Category Archives: How To Do Awesome Marketing

Marketing: Promoting Brands and Products with a Positive Touch

Powerful Marketing Tool That Will Make Your Content a Success

There are a lot of services provided in the world but some of them are really useful and amazing. One of these awesome services is the user-generated content moderation services.

Some of the news we deliver to our content consumers needs momentum to reach a certain audience target. Without this momentum, it is hard to reach the desired impact even if the content is hight-quality.

Here are 5 tips to take into consideration if you want the content of your brand to be successful:

1. Online communities’ engagement

When you deliver new content about your brand or product your need to be able to engage many online communities at the same time. You can do this if you have partnered with different social media platforms, forums, and chat rooms. Make sure you handle very well the translation of specific marketing language because it needs to resonate with their audience.

2. Keep track of activities performed

When you do a marketing campaign it is essential to keep track of all performed activities in complete and detailed reports. Without this documentation, it will be hard for you to identify what went right and what went wrong. You need to be able to generate statistics and relevant data about the activities of the targeted users or posts, social media pages and other online communities.

3. Monitor and delete false information

We live in a time where false information is almost everywhere. Users have lost a lot of faith-related to the truth of a post. Almost every time users research content from a different website to make sure they are not deceived by false information. The internet is flooded with false information and users know this. You need to make sure that you have a system put in place to guarantee that your users are kept safe from false information.

4. Quality content reviewing

Almost every product is bought by clients nowadays based on reviews. Everyone reads reviews and people have developed skills of knowing which are real reviews and which are not. You need to make sure that the reviews of your content are authentic. Make sure to moderate texts, reviews, images, multimedia content, tags and hashtags on social media, and even brand mentions on subreddits.

5. Evaluate client satisfaction and efficiency

Nothing matters if you do not have a system in place to constantly evaluate client satisfaction and efficiency. In this way, you will know for sure what your audience prefers and modify future content accordingly.

Of course, there are many other aspects to take into consideration to ensure content success: active audience interaction, competitive pricing, enhanced online protection, multilanguage skills, and results-focused.

You can establish any system or strategy following three steps:

a) Understanding of the business

In this stage, you do an understanding of the targeted audience and the needed processes in order to reach your goal.

b) Ensure needed resources

In this stage, you need to ensure that you have all the resources you require to deliver valuable content fast to a significant percentage of your targeted audience.

c) Fast and quality execution

In this stage, you need to have a team capable of implementing your established strategy. This step needs to be done fast and with quality and with very few mistakes.

The partner you choose for your user-generated content moderation is key to you reaching the amazing results of a successful marketing campaign.

Positive Words Research – Powerful Marketing Tool That Will Make Your Content a Success

user generated content moderation

Principle of Marketing Assignment, Get Professional Help A+ Grade

Marketing is a field of study with a good perspective for the future. If you study digital marketing, it won’t be difficult to get a good job proposal when you graduate. But first, you have to deal with a lot of coursework and homework. Don’t worry. You can always enlist the help of professional writers. They surely can do your marketing assignments.

Where can you find such professionals? On the internet, of course! Any online search will yield a lot of sites that offer help to students to complete their homework. Beware. Not all of them are reliable. Some sites are good whereas others are utterly scams. Hence, if you look for a trustworthy site to get marketing assignment help, visit aplusessay.com/marketing-assignment-help.html.

AplusEssay.com is an online company that has helped hundreds of students over several years. They have earned a solid reputation among students of all academic levels. They employ experts in 68 academic disciplines. Their punctuality to deliver completed work, prices, and quality are unmatched.

Are you interested in getting help from this company? Then, you have to read this article entirely. In this article, you will get all the necessary information. Whenever you need a helping hand with your marketing homework, you can use this service. Many reasons could prevent you from writing an assignment yourself. And paying for some help is legit. So, why not? Learn more about it below.

Get Marketing Assignment Help Whenever You Need It

If you don’t have the time or wish to do your marketing homework, you can pay for marketing assignment help. To ensure you get the best paper, you have to use the best service that you can afford. This is why AplusEssay.com is your best option. There are many benefits of using this company, some of which are:

  • Expert writers. To offer you the best service, this company hires experts in a variety of disciplines. Granted, all the writers have a good command of the English language. They also know very well the formats commonly used in academic writing. But they also have deep knowledge of the subject they usually write. Hence, a writer well-versed in the subject will write your marketing paper. Maybe a former marketing professor will handle your order;
  • Punctual delivery. When you place an order, the completion deadline for your paper must be set. The writer in charge of handling your order will work around the clock if necessary. But one thing is sure; you will get your paper by the agreed deadline. It doesn’t matter if it is a very short deadline. The writer will meet it. Most importantly, your paper will be written with the utmost quality independently of the deadline;
  • Free revisions. When you place an order, you are asked for all the details about the paper that you want. The writer will write your paper according to your instructions. However, if you don’t like the completed draft, you can request a revision. This will be free of charge. What’s more, you can ask for as many free revisions as needed, provided that you don’t change your original requirements;
  • Money-back guarantee. If after several revisions you are not satisfied, you can ask for a refund. The company will give your money back if you honestly believe your demands were not met;
  • 24/7 customer support. Whenever you need to talk to your writer or ask a question, you can contact customer support. There’s always someone willing to help you.

