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Why Marketers Should Seriously Consider APIs

As marketers use more digital forms of advertising and customer outreach, it’s crucial to leverage technology. APIs or Application Programming Interfaces are now part of a modern marketer’s toolbox. Or at least they should be.

APIs can integrate data across various platforms, allowing marketers to gain valuable insights for marketing strategy development. The key to this is that APIs can not only integrate efficiently, but marketing professionals can also access data faster and create new processes.

What Is an API?

There are several different analogies for an API. One is that of a key or plug. Another equates the interfaces to a waiter in a restaurant. Using the example of a key, an API facilitates access between separate applications and services. A plug allows someone to transmit electricity from a device from an outlet. In the same way, an API establishes a connection between different data systems.

Jonathan Taylor with Klipfolio uses the waiter analogy. When people visit a restaurant, they need to order food from a waiter. The waiter is the API that takes the order or the request from the table or system. A waiter returning to the table with the ordered food represents an API’s response.

Marketers can use existing API plug-ins from third parties or existing developers, provided there is compatibility between platforms. Or they can build custom APIs to use across platforms and gather the data they need.

A common way organizations use them is through the social media icons visitors see on web pages. By clicking on these icons, visitors are taken directly to that organization’s corresponding social media page, and data reveals the number and source of those clicks. 

Why Is Marketing API Important?

Marketers make decisions based on data. That data usually comes from consumers – what actions they take, their perceptions and values, and how they see themselves. Online activities such as clicking on pay-per-click ad links and watching video ads are examples of potential data. Marketing tools like digital survey platforms can capture consumers’ perceptions of companies, products, and services.

While this data is insightful, it exists in separate platforms and requires either manual or API intervention to bring it together. Unfortunately, manual processes take a lot of manpower and time. Plus, they are prone to mistakes due to interruptions, distractions, and human errors.

Automated processes like web scraping can pull powerful insights from data that exists in separate platforms. For instance, data from online surveys that reveal the main reasons why customers were looking to make a purchase can be correlated with the number of clicks on an online ad. The combined data could explain why there is an increase in clicks on ads for cell phones if customers indicate they’re looking for new phones.

Ways To Use API Data

Data collected and exchanged via technology can increase conversions, reveal who customers and prospects are, and measure advertising effectiveness. Marketing professionals can refine their targeting efforts and even discover new market niches. Just putting up a website, a social media presence, and digital ads aren’t enough. APIs can quite literally help marketers put clients on the map.

Targeting and Segmentation 

Increased targeting is one way to gain and maintain market share by analyzing insights. Knowing which segments exist, what they need, what they value, and what they want to hear can form the foundation of marketing strategy. However, being able to act quickly on that knowledge is more important.

What if previous survey research says prospective customers for a telecom company are interested in the latest and most expensive smartphones? But, there’s a sudden economic downtown in the company’s markets and this causes prospects to pull back on their spending? A sharp decrease in ad clicks or actual purchases for these phone models might hint at a need to shift the company’s advertising focus for this segment.

Social Listening

Social listening data, or what customers and prospects are saying online, can help manage customer relationships. Are they complaining about similar problems with an organization? Are there indications that they’re ready to look for another service provider or find a competitor’s offerings more attractive?

Information about what customers and prospects are saying on social media can reveal additional insights. They may not match up with what people are willing to say on a survey they know is coming from the company. While it’s possible for social listening data to corroborate other sources, it can reveal hidden trends and competitor data that’s not readily available from third-party research.

Content Marketing

Digital advertising and customer relationship management strategy also entail online content. From blog posts and webinars to white papers and eBooks, nurturing the buyer’s journey through information is a prevalent marketing tool. Marketing departments and ad agencies can find it difficult to create relevant and stand-out content if they don’t know what’s important to their customers.

Data from multiple sources can give more accurate predictions on what information target segments want. Online behaviors, including social media post engagements and impressions, can point toward pain points. Marketers can then determine if the content about those pain points and interests is worthwhile.

Personalization

Personalization is a proven way to increase email open rates, engagements, and sales. Customers want to feel as though organizations care about them. They don’t want to receive canned or blanket advertising that doesn’t really match their needs. It’s difficult to get personalization right if a database’s information is wrong, missing information, or outdated.

With efficient, real-time, constant data synchronization, it’s easier to get personalization right. Although manual checks and scrubs still need to happen periodically, the process won’t take as long or be as tedious with APIs.

Managing Data

Successful marketing and advertising decisions rely on good, accurate data. With so many organizations using both traditional and digital outreach methods, it’s harder to gather, combine, and analyze that data.

APIs remove a majority of the hassles for marketers by letting various platforms talk to each other. With technology advancing each day, APIs will become more than an afterthought for marketers.  

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How to Leverage Social Monitoring and Social Listening Tactics

When it comes to running any business, especially in 2021 during the pandemic, it always pays to listen to what everyone else has to say. Much of social media marketing has to do with taking advantage of various opportunities that present themselves, but many of those opportunities are locked behind social monitoring and listening tactics. It is the reason why experienced professionals such as those from Salt Lake City social media agencies see so much demand, as they make efficient use of various social media tactics to help companies stay ahead of the game.

