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Why Marketers Should Seriously Consider APIs

As marketers use more digital forms of advertising and customer outreach, it’s crucial to leverage technology. APIs or Application Programming Interfaces are now part of a modern marketer’s toolbox. Or at least they should be.

APIs can integrate data across various platforms, allowing marketers to gain valuable insights for marketing strategy development. The key to this is that APIs can not only integrate efficiently, but marketing professionals can also access data faster and create new processes.

What Is an API?

There are several different analogies for an API. One is that of a key or plug. Another equates the interfaces to a waiter in a restaurant. Using the example of a key, an API facilitates access between separate applications and services. A plug allows someone to transmit electricity from a device from an outlet. In the same way, an API establishes a connection between different data systems.

Jonathan Taylor with Klipfolio uses the waiter analogy. When people visit a restaurant, they need to order food from a waiter. The waiter is the API that takes the order or the request from the table or system. A waiter returning to the table with the ordered food represents an API’s response.

Marketers can use existing API plug-ins from third parties or existing developers, provided there is compatibility between platforms. Or they can build custom APIs to use across platforms and gather the data they need.

A common way organizations use them is through the social media icons visitors see on web pages. By clicking on these icons, visitors are taken directly to that organization’s corresponding social media page, and data reveals the number and source of those clicks. 

Why Is Marketing API Important?

Marketers make decisions based on data. That data usually comes from consumers – what actions they take, their perceptions and values, and how they see themselves. Online activities such as clicking on pay-per-click ad links and watching video ads are examples of potential data. Marketing tools like digital survey platforms can capture consumers’ perceptions of companies, products, and services.

While this data is insightful, it exists in separate platforms and requires either manual or API intervention to bring it together. Unfortunately, manual processes take a lot of manpower and time. Plus, they are prone to mistakes due to interruptions, distractions, and human errors.

Automated processes like web scraping can pull powerful insights from data that exists in separate platforms. For instance, data from online surveys that reveal the main reasons why customers were looking to make a purchase can be correlated with the number of clicks on an online ad. The combined data could explain why there is an increase in clicks on ads for cell phones if customers indicate they’re looking for new phones.

Ways To Use API Data

Data collected and exchanged via technology can increase conversions, reveal who customers and prospects are, and measure advertising effectiveness. Marketing professionals can refine their targeting efforts and even discover new market niches. Just putting up a website, a social media presence, and digital ads aren’t enough. APIs can quite literally help marketers put clients on the map.

Targeting and Segmentation 

Increased targeting is one way to gain and maintain market share by analyzing insights. Knowing which segments exist, what they need, what they value, and what they want to hear can form the foundation of marketing strategy. However, being able to act quickly on that knowledge is more important.

What if previous survey research says prospective customers for a telecom company are interested in the latest and most expensive smartphones? But, there’s a sudden economic downtown in the company’s markets and this causes prospects to pull back on their spending? A sharp decrease in ad clicks or actual purchases for these phone models might hint at a need to shift the company’s advertising focus for this segment.

Social Listening

Social listening data, or what customers and prospects are saying online, can help manage customer relationships. Are they complaining about similar problems with an organization? Are there indications that they’re ready to look for another service provider or find a competitor’s offerings more attractive?

Information about what customers and prospects are saying on social media can reveal additional insights. They may not match up with what people are willing to say on a survey they know is coming from the company. While it’s possible for social listening data to corroborate other sources, it can reveal hidden trends and competitor data that’s not readily available from third-party research.

Content Marketing

Digital advertising and customer relationship management strategy also entail online content. From blog posts and webinars to white papers and eBooks, nurturing the buyer’s journey through information is a prevalent marketing tool. Marketing departments and ad agencies can find it difficult to create relevant and stand-out content if they don’t know what’s important to their customers.

Data from multiple sources can give more accurate predictions on what information target segments want. Online behaviors, including social media post engagements and impressions, can point toward pain points. Marketers can then determine if the content about those pain points and interests is worthwhile.