As you can see, you can enjoy many advantages if you choose this company to help with your marketing homework. But that’s not all. There are other benefits. Do you want to know which ones? Keep reading.

Stringent Quality Control for Supreme Quality

As mentioned, the writers providing marketing assignment help online with this company are experts in the subject. They will do in-depth research to write your paper. Hence, you can count on very solid content. However, to guarantee the best quality for the customer, AplusEssay.com has several editors. They are in charge of proofreading the drafts written by the writers. From grammar mistakes to style, editors will make the necessary modifications and amends.

Moreover, to guarantee that your paper is free of plagiarism, editors will scan the draft with special software. If the program detects similarity with a previously published paper, the writer will be asked to rewrite it. Plagiarism is a practice that’s not approved in academic circles. Hence, we make sure that your paper is unique.

This level of quality control guarantees a premium paper for you. With such outstanding work, your professor will give you an A+ grade. In the United States, this is the highest grade a student can get for his homework. Be one of the top students in your marketing class. It is easy. Just entrust this company with the writing of your assignments.

Premium Quality at Affordable Prices

One of the biggest concerns of students is money. So, a frequently asked question is: how much will my paper cost? There is a widespread misconception that high-quality writing services are expensive. This is not the case with AplusEssay.com. The prices of this company can be cheap if you know when and how to place an order.

The price per page depends on two factors: academic level and deadline. A paper for a higher academic level is more expensive. This means a high school paper is the cheapest whereas a doctoral paper is the most expensive. As for the deadline, shorter deadlines carry higher prices. This company can take orders with a deadline as short as 4 hours. However, the price per page is out of the budget of most students.

So, for university-level papers, the price per page starts at a mere $17 for a 1-month deadline. This is quite affordable. Thus, get marketing assignment help at an affordable price by placing an order well in advance. Try this service out!

Positive Words Research – Principle of Marketing Assignment, Get Professional Help for an A+ Grade

Principle of Marketing Assignment

Sharing Positivity: Inspirational Words in Multiple Languages

Sharing positivity: business benefits of inspirational words in multiple languages during times of crisis

In times of crisis, a multilingual marketing campaign that focuses on positivity at its core can be a powerful tool for any brand. Whether your company delivers translation services or sells clothes, acknowledging the crisis in a way that furthers the connection with your customers can provide the best possible chance of recovery once the crisis has passed.

The Coronavirus Pandemic and Multilingual Marketing

The coronavirus outbreak has certainly provided businesses with the opportunity to test their powers of creativity when it comes to multilingual marketing initiatives. Rarely in peacetime have people around the world been quite so in need of positive words and inspirational input.

Brands that reach out to customers during the coronavirus lockdowns that are taking place around the world have the opportunity to build loyalty and prepare to come back bigger and better when life finally returns to normal. More than that, on a simple human level, they have the chance to help spread positivity when it is most needed. Companies that use language services to deliver multilingual campaigns can do so with more than one audience at once.

What are Language Services?

Language services incorporate translation services, localization services, interpretation services and more. From document translation to conference interpretation, language services allow companies to conduct their operations in a way that connects them with multilingual audiences, whether internationally or domestically.

How do translation services work? Quite simply, they enable businesses to convert content from one language to another. The successful translation is more than just a matter of converting language, though. To connect with customers who speak multiple languages, the business must also localize its translated content.

What is localization? It is the shaping content to suit a particular audience. This means converting measurements, dates and times into the relevant format, removing/replacing content that could cause offense (or unintentional humor), swapping out idioms and much more. Ultimately, localization maps the original content to fit with the cultural expectations of the audience in question, making it feel as though it was written for that audience in the first place.

Business Benefits of Sharing Positivity in Multiple Languages

Let’s consider an example of the business benefits of inspirational words during the coronavirus crisis. In the US, 39 million people speak Spanish natively, while a further 11.6 million are bilingual. With such a huge population of Spanish-speakers available, many businesses are able to survive and thrive by operating solely in Spanish.

However, the coronavirus has put many firms in a precarious position financially. Indeed, job losses in the retail sector alone are projected to run into the millions. The sector and its associated industries employ one in every four workers in the US – some 52 million people – and account for $4 trillion worth of gross domestic product.

A decent Spanish translator could be just the ticket for companies looking to shore up their foundations by expanding their customer base (or at least their potential customer base) during the crisis.

A professional linguist who can translate Spanish to English accurately can provide a Spanish-speaking business with the opportunity to engage with English-speaking customers. In the US, that means potentially connecting with 225 million English-speaking citizens. Not a bad result for a simple Spanish to English translation exercise!

Opening up your company to a whole new audience can also serve to make you look at the business in another light. For many small business owners, it presents an interesting opportunity to revive their passion for their business, by seeing its value through the eyes of a new audience.

Pitfalls to Watch Out for During Localization

Converting content from one language to another is not without its risks. There are two main pitfalls to avoid. The first is using translation services without using localization. While translation can result in accurate copy in terms of the language conversion, the resulting document may not resonate perfectly with its new audience.

That’s because it has not been localized to suit their particular expectations. This means that the copy could sound slightly ‘off.’ It could include cultural references that the new audience won’t get. Measurement formats might seem odd. Or perhaps the positive words used in the original language are over-used or considered ‘corny’ in the target language. These are all matters that a translation company can address when delivering localization services.

