Today

According to GitHub 2.0, three out of the 7 most commonly used programming languages fall under the scripting category. JavaScript alone accounts for almost a fifth of all the code hosted on GitHub – 18.76% in 1Q2021. Scripting languages are in high demand today.

It’s not a shocking revelation that programming is one of those fields that have a promising future. The job market keeps expanding, and so do the opportunities for future developers.

There’s also no doubt that the demand for scripting languages is not going to disappear any time soon. But which ones exactly are a safe bet? You can try to figure it out yourself or you can outsource this research to essay writing services like https://essaywritingservice.com/ to be safe. In any case, reading through this article is guaranteed to give you at least some of the answers you are looking for.

Scripting Languages

First Things First: Scripting Languages ≠ Programming Languages

Let’s make sure everyone’s on the same page. In case you expect to see Java or C# on the list below, you’re in for a surprise: those aren’t scripting languages.

Generally speaking, all scripting languages are programming ones, but not vice versa. They are widely used in web development for basic tasks and API calls.

There are scripting languages for a variety of other use cases, too. Those include task automation in operating systems, game development, and statistical analysis. They’re not as common as their counterparts used in web development, though.

So, what makes them so different? Well, unlike Java and C, scripting languages:

  • Don’t require compilation for execution;
  • Can’t be used to create standalone applications;
  • Need a runtime environment to interpret the code and execute the instructions;
  • Are often platform-specific;
  • Require developers to write less code;
  • Come with a slower total execution time;
  • Mostly have a flatter learning curve thanks to neater, more concise syntax.

5 Scripting Languages to Add to Your Resume

The general rule is, these technologies that have consistently remained in high demand will continue to be popular. Even though they themselves evolve fast, their popularity doesn’t change overnight.

The following five scripting languages have been at the top of everyone’s lists for years now – and they’re not going anywhere.

1. JavaScript

This is the absolute frontrunner among scripting languages thanks to its wide use in web development. It’s just one of the ECMAScript dialects – but it’s by far the most commonly used. (Other dialects include Source, JScript, and ActionScript.)

To put its popularity in perspective, let’s just consider this: over 97% of websites have JS scripts running client-side. It’s also executable in any web browser as all of them now come with a JS engine. This solves any potential compatibility issues.

Although its main purpose is front-end development, JavaScript can also be used for the backend. That’s thanks to NodeJS, a dedicated runtime environment. Furthermore, some database management systems (like MongoDB and MySQL Shell) support JavaScript.

2. Python

Python has remained the second most popular programming language for over six years, since 2014. That’s for a good reason, of course: its syntax is clear and concise. So, developers need to type less when coding with Python while the code itself is neater and easier to read and comprehend.

Python is a general-purpose tool that supports a variety of programming paradigms. Whether you’ve chosen object-oriented, functional, imperative, or procedural programming, Python has got you covered.

As for the most frequent use cases, Python is the go-to option for projects involving machine learning, data analytics, and automation. It’s also widely used in backend web development.

3. Ruby

Ruby’s popularity has indeed been steadily declining since 2012. Yet, it’s still the fifth most commonly used language out there, and it’s consistently featured on the top 10 list. So, don’t be too quick to ignore it.

Ruby was conceived as a technology combining object-oriented programming (OOP) and scripting. It allows other paradigms to be used – like functional and imperative programming. But its core principles are based on OOP. For instance, even booleans are objects in Ruby.

As for Ruby’s application, it’s another classic option for backend web development. The likes of Shopify and Airbnb run on Ruby on Rails, a framework powered by Ruby.

4. PHP

Without PHP, there’d be no internet as we know it. This old-timer powers more than 75 percent of all currently active websites on the server-side. WordPress, Drupal, Joomla, and other content management systems are also powered by PHP.

There are several reasons PHP found its way into multiple backend web development stacks. It’s open-source, so there’s no need to pay for using it. It’s cross-platform and uses a syntax very similar to C, which makes learning it a lot easier for some developers. The code itself is also neater, simpler, and more organized.

5. R

R may not be the most commonly used tool out there, but it’s got its niche: statistical computing and data analysis. (Don’t confuse it with the runtime environment of the same name.)

The learning curve may be somewhat steeper when it comes to R. Its syntax comes with a number of substantial differences from what you may be used to. For example, R uses <- instead of = as the primary assignment operator.

Still, learning R is worth the effort. It’s a popular choice for developing statistical software applications. So, with the rise of Big Data, the demand for R developers is bound to remain on the rise.

Scripting Languages

Final Words

There are three final pieces of advice any aspiring developer should pay attention to.

First, don’t limit yourself in terms of the number of languages and technologies you learn. Being a specialist in one narrow field is indeed valuable, but it’d be putting all of your eggs into one basket.

Second, remember to learn and evolve together with the technologies. There’s always something changing and shifting, so you should be ready to continuously get yourself up to speed with those changes.

