Top 7 Apps Every Content Marketer Should Use For Writing

Content marketing is one of the most popular methods to promote your business and make it viral.

There are thousands of different ways by which you can promote your business, but content marketing is one of the most trusted and the highly recommended method for doing so.

In this scenario, content marketers are always in search of new methods or tools which they can use to improve themselves and their services.

And you know what, according to the report of the smart insights the 89% of the time people spend on media is with mobile apps.

And the more interesting this is that mobile usage is increasing day by day. This is increasing the stress for the content marketers for how they can improve themselves and provide a better user experience.

So, in this scenario, smartphone apps can be handy for you. Because you can’t carry your Laptop with you all the time, but you have to take your phone with yourself.

That is why today I am going to share the 7 Best Apps which every content marketer should use in their daily routine.

There are a few apps which are mentioned below that can be installed on Android devices you can download them from Ac Market.

Top 7 apps every content marketer should Use

I have picked these seven apps very wisely, and I hope you will like it too.

But I would like to say that if I miss something or I have made any mistake, then you must point them out.

So, let’s move on.

Buffer

The buffer is an all in one social media marketing toolkit which will be very handy for the content marketers because once you create some fantastic content, the next thing you need to do is marketing.

In my view, marketing is much more important than the content itself. The reason is straightforward. If you create a high-quality content no one will come to read it until you will do some marketing.

And social media is one of the most popular and the highly recommended medium for marketing your content.

Here is the point, Buffer will make the social media marketing a bit easy for you.

So, don’t waste your time, hit the App store and do a search for the Buffer app and install it on your smartphone.

Pocket 

Content Marketers are different from others.

They have to find, read, write & cover a lot of content for their clients. For this, they are always in search of new and engaging content.

Sometimes we find something which is incredible, but we don’t have enough time to read that piece of content from top to toe.

Here comes the Pocket.
The Pocket is a bookmarking toolkit for content marketers. It helps you to save any post or page and then read that page on your computer, smartphone or any devices.

All you need to do is to install the Pocket app on your both devices and you are done.

Sumall

For making some smart decisions, you need to be viable on some data that is backed with insights, customers’ intents, and all the data about your business and social profile.

Sumall is what you need in this condition. Because it allows you to manage your all social and E-commerce accounts in one place.

All you need to do is to sign up for the Sumall and then choose the products or services you want to track. Once you are done, you can see the insights of your business and the pre-planned strategies on one board.

This app is also similar to other apps. The best thing about this app is that you don’t need to worry about the budget because it is 100% and includes all the features even in the free version.

Grammarly

Grammar error in content is usually because a lot of people have weak knowledge of grammar and you know that when some content marketers make this error it is considered as a SIN.

Why?

Because a grammar error can cause reading problems to users an ultimately can give adverse effect about your content to the Search Engines and your readers.

For such situations, we need to hire content proofreading experts. That would be the people who have knowledge of the grammar and can help to remove the errors from the content.

But this practice may be very costly as well as time taking for you.

So, tools like Grammarly can be used for checking your contents for almost all kind of grammar errors.

Grammarly is a Free as well as a paid app. You can use it online and can install it on our PC too.

Google Docs Research Tool

Google is making things simple but smarter. When we talk about Google Docs, it looks straightforward. This is because a lot of people don’t understand what this tool is for and how to use it effectively.

Using Google Docs Research Tool, you can find some impressive piece of contents and can directly insert the links of those posts in your drafts. Instead of searching the material over the search engines and then opening the suitable link and after then doing copy paste will take a lot of time.

But when you use Google Docs Research Tool you can do this stuff in a matter of seconds. That is why this is the most recommended toolkit over the net.

And the best thing about this app is that it is 100% free and all type of content marketers can use this.

Canva

Content marketing cannot be completed unless you put some excellent images and graphics in it.

For this purpose, you need some tools which are also easy to use and can create high-quality and shinning images.

If you are a Photoshop expert then its right, but not everyone can use Photoshop as it is hard to manage.

In such scenarios, Canva can be used. It is an online app which makes the image processing and designing very simple and effortless.

Word2CleanHTML

Word2CleanHTML is a simple to use app which helps you to remove unwanted spaces, broken links and makes your content easy to read and digest when it is in the draft mode.

Almost all the content marketer first create a draft copy of their content before putting them into the fire.

