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What Actions Can Turn An Effective Leadership Into A Tyranny?

Effective Leadership

The thesis of leadership has been a matter of scholar and philosophical interest since the time of Socrates and Plato. For many years people speak, discuss, read and think about the qualities of leaders and their journey in their life. From Alexander the Great to Napoleon Bonaparte and Hitler to Donald Trump, each is a leader in their own rights. However, there is a thin line of difference between a leader and a tyrant. In “The Republic,” Plato professed that desire for freedom often leads to tyranny, and strong leaders eventually turn into demagogic autocrats. Some of the strongest and charismatic leaders transformed themselves into a dictator over time. Robert Mugabe, the former President of Zimbabwe, is the perfect example of a leader-turned-tyrant. To quote Joseph Campbell, “The hero of yesterday becomes the tyrant of tomorrow unless he crucifies himself today.” There have been already written a lot of informative essays on the topic of leadership, which describe various theories about the qualities of a good leader, an interesting resource for this is https://phdessay.com/free-essays-on/leadership/, and it is worth noting that no matter how the world around us changes, the portrait of a true leader unaltered for centuries. 

What makes an effective leader?

Leadership is more than just giving orders and getting things done through subordination. It is more about influencing their behavior and guiding their actions to achieve the goals of the organization. Leadership is fundamentally different from management. That’s why it is said that “all leaders can be managers, but not all managers can be leaders.” Here are some of the qualities of an effective leader: 

1. Leading By Example

Good leaders set the bar high for the team by setting even higher standards of performance for oneself. Such leaders can naturally influence their followers with their confidence and charisma.

2. Decision making

Influential leaders are well-informed and aware of their environment. The ability to make the right decisions in difficult situations and the guts to take responsibility for the consequences sets them apart. 

3. Helping others grow

Good leaders focus on team building and helping others grow. Instead of merely giving orders, they motivate and inspire followers to achieve their full potential.

4. Visionary and Risk-Taking

Prominent leaders never lose sight of their goals, even in the face of serious obstacles and challenges. They can adapt to changes and take risks with the bigger picture in mind. 

Effective Leadership

How does leadership turn into a tyranny?

To ensure better team performance, leadership should focus on helping, mentoring, and rewarding the employees. However, the person leading the group can quickly descend from leadership to a banal tyranny of orders, coercion, and punishment, striving to maximize the effectiveness of work in the simplest way possible.

1. Desire to control

Leadership is all about power. Sooner or later, the desire to concentrate power to oneself and control the subordinates can transform the leadership into tyranny. 

2. Divide and Rule

This develops from the desire to control. People are much easier to control when they are individuals rather than a group. It can be realized when informal channels of communication are restricted in the organization.

3. Desire to be perfect

When the leaders are obsessed with perfection, they demand utmost obedience from their subordinates. Before they know it, once a liberal working place turns into a concentration camp. It will negatively affect the efficiency of the team.

Leadership is all about power and influence, and when there is power, as Lord Acton put it precisely: “Power corrupts and absolute power corrupts absolutely.” Empathizing with your employees can help to understand the situation correctly. Sometimes, tyrant leadership may be the need of time, but we have to distinguish between professional and unprofessional behavior of the leader. Good leaders must be kind, reasonable, and flexible, but they can sometimes be harsh and formidable. The key is to move the team in the right direction, neither too violently nor too indifferently. Effective leadership is the balance between these two extremes.

Positive Words Research – What Actions Can Turn An Effective Leadership Into A Tyranny?

Top 5 Cost Effective and Easy to Implement SEO Strategies

Top 5 Cost Effective and Easy to Implement SEO Strategies

You have probably heard a lot about SEO. Some of the information you might have managed to gather might be true while others like SEO being magic are just but myths. One thing is for sure though: SEO is real and gives results. Nevertheless, you need to understand that you need to devote a significant amount of effort for everything to go your way.

The beauty of SEO is that the return on investment is higher than that of traditional marketing on top of being very cost effective. If you are on a budget, the following are SEO strategies that are cost-advantageous and easy to execute.

1. Keyword research

Do not undermine the power of keyword research. How effective and useful is it? Well, you need to understand that it is a recipe for target marketing. Unlike billboards which are for one, expensive, and do not target a particular market segment, keyword research will help you pass your message to the right audience.

It does not require much for you to get started, all you need is a keyword research tool that will help you obtain information on the kind of words that your audience uses in their search queries and the type of keywords that your competitors rank for as well. The data will come in handy by giving you ideas as you develop keywords that will drive traffic.

2. Optimize your website

Optimizing your page will do your site more than you can imagine. Having a mobile-friendly website is everything. The user experience can break or make your website. The good thing about it is that optimizing a website is not something that will make you dig too deep into your pockets. It all starts by ensuring that your site is mobile responsive.