Personalization

Personalization is a proven way to increase email open rates, engagements, and sales. Customers want to feel as though organizations care about them. They don’t want to receive canned or blanket advertising that doesn’t really match their needs. It’s difficult to get personalization right if a database’s information is wrong, missing information, or outdated.

With efficient, real-time, constant data synchronization, it’s easier to get personalization right. Although manual checks and scrubs still need to happen periodically, the process won’t take as long or be as tedious with APIs.

Managing Data

Successful marketing and advertising decisions rely on good, accurate data. With so many organizations using both traditional and digital outreach methods, it’s harder to gather, combine, and analyze that data.

APIs remove a majority of the hassles for marketers by letting various platforms talk to each other. With technology advancing each day, APIs will become more than an afterthought for marketers.  

Positive Words Research – Why Marketers Should Seriously Consider APIs

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6 Tips to Boost your YouTube Video Marketing

Welcome to the wonderful world of videos where everyone has the opportunity to become a sensation. Boost your YouTube video on a platform that has grown by leaps and bounds since its inception. The platform has become an ideal promotion stage for businesses, brands, and marketers that have witnessed a rising trend for video marketing.

Hence, we bring you 6 effective tips to help you gain more subscribers on YouTube. The tips provided in this article will increase your search ranks in a short time and drive growth for your YouTube account. These tips, methods, and strategies will take your YouTube account to the next level by increasing your presence, reach, and engagement.

6 Tips to Boost your YouTube Video Marketing

To gain more subscribers, you should follow some effective YouTube SEO practices such as:

1. Optimize your videos for visibility

  • Titles and description: You must adhere to the rules of title writing. An eye-catching title is always captivating to your audience. As people crave entertaining and fun content, you should give them that.

Don’t forget to add target keywords in your titles and descriptions. This will enable your fans to easily search for a video. Spend some time on this section for a wider reach. 

  • Engagement: We hope there’s no need to explain this factor. YouTube engagement works in the form of likes, comments, and views.

This enables YouTube to determine the search rank of your videos.

  • Categories: Here comes another significant part of optimization. Proper usage of categories will give you a better understanding of audience visibility.
  • Tags: Adding tags to your YouTube videos portrays more context about your content. Ensure a significant number of relevant tags.

2. Curate high-quality content

This factor is highly crucial for the growth and survival of any YouTube channel. You can undertake a thorough competitor research to find out what factors make the big players in your niche stand out from the crowd. Your videos must be inclined to the tastes and preferences of your subscribers.

Only then you will be able to search for the content that drives high engagement. Eventually, this will solve your objective of getting more views and loyal subscribers. Take a glance at your YouTube Analytics to get a detailed report of audience demographics, location, engagement, and other stats.

3. Increase engagement with calls to action

If you own a business, there are chances that you are aware of the significance of a call to action (CTA). This factor influences your users to buy your product/service. The same goes for YouTube too if you want to boost your Youtube videos.

Simply put a reminder for liking & subscribing in the description box or in the video itself. It’s time for your fans to show some love. Apart from this, you may also add a link to other videos or drop a link to your site. Go ahead and witness your engagement rolling.

4. Thumbnail customization

An attractive thumbnail is a great tactic to promote your channel. Get ready to grab the attention of your viewers and engross them in your videos.

The creation of a professional thumbnail will make your videos appear unique. You can use various tools such as Canva to make an effective thumbnail.

5. Engage with the YouTube community

YouTube is a thriving video platform where billions of users connect via likes and comments. Now is the chance to build a strong relationship with your subscribers.

Ensure that you regularly engage with your fans with comments. You may solve their issues or even congratulate them on their success. And remember to feel gratified for their love and support.