And the most popular available tools out there are Google Docs or Microsoft Office, but these tools cannot be used for converting out the content into the HTML.

If you want to do so, then you have to manually add HTML tags which will end up taking a lot of time.

Here comes the Word2CleanHTML, it will add all the essential tags for you in just one click.

Wrapping this up

I just hope I have delivered what I was promised to do. But if I have still missed something, then please make sure you shoot me a comment so that I can update the list according to your suggestions.

If you have questions, then please don’t hesitate because I love to hear and reply to users queries.

Author’s Bio

My Name is Fahad, and I am a Tech Savvy Guy.
I love to write about Blogging and Tech. Blogging is my Hobby which I love to do in my leisure time. Beside the online world, I like to study books and learn new things.

Positive Words Research – Top 7 Apps Every Content Marketer Should Use

content marketer

Free Application Software Products With Positive Words

What is application software? Application software is a program or group of programs designed for end-users. These programs are divided into two classes: system software and application software. While system software consists of low-level programs that interact with computers at a basic level, application software resides above system software and includes database programs, word processors, spreadsheets, etc. Application software may be grouped along with system software or published alone. Application software may simply be referred to as an application.

The below list of application software products with positive words is divided into two main categories:

  1. Positive Words Apps developed by Positive Words Research;
  2. Positive Words Apps developed by others.

1. Positive Words Apps developed by Positive Words Research

Positive Words Research is developing application programs with positive words. We have a lot of ideas and projects under construction. Here is what we managed to develop until now:

Positive Words Researcher App

Positive Words Researcher is an online free application that is analyzing your text in terms of positive words. The text length to be analyzed is unlimited. For example, you can analyze an entire book with this application. The application helps you with three things:

  1. Extracts the positive words found in your text;
  2. Computes some simple analytical indicators (counting the positive words, calculating the percentage of text positivity);
  3. Gives to you the list of positive words not found in your text. The application has a database of positive words, compares your text with this database and exports the positive words not found in your text, as a list in alphabetical order.

“Positive Words Research” iOS App

Positive Words Research is an iOS app. The app is free and can be downloaded now from the Apple App Store. Our entire website PositiveWordsResearch.com was included in this iOS app.

Name Acronym with Positive Words App

Name Acronym with Positive Words is an app designed to allocate a positive word for every letter from your name, for yourself, and for the one you care about.

2. Positive Words Adds developed by others

Name Acronym App

Name Acronym helps you to make acronyms (reverse acronyms) from your name. A reverse acronym (backronym) is a phrase created so that its acronym fits an existing word (or name). Make reverse acronyms for your name, company, project, or any other reason you can think of. To Use the acronym generator, choose a word category, enter your name or a word and click start to find the perfect (reverse) acronym. You will be given a word for each letter in the word or name you choose. Check the Random Acronym Maker page if you want to see random, funny, and creative, Name Acronyms. If you don’t have a name, try the name generator page.

What Is The Meaning Of Each Letter In Your Name? App

What Is The Meaning of Each Letter In Your Name is an app from en.blobla.com you can enter your first name to find out the positive words for each letter from your name.

Application Software Apps Positive Words

Increase Downloads with Mobile App Promotional Videos

You’re developing a mobile app and you’re sure it will be successful. But what’s the most effective way to tell the world about it? Let’s assume that you still have a month or two before launch. How can you create the most demand and excitement around your app’s release? How can you increase downloads with Mobile App Promotional Videos?

You could focus your efforts on your app’s website, or spread the word on social media. But even the best website copy and the most amazing tweets can’t build up demand and get people excited as much as a great promotional video can.

Promotional videos convey emotions better than any other type of content. A great promo video generates hype and gives your potential users — and the press — something to talk about even before your product appears on the market.

But video is important for more than just pre-release hype. A promotional video on the Google Play Store or the Apple App Store can significantly increase downloads. According to experiments by SplitMetrics, which took into account data from over 10 million users, video previews can increase conversion rates for mobile app downloads from 16 to 110 percent.

I don’t know anybody who’s against promotional videos out of principal. But I know a lot of people who won’t shoot a video because it’s too hard, too expensive, too time-consuming, or simply because they don’t have a good camera.

These are not good excuses. In reality, creating a promo video isn’t nearly as hard as it seems. Plus, there are lots of great examples you can look to for inspiration.

We’ll highlight some great app promotional videos. But before we do that, let’s take a look at Apple’s and Google’s rules for short video previews in their respective app stores.