It is especially useful for startups run by inexperienced entrepreneurs. It always helps to make up for a lack of experience by using the experience of others, which is why the use of professionals is wholly recommended when dealing with social media marketing and digital marketing in general. Here are just some ways to leverage social monitoring and social listening tactics to help boost brand recognition.

How to Leverage Social Monitoring and Social Listening Tactics

1. When it comes to social media, engage with customers as often as possible

The reason why some companies have such trouble when it comes to the idea of social listening is the fact that such companies find themselves far apart from their target audience. Compared to a business that ensures to engage with their potential customers in the social media platform of their choice, there is practically no need for outreach when dealing with social monitoring as the company gets all the information they need right on their doorstep.

The important thing is to get customers used to engaging with the business. The business owner can do that by taking the time to respond to feedback as much as possible. That way, people won’t resort to going to other places to vent their frustration.

2. Have a look at how other competitors are handling social media monitoring

Aside from taking the time to respond to various requests online, it would also be a good idea to look into what the competitors are up to — specifically the ones that are slowly but surely rising in popularity and clout. Taking the time to look at what competitors are up to is never a bad idea. After all, a lot of information can be absorbed simply by observing how competitors interact with their customers.

3. Identifying influencers and content creators

Social listening and monitoring can be much easier when the business owner is willing to be as active as possible on social media — but there is another way to expand the horizon. Going for the outreach method with the help of influencers can help ensure that the company’s message is being spread far and wide. More importantly, it makes it easier to track how people respond to the company’s services. Even streaming sites such as YouTube can be instrumental in spreading the message.

At the end of the day, listening tactics and social media monitoring can be easily handled even without the use of professionals. However, having Salt Lake City social media professionals on the user’s side can vastly increase their chances of success.

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6 Tips to Boost your YouTube Video Marketing

Welcome to the wonderful world of videos where everyone has the opportunity to become a sensation. Boost your YouTube video on a platform that has grown by leaps and bounds since its inception. The platform has become an ideal promotion stage for businesses, brands, and marketers that have witnessed a rising trend for video marketing.

Hence, we bring you 6 effective tips to help you gain more subscribers on YouTube. The tips provided in this article will increase your search ranks in a short time and drive growth for your YouTube account. These tips, methods, and strategies will take your YouTube account to the next level by increasing your presence, reach, and engagement.

6 Tips to Boost your YouTube Video Marketing

To gain more subscribers, you should follow some effective YouTube SEO practices such as:

1. Optimize your videos for visibility

  • Titles and description: You must adhere to the rules of title writing. An eye-catching title is always captivating to your audience. As people crave entertaining and fun content, you should give them that.

Don’t forget to add target keywords in your titles and descriptions. This will enable your fans to easily search for a video. Spend some time on this section for a wider reach. 

  • Engagement: We hope there’s no need to explain this factor. YouTube engagement works in the form of likes, comments, and views.

This enables YouTube to determine the search rank of your videos.

  • Categories: Here comes another significant part of optimization. Proper usage of categories will give you a better understanding of audience visibility.
  • Tags: Adding tags to your YouTube videos portrays more context about your content. Ensure a significant number of relevant tags.

2. Curate high-quality content

This factor is highly crucial for the growth and survival of any YouTube channel. You can undertake a thorough competitor research to find out what factors make the big players in your niche stand out from the crowd. Your videos must be inclined to the tastes and preferences of your subscribers.

Only then you will be able to search for the content that drives high engagement. Eventually, this will solve your objective of getting more views and loyal subscribers. Take a glance at your YouTube Analytics to get a detailed report of audience demographics, location, engagement, and other stats.

3. Increase engagement with calls to action

If you own a business, there are chances that you are aware of the significance of a call to action (CTA). This factor influences your users to buy your product/service. The same goes for YouTube too if you want to boost your Youtube videos.

Simply put a reminder for liking & subscribing in the description box or in the video itself. It’s time for your fans to show some love. Apart from this, you may also add a link to other videos or drop a link to your site. Go ahead and witness your engagement rolling.

4. Thumbnail customization

An attractive thumbnail is a great tactic to promote your channel. Get ready to grab the attention of your viewers and engross them in your videos.

The creation of a professional thumbnail will make your videos appear unique. You can use various tools such as Canva to make an effective thumbnail.

5. Engage with the YouTube community

YouTube is a thriving video platform where billions of users connect via likes and comments. Now is the chance to build a strong relationship with your subscribers.

Ensure that you regularly engage with your fans with comments. You may solve their issues or even congratulate them on their success. And remember to feel gratified for their love and support.

6. Run a paid YouTube ad campaign

Unleash the complete potential of YouTube with the help of paid ads. This tip will enable you to gain more subscribers.This is important for increasing your reach and visibility. The platform lets you choose a plethora of ad formats including:

Display ads: Such advertisements are displayed on theright-hand sidebar of videos. These pertain to the desktop platform.