The second pitfall to watch out for is a machine translation. It’s fast and it’s free, but it’s also not good enough for professional purposes. Businesses that want to get ahead and share their inspirational words in a way that connects them to their readers should opt for human translation to ensure that quality standards are maintained. Sharing positive words can help businesses to achieve great things, so it’s important that it’s done in the right way, particularly when it comes to reaching out in multiple languages.

Author Bio

Ofer Tirosh is CEO of Tomedes, a language service provider founded in 2007 that specializes in translation, localization and interpretation services.

SHARING POSITIVITY

Best 5 Tips To Revive the Passion for Your Business Again

The passion for your business is an amazing feeling. As many entrepreneurs will tell you, starting your own business and seeing it expand may be one of the most exhilarating and demanding endeavors of your life. There’s such a rewarding feeling in seeing how your very own creation not only made it out there in the world but also brings utility to the people around while paying for your rent and vacations.

How to Revive the Passion for Your Business

Each entrepreneur will, at some point, reach a plateau when the passion starts to fade. It may initially be barely noticeable, but it will turn into a full-blown challenge as soon as your business hits its first major roadblock. Fortunately, not all is lost, since there are ways that can help you get that  spark back and inject your business with vitality:

1. Get Rid of the Guilt and Revive the Passion for your Business

Apart from the technical issues you may be dealing with within your business, guilt is the biggest and most dangerous setback you can actually face. When business isn’t working, many entrepreneurs out there will feel they have failed themselves, the dream they believed in so much, as well as the employees they have working for them. Having said this, these feelings of guilt will often keep you from taking action when you need it the most. So train yourself to become alert and stop this negative thinking loop, so that a new behavior of positive thinking can take its place. As soon as more positive thoughts start coming to mind, you’ll feel more and more inspired to take action for your ailing business.

2. Allow Yourself to be Mentored

Regardless if you’re seeking the help of a professional or the help of a successful industry peer, it’s important to acknowledge that asking for help stems from and nurtures great inner power. On the one hand, a professional mentor or business coach will have all the necessary know-how and techniques that can help you pinpoint your negative thinking patterns and reconfigure your brain. On the other hand, an industry peer you look up to will have specific insights on your type of business and may counsel you according to your particular business needs. All you would need to do is to ask them out for coffee and honestly address your struggles, so they can truly open up to you too.

3. Spice Up Your Mornings

If you’ve been used to doing things the same way every morning, you can’t really expect different results to show up in your business. It’s often underestimated how big an impact morning routine has on an entrepreneur’s entire day. The first hours of the day should be used to create intentionality and vision for what’s ahead. This is why it’s worth starting your day with a walk in the park or by meditating. To the same extent, you can also try journaling – there is a great power of words you’ll experience as soon as this becomes a part of your daily routine.  

4. Befriend Innovation and Revive the Passion in your Business

Innovation, or lack thereof, goes hand in hand with a person’s ability and willingness to remove themselves from their comfort zone and allow for risk to enter their lives. Of course, this goes the same for you as an entrepreneur – you need to start asking distressing and harsh questions that will allow you to see what can be improved in your business. Think if there’s maybe an area of your business that could do with a fresh approach or if there’s perhaps one novel method you’ve always shied away from implementing yourself. Now is the time to be honest and start acting on the answers you’ll give yourself – they hold all the directions you need in order to revitalize your business.

5. Acquire More Knowledge

If there’s one thing an entrepreneur will never be in short supply of is knowledge. There’s always more information you can acquire and bring back into your business to help it stand on its own two feet and even flourish. Sadly, many entrepreneurs come at a loss when it comes to basic financial and marketing information, for example, among other areas their business can benefit from, regardless of the industry it operates in. This is why it’s important that, as an entrepreneur, you take time aside and invest in furthering your education.

When all is said and done, running a business from the ground up is definitely not for the weak of heart. To this end, it’s especially difficult to make it work and then see it flounder. However, the beautiful part is that you have the power to bring its life back and rekindle the passion for your business yourself – all you need to do is focus on yourself, remove limiting beliefs and dare to risk once again.

About the Author

‘Claudia Spataru is a free spirit located in Bucharest, Romania and always in search of answers to life’s greatest questions. She loves to understand how people work, what makes them tick and find ways to help them reach higher grounds. She adores the sea, traveling and laughing.’

How to Revive the Passion for Your Business

How Being Grateful Can Change You Into A Positive Person

We all want to become more positive people. Being more positive equals feeling happier, and who doesn’t want to be a happier person? Happiness is one thing you cannot buy with money but can be acquired easily by shifting your mindset and focus, thereby literally changing your life.

Naturally, people tend to focus on what they are lacking and what they wished they would have in their life. By shifting your focus on what you actually do have, you will come to realize that you are one of the luckiest people in the world.

Sounds amazing, right? Well, it is really not that difficult to change your outlook and take notice of all the good that you have in your life. At first, it may take some extra effort, but once you make it a routine it will become second nature to you.

So how do you accomplish this?

