References

5 Major Components Of Brand Positioning

brand positioning

The act of crafting a brands offerings so that they are perceived by the consumer in a desirable manner is what brand positioning stands for.

Brand positioning is undoubtedly a prominent brand management activity. The increase in competition today has offered consumers a plethora of brands to choose from. Though there may be some minor product differences, all brands majorly provide similar benefits. In order to create a sweet spot in your consumer’s mind, you need to position your brand wisely.

Each time an individual interacts with your brand, it should be a memorable and a delightful experience. A credible position once created, can have long-term associations with your brand. By shaping consumer preferences, you directly affect brand loyalty, consumer-based brand equity and the willingness an individual has to purchase a brand. A positive image will be the reason for a consumer to choose you over all the competitors in the market.

So what are the elements that help position a brand?

Tagline

Coming up with a tagline may not necessarily be your first concern. Although, neglecting it altogether can be a huge mistake. Taglines effectively help you communicate what is your business all about. A brief and succinct sentence should convey your story and purpose.

Taglines have proved to be important to an extent where a brand standing in the market is highly influenced by it and customers recognize your product by just listening to the tagline. So, let your tagline have a message that sets you apart from the competition.

USP

There is a growing competition between brands and the struggle to reach the highest position today has become extremely challenging. With the advent of so many brands talking about their offerings, it’s important to know what distinguishes you from the others around.

What is it that you offer that users can’t find elsewhere? Ask yourself the necessary questions that will help you identify your USP. Having a clear and distinct composition will be impactful. Your consumers will certainly choose you over the others for their well-being, only if you give them something gainful.

Positioning Statement

One method to ensure people remember you is to craft a brilliant brand positioning statement. Define what you offer, how you offer and why should one select you, in a few catchy words. Design the essence of your company in a sentence or two that shows your focus, determination, and commitment.

A well delivered and believable statement will be the reason for a listener to come back to your brand. If the positioning statement conveys your intended message, it can have a positive impact on the lead generation capability of your business and help to determine how well your products, services or brand as a whole will be received by potential customers.

Communication

You grow your business if you have the ability to sell. A comprehensive understanding of the customer’s needs and effective communication of your company message is what leads to a successful marketing plan. What you convey is what people will perceive about your brand.

When a consumer observes you, they should gain the right experience, leave feeling gratified and have the urge to want more. Understand your target audience and craft your messages in accordance with their needs. Let your word establish trust and make a consumer always consider your brand, before making a choice.

Branding

Branding aids recall. People only select brands they are familiar with. Interact and make your brand visible at multiple places. Reinforcing your message over and over again in a proportionate number will make your audience recollect your brand always. Make use of the digital, traditional and several other platforms to put your message across.

Positive Image

Brands need to create a positive image of themselves in the minds of the consumers. Spreading a happy and positive vibe can draw any consumer closer to your brand. Let your brand be associated with joyful thoughts and create an impact on the consumers. You can find inspiration in this list.

A well-thought and planned composition of the aforementioned elements is what positions a business in the market and also in the consumer’s thoughts. Conduct the necessary research and take the needed time to launch and define your brand.
A negative brand position is harmful and irreversible. Hence it is vital, to take the essential precaution and measures to have a successful brand story. Whatever strategies you adopt, make sure, your brand stays significant amongst the competition and is not just one amongst the many.

So stay happy, have a strong belief in your brand and spread the delight.

Author’s Bio

As a marketing manager in PostBox Communications, Sarfaraz Meghani has written articles on the related topics, offering remarkable depth and insight in each of his works.

Here at Positive Words Research, we are looking to share with our readers original content that hasn’t been published on other sites so if you are comfortable with Positive Words Research being your sole publisher, we are more than happy to share with our readers your inspiring and empowering story.

Perfectionism Ruins Your Life! Here Are 7 Tips to Overcome It

perfectionism

Why can’t my skin be perfect?

I’m doing my best, but what if my boss hates the project?

I will win this thing!

If you dig deep enough, you’ll recognize some aspects of perfectionism deep within.

Everyone has faced the challenge of wanting to be better than anyone else. Being better than we already are is a good aspiration. But that’s not enough for us. We strive to perfection, and that’s when the problems begin.