Overlay ads: Like the former category, this one is only available on desktop. Recognisable traits of such ads include semi-transparency and videos’ bottom part display.

Skippable and non-skippable video ads: As the name suggests, users see these ads before, during, or after a video. These are one of the major sources of revenue for most video creators. Skippable ads can be skipped by your fans but non-skippable can’t.

Bumper ads: These ads have a duration of six seconds. These cannot be skipped.  

Sponsored cards: These cardscome in handy while promoting your products or other content. You can find one of these within relevant videos.

In a nutshell, we can say that all the methods or tips mentioned in this article are true to their fullest potential. Try all of them at the right time to boost your Youtube video ranking. What are you waiting for? Now is the time to be a rising star! Stay trending on YouTube.

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5 How to Make Your Website Successful With Live Chat Support

Immediate online assistance to potential customers has become an increasing need in today’s way of doing business. Live chat support services have become more and more demanding all around the world.

„Let’s Have a Chat” is the new mantra. Users visiting websites are actually looking to see the live chat box and have become acustomed to be asked to chat.

Here are 5 ways through which you can make your website succesful with live chat support.

How to Make Your Website Successful With Live Chat Support

1) 24/7 customers support

Having a live chat on your website gives you the immense benefit of offering to your potential customers 24/7 hours support. This is very valuable expecialy in todays world when people need a quick answer at whatever hour they want. Also if you have customers located in various parts of the planet being on different time zones having a 24/7 chat support is strongly recommended.

2) Multilingual chat support

If you have customers located in different countries you need to consider a multilingual aproach. Not all your customers will speak your native language or even English as a second language. If you do not provide multilingual assistance you might loose a lot of customers.

3) Discover real needs

Discovering the real needs of your customers is a sales must. You cannot make a sale if you do not target and fulfill the real needs of your customers. Chatting in real time with your potential customers will discover their thoughts about their needs and your products. Also you can maintain a long-term relationship with customers in this way.

4) Keep track of data

In order to make profitable decisions you need documentation of the work done to exist and be done in a easy to understand way. Keeping track of the real needs of your avatar customers and knowing exactly what triggers them to buy will increase your conversion rates.

5) Build connection

Feeling connected makes people buy. In todays world we feel more and more disconected from people and brands due to the online increasing influence in our lives. But it doesnt have to be like this. Your brand can still remain connected with your long-term customers and become connected with potential customers in a fast way. Life chat support services have become more and more the answer to building and maintaining connection between brands and customers.

Whichever the reason why you choose to implement live chat support on your website you need to be careful in coosing the right partner for this operation. Wether you decide to make your own internal department with your own employees to fulfill this need or to outsource this services, you need to pay very much attention to implementation.

Some aspects to take into consideration when choosing to outsource live chat support services are:

  • Instant messaging, emails and SMS
  • Real-time analytics
  • Customizable chat templates
  • Multilingual chat support agents
  • Reasonable pricing
  • LOOP powered service (Live Online Operator Platform)
  • ZERO hidden charges
  • Expected details in reports
  • Applicable for more industries
  • Suitable for both small or larger companies

The assistance of the live chat needs to be flexible. Flexibility is one of the qualities of human-powered live chat services. The live chat agents need to be well-versed in handling multiple messages with ease to ensure that you are providing the best services for your visitors and clients.

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Build Customer Trust and Improve Conversion Rates with Live Chat

Nowadays more and more people want to connect with the people behind a project. The main reason is that potential customers want to ask personalized questions before buying. This is why there is such a strong trend worldwide for live chat support for website.

A live chat will build customer trust and improve their conversion rates. Here are five reasons why you need to consider adding a live chat to your website.

1. Immediate Response

Customers need immediate response to their questions otherwise they leave your website. Offering a web-based instant messaging platform where they can be responded to immediately, is the best solution to stop customers from leaving your website. In this way you will for sure boost productivity rates.

2. Tailored Response

Everyone that has a business wants to know what their customer is thinking. Every business owner wants to know the real needs of their customer. Either to make them buy an existing product or to innovate a new product for a real need. Implementing an online messaging software will help you discover all the hidden thoughts of your avatar customer.

3. Building connection

Feeling connected to a business is a strong reason why people buy a product. Especially nowadays when social media is at its peak people feel more disconnected then ever to each other and also to the brand from where they want to buy. Making your potential customers feeling more connected to your brand will build a long-term collaboration with them.

4. Providing relevant answers

Potential customers need fast relevant answers. Their queries could involve website navigation, questions about a certain product or service, a sale, billing support or any other question they may have. NMS’ live chat support for website is completely tailored to each client’s particular business needs. You can get quick, easy, and efficient problem-solving actions for desktop and mobile users alike.

5. Making sales

No matter how automated your selling process is, eventually people want to buy from people. At least they want to feel that they buy a product from real people, not from an 100% automated system. Customers like automated systems but at one point they want to feel the involvement of other people in the process. Many times, customers want a sales person to convince them to buy. Life Chat solutions fulfils this need.