Create a Gratitude Journal

Start by creating a gratitude journal, recording 5 things that you are grateful for each day. Don’t duplicate things, think of 5 new things that you feel thankful for each and every day. It may sound like a lot, but once you start noticing how much good you have your list will grow quickly. These things don’t need to be major, they can be small things that you are grateful that you have in our life. For example: 1) I have a house to live in (not everyone can say that) 2) I had a good night sleep 3) I have clean scrubs to wear to work4) my boiler is working so I was able to take a hot shower 5) I have an appetite to eat my breakfast.

That was easy, 5 things that we often take for granted. Not everyone can say that they have these things; and if we did not have one of them we would feel like we are lacking, so appreciate that you have them!

Once you train your mind to look for the good in every situation, you will automatically be more tuned in to see the positive. When you pull in to a full parking lot and find a parking spot easily, you will feel grateful. When you get to your destination safely, you will feel grateful. You will learn not to take anything for granted, and feel extremely fortunate and lucky for all the good that you have. And you will feel happy. Happy that you have such a rich life full of goodness and blessings.

And when you feel happy, you will become a more positive and well liked person, a person that people will enjoy spending time with and being in your company. We all know that no one wants to be around a negative person.

So, start your gratitude journal today, and start recognizing all the good that you have in your life, and you will start living a more positive, happier life!

Bio: Carol Kalat lives in New Jersey with her husband and three children. She works as the marketing director for Medical Scrubs Collection, an online nursing uniform store. She enjoys staying on top of the latest nursing news and loves blogging about nurses and healthy lifestyle related topics.

Positive Words Research – How Being Grateful Can Change You Into A Positive Person

How Being Grateful Can Change You Into A Positive Person

Top 5 Cost Effective and Easy to Implement SEO Strategies

You have probably heard a lot about SEO. Some of the information you might have managed to gather might be true while others like SEO being magic are just but myths. One thing is for sure though: SEO is real and gives results. Nevertheless, you need to understand that you need to devote a significant amount of effort for everything to go your way.

The beauty of SEO is that the return on investment is higher than that of traditional marketing on top of being very cost effective. If you are on a budget, the following are SEO strategies that are cost-advantageous and easy to execute.

1. Keyword research

Do not undermine the power of keyword research. How effective and useful is it? Well, you need to understand that it is a recipe for target marketing. Unlike billboards which are for one, expensive, and do not target a particular market segment, keyword research will help you pass your message to the right audience.

It does not require much for you to get started, all you need is a keyword research tool that will help you obtain information on the kind of words that your audience uses in their search queries and the type of keywords that your competitors rank for as well. The data will come in handy by giving you ideas as you develop keywords that will drive traffic.

2. Optimize your website

Optimizing your page will do your site more than you can imagine. Having a mobile-friendly website is everything. The user experience can break or make your website. The good thing about it is that optimizing a website is not something that will make you dig too deep into your pockets. It all starts by ensuring that your site is mobile responsive.

Note that sixty percent of Google’s search queries originate from mobile devices like tablets and smartphones. You can imagine the amount of traffic you can tap by just make your site mobile responsive.

You should also work on your site’s architecture to make it easy for both the visitors and the search engine bots to navigate. If you do a great job at this, you will have the visitors coming back and even sharing your content.

3. Watch your competitors

Keeping track of your competitor’s activities helps you know what you are up against. If you are new to a niche, you will get information on what the industry expects from you. Also, there are a few things that you can learn from the competition free of charge. All you need is analytics tools that will help you establish what they are good at, the type of content they engage their audience with and other features that might be responsible for the huge following that they have.

4. Creating regular and quality content

This does not mean you should forget everything else and direct all your focus to publishing content. You should, however, ensure that everything you produce has been given much thought and is of excellent quality. With this, you will not have to get magazines to feature your brand.

Great content will sell your brand. You won’t have to put too much effort, your audience will become your ambassadors, and in no time you will note an improvement in the quality and amount of traffic that your site will be driving.

5. Go social

The other very cost-effective and easy strategy to implement to boost your SEO is going social. A social media presence will help you build authority for your brand, create brand awareness and engage your audience. And the most incredible thing about it is that it is inexpensive!

Creating a relationship with your audience will also enhance loyalty and give you all the information you need to create even better SEO strategies.

It is also important to track and evaluate the progress of your SEO efforts. It is the only way that you will know whether you are heading in the right direction.  Tracking your progress will help you identify the areas that are weighing down your efforts and the areas that you need improvement on too. You have no excuse for tracking your SEO performance while you have great tools like https://serpbook.com/blog/keyword-ranking-tracker/

Positive Words Research – Top 5 Cost Effective and Easy to Implement SEO Strategies

Top 5 Cost Effective and Easy to Implement SEO Strategies

Top 3 Successful Strategies For Digital Brand Marketing

Are you excited about starting your new business in this business dominating world? Then it is always important for you to follow the best marketing strategies in order to reach the target audience in a shorter period. Well, one should keep it in mind that whenever you have started your business, make sure to check and analysis about your competitors. Based on that, you can proceed further to improve your business and make more profits through your business. However, before going to start your business, make sure to pick the right niche.

Once the respective niche is chosen, then you can proceed further to begin your business. If everything is managed to handle in a great way, then your result would be better for sure. So, whenever you are looking forward to developing your business, it is important for you to choose digital marketing platforms. Yes, in this current trend, digital platforms are highly playing a crucial role most of the time when it comes to handling the business. Once started using, then the complexity can also be easily handled without experiencing any difficulties.