Third, every language is a tool with its specific use cases. Don’t choose what to learn based solely on how popular it is. Instead, ask yourself: would you enjoy working on projects that require those?

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Information Technology Blogs about life Technology

Top 25 Artificial Intelligence (AI) Blogs in the World

Artificial Intelligence (AI) is the future and will shape the future. AI is shaping every industry in the world right now. AI is rapidly growing as scientists and engineers are doing massive research. See below what are the top 25 artificial intelligence blogs in the world.

What Is Artificial Intelligence (AI)?

Artificial intelligence (AI) means the simulation of human intelligence by machines that are programmed to think and behave like humans and mimic their actions. AI can also be applied to any machine that shows traits that resemble with a human mind such as learning and problem-solving. Artificial Intelligence (AI) is intelligence proved by machines.

Best Artificial Intelligence (AI) Blogs on the Planet

1. Machine Learning Mastery

Machine learning is taught by academics, for academics. That’s why most material is so dry and math-heavy. Developers need to know what works and how to use it.
We need less math and more tutorials with working code. Machine Learning Mastery will help developers skip years ahead. Discover how to get better results, faster.

2. AI Trends – The Business and Technology of Enterprise AI

AI Trends has all you need to know about AI such as AI in Government, AI in Defense, AI in Healthcare Delivery, Intelligent Assistants & Bots, Building Conversational Applications, AI Startups and Investment Community, AI Self-Driving Cars, Robotics, Intelligent Automation & RPA, AI Business, Innovative AI Business Deployments, AI and Systems Integrators, Big Data to AI, Emerging AI Technologies, AI Services/AI in the Cloud, AI Education, Workforce Development, State of Machine Learning, AI in Utilities, Energy, AI in Biotech.

3. Open AI

OpenAI is an AI research and deployment company and their mission is to ensure that artificial general intelligence benefits all of humanity. OpenAI’s mission is to ensure that artificial general intelligence (AGI) – highly autonomous systems that outperform humans at most economically valuable work – benefits all of humanity.

4. Chatbots Life

Chatbot Life is the best place to learn about bots. The site shares the latest Bot News, Info, AI & NLP, Tools, Tutorials & More.

5. Artificial Intelligence Blog

Artificial Intelligence Blog is an amazing website with a lot of information about AI. Check it out!

6. MIT News Artificial Intelligence

The MIT community is driven by a shared purpose: to make a better world through education, research, and innovation. Founded to accelerate the nation’s industrial revolution, MIT is profoundly American. With ingenuity and drive, their graduates have invented fundamental technologies, launched new industries, and created millions of American jobs. The mission of MIT is to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.

7. Chatbots Magazine

At Chatbot Magazine you will find all you need to learn about chatbots. Chatbots Magazine (or just CBM) is the most widely read and respected source for information about chatbots: How they work, what you can do with them, HOW to do it, and what the big issues are. CBM also dive into artificial intelligence, machine learning, natural language processing, and more.

8. TopBots

FInd at TopBots a lot of useful information about bots and artificial intelligence.

9. Science Daily

Science Daily is a source for the latest research news. ScienceDaily features breaking news about the latest discoveries in science, health, the environment, technology, and more, from leading universities, scientific journals, and research organizations. Visitors can browse more than 500 individual topics, grouped into 12 main sections covering: the medical sciences and health; physical sciences and technology; biological sciences and the environment; and social sciences, business and education.

10. Google Research Blog

Google Research is about advancing the state of the art. Google Research tackles challenges that define the technology of today and tomorrow. Their teams aspire to make discoveries that impact everyone, and core to our approach is sharing our research and tools to fuel progress in the field. Their researchers publish regularly in academic journals, release projects as open source, and apply research to Google products.

11. DeepMind: News and Blogs

DeepMind is a team of scientists, engineers, machine learning experts and more, working together to advance the state of the art in AI.

12. Becoming Human

Becoming Human is about latest news, info and tutorials on artificial intelligence, machine learning, deep learning, big data and what it means for humanity.

13. Algorithmia Blog

Algorithmia is machine learning, managed. Deploy, serve, and manage your ML portfolio. Algorithmia has been recognized as a leader in GigaOm’s Radar for Evaluating Machine Learning Operations (MLOps).

14. Baidu Research

Co-located in Silicon Valley, Seattle and Beijing, Baidu Research brings together top talents from around the world to focus on future-looking fundamental research in artificial intelligence.

15. Berkeley Artificial Intelligence Research Blog

The BAIR Blog or Berkeley Artificial Intelligence Research Blog provides an accessible, general-audience medium for BAIR researchers to communicate research findings, perspectives on the field, and various updates. Posts are written by students, post-docs, and faculty in BAIR, and are intended to provide relevant and timely discussion of research findings and results, both to experts and the general audience. Posts on a variety of topics studied at BAIR will appear approximately once every two weeks.

