Nowadays more and more people want to connect with the people behind a project. The main reason is that potential customers want to ask personalized questions before buying. This is why there is such a strong trend worldwide for live chat support for website.
A live chat will build customer trust and improve their conversion rates. Here are five reasons why you need to consider adding a live chat to your website.
1. Immediate Response
Customers need immediate response to their questions otherwise they leave your website. Offering a web-based instant messaging platform where they can be responded to immediately, is the best solution to stop customers from leaving your website. In this way you will for sure boost productivity rates.
2. Tailored Response
Everyone that has a business wants to know what their customer is thinking. Every business owner wants to know the real needs of their customer. Either to make them buy an existing product or to innovate a new product for a real need. Implementing an online messaging software will help you discover all the hidden thoughts of your avatar customer.
3. Building connection
Feeling connected to a business is a strong reason why people buy a product. Especially nowadays when social media is at its peak people feel more disconnected then ever to each other and also to the brand from where they want to buy. Making your potential customers feeling more connected to your brand will build a long-term collaboration with them.
4. Providing relevant answers
Potential customers need fast relevant answers. Their queries could involve website navigation, questions about a certain product or service, a sale, billing support or any other question they may have. NMS’ live chat support for website is completely tailored to each client’s particular business needs. You can get quick, easy, and efficient problem-solving actions for desktop and mobile users alike.
5. Making sales
No matter how automated your selling process is, eventually people want to buy from people. At least they want to feel that they buy a product from real people, not from an 100% automated system. Customers like automated systems but at one point they want to feel the involvement of other people in the process. Many times, customers want a sales person to convince them to buy. Life Chat solutions fulfils this need.
What to look for when choosing a live chat partner?
a) Increase conversion rates
You need a live chat partner that can increase your conversion rates with at least 40%. Of course, you may need to test more partners before deciding but it is worth the work.
b) Cost-effective service
Many times, partnering with a live chat service provider will be more cost effective than having a separate internal department with employees to fulfil this need. But you need to make sure that the numbers are favourable to you.
c) Easy-to-read analytics
When considering what service provider to choose make sure that they provide easy-to-read analytics. You need to be able to follow in real time what your range of customers are thinking and on which thoughts they make a buying decision. Analytics will help you on this point.
Anyway you put it the use of live chat as a service builds customer trust and improves their conversion rates. Live chat is like a virtual assistant. When users ends up on your website, a chat agent message box appear to either ask those potential customers if they need help, or offer to guide them through the process they are interested in.