1. Pick the best strategies for business

Generally, one should know that each and every business is mainly seeking different strategies. At the end of the day, it is always essential for people in order to choose the best strategy for your business all the time. If you are managed to handle your business, then you can see the great outcome that too in a quick time without experiencing any difficulties. Well, this is how you can manage to handle your business with the support of the best strategies in general. When it comes to developing your business, then you can follow Strategy for digital marketing that whenever required.

 Well, as we discussed earlier, based on the business, you can choose any different strategies to follow. Yes, this is how your business will be developed to its maximum level of the stage. First of all, the strategies are going to play a vital role when you are planning to improve your business. In case, if you are feeling difficult to manage your business among the competitors, then you can choose the right one for experiencing the better result.

2. Utilize better marketing for business

Everybody knows that millions of businesses are handling with the support of digital platforms. At the same time, one should know that successful strategies are going to offer great outcomes for your business at any time. So, whenever you are looking forward to developing your business, you can discuss the best strategies which are successful and make sure to utilize them. In case, if you are struggling to find the right ways, then you can even go ahead with experts who are already experienced in it.

Yes, with the support of the best experts where you can improve your business by knowing well about the successful strategies. Once you started to follow the experienced experts, then you can even start to gather more information and deep analysis about your business.

3. Follow best tactics

If you are looking for the best result, then it is important for you to choose the right tactics that whenever you want. Once start following the tactics in a better way, then your result would be better for sure. When it comes to the best tactics, then you can choose the best one like social media marketing. Usually, there are millions of people used to handle social media platforms most of the time. It is the main reason that this platform would become easier for most of them.

Also, we could see that millions of business owners are even visiting social media platforms. Well, here you can also promote your brands or business that whenever you want. At the same time, it is easy for people in order to promote their products without experiencing any difficulties. If you are very much aware of content marketing, then you can go ahead with strong content for promotion. Yes, the content with attractive stuff is always essential for the business people to handle. If everything is managed to handle, then your business will be carried among the target people in a shorter period without experiencing the difficulties.

Positive Words Research – Successful Strategies For Digital Brand Marketing

Successful Strategies For Digital Brand Marketing

How Using Newswire Services can Help your Off-Page SEO

Getting on top of the search engine result pages is important in distributing press releases. However, it’s not yet done if you think that it’s all you need.

You need to know how using newswire services can help in off-page SEO. But before that let’s first take a look at the different terms important for you to understand the whole SEO process.

What is SEO?

Search engine optimization (SEO) is the process that a site needs to follow to rank on the search engine results. It matters in order for you to gain credibility, promote user-friendly site and attract visitors to your site.

Search engines like Google has developed algorithms that crawl through sites and bring the most relevant one on top of the result pages. SEO refers to the language understood by the search engines that tells what information can be found in a site.

What is On-Page SEO?

An optimized release has the ability to rank on the search engine result pages (SERPs). It involves keyword research and the following on-page ranking factors will help your release rank:

  • The quality of your content: You need to write quality, newsworthy and relevant releases. It is why people visit your site and why Google and other search engines will rank you. A well written content answers the people’s inquiries and are incorporated with multimedia assets. It should also be linkable for the users in order for you to rank.
  • URL: It shows the hierarchy of information on the page in order to show what’s relevant.
  • Title Tag: Next to the quality of the content, title tag is important for SEO.
  • Your page should load fast.
  • Mobile-friendly user pages.
  • Optimized internal links.
  • Image optimization.
  • Text formatting.
  • No broken external links.

What is Off-Page SEO?

Off-page SEO are the things you can do to optimize your site externally. It includes link building, social bookmarking and social media marketing.

Off-page SEO is important because it gives a particular page or site on how other site and users perceive them. A relevant and useful content is more likely to be liked, share and commented, acquire links from other sites, and is more probably to be bookmarked.

Now that we know the different terms important for us to understand the topic, let’s check how using a PR service can boost your off-page SEO:

Social signals have replaced backlinks since Google has altered its algorithms to rank sites. However, it doesn’t mean that it doesn’t help in enhancing the off-page SEO.

Backlinks, also called as “inbound links” or “incoming links” are formed when one site link to another site. When an external site link to another site it is called “backlink.”It is important because it signals the confidence that other sites have for your own site.

When a site links back to you, it means that they “vouch” on your content. They have confidence in your content and considers it as relevant and trustworthy.

When a lot of sites link to a certain site, Google can see it and will reward that site by ranking it on the top searches. Earning backlinks can help boost a site’s visibility and ranking.

Earning backlinks is part of off-page SEO. When a site earns backlinks, the process if called link building. But, not all backlinks are valuable.

Some are more important than others. As a site owner, you want to earn links from popular, authoritative and trustworthy sites than spammy and low-authority sites.

While earning backlinks have an impact on your site, the links you create to others can also have an effect to your site. Don’t just link without considering the site’s authority, content, searchability and more.

Importance of using newswires for off-page SEO:

Press release distribution Newswire services are use to distribute backlinks far and wide. A PR service distributes your release across various channels and syndicated locations. You can expect a continuous flow of traffic in the first few weeks once Google has indexed your site.

You gain trust.

When your content is on top of the search results and people are coming to your site, you’ll be on top of the minds of the potential buyers. These people are not limited to common users.