The strive for improvement is an absolute necessity in life. It pushes you to learn more, try harder, and make progress. However, when this strive turns into perfectionism, it’s a reflection of your big ego. It makes you constantly unsatisfied with the things you achieve.

Have you ever had to deal with a perfectionist? Maybe a partner, a boss, or a parent? How impossible was it to make them happy with your achievements? Why would you impose such high expectations on yourself?

Perfectionism can really ruin your life. Daniel Winslet, a team leader from Best Essays, sees that from a student’s point of view: “Do you know how many students are striving to make their perfectionist parents happy? Too many. Since they are so used to being pushed, they start imposing impossible expectations to themselves. Although they can write well, they are not confident in their abilities. They hire professional writers even when there’s no need for that. A perfectionist doesn’t recognize the it’s good enough limit. That complicates their lives to a great extent.”

Is there a way to control this state of being? Yes. It’s not easy, but it’s possible. We’ll list 7 tips to help you with that.

1. Appreciate the Journey

Winning at something is easy to celebrate, right? But the moment when you meet a goal is not the only one worthy of a celebration. All small steps that get you there are important. Pay attention to the progress, no matter how insignificant it seems. This will teach you that every move forward is important. You’ll still keep an eye on the goal, but you’ll understand that the wider perspective is what matters.

2. Understand the Value of Mistakes

When you look at the photos of popular Instagram yogis, you’re mesmerized with their power and grace. That’s because they show you the final result of a long process of making effort. Throughout that process, they fell down from a handstand countless times. They went through misalignments and pain. They are still not perfect. No one ever is.

Don’t let mistakes stop you from working further. Acknowledge their value. They teach you lessons. When you correct a mistake, you’re getting a lot better at what you do.

3. Don’t Turn Ideals into Absolutes

Everyone has ideals. A perfectionist translates them into goals. If a perfectionist is a writer, they want to be the next Dostoevsky. When they write something, they don’t believe it’s good enough for that ideal. So they don’t bother publishing it.

Turn your ideals into guidelines; not absolutes.

4. Don’t Rush with Your Judgments

Growth is a process. Goal-achieving is a process. Overnight success? There’s no such thing.

Let’s say you start a YouTube channel and you want to make it a huge success. Chances are, you won’t achieve that with a single video. You’ll have to keep working and engaging your audience. Each day, you’ll be attracting more viewers.

If you get disappointed after the first video because it doesn’t get you millions of views, you won’t continue doing this. If you keep going, you’ll reach the millions at one point.

Do not judge your achievements too soon! Let the process take its time.

5. Avoid the Comparison Trap

Why is it called a comparison trap? – Because comparing yourself to other people traps you in a place of constant disapproval. You feel like you’re never good enough, since there’s always someone accomplishing more. This behavior is harmful.

You can compare yourself only to yourself. Think about where you are at this moment. Envision where you want to be. Pay attention to the progress and that will be good enough.

6. Acknowledge Your Uniqueness

You can’t be someone else. You can’t meet other people’s expectations? That’s okay. It’s more important to find out who you want to become.

You’re a unique individual with special preferences. Your attempt to be perfect in the eyes of other people gets in the way of achieving your unique potential.

7. Stay in the Now

Perfectionists constantly think about a more successful future. That’s not a bad thing, as long as it doesn’t take you away from the present moment. Do not keep your focus on the goals all the time. You can envision a better future for yourself, but perceive it as the growth you’ll achieve starting from this moment.

Staying in the present moment is not just a random mindfulness technique everyone is talking about. It’s wisdom. It works.

Will you sacrifice your happiness to perfectionism? Of course not! You’re already great. You can become better, but you shouldn’t be unhappy if you don’t become perfect. Each step forward is important, no matter how insignificant it seems.

Author’s Bio

Joan Selby is a life coach, a writer at Writerzone.net and a blogger; a graduate of California Institute of the Arts and a fancy-shoe lover; a writer by day and reader by night, giving a creative touch to everything. Find her on Twitter and Facebook.

Here at Positive Words Research, we are looking to share with our readers original content that hasn’t been published on other sites so if you are comfortable with Positive Words Research being your sole publisher, we are more than happy to share with our readers your inspiring and empowering story.