16. CTOvision

CTOvision tracks the most exciting technologies in enterprise IT. Technologies are made real and brought to the market by companies and we present our hot list of IT companies to track here in this category.

17. Amazon Web Services AI (Blog)

The AWS Machine Learning Blog has a lot of information about their own research and other artificial intelligence resources.

18. IBM Developer – Artificial Intelligence

At IBM code patterns offer up complete solutions to problems that developers face every day. Code patterns leverage multiple technologies, products, or services to solve issues that our developer advocates have recognized as common use cases across multiple industries.

19. Archie AI – Medium

At Archie AI – Medium you will find articles from the team behind Archie.AI.

20. Pete Warden’s Blog

Pete Warden is an engineer, CTO of Jetpac Inc, author of The Public Data Handbook and The Big Data Glossary for O’Reilly, builder of OpenHeatMap and the Data Science Toolkit, and other open source projects.

21. DataRobot Blog

DataRobot enables organizations to leverage the transformational power of AI by delivering the world’s only trusted enterprise AI platform combined with an AI-native strategic success team to help customers rapidly turn data into value. DataRobot is the leader in enterprise AI, delivering trusted AI technology and ROI enablement services to global enterprises and individual users.

22. AIIOT Talk – Future of Tech

AiiotTalk provide the latest and best research information straight from the experts in the technology industry. AiiotTalk not only publish the latest news on artificial intelligence and the internet of things but also feature the latest other technology innovations from expert authors.

23. Marketing Artificial Intelligence Institute

With Marketing Artificial Intelligence Institute you get the latest exclusive content on AI, machine learning, cognitive computing and related AI technologies—created by marketers for marketers.

24. Unbabel

Unbabel is building a language operations platform that helps every team across a company easily interact with customers in any language.

25. Machine Learnings

With Machine Learnings you will understand how AI will change your work and life. Every idea needs a Medium. What is Medium? The best ideas can change who we are. Medium is where those ideas take shape, take off, and spark powerful conversations. Machine Learnings is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. The purpose is to spread these ideas and deepen understanding of the world..

26. Iris AI Your Science Assistant

Iris.ai is training to become a fully fledged researcher, doing literature based discovery. She will make connections between millions of research based hypotheses to build and validate new ones. Iris.ai the Scientist is an invaluable team member.

27. Zygmunt Zając and his FastML

Fast ML is Machine Learning made easy. Fast ML is meant to tackle interesting topics in machine learning while being entertaining and easy to read and understand. FastML probably grew out of a frustration with papers you need a PhD in math to understand and with either no code or half-baked Matlab implementation of homework-assignment quality. We understand that some cutting-edge researchers might have no interest in providing the goodies for free, or just no interest in such down-to-earth matters. But we don’t have time nor desire to become experts in every machine learning topic. Fortunately, there is quite a lot of good software with acceptable documentation. The site is run by Zygmunt Zając (pronounced “Ziontz”). Hadoop, Spark, Docker and TensorFlow are just a few of the softwares Zygmunt hasn’t contributed to. An economist by education, Zygmunt lives in Poland, in a peaceful village east of Vistula river, near the Ukrainian border.

28. AITopics

AITopics is an official publication of the AAAI. AITopics is the Internet’s largest collection of information about the research, the people, and the applications of Artificial Intelligence. Our mission is to educate and inspire through a wide variety of curated and organized resources gathered from across the web. AITopics is brought to you by The Association for the Advancement of Artificial Intelligence (AAAI). AITopics is intended primarily for instructors of AI courses and students from high school through first-year graduate school so you can:

  • Stay abreast of advances in AI
  • Read the news stories capturing media attention
  • Find background material and foundational classics that supplement textbook discussions
  • View videos
  • Listen to podcasts

29. The a16z AI Playbook

The a16z.com website is called andreessen.horowitz with tagline It’s time to build. This microsite was first wrote in April 2017 specifically as a starting place for business and technical people just beginning their journeys with artificial intelligence. But since the team first published this microsite in April 2017, there have been a number of breakthroughs and advances in the field of AI, therefore the site has grew exponentially.

30. Google AI Blog

The Google AI Blog has the latest news from Google AI.

Hope you have enjoyed this list and find it useful. If we may have overlooked any awesome Artificial Intelligence blogs, please comment below and list them out in the comments section. We would like to know more artificial intelligence blogs.

Positive Words Research – Top 25 Artificial Intelligence (AI) Blogs in the World

Categories
Positive words Beautiful Words Information Technology Kind words Nice words Technology

Audio Transcribing Positive Words Help the Hearing Impaired

Our world is all about information. Access to the information often defines if you can have a certain style of life. That’s why accessibility of information is the most essential achievement of today. With many forms of information delivery channels, it is easier to keep yourself informed. Unfortunately, not to everyone. Audio transcribing positive words help the hearing impaired.