Journalists and influencers can also build their confidence in your brand once they see that your story is newsworthy. Be alert because not all publicity can be good ones. Keep your releases relevant to the users by providing value. 

You gain site traffic.

One study has found that 70 percent of online news users visits news sites several times a day. About 47 percent of them would visit a news site first to check the news once they heard of something relevant.

There are a lot of people consuming news online. If your site is not using newswires for distributing your releases, you’ll be missing a lot of potential customers. If you become prominent in the search results, you’ll drive more traffic to your site.

You can manage your reputation.

Distributing releases can help you protect your online reputation. If you encounter a crisis, quickly distribute a release to air your side.

It is one way to show that you are handling the issues. You can prove that you are taking things seriously in your own hands.

A release is a great way to promote your message using your own voice. Since you cannot limit other people from talking about your brand, you can answer all the issues through a release.

You can be a thought leader in your niche.

If you continue to share newsworthy and relevant content, people will see you as trustworthy and a valuable brand. You can immediately earn trust.

You don’t have to promote your product. Once you earned their trust, they are more likely to buy from you.

It is an affordable SEO tactic to boost your site in the ranking.

You don’t have to use paid ads to promote your products or services. Not only that, distributing releases via newswires provides a way to measure the success of your campaign.

Your news can easily go viral.

Your releases can send social signals. An optimized release is seen across social media channels that can make your news go viral.

When your news is viral, everything ill fall into place. It creates a domino effect that drives traffic to your site, you earn authority and trust, you boost sales and more.

You gain more audience.

One source of traffic to your site can come from RSS (Really Simple Syndication). It is a system that distribute content from one publisher directly to the users.

When you use a distributing service, you increase your prospective buyers. You have more earning potential that can boost your sales.

You become visible.

PR services can place your news on Google News. When Google indexes your release, it can be stored in its database permanently.

When you appear on top of the rankings in the search results, the media, influencers, investors and customers can easily see your content when they search for your brand.

Off-page SEO is important part of distributing releases. When done right, successful SEO tactics can deliver a number of benefits to your site, including boosting your rankings, improving your page ranking and getting more exposure.

Writing releases is not your answer to build links if you want to optimize your content for the search engines. Unfortunately, a lot of webmasters tried to lure Google by manipulating its algorithms. 

The practice of manipulating Google is called Black Hat SEO. Google recognized that a lot of spammers use these techniques. It quickly launched updates like Panda, Penguin and Hummingbird to address the issues.

Google makes sure that only newsworthy and relevant content gets on top of the search results. Spammy sites are removed from the rankings. Google keeps on changing its algorithms.

It is important for you to as a marketer or site owner to know these updates. By knowing these rules, you can ensure that your releases wouldn’t violate any rules set by the search engine.

Google commanded sites to use a “nofollow” link attribute in releases that signals that the content doesn’t provide any link juice. This way, the search engine doesn’t count that link as a “vote of trust.”

Whenever you distribute releases, always use the “nofollow” tag on all your external links. 

If you want to attract links or other sites to link to your site, you should write newsworthy and interesting content. Noone will link to you if it’s not relevant anyway.

Don’t forget that social media is a significant part of off-page SEO. Although most of the links you get from social media has a “nofollow”tag, it doesn’t mean that it doesn’t offer any value. Social media mentions and other publicity you gain from your releases are ranking factors that can boost your SEO.

Both on-page and off-page SEO are important for successful content marketing campaigns. Provide valuable content at all times to reap the benefits.

Don’t focus on building links. The moment you concentrate on providing relevant content, you’ll eventually earn quality links and boost your rankings.

Positive Words Research – How Using Newswire Services can Help your Off-Page SEO

How Using Newswire Services can Help your Off-Page SEO

Best 7 Tips To Encourage Your Kid To Write Motivated Today

How to motivate children to write

Every child can be a good author of school or college papers, but only if parents encourage him or her to develop their own skills. It’s well-known, that most kids have great imagination and fantasy to describe anything, but sometimes laziness, uncertainty, and other things stop your young author from coming up with a good story.

That’s why the task of each and every parent is to help children and motive them to write. There are several useful tips from college paper writing service on how to make good lessons for kids and gain brilliant result.

5 steps to start the writing game

What do kids like the most? They adore games and animated characters. That’s why it would be great to make the writing process similar to a game. This type of activity has rules to follow, which helps to balance the good leisure and education.

Games have always been a great teaching technique. Such an approach helps to set free the inner feelings, creative potential, and develop skills. That’s why sneaking writing into game and practicing at home are great options. This way every parent feels great responsibility, because he or she executes the role of soft of a coach, whose obligation is to teach, encourage, and motivate their mentee.

So first of all, you need to understand your task. As studies show, grammar and spelling are not the main goals. Parents must pay attention to developing kids’ attitudes, outlook, and ability to express feelings.

Here is a sample of a game with your child:

1. Begin the game. Just tell your kid what you are going to play together, no need to mention that you’ll be writing something.

2. Choose the topic. The best idea is to choose the subject your child is excited about.

3. Proceed with conversation. Talk about the topic, ask questions, let the child describe their feelings, listen carefully.