What to look for when choosing a live chat partner?

a) Increase conversion rates

You need a live chat partner that can increase your conversion rates with at least 40%. Of course, you may need to test more partners before deciding but it is worth the work.

b) Cost-effective service

Many times, partnering with a live chat service provider will be more cost effective than having a separate internal department with employees to fulfil this need. But you need to make sure that the numbers are favourable to you.

c) Easy-to-read analytics

When considering what service provider to choose make sure that they provide easy-to-read analytics. You need to be able to follow in real time what your range of customers are thinking and on which thoughts they make a buying decision. Analytics will help you on this point.

Anyway you put it the use of live chat as a service builds customer trust and improves their conversion rates. Live chat is like a virtual assistant. When users ends up on your website, a chat agent message box appear to either ask those potential customers if they need help, or offer to guide them through the process they are interested in.

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Powerful Marketing Tool That Will Make Your Content a Success

There are a lot of services provided in the world but some of them are really useful and amazing. One of these awesome services is the user-generated content moderation services.

Some of the news we deliver to our content consumers needs momentum to reach a certain audience target. Without this momentum it is hard to reach the desired impact even if the content is hight-quality.

Here are 5 tips to take into consideration if you want the content of your brand to be successful:

1. Online communities’ engagement

When you deliver new content about your brand or product your need to be able to engage many online communities at the same time. You can do this if you have partnered with different social media platforms, forums, and chat rooms. Make sure you handle very hell the translation of specific marketing language because it needs to resonate with their audience.

2. Keep track of activities performed

When you do a marketing campaign it is essential to keep track of all performed activities in complete and detailed reports. Without this documentation it will be hard for you to identify what went right and what went wrong. You need to be able to generate statistics and relevant data about the activities of the targeted users or posts, social media pages and other online communities.

3. Monitor and delete false information

We live in a time where false information is almost everywhere. Users have lost a lot of faith related to the truth of a post. Almost every time users research content from different website to make sure they are not deceived by false information. The internet is flooded with false information and users know this. You need to make sure that you have a system put in place to guarantee that your users are kept safe from false information.

4. Quality content reviewing

Almost every product is bought by clients nowadays based on reviews. Everyone reads reviews and people have developed skills of knowing which are reals reviews and which are not. You need to make sure that the reviews of you content are authentic. Make sure to moderate texts, reviews, images, multimedia content, tags and hashtags on social media, and even brand mentions on subreddits.

5. Evaluate client satisfaction and efficiency

Nothing matters if you do not have a system in place to constantly evaluate client satisfaction and efficiency. In this way you will know for sure what your audience prefers and modify future content accordingly.

Of course, there are many other aspects to take into consideration to ensure content success: active audience interaction, competitive pricing, enhanced online protection, multilanguage skills and results focused.

You can establish any system or strategy following three steps:

a) Understanding of the business

In this stage you do an understanding of the targeted audience and the needed processes in order to reach your goal.

b) Ensure needed resources

In this stage you need to ensure that you have all the resources you require to deliver valuable content fast to a significant percentage of your targeted audience.

c) Fast and quality execution

In this stage you need to have a team capable of implementing your established strategy. This step needs to be done fast and with quality and with very few mistakes.

The partner you choose for your user generated content moderation is key to you reaching the amazing results of a successful marketing campaign.

Positive Words Research – Powerful Marketing Tool That Will Make Your Content a Success

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Principle of Marketing Assignment, Get Professional Help for an A+ Grade

Marketing is a field of study with a good perspective for the future. If you study digital marketing, it won’t be difficult to get a good job proposal when you graduate. But first, you have to deal with a lot of coursework and homework. Don’t worry. You can always enlist the help of professional writers. They surely can do your marketing assignments.

Where can you find such professionals? On the internet, of course! Any online search will yield a lot of sites that offer help to students to complete their homework. Beware. Not all of them are reliable. Some sites are good whereas others are utterly scams. Hence, if you look for a trustworthy site to get marketing assignment help, visit aplusessay.com/marketing-assignment-help.html.

AplusEssay.com is an online company that has helped hundreds of students over several years. They have earned a solid reputation among students of all academic levels. They employ experts in 68 academic disciplines. Their punctuality to deliver completed work, prices, and quality are unmatched.

Are you interested in getting help from this company? Then, you have to read this article entirely. In this article, you will get all the necessary information. Whenever you need a helping hand with your marketing homework, you can use this service. Many reasons could prevent you from writing an assignment yourself. And paying for some help is legit. So, why not? Learn more about it below.