App Video Preview on Apple App Store

[App Video Preview on Apple’s App Store. Image source: Hetzel.net]

Google Play’s and Apple App Store’s app preview rules

All promotional videos featured in the Google Play store must be uploaded to YouTube and then linked to in the Play store.

Apple’s App Store requires you to upload a video directly. Additionally, all App Store promotional videos must be approved by Apple. It takes around 24 hours for a video to be accepted (or rejected).

Google Play is clearly the winner when it comes to app localization. The play store can automatically show subtitles in any language you support. You can even create a completely different promo video for every country your app is marketed in without any hassle.

Apple’s App Store allows you to use only one language. This means that it’s especially important on the App Store to visually demonstrate your app’s functionality.

Google Play allows you to feature a video of any style that’s between 30 seconds and 2 minutes in length. The App Store, on the other hand, limits your creativity, allowing you to only show screen capture videos between 15 to 30 seconds in length. You can read more about app video preview rules here.

App video preview on Google Play

[App video preview on Google Play. Image source: Androidcentral]

Now we’ll talk about two types of video that can increase conversions on your app store product pages — screen capture and live action.

Screen capture

Screen capture videos — or as I like to say, “how to use it” videos — are the simplest style of promotional videos you can produce. As we’ve just mentioned, this is also the only style of video that the App Store accepts.

All you need to make a screen capture video is a screen recording app for your iOS or Android device. Apple recommends its QuickTime Player as a video recorder. But you can also check out AirServer for both iOS and Android, or Rec., AZ Screen Recorder, and Ilos screen recorder for Android.

When you record a video, make sure you do it in landscape orientation. Otherwise, you’ll end up with a lot of blank space on the sides of your video. Awkward.

When your recording is done, you can add music and a voiceover that explains the app’s functionality. You can find a voice that fits the style of your brand on gigi marketplaces like Fiverr, where prices — as the name suggests — start at just five bucks.

Here’s  an example of Mint Bill’s (iOS) screen capture promo video:

While a screen capture video can easily explain your app’s functionality and is simple to create, it lacks emotion. If you really want to get people to spread the word about your app, you need to tell a story. Thankfully you can do that on Google Play using a live action video.

Live Action to Increase Downloads

Even though live-action videos can only be featured on Google’s Play Store, a great video on YouTube can drive app downloads in both stores.

Showing a real-life situation in your video is more effective than showing a device’s screen because you can illustrate not only how the app works, but also tell the story of the idea behind the app.

Stories give your product personality while also convincing people that you know what you’re doing. If well-produced, a live-action video can be a major channel for attracting users.

In a live-action video, the app is typically a “hero” that gives people superpowers in real-world scenarios. But you can be more creative than that.

The promotional video for Todoist on Google Play doesn’t focus on the app’s functionality at all. Instead, they tell a story about the lives of different people using Todoist to achieve their daily goals. Todoist managed to convey their brand’s value by evoking emotions rather than describing how their app works.

Promotional videos like Todoist’s make your company memorable.

While the style of video that Todoist created may cost a fortune, there are many cheaper ways to create a live action video.

The video we created for Yalantis’s My Day Countdown Timer app mixes screen-captured footage from the app with live action shots incorporating music, voiceovers, and touchspot animations to showcase the app’s features.

Producing this video didn’t cost much, but we brilliantly described a real-life situation that appeals to the app’s target audience — young girls. We also added an element of surprise for viewers to remember and talk about.

Producing a video is like producing any other type of content — it requires talent and effort. Here are a few tips for you to make an effective video for the App Store and the Google Play Store.

How to make promotional videos that increase downloads of your app:

  • Keep your video short. Remember that an app preview is more of a teaser than a tutorial
  • Be user-centric. Anticipate possible questions and concerns and respond to them in the video
  • Show the app in action. Pick out one use case and explain how your app takes a user from point A to point B.
  • Show the problem that your app solves. Sometimes it’s great to highlight how complicated life is without your app.
  • Stress the app’s benefits and show what makes your app different
  • Don’t overcomplicate your video. A video should convey one clear message to its target audience.
  • Be creative. Even the simplest video that explains how your app works can go viral if you’re creative.
  • Include a call to action at the end of the video.

Author

Kate Abrosimova

Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company).

Kate loves building brands and writing about mobile technology, product development, and marketing.