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Free YouTube To Mp4 Converters In 2020 Easy To Use

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Mp4 YouTube converters are in abundance. They help convert YouTube videos to quality Mp4 format. Mp4 YouTube converters have played a significant role in downloading YouTube videos because if these converters are not present, there is no way we will be able to download YouTube videos. As much as they are, we have to be careful while selecting Mp4 YouTube converters when we want to convert our videos in order not to lose our files to platforms that have not been endorsed by experts and internet users.

In this article, we will address that challenge. The perfect and certified Mp4 YouTube converters certified by experts and internet users that you can use to convert your YouTube videos to Mp4 is what we will address with this article.

There is no doubt that YouTube is the largest online video website in the world. As every second passes by, videos are being uploaded on YouTube. Most of the uploaded videos on YouTube are uploaded for the benefit of those that want to download them and use them for their entertainment or learning. What a new user or someone who wants to download YouTube for the first time needs to know is that you cannot download YouTube videos directly to your device. You need to go through a verified platform to download your YouTube video. Getting people acquainted with the platforms that can help them convert YouTube videos to Mp4 is what has necessitated this article. In this article, the best platforms you can get your YouTube videos downloaded to Mp4 will be made known.

All you have to do is to read this article extensively to get acquainted with these platforms. We will try to make the article interesting, educative, and straight to the point so that readers can get what they are looking for without wasting their time. First on our list of YouTube to Mp4 converters is the

Number one on our list is the:

1. Ontiva YouTube to Mp4 converter

Another YouTube to Mp4 converter that a lot of experts and many internet users have endorsed is the Ontiva YouTube to Mp4 converter. Ontiva has a lot of things that make it just perfect for your conversion.  Ontiva YouTube to Mp4 converter converts YouTube video at the speed of light. Once you paste the link of your video on the Ontiva YouTube to Mp4 converter and you click on convert, the speed at which your video will be converted is what you cannot find on most YouTube to Mp4 converter platforms. Similar to the first platform we have talked about in terms of the user interface, the Ontiva YouTube to Mp4 converter has a good user interface for easy navigation of the website. Ontiva YouTube to Mp4 converter gives you the benefit of selecting languages that are popular all over the world that you are comfortable with. The fact that you do not speak English or French is not a hindrance when you choose the Ontiva YouTube to Mp4 converter to convert your YouTube videos.

If you are satisfied with the features and services that we have talked about concerning the Ontiva YouTube to Mp4 converter and you choose Ontiva for your YouTube to Mp4 conversion, then you have to follow the instructions we are going to roll out below for easy conversion of your files on the Ontiva YouTube to Mp4 converter.

Since you are converting a YouTube video, the first thing to do is to visit the YouTube website or open the YouTube application with your device. The only thing Ontiva requires from you when you visit the YouTube website is the URL link of the video you want to copy. As soon as you get hold of the URL link, copy it and return to the Ontiva YouTube to Mp4 converter website and paste the link you have copied. Now, you have to select the Mp4 format from the list of available formats and click on ‘Convert.’ Just as I have said before, in seconds, your YouTube video will be converted, and you can now click on ‘Download’ to eventually download the converted video to your device.

Ontiva YouTube to Mp4 converter is one of the most popular YouTube to Mp4 converters. It is a free online YouTube to Mp4 converter that gets the job done without stress. You can convert your YouTube video at a very high speed on Ontiva YouTube to Mp4 converter. Users of Ontiva YouTube to Mp4 Converter and the number of converted files are increasing every minute because of the way it has been handling YouTube conversion. On Ontiva YouTube to Mp4 converter, the user remains anonymous before and after he or she converts his video and leaves the site.

Also, copyright laws and privacy information are taken very seriously. Ontiva guarantees its users protection from viruses, malware, and other harmful viruses that can cause damage to the video or the device the user is using to convert the video. Lastly, the fact that it can be used for free does not make Ontiva restrict the number of conversions. When you want to convert your YouTube video with the Ontiva YouTube to Mp4 converter, copy the link of the video you want to convert from YouTube and paste the copied link in the text box of the Ontiva YouTube to Mp4 converter. Select Mp4 format from the list of available formats you will be presented with. When you have completed those steps, click on ‘Convert.’ Wait a few minutes and allow Ontiva YouTube to Mp4 converter convert your files. Once it is converted, click on ‘Download’ to save the video to your device.

2. Evano Mp4 Converter Tool

A historical video format Mp4 files scattered across the internet. However, because all video players can play an Mp4 file and some video editors and websites (like twitter) Accept Mp4 format, you may prefer to convert video files to Mp4 something more usable and shareable. Why not use Evano?