A great share of information is spread orally – usual public communication, lectures, conferences, podcasts, audiobooks, videos, etc. This form has a lot of advantages, but essential drawbacks too. The biggest problem is that the information spread in the vocal form is almost inaccessible to hearing-impaired people. 

Accessibility is one of the cornerstones of modern society. Big industries like broadcasting companies provide sign language interpretations and are adding subtitles to videos for their videos for deaf people. However, there is another way which is to transcribe audio to text. This method is excellent for all people who are more comfortable consuming the information in written form.

Implementing audio transcription: reasons and benefits

Assume you have made an excellent video and want to share it on YouTube, Vimeo, or other resources. You worked hard on video editing, effects, sound mixing. You would not like to lose a part of your audience, would you? Frankly speaking, it is not about the hearing-impaired people only. All people will benefit from the possibility to transcribe recordings.

What is audio transcription? In brief words, it is turning the speech into a written format. The possibility to get a quality text transcript of any speech is a blessing for many people.

Video and audio, though popular formats are far from being perfect. They imply many issues that can spoil the viewing and hearing processes for even those people who can hear just fine. Under such circumstances, having the text transcripts for your videos and audios is not just a pleasant bonus. It is a must for several reasons.

  • It improves the clarity of information. Any person may have a tough time trying to delve into the audio contents. People speak too fast, indistinctly, or with heavy accents. There can be several speakers. The quality of the audio itself may be bad. The transcript of audio content eliminates all such problems, as you have the distilled information to consume.
  • It simplifies working with the data. What if you need to refer to some detail from the podcast or lecture? You might need to find that resource, find the file, and run through the record, searching for the necessary section. Tags are making this job easier, but you can find the necessary piece in a transcript much faster.
  • It saves the information. You may need to save the piece of information locally somewhere, but it might not be possible to download the video/audio file. Besides, such files, especially of high quality, consume a lot of space. It is much easier to save a text file of the audio transcription and refer to it whenever needed.
  • It removes all technical issues with reproducing the records. Frequently, you can’t get smooth playing because your Internet connection is unstable. Besides, the video/audio put on pause often can “jump” to another position after getting re-activated, thus annoying the users. Will this happen to a text transcript? Of course, no.

For hearing-impaired people, having these transcripts means more than staying informed. It is a matter of being productive and successful.

It opens all the prospects for learning, as you can record lectures and webinars, get their audio transcripts, and educate yourself on the subjects using the most detailed information.

It also helps in work. You can get the necessary information from audio or video files faster. Listening to some podcasts can take hours, but you can read them several times faster, use keywords to search, make notes and remarks. With all benefits, the spoken format is inferior to the written one when the goal is to obtain the essence of the data.  

In any case, for all users, audio transcripts make life a lot easier. There are specialized audio transcription services that make preparing those transcripts easier. But is it the best option to use?

Getting quality audio transcripts: where to turn? 

The current technologies made an automated transcription service available to everyone. There are lots of apps that convert audio to text. Speech recognition technology becomes more powerful and precise each day. Still, even such a technological giant as Google is unable to transcribe audio text 100% accurately. Why?

There are regional accents and speaking problems, there are all shades of emotions in the speeches, and grammar spelling context that can easily change the meaning of the words spoken. Besides, even the best machine-learning systems make mistakes. As a rule, when you work with a text by automated conversion from speech to the written format, you have to revise it carefully. Most likely, there will be lots of issues to correct.

Many countries make it obligatory to provide audio transcripts for the audio and video materials. It is a part of the governmental anti-discriminating policies. However, even if your area does not require it, providing text transcriptions demonstrates that you care about all your visitors (and it is great for SEO, as Google won’t define the contents of audio, but it can scan the text transcript and evaluate its quality).

When the quality of that audio transcript is essential to you, turning to professional human transcribers is the most logical way out. People who have appropriate training and experience surpass the machines in all aspects. They detect the mixtures of dialects, second meanings, accents, and right contexts.

Maybe in the future machines will become so advanced to convert any audio of any quality, with any number of participants and any kinds of pronunciation nuances flawlessly. However, it is not so with automatic audio transcription now. At the current moment, nothing can beat a trained human ear and the skills of understanding the contents.

Positive Words Research – How Audio Transcribing of Positive Words Help the Hearing Impaired

Categories
Business Information Technology Internet skills Success Technology

How Much do YouTube Ads Cost?

The entire cost of youtube ads is measured using a CPM unit (“cost per mille”) cost per thousands. In essence, these ads cost on average between 0.30 and 0.01 dollars per view. Youtube is the second biggest search engine worldwide, with about 2 billion users per month. Generally, this means youtube ads are among the most profitable and converted channels for the paid media advertising settlements.

How Much do YouTube Ads Cost?