4. Make notes or drawings. This will help your kid easily remember ideas you came up with together.

5. Writing part. Since this is a useful game, not an exam, you can either do some dictation or let your kid do some writing based on what you discussed, and found out while playing.

6. Showing your approval. Don’t forget to praise your mentee for good work (no matter how you actually asses it). Also, put the writing in plain view, for this is something to be proud of!

This approach is exciting and fun, which will definitely help your child express their ideas in writing. Just remember to make your ‘games’ short and consistent. Here are some more interesting games you can use to encourage children to write.

TOP games for grades K-2

Eat the words

If writing is particularly, it might be a good idea to start with words or even letters. Edible letters will help you make a lot of fun! All you need is some products and time for cooking. Use the following ideas:

– cookies in the shape of words;

– traditional family dinner with letters;

– special dishes with short words, etc.

There are many options, how to play with food, so you will never lack of ideas. In addition, children adore eating something fun and delicious, so such game will definitely motivate them to write and eat more wholesome food.

Survival

The game appeals to a lot of children, especially to the ones who like stories about journeys and adventures. It’s quite simple and needs no special preparation

Imagine your kid and you are trapped on a deserted island, just like Robinson Crusoe. Your task is to write the word ‘help’ in an unusual way, without pencils and paper. You have only your hands and surrounding in your disposal. If you are in the park, you can use leaves and grass. Playing at the beach allows you to use shells, sand and water. The variety of options is even bigger if you stay at home.

Start with one word and continue with the entire sentences. Surely, if you don’t lose excitement and have enough stuff around. You’ll definitely have fun, and the game will help your child develop good attitude to writing.

Messages are flying

This game requires not much stuff: the ball, tape, some pieces of paper or longs stripes. The task for both of you is to write several commands on the paper, where you’ll ask another player to make some kind of movement or noise. Notice that you shouldn’t spy in each other’s papers while writing.

Here are ideas to write on strips of paper:

– Touch your nose 3 times;

– Jump on your left leg;

– Sound like a cat.

Then it’s your turn to go outside and wait your kid tosses the ball. To start the game you need to tap the strip on the ball. When your child gets the flying message, he or she executes the task, tapes the strip on the ball, and throws it to you. You can play the game until there are no more messages left or forever.

TOP games for grades 3-5

Fortunately and unfortunately

Writers need different skills to make good papers. One of them is ability to alternate between good and bad situations to demonstrate changes in story. To develop such a skill you can play with your child a special game. Both you and your kid get one sheet of paper to write sentences. You need to divide it into two parts and mark each column with words ‘Fortunately’ and ‘Unfortunately’. Then ask your child to imagine your trip to the unknown country and describe it with a series of opposite statements.

For instance:

‘Fortunately, we went to Disneyland to see real magic. Unfortunately, it was raining first half of the day. Fortunately, we had big umbrella to cover all the family’. Continue the story till you come up with a happy end.

Once upon a time

Suggest that you kid tries being a blogger for one day. Blogging is so popular today, he or she will definitely get inspired. It’s not a big deal in terms of preparation. Just give the kid a photo camera and let them make the photos of anything they want during the day. Then print the, pics and talk about why they chose to make these pictures, what the objects in pictures mean to them, what they felt while taking a picture and what were the reasons. Help a kid make a book with the photos and there story. Decorate it the way you like and keep it as a memory.

Not only will it be a reminder of the great time you spent together. Talking about the child’s feelings, ideas, attitudes is crucial in developing their personality, as well as imagination and writing skills.

The time capsule

This is a great game for all the members of your family. You can write notes about anything you want and store them in a box. The more years pass, the more precious your capsule will be. Usually such a box is meant to be opened in 10, 20, or even 50 years.

Tell your child to write something that is valuable for him or her at the moment. It could be favorite a toy, some happy moment, wishes, etc. Then find a proper box, place there all your notes, mark it with warning ‘Do not open till 2028’ and leave it in safe place. Be sure, the process of writing notes will be exciting, and the entire family will be happy to open the capsule in years.

If I become a president

Most children want to rule the world. So let your kid do it! Imagine, that elections were held and now the power in his hands. But to start using powers the speech is required. So your kid’s task is to write a good speech, which can encourage people.

In addition, you can make the task more complex and interesting. Ask your child to choose the outfit, hairstyle, personal symbol of the power, the full name, etc. You may also use additional stage property, such as tribune, name badge etc.

All these games will definitely help you to encourage your children think, write, and be creative. Remember, that your task is to create an exciting game, but not make your kid do a chore. Make sure, that writing is an interesting process, but not an obligation.

Additional tips for parents:

– Give you child some time. Writing skills may be inborn, but sometimes they have to be developed, which does not happen instantly.

– Give your kid feedback. Try to praise his or her activity and give pieces of advice on how to write better.

– Help with writing, but do not write yourself. This won’t help you kid gain writing skills.

– Do all the tasks together. Your help will be very useful, so demonstrate your support.

– Motivate to practice. Practice is crucial for learning something new.

Writing is a really useful skill for children, because they will definitely face with numerous tasks to create academic papers in the future. School, college, university, and even work require everyone to know how to express themselves.

That being said, remember that being involved in education of children is an obligation of every parent, but don’t get too overwhelmed or bossy. After all your kid is already a personality with some innate talents and skills. So if you clearly see that writing is a real challenge for you child, don’t exhaust him or her with exercises. A good essay writing service like Tutoriage.com is the best solution in this case!