Evano is a comprehensive tool for editing and converting video files and working with audio files and images.  Evano converter includes more than 400 presets for video conversion, supports HD and UHD formats, as well as virtually all popular file formats (MKV, AVI, MPEG, Mp4, WMV, MOV, VOB, FLV, etc.).You don’t need to download and install bulky software to make this possible. All you need is an Internet connection with a decent upload/download rate, go to Evano website @ www.evano.com, and servers do the heavy lifting for you. Evano services are based online, and it means you can reach the platform from any possible location and any device. Whether you are at work, at home, or just chilling somewhere, you can readily summon Evano with the power of your fingertips. Evano platform also works with the most popular operating systems such as Windows, Mac, Linux, Ubuntu, and Android. There is also a file size limit – 100 Mb.

Evano empowers people to make and share their stories on the internet. Their free online multimedia editing suite includes the web’s most popular meme maker, subtitler, trimmer, looper, filters, and more. You can make stop motions, share highlights, or resize a post for your Instagram Sit’s. It’s free and always will be.

  • Faster: Tasks that take hours in iMovie are reduced to just a few clicks.
  • Simpler:  No install.  No technical tutorials. Used by hundreds of people every day.
  • Accessible:  It works on every OS on your phone and your computer.

Why is the Mp4 format useful?

This video format works very well for the websites because it weighs little, and its quality-weight ratio is outstanding. Depending on the objective of converting a video, Evano recommends different options. If you want to share content with your users (workers, customers, suppliers, etc.), you can upload the video on platforms like YouTube or Vimeo instead of sending it by mail or WeTransfer. Sharing your video on YouTube or Vimeo has many advantages:

  • Save incompatibilities between formats
  • Helps in avoiding uploading and downloading files, which depending on the connection you may belong
  • It helps you avoid having to convert formats, as these platforms accept a multitude of different video formats.

Mp4 format

MPEG-4 Part 14 or Mp4 is a digital multimedia format most commonly used to store video and audio, but can also be used to store other data such as subtitles and still images. Like most modern container formats, it allows streaming over the Internet.MPEG-4 Part 14 or Mp4 is a digital multimedia format most commonly used to store video and audio, but can also be used to store other data such as subtitles and still images. Like most modern container formats, it allows streaming over the internet.

Unlike video Mp4 files, Mp3 files are used for music and hold smaller file size audio tracks. Easily convert audio files to Mp4 by using Premiere Rush — add files with narration or music to your video project before saving them as an Mp4 output file. The Mp4 format is desirable for its versatility. Mp4s have little loss of quality at a higher compression, and Mp4 files work on nearly all media players — an excellent way to get your audio on more platforms.

How to Convert MP4 to MP3 File?

  • Choose the file that you want to convert.
  • Select Mp4 as the format you want to save your Mp4 file in
  • Click ‘Convert’ to convert your Mp4 file

Get started by going to evano.com and click “Start editing.” This will open Evano Studio, a free online tool for converting and editing video files. Here you can turn your video from any video file type (like WMV, FLV, MOV) to an Mp4 file and make all the edits you need. Suppose you want to make any edits to your video. You can explore the other tools on eit’s. It’s easy to crop, trim, add & edit text. Once your video is done processing, you’ll go to a page where you can choose to download your converted file.

3. Invideo YouTube to Mp4 converter

Experts and internet users have certified the Invideo Mp4 YouTube converter as one of the best places you can get your YouTube video converted to Mp4. The speed of conversion of Invideo is just superb, especially with a very good internet connection. The user interface is something that we found very extraordinary. It is designed efficiently for the use of everyone. Coupled with speed and easy interface is the fact that you do not have to pay a dime to convert your videos on Invideo YouTube to Mp4 converter. When you want to convert your YouTube video to Mp4 with the Invideo YouTube to Mp4 converter, copy the URL link of the video you want to convert to Mp4 and paste it in the text box of the Invideo YouTube to Mp4 converter. Then, you click on ‘Convert.’ Invideo YouTube converters will process the video and give you different options to convert and download them in different resolutions. After the Invideo YouTube converter has finished processing the video, you will be required to choose a format. Choose the Mp4 format from the available formats you will be presented with. Once you successfully choose your preferred format, Invideo will convert your video in a few seconds. As soon as the video is converted, click on ‘Download’ to save the converted video to your device.