Get Marketing Assignment Help Whenever You Need It

If you don’t have the time or wish to do your marketing homework, you can pay for marketing assignment help. To ensure you get the best paper, you have to use the best service that you can afford. This is why AplusEssay.com is your best option. There are many benefits of using this company, some of which are:

  • Expert writers. To offer you the best service, this company hires experts in a variety of disciplines. Granted, all the writers have a good command of the English language. They also know very well the formats commonly used in academic writing. But they also have deep knowledge of the subject they usually write. Hence, a writer well-versed in the subject will write your marketing paper. Maybe a former marketing professor will handle your order;
  • Punctual delivery. When you place an order, the completion deadline for your paper must be set. The writer in charge of handling your order will work around the clock if necessary. But one thing is sure; you will get your paper by the agreed deadline. It doesn’t matter if it is a very short deadline. The writer will meet it. Most importantly, your paper will be written with the utmost quality independently of the deadline;
  • Free revisions. When you place an order, you are asked for all the details about the paper that you want. The writer will write your paper according to your instructions. However, if you don’t like the completed draft, you can request a revision. This will be free of charge. What’s more, you can ask for as many free revisions as needed, provided that you don’t change your original requirements;
  • Money-back guarantee. If after several revisions you are not satisfied, you can ask for a refund. The company will give your money back if you honestly believe your demands were not met;
  • 24/7 customer support. Whenever you need to talk to your writer or ask a question, you can contact customer support. There’s always someone willing to help you.

As you can see, you can enjoy many advantages if you choose this company to help with your marketing homework. But that’s not all. There are other benefits. Do you want to know which ones? Keep reading.

Stringent Quality Control for Supreme Quality

As mentioned, the writers providing marketing assignment help online with this company are experts in the subject. They will do in-depth research to write your paper. Hence, you can count on very solid content. However, to guarantee the best quality for the customer, AplusEssay.com has several editors. They are in charge of proofreading the drafts written by the writers. From grammar mistakes to style, editors will make the necessary modifications and amends.

Moreover, to guarantee that your paper is free of plagiarism, editors will scan the draft with special software. If the program detects similarity with a previously published paper, the writer will be asked to rewrite it. Plagiarism is a practice that’s not approved in academic circles. Hence, we make sure that your paper is unique.

This level of quality control guarantees a premium paper for you. With such outstanding work, your professor will give you an A+ grade. In the United States, this is the highest grade a student can get for his homework. Be one of the top students in your marketing class. It is easy. Just entrust this company with the writing of your assignments.

Premium Quality at Affordable Prices

One of the biggest concerns of students is money. So, a frequently asked question is: how much will my paper cost? There is a widespread misconception that high-quality writing services are expensive. This is not the case with AplusEssay.com. The prices of this company can be cheap if you know when and how to place an order.

The price per page depends on two factors: academic level and deadline. A paper for a higher academic level is more expensive. This means a high school paper is the cheapest whereas a doctoral paper is the most expensive. As for the deadline, shorter deadlines carry higher prices. This company can take orders with a deadline as short as 4 hours. However, the price per page is out of the budget of most students.

So, for university-level papers, the price per page starts at a mere $17 for a 1-month deadline. This is quite affordable. Thus, get marketing assignment help at an affordable price by placing an order well in advance. Try this service out!

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Write SEO Article and Rank First Page of Google 15 Tips

Write SEO article and rank first page of Google is one of the main challenges of the present content creation. This challenge is amplified by the annual main changes that Google makes to his search engine. Nevertheless there are some tips that will alway work to rank good in Google. Relevance is still one of the main characteristics of the Google Search Engine. Relevance means that Google, no matter what changes makes to the way users search information, will always prioritise delivering the most relevant content to the user.

1. Write Unperfect Titles

Recommandation: Say “Write SEO Article and Rank First Page of Google 15 Tips” insead of:

  • “15 Tips to Write a SEO Article and Rank on the First Page of Google”
  • “The 15 Tips to Write SEO Article and Rank First Page of Google
  • “15 Tips of Writing a SEO Article and Rank on the First Page of Google”
  • “Write a SEO Article and Rank on the First Page of Google 15 Tips”

Even if it’s not grammatically correct, keep in mind that people don’t search grammatically correctly when searching with Google. People put in the google search box phrases that are as short as possible, without prepositions and sometimes even misspelled words and they expect Google to give them the result they are looking for. So Google has optimized itself to meet this demand and this search method. Thus, an education of the users was achieved. Users know that even if they put the short phrase without prepositions, the Google search engine will still give them the relevant answer.

2. Instal a SEO Help Tool

Recommendation: Yoast SEO if you are using WordPress.

There are many SEO plugins out there and you can test more to see what fits your website and your way of publishing content. Also it depends on what platform you are using. But the most important aspect to understand here is that you must have a SEO tool installed on the website to help you remember every main aspects to tick for search engine optimisation. We recommend Yoast SEO if your site runs on the WordPress platform.

3. Write Original Content

Recommendation: Write from the heart and from your own experience.

Original content is highly valued by Google. Readers will appreciate it and will share the content. It is much better to write from your mind than to copy something from the internet and change it a little. The best reason is because the reader looks for 2-3 tips and retains 1-2 and eventually implements a tip from your post. And that’s enough. When you write from your own experience you definitely add at least one value to the content and it will for sure help the visitor. And that should be your goal when writing content.

4. Add Internal Links for Write SEO Article

Recommendation: Add an internal link in the article even if you have the Related Articles section or Categories & Tag Section.

Add an internal link to another article of the website that has to do with the topic you wrote about. We have included an internal link at tip 1 above.