Here comes the burning, most asked question, how much do youtube ads cost? Recently, I recently deep-researched this specific question from different sources, facts and came up with approved answers for you. The entire cost of ads on youtube will naturally depend on the below factors:

1. Targeting options

Of course, we use youtube’s targeting options to confer our video advertising to different people. However, targeting will affect someone’s ads cost since some audiences are more expensive to market to others. Besides, if you target an audience already in your competitor’s target, you may invest more and not get the best ROI.

This is because the competition is high for a specific ad spot. Generally, someone might pay about one cent higher to your competitor based upon the one who wins the excellent spot. But it cannot go beyond your average bid. Below are various ways that we can target prospective clients on youtube to reduce the cost of the ads:

(a) Life events

Whenever you find some people going through a significant life event such as getting married or moving, literally they are in the market for unexpected things they were not interested in. However, you can consider showing ads for your specific career development seminar to individuals specifically graduating from college.

(b) Demographics

In essence, show your ads to individuals depending on their gender, household income, and gender. Further, you can utilize comprehensive demographic targeting to portray your home-insurance ads to homeowners only.

(c) In-market audiences

Google can tell whenever someone is researching products and considers purchasing a product the same as yours. Therefore, in-market fans reach more individuals most likely to purchase from you.

(d) Interest

Select the audiences you want to show your specific ads based on their interest and habits. In this case, you can market your best thermostat to target home automation enthusiasts audiences specifically.

2. Your content quality

The quality of our content ads is essential in determining the entire cost. Besides, if the content is not appealing, audiences will quickly press the skip button, and your cash will eventually go down the ditch. However, the key is, creating interesting and memorable ads which stand out amongst the competitors.

When your videos are powerful enough to drive your fans to share and re-watch, your channel cost will be lower. Remember, Google rates content ads depending on how applicable it is to fans, and it determines this via evaluating how many audiences engage with an ad.

3. Biding

Youtube’s ad placements typically work through an active bidding system. Besides, how much youtube ads cost depends on how much individuals are bidding for the same ad placement. You will bid on a cost-per-thousand or cost-per-view impressions basis for any youtube video ads. However, with some formats, someone can pay-per-click.

Virtually, this doesn’t matter the many people who see your ad. Eventually, you will pay for individuals who click on it only. Further, consider setting a daily budget for your specific marketing campaigns to ensure you won’t spend more than your planned budget. Lastly, do your target before your set bidding options.

4. The messaging of the ad

Youtube goes higher whenever your messaging is off. Besides, you can be surprised to find that the success of your specific digital marketing campaigns, particularly youtube ads, depends largely on messaging. Thus it is helpful to test different types of messaging to find what specifically works for you.

5. Quality score

Yes, the quality score will eventually affect the cost of ads on youtube. Google rates our videos ad depending on how relevant they are to the audiences we mostly target. The more individuals like it, the more Google believes your specific ad is relevant to your fans and upsurges your quality score. Therefore, the higher your quality score, the less Goggle charges someone for running the ad.

6. The timing of the ads

Regardless of your business or industry goals, ensure that audiences show content in every stage of their purchaser’s journey. Besides, tracking will help you to figure out the right time to receive your message.

7. Ad format options

Generally, there are four major youtube ad setups. Besides, each format got different lengths, mechanics, and times when it appears to the audience’s video watching experience. Many of us have come across ads such as billboards and automatically write them off as best ads.

Meaning it takes extremely relevant ads to get someone to leave the video they targeted to watch and click your specific ad. Thus, creating ads ensures you consider the best format options. You find some being more expensive than others; in this case, avoid going above your budget. In essence, your fans will respond differently to various format selections, so ensure you select the one which they like most.

Further, the smart way of utilizing ads is by using them for showing or retargeting your ads to individuals who already visited your website. This is because they are familiar with your specific brand, and they are more likely to engross with your ads.

Conclusion

Google owns Youtube, and many businesses advertise on the largest video sharing channel utilizing Google Adword networks. Since youtube advertising cost wholly depends on how we build our campaign, ensure to effectively create relevant and well-targeted ads to make your campaign cost competent eventually and ROI- focused. Fortunately, the above is a comprehensive guide to educate you about youtube ad costs, meeting your needs and expectations as a growing YouTuber.For more details check ‘’vidorange.com’’.

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Protect Your Digital Self in a Few Minutes a Day

Everything is connected these days. With the internet becoming so accessible, we hear more and more about data breaches related to the websites we visit frequently – from eCommerce to social networks. Therefore, we also need to change how we protect ourselves in the digital sphere. The tips we give in this article will only take a few minutes of your day in exchange for strong online protection.

Open Source Intelligence

Please find below some background check apps and tools that utilize private and open governmental sources to collect all the data about you in a single place. Most people are not aware of this but there is so much data about almost every person readily available online. The tools that gather it are categorized as Open Source Intelligence apps. Many threat actors have been successful at designing tools that let them parse the data they need about you. These tools can scan all these open source databases as well. 

