Business positive words

Sharing Positivity: Business Benefits of Inspirational Words in Multiple Languages During Crisis

SHARING POSITIVITY

Sharing positivity: business benefits of inspirational words in multiple languages during times of crisis

In times of crisis, a multilingual marketing campaign that focuses on positivity at its core can be a powerful tool for any brand. Whether your company delivers translation services or sells clothes, acknowledging the crisis in a way that furthers the connection with your customers can provide the best possible chance of recovery once the crisis has passed.

The Coronavirus Pandemic and Multilingual Marketing

The coronavirus outbreak has certainly provided businesses with the opportunity to test their powers of creativity when it comes to multilingual marketing initiatives. Rarely in peacetime have people around the world been quite so in need of positive words and inspirational input.

Brands that reach out to customers during the coronavirus lockdowns that are taking place around the world have the opportunity to build loyalty and prepare to come back bigger and better when life finally returns to normal. More than that, on a simple human level, they have the chance to help spread positivity when it is most needed. Companies that use language services to deliver multilingual campaigns can do so with more than one audience at once.

What are Language Services?

Language services incorporate translation services, localization services, interpretation services and more. From document translation to conference interpretation, language services allow companies to conduct their operations in a way that connects them with multilingual audiences, whether internationally or domestically.

How do translation services work? Quite simply, they enable businesses to convert content from one language to another. The successful translation is more than just a matter of converting language, though. To connect with customers who speak multiple languages, the business must also localize its translated content.

What is localization? It is the shaping content to suit a particular audience. This means converting measurements, dates and times into the relevant format, removing/replacing content that could cause offense (or unintentional humor), swapping out idioms and much more. Ultimately, localization maps the original content to fit with the cultural expectations of the audience in question, making it feel as though it was written for that audience in the first place.

Business Benefits of Sharing Positivity in Multiple Languages

Let’s consider an example of the business benefits of inspirational words during the coronavirus crisis. In the US, 39 million people speak Spanish natively, while a further 11.6 million are bilingual. With such a huge population of Spanish-speakers available, many businesses are able to survive and thrive by operating solely in Spanish.

However, the coronavirus has put many firms in a precarious position financially. Indeed, job losses in the retail sector alone are projected to run into the millions. The sector and its associated industries employ one in every four workers in the US – some 52 million people – and account for $4 trillion worth of gross domestic product.

A decent Spanish translator could be just the ticket for companies looking to shore up their foundations by expanding their customer base (or at least their potential customer base) during the crisis.

A professional linguist who can translate Spanish to English accurately can provide a Spanish-speaking business with the opportunity to engage with English-speaking customers. In the US, that means potentially connecting with 225 million English-speaking citizens. Not a bad result for a simple Spanish to English translation exercise!

Opening up your company to a whole new audience can also serve to make you look at the business in another light. For many small business owners, it presents an interesting opportunity to revive their passion for their business, by seeing its value through the eyes of a new audience.

Pitfalls to Watch Out for During Localization

Converting content from one language to another is not without its risks. There are two main pitfalls to avoid. The first is using translation services without using localization. While translation can result in accurate copy in terms of the language conversion, the resulting document may not resonate perfectly with its new audience.

That’s because it has not been localized to suit their particular expectations. This means that the copy could sound slightly ‘off.’ It could include cultural references that the new audience won’t get. Measurement formats might seem odd. Or perhaps the positive words used in the original language are over-used or considered ‘corny’ in the target language. These are all matters that a translation company can address when delivering localization services.

The second pitfall to watch out for is a machine translation. It’s fast and it’s free, but it’s also not good enough for professional purposes. Businesses that want to get ahead and share their inspirational words in a way that connects them to their readers should opt for human translation to ensure that quality standards are maintained. Sharing positive words can help businesses to achieve great things, so it’s important that it’s done in the right way, particularly when it comes to reaching out in multiple languages.

Author Bio

Ofer Tirosh is CEO of Tomedes, a language service provider founded in 2007 that specializes in translation, localization and interpretation services.

8 Ways To Stay Positive During Your Job Searching

job searching

Job searching is a time-consuming effort and with the passage of time, it is easy to get disheartened with the process. If only it were easier. Well, if you are reading my other hubs on job searching, you should be finding it easier. Perhaps, this is the time when you need to simply re-affirm some things. Collect your thoughts, assert your position, and put in more hard work than ever. One of the attributes of a fruitful and successful job hunter is determination and persistence.

1. Start as you mean to go on

The first few minutes of your day, the first 30 minutes, in fact, are vital. Set your alarms as though you were going to work, have a shower and exercise with a brisk walk to get air into your lungs. Adopt the posture of a person who might be no different from a working person. These habits reaffirm positive thinking.

2. Set daily goals

If you do not have anything solid to work towards, you could end up having virtually nothing to focus on. Therefore, you will find yourself achieving very little. Get friends or family to help with this. Set search and writing goals. It trains the mind to be more positive. Having others to help prevent you from getting into a rut can be a gift.

3. Set up the right job searching environment

So make a space at home somewhere where you can organize your job searching with a phone, computer/laptop and everything else you might need to run your searches from. Treat it like a workspace or an office.

4. Eat right

Eat the proper food like vegetables and fruit, avoid the junk foods and fatty foods. I recommend restricting your alcohol also. And any other things that might affect your attitude. A healthy body leads to a healthy mind, which is what is needed for finding work. You can celebrate later when you get that job.

5. Don’t take rejections personally

This involves being honest with yourself and moving forward. Do your best to find out why you have not been successful, learn from it and move on. There is no point crying over spoiled milk.

6. Remember the law of averages

Finding jobs is about numbers. The more calls and openings you get and make – the more networking events you go to, so the more applications you make, and so the likelier you are of being successful in finding the job you have been looking for.

7. Enjoy the job searching process

As with pointers one and two – use the period to reassess your goals and targets. Spend the time finding what you really want to do, and immerse yourself in this process. Make yourself the best you can possibly be. If further skills are what is needed, then act accordingly.

8. Create a support network

I already covered this is another tip on the GoodMenProject source, but it has been shown that creating an alliance with other people looking for jobs will help share your experiences. Moreover, will help you to get advice and give you an important outlet for your inner feelings. We are all human.

About the Author

Juan Koss

Juan Koss is a business coach and digital strategist. He loves his job because it gives him the opportunity to inspire others and share your thoughts with like-minded people. Juan lives in the United States.

Positive Words Research – 8 Ways To Stay Positive During Your Job Searching