6. Run a paid YouTube ad campaign

Unleash the complete potential of YouTube with the help of paid ads. This tip will enable you to gain more subscribers.This is important for increasing your reach and visibility. The platform lets you choose a plethora of ad formats including:

Display ads: Such advertisements are displayed on theright-hand sidebar of videos. These pertain to the desktop platform.

Overlay ads: Like the former category, this one is only available on desktop. Recognisable traits of such ads include semi-transparency and videos’ bottom part display.

Skippable and non-skippable video ads: As the name suggests, users see these ads before, during, or after a video. These are one of the major sources of revenue for most video creators. Skippable ads can be skipped by your fans but non-skippable can’t.

Bumper ads: These ads have a duration of six seconds. These cannot be skipped.  

Sponsored cards: These cardscome in handy while promoting your products or other content. You can find one of these within relevant videos.

In a nutshell, we can say that all the methods or tips mentioned in this article are true to their fullest potential. Try all of them at the right time to boost your Youtube video ranking. What are you waiting for? Now is the time to be a rising star! Stay trending on YouTube.

Positive Words Research – 6 Tips to Boost your YouTube Video Marketing

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Successful Strategies For Digital Brand Marketing

Are you excited about starting your new business in this business dominating world? Then it is always important for you to follow the best marketing strategies in order to reach the target audience in a shorter period. Well, one should keep it in mind that whenever you have started your business, make sure to check and analysis about your competitors. Based on that, you can proceed further to improve your business and make more profits through your business. However, before going to start your business, make sure to pick the right niche.

Once the respective niche is chosen, then you can proceed further to begin your business. If everything is managed to handle in a great way, then your result would be better for sure. So, whenever you are looking forward to developing your business, it is important for you to choose digital marketing platforms. Yes, in this current trend, the digital platforms are highly playing a crucial role for most of the time when it comes to handling the business. Once started using, then the complexity can also be easily handled without experiencing any difficulties.

Pick the best strategies for business

Generally, one should know that each and every business is mainly seeking different strategies. At the end of the day, it is always essential for the people in order to choose the best strategy for your business all the time. If you are managed to handle for your business, then you can see the great outcome that too in a quick time without experiencing any difficulties. Well, this is how you can manage to handle your business with the support of best strategies in general. When it comes to developing your business, then you can follow Strategy for digital marketing that whenever required.

 Well, as we discussed earlier, based on the business, you can choose any different strategies to follow. Yes, this is how your business will be developed to its maximum level of the stage. First of all, the strategies are going to play a vital role when you are planning to improve your business. In case, if you are feeling difficult to manage your business among the competitors, then you can choose the right one for experiencing the better result.

Utilize better marketing for business

Everybody knows that millions of businesses are handling with the support of digital platforms. At the same time, one should know that the successful strategies are going to offer great outcome from your business at any time. So, whenever you are looking forward to developing your business, you can discuss about the best strategies which are successful and make sure to utilize it. In case, if you are struggling to find the right ways, then you can even go ahead with experts who all are already experienced in it.

Yes, with the support of best experts where you can improve your business by knowing well about the successful strategies. Once you started to follow the experienced experts, then you can even start to gather more information and deep analysis about your business.

Follow best tactics

If you are looking for the best result, then it is important for you to choose the right tactics that whenever you want. Once started following with the tactics in a better way, then your result would be better for sure. When it comes to best tactics, then you can choose the best one like social media marketing. Usually, there are millions of people used to handle social media platforms most of the time. It is the main reason that this platform would become easier for most of them.

Also, we could see that millions of business owners are even visiting social media platforms. Well, here you can also promote your brands or business that whenever you want. At the same time, it is easy for people in order to promote their products without experiencing any difficulties. If you are very much aware of content marketing, then you can go ahead with strong contents for promotion. Yes, the content with attractive stuff is always essential for the business people to handle. If everything is managed to handle, then your business will be carried among the target people in a shorter period without experiencing the difficulties.

Positive Words Research – Successful Strategies For Digital Brand Marketing