5. Add Outbound Links

Recommendation: Add a link to a competitor of that content.

This recommendation is difficult to implement because we have mental blockages and we lack generosity when it comes to competitors. But Google appreciates links to valuable content on the Internet. Try to put a link to content that you really consider valuable. We have included an external link in paragraph 3 to the resources of Neil Patel a super SEO expert that we appreciate.

6. Add Key Phrase in Introduction

Recommendation: Add the exact combination of words of the key phrase in the first paragraph of the article. Adding the exact combination of words means adding “write seo article” (our key phrase for this post) insead of:

  • “writing seo article”
  • “writing a seo article”
  • “seo article writing”

7. Add Key Phrase in Slug

Recommandation: add the exact keyword at the beginning of the slug.

Modify the Slug, the part of the link associated with the title of the article, to make it shorter and more Google friendly. Be careful not to make it too short. It is best to shorten it only by canceling the connecting words between the main words such as “the”, “a”, “an”, and “,” or “,” that “,” your “,” yours “,” our “etc. Our slug for this article is write-seo-article-rank-first-page-google. As you can see we have deleted the connecting words.

8. Add Key Phrase in Title

Recommendation: Add the entire keyphrase in the first 5 words of the title.

9. Add Key Phrase in Subheading

Recommandation: Add 2 times the keyphrase in subheadings.

We have added our key phrase at tip 4 and 10. We have added the exact keyphrase even if some connection words are missing and grammatically is imperfect.

10. Check Key Phrase Density for Write SEO Article

Recommandation: Add the keyword 7 times in total (5 in paragraphs + 2 in subheadings) for an article of 500 words.

11. Check Meta Description Length

Recommendation: Add the keyphrase and additional text of around 150 characters, max 156 characters.

12. Add Image Alt Attributes

Recommendation: Add the short version of your title including the keyword.

There is a section for every image that you upload on your website called “Alternative Text” or “Alt Text” or “Alt Attributes” when you need to manually add words.

13. Check Text Length of the Post

Recommendation: min 300 words, but make it 500 words.

The length of the content is important and should not be less than 300 words. It is best to write 500 words or more. The length of the text also influences the other elements of SEO. For example, how many times you can mention the key phrase in the text increases if you increase the length of the content. At 500 words you can put the key phrase in the text 7 times, at more than 500 words you can put it several times, for example 9 times at 800 words.

14. Check Previously Used Keyphrase

Recommandation: do the optimisation for the exact key phrase only for one article of your website.

This is not about not writing any other article on that topic. It means not optimizing multiple articles for the same keyword / key phrase.

15. Share on Social Media in First Day

After the article has been published, make sure it is distributed immediately on social platforms. It is best for you to distribute it in groups on Facebook and on the pages of your project on all social platforms. Don’t expect it to be distributed by readers because you need it distributed the first day after publication to be recognized and indexed by Google as soon as possible. When Google indexes a new link, that link appears in emails received by people all around the world that have signed up for Google Alerts for various search terms. If the search term they signed up for, appears in the title of your article, it will appear in the list they receive by email. And this is one of the reasons why an article can go viral.

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7 Tips To Encourage The Kid Write

How to motivate children to write

Every child can be a good author of school or college papers, but only if parents encourage him or her to develop their own skills. It’s well-known, that most kids have great imagination and fantasy to describe anything, but sometimes laziness, uncertainty, and other things stop your young author from coming up with a good story.

That’s why the task of each and every parent is to help children and motive them to write. There are several useful tips from college paper writing service on how to make good lessons for kids and gain brilliant result.

5 steps to start the writing game

What do kids like the most? They adore games and animated characters. That’s why it would be great to make the writing process similar to a game. This type of activity has rules to follow, which helps to balance the good leisure and education.

Games have always been a great teaching technique. Such an approach helps to set free the inner feelings, creative potential, and develop skills. That’s why sneaking writing into game and practicing at home are great options. This way every parent feels great responsibility, because he or she executes the role of soft of a coach, whose obligation is to teach, encourage, and motivate their mentee.

So first of all, you need to understand your task. As studies show, grammar and spelling are not the main goals. Parents must pay attention to developing kids’ attitudes, outlook, and ability to express feelings.

Here is a sample of a game with your child:

1. Begin the game. Just tell your kid what you are going to play together, no need to mention that you’ll be writing something.

2. Choose the topic. The best idea is to choose the subject your child is excited about.

3. Proceed with conversation. Talk about the topic, ask questions, let the child describe their feelings, listen carefully.

4. Make notes or drawings. This will help your kid easily remember ideas you came up with together.

5. Writing part. Since this is a useful game, not an exam, you can either do some dictation or let your kid do some writing based on what you discussed, and found out while playing.

6. Showing your approval. Don’t forget to praise your mentee for good work (no matter how you actually asses it). Also, put the writing in plain view, for this is something to be proud of!

This approach is exciting and fun, which will definitely help your child express their ideas in writing. Just remember to make your ‘games’ short and consistent. Here are some more interesting games you can use to encourage children to write.