Digital Footprint

Every tweet you post, every image you upload on Instagram, everything you post on Facebook – all of that makes up your online footprint. Anything you ever say or do online will stay on the Internet forever. When you “accept cookies” for a website, it allows the platform to track your online activity. Even this information is recorded somewhere and adds to the digital footprint. 

How to Protect Yourself

1. Always go through the Terms and Conditions

It is important to read every platform’s privacy policy before registering so you can opt-out, if possible, from allowing your data to be used for things like advertising, etc.

2. People Finder Websites

These days a lot of our social and business relationships have moved online. Many people end up making clients or friends online whom they have never seen or met before. The site has a huge database of USA citizens so you can easily get information on the exact individual you’re searching for.

3. Powerful Passwords

It is important to have a strong password if you want to protect yourself in the digital space. It is the first defense against someone trying to access your accounts. There are two things that separate a strong password from a weak one. First, it should include at least one digit, symbol, and an uppercase letter. A password that has a strong combination of digits, symbols, and letters is harder for cybercriminals to decrypt. Secondly, you must ensure that you have a different password for all your accounts. While it can be hard for you to remember all these different passwords, it will not lead to every other account of yours getting compromised in case one account gets breached. You can always utilize a password manager to help you keep track of your passwords.

4. Software Updates

Whether you have a tablet, smartphone, or laptop, always remember to update the software. You might feel lazy or not feel like letting your devices take their time to update the software, however, sacrificing a few minutes for this is worth it. Software updates not only offer you the latest features and improve the speed of your device but also patch up the security weaknesses of your system. If the older versions have any weaknesses, they are generally dealt with in the new versions of the software.

5. Use an External Hard Drive to Back-Up Data

A lot of us fear losing our important data from our laptops or desktops. It is a very valid fear since it is possible for your system to crash in a way that makes the corrupted files beyond retrieval. Everyone has a lot of essential data on their devices, from memories to work files. It can be a truly stressful and heartbreaking ordeal if you lose them. Many people employ cloud services to back up their information. However, keep in mind, that cloud storage is not always the safest either. A lot of cloud services have experienced data breaches, resulting in threat actors successfully gaining access to the personal data of a lot of users. Therefore, it can be a good idea to use an external hard drive to back-up your data. It will ensure your digital self is much safer and your data is not connected to an online network susceptible to hackers but is stored physically. 

Conclusion

We all try our best to protect ourselves from harm. After all, as humans, that is one of our most basic needs. However, not everyone in the world has good intentions. As a result, we generally have to put in the effort to ensure our safety. Just like you would take measures and avoid things to protect your physical self, you need to do the same for your digital self. Most of us are connected to the Internet almost all the time. By signing in to something, you connect to something way larger than you could ever imagine, with dangers you do not completely understand. These digital dangers can impact your digital, as well as your physical self in a truly real way. Therefore, it is crucial for you to take out time to protect yourself online.

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Trends That Inspire to Study Accounting in 2021

Technology is always shifting its shape to bring innovative features the world has never seen before. It morphs our ideas into reality and transcends our imaginations. Various industries and fields are aware of the changes technology brings. And, even the accountant industry is trying to keep up with such recent technological changes. There are trends that inspire to study accounting. Businesses nowadays understand that there is a need for modernization within their infrastructure regarding accounting practices and processes.

Such a development gives rise to few accounting trends in 2021. Accounting firms and businesses alike are now practicing them to stay relevant in today’s challenging marketplace. We asked over thousands of accounting professionals such as financial advisors and bookkeepers to share with us the leading trends in the accounting field. And this is what we came up with:

Trends That Inspire to Study Accounting in 2021

1. Companies Are Moving Towards Cloud Accounting Solutions

Cloud computing is slowly becoming the norm in 2021. Since its inception, it has become increasingly popular in the last few decades or so. Whether it be the education sector or the automobile industry, it is changing the dynamic of every industry and sector worldwide. It offers various functionalities, which is making it a favorite amongst the accounting industry.

According to Finances Online research, around 67 percent of accountants prefer using cloud-based accounting. In comparison, over 58 percent of businesses have already incorporated it into their infrastructure. Hence, accounting professionals everywhere continue to embrace this modern trend in 2021. The cloud can include services such as Quickbooks, which is available from anywhere at any time. It provides businesses with stable security features far better than traditional measures while also allowing multi-user access. And all of this is possible for a fraction of the cost of conventional techniques.

Some companies hire new accountants with the latest accounting knowledge. In contrast, some companies spend on their existing accountants to join the latest study program. Accountants can opt for masters in accounting online to fill the gap between their experience and the latest accounting trends.