4. CONV YouTube to Mp4 Converter

For the purpose of this article, we are picking three YouTube to Mp4 converters. No other YouTube to Mp4 converter can claim the remaining position on our list than the 2CONV YouTube to Mp4 Converter.

2 CONV YouTube to Mp4 Converter is an easy platform to use because it does not stress the user with rigorous registration and form filling processes. It is just simple to use. Also, it is a free YouTube to Mp4 converter, so you do not have to worry about fees. There is no higher or premium subscription that internet users need to subscribe to. Everything is done free of charge.

If you find our explanation of the 2CONV YouTube to Mp4 converter very useful and you finally decide to convert your YouTube videos to Mp4 with the 2CONV YouTube to Mp4 converter, then, these are the instructions you need to follow.

Copy the URL link of the video you want to convert from YouTube and paste the copied link in the text box of the 2 Conv YouTube to Mp4 converter. The next thing is that you will be required to select a file format you want the video to be converted to. When you are asked to select a format, pick the Mp4 format. Then, you can now click on ‘Convert.’ Wait for a few seconds and allow the 2 Conv YouTube to Mp4 converter to convert your video. When your video has finally been converted, click on ‘Download’ to save the converted video to your device.

5. 4K YouTube Video Downloader

Probably one of the best, if not the best YouTube to Mp4 downloader. There is nothing you search for about YouTube video downloading on search engines that the 4K downloader won’t pop up. 4K downloader was released on the 12th of May 2014, and since then, it has continued to grow from strength to strength and has remained relevant six years after its release. 4K downloader is available in up to nineteen languages, with the prominent ones being English, French, Chinese and German. 4K downloader can work on up to three operating systems successfully, which include Linux, Mac OS X, and Microsoft Windows. It is a functional online YouTube to Mp4 converter that is recommendable. Conversion is done at high speed and very good quality. It is highly recommended for conversion because your devices are safe with the 4K downloader.

Research shows that it is guaranteed to be free from viruses, spyware, malware, and any other type of malicious code. 4K downloader has two versions. It has a free and premium version. The difference between the two versions is that while you do not pay when you use the free version, you are expected to pay before you can use the premium version. Also, there is some form of restrictions when using the free version, which includes a limited number of downloads. But on the premium version, there is no restriction. You can keep converting your files till you are satisfied with the number of files you have converted.

When you want to convert your YouTube video to Mp4 format with the 4K YouTube to Mp4 downloader, copy the URL link of the video you want to convert from YouTube and paste the copied link in the text box of the 4K downloader YouTube to Mp4 converter. Select the Mp4 format from the list of available formats. Click on ‘Convert’ and wait for a few seconds while the 4K completes your conversion. As soon as your video is converted, click on ‘Download’ to save it to your device.

6. Onvico YouTube to MP4 converter

The second YouTube to Mp4 converter on our list is the Onvico YouTube to Mp4 converter. Not as popular as the 4K downloader we have talked about above, but the Onvico YouTube to Mp4 converter is another converter you can back on. There is no way it would have made our list of YouTube to Mp4 converters if we did not find it notable for receiving a mention. If the Onvico YouTube to Mp4 converter continues delivering great services like it is doing presently, then, in a very short time, it will have no contender. It is designed in a very mild color, which beautifies the graphical interface. Also, it is one of the easiest platforms to use when converting YouTube videos to Mp4 because the steps are short, easy, and direct.

When you want to convert your YouTube video to Mp4 with the Onvico YouTube to Mp4 converter, these are the three steps to follow.

Copy the URL link of the YouTube video you want to convert and paste it in the Onvico YouTube to Mp4 Converter’s Search box. Immediately the link is pasted. Click ‘Go.’ After that, you will select the Mp4 format when you are asked to select a file format. When you select your format, your YouTube video will be converted. After conversion, click on ‘Download’ to save the video to your device.

Positive Words Research – Free YouTube To Mp4 Converters In 2020

YouTube To Mp4 Converters

Money May Not Buy Happiness But Financial Stability Helps

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Your parents likely told you once or twice when you were young that money doesn’t buy happiness. Not to say they were wrong, but as we age we begin to understand the importance of peace of mind and that being caught between a rock and a hard place is a lot easier to squeeze out of if you’ve got the right funds stored away.

While money may not buy happiness, there is something to be said about the positive effects budgeting your income (and debts) affords you. Creating stability within your finances can reduce stress and create more opportunities for the funnier things in life. As adults, this financial stability can come in many forms. In particular, saving up for your first home and refinancing your student loans are pretty common, important milestones. Keeping a positive mindset and utilizing habits for success will be essential when working through these challenges.

