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Social Marketing Tips – 10 Tips for Social Marketing


Tips designed to improve the effectiveness and efficiency of your social marketing plan.

Social networking was created as a platform for business and individuals of similar minds, interests and needs to connect and interact.  However, in time, it developed into a market – a huge, immense, unlimited market – wherein literally all products or services can be sold and or purchased.  Modern technology and the internet has taken the business of buying and selling to new, high, unprecedented heights and across unimaginable frontiers.  Limits and restrictions that were previously native to traditional marketing have literally disappeared with the advent and present level of social marketing, to the point that no meaningful business, no matter the size, can ignore the benefits and usefulness of social marketing.

Tips for Social Marketing

As with most things, Social marketing has its “dos” and “don’ts.”  In this article, I will be discussing tips that will help you in launching (if you are new to social marketing) or improving your social marketing status and effectiveness (if you are already a social marketer).

1. Clearly Define Your Product or Service:  Clearly identify what product(s) or service(s) you plan on selling online. If you are not sure what to sell, you can employ the use of software tools that can help you identify the top and high selling products online.

2. Brand Your Products: Once you have identified or defined your “goods,” you should develop a brand for them.  Branding makes your “goods” unique, outstanding and different from other products.

3. Identify and Locate Your Potential Buyers: Identify those who need your products.  Who are they (nurses, new mother, automobile owners, etc.)?  Find out demographic data about your potential customers (such as gender, age, profession, their social network platforms, etc.) and use such in planning your marketing strategy.

4. Identify and Monitor Your Competitors:  It is important that you find out who your major competitors are.  What are they doing differently and better than you (such as advertising, promotions, offers, discounts, etc.)?  You can learn a lot to improve your social marketing strategy by identifying and constantly monitoring your competitors.

5. Use the Right Platform:  As social media terrain is wide, it would not be wise for you to commence your marketing campaign simultaneously on all or most of them.  Find out which social platforms your purchasing customers and possible new customers are on and establish your presence on those platforms.

6. Develop Eye-Catching and Impressive Ads:  Your ads consists of written content, pictures, graphics and videos.  Use them wisely and effectively and create meaningful content that is focused on reaching your target audience.  Ensure that your content is continually revised to make it current and relevant to your business and your customers.

7. Track and Measure Your Engagements:  Ensure that you establish, put in place and regularly review unique data, statistics and reports that will assist you in monitoring and reviewing not only your sales performance but also the effectiveness of your social marketing strategy.

8. Use Effective Tools: With the scope and volume of social marketing, it is not possible for you to adequately track all that you need to ensure a successful marketing strategy.  Find, purchase and utilize one or two viral or social marketing tools that are appropriate for your needs and operations.  These tools have been developed to help you achieve your social marketing goals faster and more efficiently.

9. Promotions, Rewards and Giveaways: Design and put in place befitting loyalty rewards for clients for milestones they achieve (such as referring or introducing a certain number of new clients, making a pre-determined purchase target, etc.).  Whatever your customer loyalty reward system, ensure that it is transparent and authentic.

10. Feedbacks and Comments: Create a forum to enable your customers interact with one another as well as give you feedback on your products and services.  Monitor such conversations and implement a follow-up system that allows you to address and resolves concerns as well as improve products, services and operations from comments and feedback given.

Social marketing is here to stay.  These tips will help you get on board and assist you in implementing and or improving your social marketing plan.

Positive Words Research – Social Marketing Tips

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Formal Ladies Dresses on Events ~ Dress To Impress

A gala is usually a formal event that takes place during a fundraiser or special occasion. Women and men must all go out and wear their most beautiful formal ladies dresses because there are generally strict enough codes to respect to this kind of event.

Opt for elegance and extravagance!

Wear a sumptuous dress and shiny accessories, even if you feel slightly uncomfortable. A formal outfit will allow you to honor your host or the man who accompanies you at the event. It’s time to wear a real formal outfit!

Consider an evening or cocktail dress… but do not feel that you have to limit yourself to these choices. In general, evening dresses are longer and go down to the ground. They can sometimes have an asymmetrical hem or a very high slit in the leg. Cocktail dresses are shorter and usually stop just above the knees. At one time, the evening dress was the only acceptable choice, but today, we usually accept cocktail dresses. Moreover, the difference between the two is not always clear.

If Angelina Jolie does not need to wear formal ladies dresses for the BAFTA ceremony, neither do you! Although an elegant dress is a classic choice for a woman, there are other options. You may need to research a little more and know that your daring choice may be unexpected at a gala.

You could wear a male-inspired outfit (like the one worn by Angelina Jolie at the BAFTA ceremony in 2014), a pantsuit or a distinguished jacket-trouser combination. Just make sure that the overall effect is formal and tasteful.

Wear pumps. Good choices are stiletto heels, open stilettos and those with thongs. Avoid thick shoes with thick soles like hooves. Make sure the color of your shoes matches that of your dress. They do not have to be identical, but they must complement each other. If you hesitate, choose black shoes.

You can also spice up your outfit by wearing lightly sequined shoes

Satin shoes are almost always acceptable for galas.

Do not wear shoes with wedges, cork or wood, or boots of any kind.

If you wear flat shoes, you may have trouble walking without getting your feet in the bottom of a long formal ladies dresses. Wear rather heels or a shorter dress.

If you cannot or do not want to wear shoes, you can find elegant flat shoes. Employees in a good women’s shoe store should be able to advise you.

If you are accompanied by a man, try not to look too big compared to him. If you are tall, try wearing low heels or flat shoes.

Add a little sparkle to your outfit with your accessories.

If your dress is already a little shiny, choose discreet accessories. Wear simple dangling earrings. Wear a pretty necklace and a pretty bracelet that goes with your glittering dress without competing with it.

Your jewels must be of good taste. Really precious jewelry such as pearl necklaces, diamond earrings and gold bracelets are traditional feminine accessories.

Fancy jewelry is often quite acceptable on formal ladies dresses, as long as it remains elegant. For example, it is unlikely that you take a rhinestone necklace for a real diamond necklace, but it will add a sublime glitter to your dress.

Author’s Bio

I’m Hassan. I’m internet marketing (SEO) professional with 5 years of experience. I love to update myself with latest marketing techniques. Marketing is not only my profession, it’s actually my passion to market web pages on the different search engines and Social medias.

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