2. Accounting Task Management Through Automation

Put in a coin, select an option, and poof comes out your favorite drink! Yes, you heard it right. We are talking about a vending machine. When automated vending machines came into existence, they took over from traditional retail stores. They gave people a quick and easy option to buy their favorite snacks and drinks from an automated machine. Similarly, when it comes to a business’s accounting task management, automating these tasks will allow firms to reduce human-related mistakes and errors. It also lowers costs and improves productivity.

Bringing in automated task management allows organizations to experience increased levels of efficiency. Tasks such as payroll processing, invoice generation, and auditing are now safe to automate to make the life of a business owner a little less challenging. It allows companies and firms to cut down on money and time spent to complete tasks and better utilize the resources at hand.

3. The Accounting Field Is Embracing Data Analytics

When talking about data analytics and its benefits, the first example we can think of is Walmart. They utilized data analytics to predict their customer’s buying habits before the hurricane struck. Through the analytical results, they stock pilled on beers and strawberry pop tarts. Their stockpile sold off rapidly and allowed them to earn a lot of revenue in return.

Seeing what Walmart did, other companies jumped on the bandwagon and employed data analytics to monitor customer purchasing habits. Also, predict their behavior, and make better, more informed financial decisions as a result. Accounting professionals and firms alike can also make the same better, informed decisions to increase their outreach. Instead of focusing on number crunching and creating a financial statement, they devise strategies that allow their firms to grow. With the help of data analytics, accounting professionals can now detect discrepancies, monitor financial statements, a client’s transactional behavior, and much more.

4. Remote Working Is Taking over the Accounting World

While the recent Covid-19 pandemic forced numerous accounting firms to close up shop or adopt work-from-home practices, there were millions of people already working from home. Known as telecommuting, which started back in the 1970s, it grew over the decades. Letting employees work from their homes allows businesses to experience great productivity, reduced cost investments, and increased employee satisfaction and performance.

The same is the case for the accounting industry as well. Remote working is acting as a boon for accounting firms everywhere. Instead of improving and expanding their office space, these firms can now hire employees worldwide while not incurring additional office costs. They are also widening their client reach as employees can now work any time and cater to various clients from different time zones.

5. Accounting Firms Are Regularly Outsourcing Operations

When running an accounting firm, customer data is not the only thing you will have to manage. You will need to look after workplace performance, manage customer support, do invoicing, recruit employees, and much more. Various software allows you to handle such tasks efficiently. You will have to spend a lot of money purchasing said software and your staff’s training.

Outsourcing such business operations to avoid extra expenses is now a norm in the accounting industry. For example, instead of acquiring new employees yourself, you can hire a recruitment agency. They will do the entire hiring process for you. You only have to tell them the qualifications you require from an employee. They will provide you with the best possible candidates.

Companies can also hire third-party agencies to manage employee payrolls and customer invoices. Outsourcing all organizational and administrative tasks to third-party agencies will allow accounting firms and businesses to focus on core accounting-based activities. After all, what good is an accounting firm if they aren’t master at accounting!

Conclusion

The latest accounting software, cloud accounting, outsourcing business operations, and data analytics are a few top trends in the accounting industry in 2021. They can allow an accounting firm or other business type to make the best use of their resources. So, when you decide to enroll in an accounting degree program, ensure that you keep these trends in the back of your mind. Also, keep in mind that these accounting trends will change day by day, so you have to keep tabs on the latest ones before making your final decision.

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How does Price Monitoring help to Stay Competitive in the Market?

Every retailer and business knows that consumers tend to look shop and look for the best prices they can find online. However, plenty of these businesses fail to respond to this behavior properly. One of the worst things you can do for your business is to make pricing decisions without the proper knowledge of what your competitors are pricing similar products.

If you want to sell your products at a discounted price or sell them at a premium, having a proper price monitoring strategy can significantly help you achieve your business goals. Let’s look at how you can utilize price monitoring to stay highly competitive in your market. Read on to learn more!

What is price monitoring?

Price monitoring, also known as retail monitoring or price intelligence, is the practice of analyzing your competitors’ prices to optimize your business’ pricing policy. A monitoring of price strategy is most often carried out by a professional team of staff auditors within a short period. This allows your business to quickly respond and adapt to any changes in the market’s prices.

Your staff auditors will analyze all external and internal variables that can affect the prices and use this information to further optimize your pricing policy and strategy. Price monitoring is one of the most important processes when it comes to thriving in the e-commerce industry. It can give you information about your rivals’ operations; those that sell the same products as you and have the same customer base.

You can also gain a deeper insight into the market’s situation by monitoring indirect competitors’ prices. These are businesses that target a different or the same audience as you while offering a lower or higher price than your prices. Make sure that you only track relevant pricing information to your respective e-commerce to not waste resources.