TOP games for grades K-2

Eat the words

If writing is particularly, it might be a good idea to start with words or even letters. Edible letters will help you make a lot of fun! All you need is some products and time for cooking. Use the following ideas:

– cookies in the shape of words;

– traditional family dinner with letters;

– special dishes with short words, etc.

There are many options, how to play with food, so you will never lack of ideas. In addition, children adore eating something fun and delicious, so such game will definitely motivate them to write and eat more wholesome food.

Survival

The game appeals to a lot of children, especially to the ones who like stories about journeys and adventures. It’s quite simple and needs no special preparation

Imagine your kid and you are trapped on a deserted island, just like Robinson Crusoe. Your task is to write the word ‘help’ in an unusual way, without pencils and paper. You have only your hands and surrounding in your disposal. If you are in the park, you can use leaves and grass. Playing at the beach allows you to use shells, sand and water. The variety of options is even bigger if you stay at home.

Start with one word and continue with the entire sentences. Surely, if you don’t lose excitement and have enough stuff around. You’ll definitely have fun, and the game will help your child develop good attitude to writing.

Messages are flying

This game requires not much stuff: the ball, tape, some pieces of paper or longs stripes. The task for both of you is to write several commands on the paper, where you’ll ask another player to make some kind of movement or noise. Notice that you shouldn’t spy in each other’s papers while writing.

Here are ideas to write on strips of paper:

– Touch your nose 3 times;

– Jump on your left leg;

– Sound like a cat.

Then it’s your turn to go outside and wait your kid tosses the ball. To start the game you need to tap the strip on the ball. When your child gets the flying message, he or she executes the task, tapes the strip on the ball, and throws it to you. You can play the game until there are no more messages left or forever.

TOP games for grades 3-5

Fortunately and unfortunately

Writers need different skills to make good papers. One of them is ability to alternate between good and bad situations to demonstrate changes in story. To develop such a skill you can play with your child a special game. Both you and your kid get one sheet of paper to write sentences. You need to divide it into two parts and mark each column with words ‘Fortunately’ and ‘Unfortunately’. Then ask your child to imagine your trip to the unknown country and describe it with a series of opposite statements.

For instance:

‘Fortunately, we went to Disneyland to see real magic. Unfortunately, it was raining first half of the day. Fortunately, we had big umbrella to cover all the family’. Continue the story till you come up with a happy end.

Once upon a time

Suggest that you kid tries being a blogger for one day. Blogging is so popular today, he or she will definitely get inspired. It’s not a big deal in terms of preparation. Just give the kid a photo camera and let them make the photos of anything they want during the day. Then print the, pics and talk about why they chose to make these pictures, what the objects in pictures mean to them, what they felt while taking a picture and what were the reasons. Help a kid make a book with the photos and there story. Decorate it the way you like and keep it as a memory.

Not only will it be a reminder of the great time you spent together. Talking about the child’s feelings, ideas, attitudes is crucial in developing their personality, as well as imagination and writing skills.

The time capsule

This is a great game for all the members of your family. You can write notes about anything you want and store them in a box. The more years pass, the more precious your capsule will be. Usually such a box is meant to be opened in 10, 20, or even 50 years.

Tell your child to write something that is valuable for him or her at the moment. It could be favorite a toy, some happy moment, wishes, etc. Then find a proper box, place there all your notes, mark it with warning ‘Do not open till 2028’ and leave it in safe place. Be sure, the process of writing notes will be exciting, and the entire family will be happy to open the capsule in years.

If I become a president

Most children want to rule the world. So let your kid do it! Imagine, that elections were held and now the power in his hands. But to start using powers the speech is required. So your kid’s task is to write a good speech, which can encourage people.

In addition, you can make the task more complex and interesting. Ask your child to choose the outfit, hairstyle, personal symbol of the power, the full name, etc. You may also use additional stage property, such as tribune, name badge etc.

All these games will definitely help you to encourage your children think, write, and be creative. Remember, that your task is to create an exciting game, but not make your kid do a chore. Make sure, that writing is an interesting process, but not an obligation.

Additional tips for parents:

– Give you child some time. Writing skills may be inborn, but sometimes they have to be developed, which does not happen instantly.

– Give your kid feedback. Try to praise his or her activity and give pieces of advice on how to write better.

– Help with writing, but do not write yourself. This won’t help you kid gain writing skills.

– Do all the tasks together. Your help will be very useful, so demonstrate your support.

– Motivate to practice. Practice is crucial for learning something new.

Writing is a really useful skill for children, because they will definitely face with numerous tasks to create academic papers in the future. School, college, university, and even work require everyone to know how to express themselves.

That being said, remember that being involved in education of children is an obligation of every parent, but don’t get too overwhelmed or bossy. After all your kid is already a personality with some innate talents and skills. So if you clearly see that writing is a real challenge for you child, don’t exhaust him or her with exercises. A good essay writing service like Tutoriage.com is the best solution in this case!