Adjustment Is Sometimes Necessary

Considering how many graduating adults finish school with debt, refinancing your student loans is a great option that can help provide more financial stability and create more flexibility within your monthly budget. Refinancing can seem like a hassle, but the process is fairly simple and oftentimes easier than you think.

Refinancing can also provide a much-needed mental break considering the negative, stressful feelings that arise when you watch your saving get drained by those huge monthly payments. It’s also important to keep in mind that refinancing doesn’t necessarily mean you’re incapable of paying back your loans. Rather, it’s like tailoring your payments to better fit your current place in life. For example, if you have a student loan repayment plan with a high-interest rate, you can consider refinancing the loan with a private lender such as Earnest refinance.

Financial stability

There are a few things to consider before refinancing. As the experts at LendKey explain, “When making any financial decision, timing is everything, and refinancing student loans is no different. There are several factors to this – some a student can control and others they cannot – that affect when they should refinance student loans. This includes the timing of graduation, interest rates, employment, and credit score.”

Refinancing also depends on which lender your loans are through as the requirements vary from company to company. Either way, it’s definitely worth investigating to see if you qualify. Adjusting your payments to better suit your income makes it easier for you to pay in full and on time each month, which is good news for your credit score and stress levels.

Confidence Is Key

Another significant milestone, buying your first home, is a financial goal that many adults are currently working towards. The process of becoming a homeowner can often seem intimidating, especially if you’re unsure if you’re actually ready for that kind of commitment. It can be fairly easy to focus on the negative feelings that arise when approached with a significant milestone such as this. However, you’re likely not giving yourself enough credit, and although the process can be tricky to navigate at times, it’s important to not deflate your own dreams of owning a home one day.

Of course, there is definitely a lot to consider when it comes to buying your first home: mortgage rates, down payments, property taxes, etc. You also need to ask yourself if you are in a position to stay in your home for an extended period of time. As Quicken Loan suggests: “Generally, we recommend you only consider buying a house if you plan to live there for at least five years, but this depends on a lot of factors, like the housing market, rental prices, and how much equity you have in the house.”

Create a goal for yourself

While you may not be able to afford or find your dream home right now, it’s still worth creating a goal for yourself and beginning working towards it. With that in mind, shopping for a new home can certainly drain you mentally and physically, which means it can be tempting to give up. Nevertheless, with the right budgeting, discipline, and determination, buying your first home doesn’t have to be so scary.

As we mature, financial stability becomes more and more important. Finishing school, owning a home, and finding the right career are all valuable goals the majority of us all hope to achieve one day. While money may not buy happiness, when we are able to better manage our time and money, we can worry less and enjoy our spectacular life even more.

Author’s Bio

Avery T. Phillips is a freelance human being with too much to say. She loves nature and examining human interactions with the world. Comment or tweet her @a_taylorian with any questions or suggestions.

financial stability

Top 7 Apps Every Content Marketer Should Use For Writing

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Content marketing is one of the most popular methods to promote your business and make it viral.

There are thousands of different ways by which you can promote your business, but content marketing is one of the most trusted and the highly recommended method for doing so.

In this scenario, content marketers are always in search of new methods or tools which they can use to improve themselves and their services.

And you know what, according to the report of the smart insights the 89% of the time people spend on media is with mobile apps.

And the more interesting this is that mobile usage is increasing day by day. This is increasing the stress for the content marketers for how they can improve themselves and provide a better user experience.

So, in this scenario, smartphone apps can be handy for you. Because you can’t carry your Laptop with you all the time, but you have to take your phone with yourself.

That is why today I am going to share the 7 Best Apps which every content marketer should use in their daily routine.

There are a few apps which are mentioned below that can be installed on Android devices you can download them from Ac Market.

Top 7 apps every content marketer should Use

I have picked these seven apps very wisely, and I hope you will like it too.

But I would like to say that if I miss something or I have made any mistake, then you must point them out.

So, let’s move on.

Buffer

The buffer is an all in one social media marketing toolkit which will be very handy for the content marketers because once you create some fantastic content, the next thing you need to do is marketing.

In my view, marketing is much more important than the content itself. The reason is straightforward. If you create a high-quality content no one will come to read it until you will do some marketing.

And social media is one of the most popular and the highly recommended medium for marketing your content.

Here is the point, Buffer will make the social media marketing a bit easy for you.

So, don’t waste your time, hit the App store and do a search for the Buffer app and install it on your smartphone.

Pocket 

Content Marketers are different from others.

They have to find, read, write & cover a lot of content for their clients. For this, they are always in search of new and engaging content.