Price monitoring process

Now that you know some of the basics of price monitoring, let’s look at the process of how it works. A great monitoring of price strategy can act as your business’ GPS that tells you what your competitors are doing and how you can take advantage of the opportunities it can provide.

Below are the things your price monitoring strategy should achieve to help your retail business.

  • Competitive advantage

Your price monitoring strategy should help you achieve a competitive advantage in your market. It should let you set objectives on how you can translate price monitoring into a positive business outcome such as higher revenue.

  • High accuracy

A price intelligence strategy should only gather and deliver highly accurate, relevant, and valid data. This is very important in making the right business decisions based on the data.

  • Important insights

A retail monitoring strategy should provide important insights into the market whenever you need it.

  • Meaningful action

Price/retail monitoring is useless if you don’t use it to make some meaningful action on your business.

Let’s proceed and look at some practical methods you can do to make an effective retail monitoring strategy.

Step 1: You need to set a clear market position

The very first essential component in a price monitoring strategy is a market position. A clear market position will let you easily make sense of the date you receive. You need to take the price data and use it to preserve your brand and its value proposition.

Step 2: You need to study your competitors

You need to identify and carefully study your competitors to be able to make a proper strategy. Learn what they sell and how much they sell it for, you can do this by utilizing web scraping methods to gather large amounts of information.

Step 3: Test the pricing data you receive

Once you receive the relevant pricing data for your products, you’ll want to test out their accuracy.

Step 4: Identify the problems in your strategy and adjust

A proper strategy isn’t rigid; you should be able to adjust it to accommodate for any problems arising.

Step 5: Make it a daily routine

Price monitoring shouldn’t only be a one-time thing; it should become an important routine in your daily business operations. This will ensure that you’ll stay competitive consistently.

Main benefits of price monitoring for businesses

There are plenty of benefits of proper price monitoring for any business, especially for e-commerce. Below are the main benefits you can expect.

Price monitoring will improve your pricing policies

Price monitoring has plenty of automated tools you can utilize to improve your pricing policies. It can help your team to obtain important market intelligence. With this data, you can make better and more informed decisions when it comes to pricing your products. If you are interested in automated tools for collecting pricing data, visit the Oxylabs website for more information.

Price monitoring will help increase your conversions

Having a proper price monitoring strategy will provide you a broad view of your market’s situation. By using price monitoring, you will recognize a trend in prices. You’ll be able to maximize your sales by offering discounts and promotions during the best time.  

Summary

For most businesses to excel, they need to have access to accurate data about their operations. Having real-time pricing information can significantly help any business owner to form strategies and make business decisions that wouldn’t have been possible without price monitoring.

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How to Leverage Social Monitoring and Social Listening Tactics

When it comes to running any business, especially in 2021 during the pandemic, it always pays to listen to what everyone else has to say. Much of social media marketing has to do with taking advantage of various opportunities that present themselves, but many of those opportunities are locked behind social monitoring and listening tactics. It is the reason why experienced professionals such as those from Salt Lake City social media agencies see so much demand, as they make efficient use of various social media tactics to help companies stay ahead of the game.

It is especially useful for startups run by inexperienced entrepreneurs. It always helps to make up for a lack of experience by using the experience of others, which is why the use of professionals is wholly recommended when dealing with social media marketing and digital marketing in general. Here are just some ways to leverage social monitoring and social listening tactics to help boost brand recognition.

How to Leverage Social Monitoring and Social Listening Tactics

1. When it comes to social media, engage with customers as often as possible

The reason why some companies have such trouble when it comes to the idea of social listening is the fact that such companies find themselves far apart from their target audience. Compared to a business that ensures to engage with their potential customers in the social media platform of their choice, there is practically no need for outreach when dealing with social monitoring as the company gets all the information they need right on their doorstep.

The important thing is to get customers used to engaging with the business. The business owner can do that by taking the time to respond to feedback as much as possible. That way, people won’t resort to going to other places to vent their frustration.

2. Have a look at how other competitors are handling social media monitoring

Aside from taking the time to respond to various requests online, it would also be a good idea to look into what the competitors are up to — specifically the ones that are slowly but surely rising in popularity and clout. Taking the time to look at what competitors are up to is never a bad idea. After all, a lot of information can be absorbed simply by observing how competitors interact with their customers.

3. Identifying influencers and content creators

Social listening and monitoring can be much easier when the business owner is willing to be as active as possible on social media — but there is another way to expand the horizon. Going for the outreach method with the help of influencers can help ensure that the company’s message is being spread far and wide. More importantly, it makes it easier to track how people respond to the company’s services. Even streaming sites such as YouTube can be instrumental in spreading the message.

At the end of the day, listening tactics and social media monitoring can be easily handled even without the use of professionals. However, having Salt Lake City social media professionals on the user’s side can vastly increase their chances of success.

Positive Words Research – How to Leverage Social Monitoring and Social Listening Tactics