Note that sixty percent of Google’s search queries originate from mobile devices like tablets and smartphones. You can imagine the amount of traffic you can tap by just make your site mobile responsive.

You should also work on your site’s architecture to make it easy for both the visitors and the search engine bots to navigate. If you do a great job at this, you will have the visitors coming back and even sharing your content.

3. Watch your competitors

Top 5 Cost Effective and Easy to Implement SEO Strategies

Keeping track of your competitor’s activities helps you know what you are up against. If you are new to a niche, you will get information on what the industry expects from you. Also, there are a few things that you can learn from the competition free of charge. All you need is analytics tools that will help you establish what they are good at, the type of content they engage their audience with and other features that might be responsible for the huge following that they have.

4. Creating regular and quality content

This does not mean you should forget everything else and direct all your focus to publishing content. You should, however, ensure that everything you produce has been given much thought and is of excellent quality. With this, you will not have to get magazines to feature your brand.

Great content will sell your brand. You won’t have to put too much effort, your audience will become your ambassadors, and in no time you will note an improvement in the quality and amount of traffic that your site will be driving.

5. Go social

The other very cost-effective and easy strategy to implement to boost your SEO is going social. A social media presence will help you build authority for your brand, create brand awareness and engage your audience. And the most incredible thing about it is that it is inexpensive!

Creating a relationship with your audience will also enhance loyalty and give you all the information you need to create even better SEO strategies.

It is also important to track and evaluate the progress of your SEO efforts. It is the only way that you will know whether you are heading in the right direction.  Tracking your progress will help you identify the areas that are weighing down your efforts and the areas that you need improvement on too. You have no excuse for tracking your SEO performance while you have great tools like https://serpbook.com/blog/keyword-ranking-tracker/

Positive Words Research – Top 5 Cost Effective and Easy to Implement SEO Strategies

Offline Examples For A Digital Marketing Strategy

Offline examples for a digital marketing strategy

If you want to run your business or any product in the best way, then you need to implement some digital marketing strategies. These strategies will lift up your business and will give you purposeful results. There are two type of digital marketing. One is online and the other one is offline. You need the help of internet and some tools in the online digital marketing strategy. On the other hand, you have to focus on the results of the online strategy because they need some changes with the time.

But the offline strategy is another helpful way to grow and expand your business in a desired region. There are numerous examples of the digital marketing strategy. Some of them are mentioned here for the viewers. You can also implement these offline digital brand marketing strategies in your business to get effective results. Have a look on some of the best offline marketing strategies. Apart from these, if you want to get more examples, then you can visit, https://www.webmarketing123.com/

The best examples of offline marketing:

There are numerous examples of the offline digital marketing. If you are interested to choose them for your business, then they are available here for you. You have to read all of the examples with full interest. They will surely change the dimension of your business by giving you good amount of profit. Have a look at the best promotion offline business strategies of the world.

1.         30 squats to win a free train ticket in winter Olympics

2.         IKEA – free branded moving boxes

3.         Use bill boards for the promotion of your product:

4.         Print ads and deliver them

30 squats to win a free train ticket in winter Olympics:

The best way to engage customers is to give them discount or to give them free things. In the winter Olympics 2014, a promotional campaign was running. Passengers of train were asked to do 30 squats to win a free train ticket. This was the best campaign of that time for the promotion of gymnastic equipment. Every one of us like to get things for free. That was the basic strategy behind this campaign. In short, if you also want to engage customers towards your business, then you also have to adapt this strategy. It is an example of offline digital marketing business brand strategy.

IKEA – free branded moving boxes:

For the promotion of business, you have to adapt this offline business strategy. The IKEA is one of the best furniture store in the Canada. They provide free branded moving boxes to their customers. In this way, they are making more number of customers every day. This is one of the oldest and typical marketing strategy that you have to choose for the promotion of your business. Build boxes like the IKEA’s boxes and start getting more number of customers. That was also one of the best offline digital marketing strategy in the world.

Use billboards for the promotion of your product:

If I could say that the bill boards are also the best ways to convey your main idea towards the mind of customers, then it will not be wrong. You will be able to get a large amount of customers. Just place your ad on the bill board in the targeted area and get beneficial results. But you have to be precise in the selection of bill board and the size of your ad.

On the ad, you have to write and engaging content that will take the interest factor from the audience. Therefore, all of the popular companies in the world are taking the help of social media and content management person. You have to choose this offline digital marketing strategy to run your business in the best way. It will change the dimension of your business.

Print ads and deliver them:

The other best way to promote your business is to print ads. Write the best type of content on the ad and start delivering in your area. You can take the help of delivery boy for the delivery purpose. It is an old type of offline digital media strategy but it is still working. You can get good results from it. Therefore, don’t take this offline digital marketing strategy light. It will give you fruitful results. 

Positive Words Research – Offline Examples For A Digital Marketing Strategy