The Biography of the Author

“James Murphy is essay writer that is fond of writing about various spheres of life. The most recurring themes he covers are education, writing and marketing. 
He has his own writing style and this is why he is appreciated by readers. Feel free to follow James on  LinkedIn

Positive Words Research – 7 Tips To Encourage The Kid Write

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9 Essential Types of Business Writing You Should Master

In the business world, the majority of communication is written, making it important to master business writing. Effective business writing will ensure you are clearly understood, as well as showing respect for the receiver. It will make you stand out as an intelligent, credible, and confident employee.

1. Emails

Emails are a quick, cost-effective way to communicate with your employees, co-workers, clients and customers. They’re one of the most used methods of communication in today’s business world, so it’s important to make sure your emails make a good impression. The following tips can help you hit the mark.

  • Write a clear subject line.
  • Keep it short and simple. Avoid unnecessary adjectives and long-winded ways of making a point. As Amanda Goldman, synthesis essay outline writer at SolidEssay.com says, “Be ruthless about self-editing; if you don’t need a word, cut it.”
  • Avoid jargon and big words when possible.
  • Use full words. Don’t use shorthand, emojis, or internet slang.
  • Use a professional sign-off.

 2. Reports

Reports can be used to convey important information, attract investors, and set goals and plans for the future. Writing a good report can make sure your readers make it to the important stuff. In reports, formatting can be almost as important as content. Jessica Miller, APA outline expert at ConfidentWriters.com, recommends the following tips to make sure you get the right flow as well as content.

  • Think about the who, what, where, when and why before you start writing.
  • Organize your ideas logically:
    • Introduction
    • Purpose
    • Research
    • Conclusion
    • Call to action
  • Use lists to pull out important information.

 3. Memos

Memos are commonly sent via email today. They can be used to make announcements, convey changes in policies or procedures, or as reminders. They can be very useful tools for a manager, when used effectively in the following ways.

  • Write a subject line that tells the reader’s what the memo is about.
  • Get to the point immediately. Supporting facts follow.
  • Identify the problem and propose a solution.

 4. Handbooks

Employee handbooks are hugely important. They ensure everyone is on the same page as far as policies and procedures are concerned and give employees something to refer back to if they ever need to. According to Brian Wilson, HR Director at Example Papers, “making your handbook employees actually want to read can really elevate it to the next level and help ingrain those policies into their heads.”

  • Open with your company’s mission statement. Get employees excited about your core values.
  • Rather than just telling employees what policies your company enforces, tell them why. What are the reasons behind each policy?
  • Include perks in your handbook.
  • Think outside the box. Make the handbook fun so employees want to read it.

 5. Newsletters

Internal newsletters can be used to get news to your employees that’s interesting or valuable but not necessarily time-sensitive. External newsletters can help grow your client base and garner interest, but how do you write an effective newsletter?

  • Know your audience. What’s important to them?
  • Choose the most important information, like product updates, changes in benefits, or job vacancies. Don’t cram in everything.
  • Use visual elements such as photos or infographics.

 6. Press Releases

A press release can be a great marketing tool, especially for small businesses. It’s a free way to get your message, event, or opening into the public eye. It’s important to write an engaging one so the media will be engaged.

  • Start with a great opening sentence and then who, what, where, when and why.
  • Keep it to one page if possible.
  • Use search engine optimization keywords.

 7. Meeting Agendas

Setting an agenda can make or break your business meeting. Having one keeps the meeting on track, ensures the important topics are covered first in case anyone has to leave early, and minimizes wasted time.

  • Start simple. What time is it? Who should go? Where?
  • Establish the objective in one or two sentences.
  • Schedule topics from most important to least and allot time based on content.
  • Keep it to under five topics.

 8. Resumes

Never underestimate the value of a good resume. It’s often the first impression a potential employer has of you. It should be a detailed summary of your qualifications that presents you in the best light possible. The following tips by Ashley Summers, resume writer at SwiftPapers, are just a few of the most important ones you should take into consideration when writing your resume.

  • Keep it consistent and double check spelling and grammar.
  • The font size should be between 10-12.
  • Focus on the job you’re applying for and highlight the skills that qualify you for it.
  • Check your spelling and grammar again. Nothing gets a resume tossed out faster than typos.

 9. Cover Letters

A cover letter allows you to highlight qualifications and enthusiasm for the job that you may not be able to with just a resume. You can add in relevant skills from your personal life that make you perfect for the job. Cover letters can be difficult, but here are a few suggestions to help you get started:

  • Research the company’s challenges and culture.
  • Start with why the job is exciting to you. Be enthusiastic.
  • Address the letter directly. You may have to do some research to find the name of the hiring manager.
  • Customize your letter to each job.

With any business writing, it’s wise to use plain language, stick to the point, and proofread, proofread, proofread. Always use a professional tone but think outside the box and try to make it something people actually want to read. Use these tips to help you master the art of business writing for your career.

Author bio: Paul Bates is an experience business writer at EssayTask and PaperAdepts. He also works as a part-time editor at DedicatedWriters.

Positive Words Research – 9 Essential Types of Business Writing You Should Master