The Biography of the Author

“James Murphy is essay writer that is fond of writing about various spheres of life. The most recurring themes he covers are education, writing and marketing. 
He has his own writing style and this is why he is appreciated by readers. Feel free to follow James on  LinkedIn

Positive Words Research – 7 Tips To Encourage The Kid Write

7 Tips To Encourage The Kid Write

9 Essential Types of Business Writing You Should Master

In the business world, the majority of communication is written, making it important to master business writing. Effective business writing will ensure you are clearly understood, as well as showing respect for the receiver. It will make you stand out as an intelligent, credible, and confident employee.

1. Emails

Emails are a quick, cost-effective way to communicate with your employees, co-workers, clients, and customers. They’re one of the most used methods of communication in today’s business world, so it’s important to make sure your emails make a good impression. The following tips can help you hit the mark.

  • Write a clear subject line.
  • Keep it short and simple. Avoid unnecessary adjectives and long-winded ways of making a point. As Amanda Goldman, synthesis essay outline writer at SolidEssay.com says, “Be ruthless about self-editing; if you don’t need a word, cut it.”
  • Avoid jargon and big words when possible.
  • Use full words. Don’t use shorthand, emojis, or internet slang.
  • Use a professional sign-off.

 2. Reports

Reports can be used to convey important information, attract investors, and set goals and plans for the future. Writing a good report can make sure your readers make it to the important stuff. In reports, formatting can be almost as important as content. Jessica Miller, APA outline expert at ConfidentWriters.com, recommends the following tips to make sure you get the right flow as well as content.

  • Think about the who, what, where, when and why before you start writing.
  • Organize your ideas logically:
    • Introduction
    • Purpose
    • Research
    • Conclusion
    • Call to action
  • Use lists to pull out important information.

 3. Memos

Memos are commonly sent via email today. They can be used to make announcements, convey changes in policies or procedures, or as reminders. They can be very useful tools for a manager when used effectively in the following ways.

  • Write a subject line that tells the reader’s what the memo is about.
  • Get to the point immediately. Supporting facts follow.
  • Identify the problem and propose a solution.

 4. Handbooks

Employee handbooks are hugely important. They ensure everyone is on the same page as far as policies and procedures are concerned and give employees something to refer back to if they ever need to. According to Brian Wilson, HR Director at Example Papers, “making your handbook employees actually want to read can really elevate it to the next level and help ingrain those policies into their heads.”

  • Open with your company’s mission statement. Get employees excited about your core values.
  • Rather than just telling employees what policies your company enforces, tell them why. What are the reasons behind each policy?
  • Include perks in your handbook.
  • Think outside the box. Make the handbook fun so employees want to read it.

 5. Newsletters

Internal newsletters can be used to get news to your employees that are interesting or valuable but not necessarily time-sensitive. External newsletters can help grow your client base and garner interest, but how do you write an effective newsletter?

  • Know your audience. What’s important to them?
  • Choose the most important information, like product updates, changes in benefits, or job vacancies. Don’t cram in everything.
  • Use visual elements such as photos or infographics.

 6. Press Releases

A press release can be a great marketing tool, especially for small businesses. It’s a free way to get your message, event, or opening into the public eye. It’s important to write an engaging one so the media will be engaged.

  • Start with a great opening sentence and then who, what, where, when and why.
  • Keep it to one page if possible.
  • Use search engine optimization keywords.

 7. Meeting Agendas

Setting an agenda can make or break your business meeting. Having one keeps the meeting on track, ensures the important topics are covered first in case anyone has to leave early, and minimizes wasted time.

  • Start simple. What time is it? Who should go? Where?
  • Establish the objective in one or two sentences.
  • Schedule topics from most important to least and allot time based on content.
  • Keep it to under five topics.

 8. Resumes

Never underestimate the value of a good resume. It’s often the first impression a potential employer has of you. It should be a detailed summary of your qualifications that presents you in the best light possible. The following tips by Ashley Summers, resume writer at SwiftPapers, are just a few of the most important ones you should take into consideration when writing your resume.

  • Keep it consistent and double check spelling and grammar.
  • The font size should be between 10-12.
  • Focus on the job you’re applying for and highlight the skills that qualify you for it.
  • Check your spelling and grammar again. Nothing gets a resume tossed out faster than typos.

 9. Cover Letters

A cover letter allows you to highlight qualifications and enthusiasm for the job that you may not be able to with just a resume. You can add in relevant skills from your personal life that make you perfect for the job. Cover letters can be difficult, but here are a few suggestions to help you get started:

  • Research the company’s challenges and culture.
  • Start with why the job is exciting to you. Be enthusiastic.
  • Address the letter directly. You may have to do some research to find the name of the hiring manager.
  • Customize your letter to each job.

With any business writing, it’s wise to use plain language, stick to the point, and proofread, proofread, proofread. Always use a professional tone but think outside the box and try to make it something people actually want to read. Use these tips to help you master the art of business writing for your career.

Author bio: Paul Bates is an experienced business writer at EssayTask and PaperAdepts. He also works as a part-time editor at DedicatedWriters.

Positive Words Research – 9 Essential Types of Business Writing You Should Master

9 Essential Types of Business Writing You Should Master