Sometimes we find something which is incredible, but we don’t have enough time to read that piece of content from top to toe.

Here comes the Pocket.
The Pocket is a bookmarking toolkit for content marketers. It helps you to save any post or page and then read that page on your computer, smartphone or any devices.

All you need to do is to install the Pocket app on your both devices and you are done.

Sumall

For making some smart decisions, you need to be viable on some data that is backed with insights, customers’ intents, and all the data about your business and social profile.

Sumall is what you need in this condition. Because it allows you to manage your all social and E-commerce accounts in one place.

All you need to do is to sign up for the Sumall and then choose the products or services you want to track. Once you are done, you can see the insights of your business and the pre-planned strategies on one board.

This app is also similar to other apps. The best thing about this app is that you don’t need to worry about the budget because it is 100% and includes all the features even in the free version.

Grammarly

Grammar error in content is usually because a lot of people have weak knowledge of grammar and you know that when some content marketers make this error it is considered as a SIN.

Why?

Because a grammar error can cause reading problems to users an ultimately can give adverse effect about your content to the Search Engines and your readers.

For such situations, we need to hire content proofreading experts. That would be the people who have knowledge of the grammar and can help to remove the errors from the content.

But this practice may be very costly as well as time taking for you.

So, tools like Grammarly can be used for checking your contents for almost all kind of grammar errors.

Grammarly is a Free as well as a paid app. You can use it online and can install it on our PC too.

Google Docs Research Tool

Google is making things simple but smarter. When we talk about Google Docs, it looks straightforward. This is because a lot of people don’t understand what this tool is for and how to use it effectively.

Using Google Docs Research Tool, you can find some impressive piece of contents and can directly insert the links of those posts in your drafts. Instead of searching the material over the search engines and then opening the suitable link and after then doing copy paste will take a lot of time.

But when you use Google Docs Research Tool you can do this stuff in a matter of seconds. That is why this is the most recommended toolkit over the net.

And the best thing about this app is that it is 100% free and all type of content marketers can use this.

Canva

Content marketing cannot be completed unless you put some excellent images and graphics in it.

For this purpose, you need some tools which are also easy to use and can create high-quality and shinning images.

If you are a Photoshop expert then its right, but not everyone can use Photoshop as it is hard to manage.

In such scenarios, Canva can be used. It is an online app which makes the image processing and designing very simple and effortless.

Word2CleanHTML

Word2CleanHTML is a simple to use app which helps you to remove unwanted spaces, broken links and makes your content easy to read and digest when it is in the draft mode.

Almost all the content marketer first create a draft copy of their content before putting them into the fire.

And the most popular available tools out there are Google Docs or Microsoft Office, but these tools cannot be used for converting out the content into the HTML.

If you want to do so, then you have to manually add HTML tags which will end up taking a lot of time.

Here comes the Word2CleanHTML, it will add all the essential tags for you in just one click.

Wrapping this up

I just hope I have delivered what I was promised to do. But if I have still missed something, then please make sure you shoot me a comment so that I can update the list according to your suggestions.

If you have questions, then please don’t hesitate because I love to hear and reply to users queries.

Author’s Bio

My Name is Fahad, and I am a Tech Savvy Guy.
I love to write about Blogging and Tech. Blogging is my Hobby which I love to do in my leisure time. Beside the online world, I like to study books and learn new things.

Positive Words Research – Top 7 Apps Every Content Marketer Should Use

content marketer

Increase Downloads with Mobile App Promotional Videos

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You’re developing a mobile app and you’re sure it will be successful. But what’s the most effective way to tell the world about it? Let’s assume that you still have a month or two before launch. How can you create the most demand and excitement around your app’s release? How can you increase downloads with Mobile App Promotional Videos?

You could focus your efforts on your app’s website, or spread the word on social media. But even the best website copy and the most amazing tweets can’t build up demand and get people excited as much as a great promotional video can.

Promotional videos convey emotions better than any other type of content. A great promo video generates hype and gives your potential users — and the press — something to talk about even before your product appears on the market.

But video is important for more than just pre-release hype. A promotional video on the Google Play Store or the Apple App Store can significantly increase downloads. According to experiments by SplitMetrics, which took into account data from over 10 million users, video previews can increase conversion rates for mobile app downloads from 16 to 110 percent.

I don’t know anybody who’s against promotional videos out of principal. But I know a lot of people who won’t shoot a video because it’s too hard, too expensive, too time-consuming, or simply because they don’t have a good camera.

These are not good excuses. In reality, creating a promo video isn’t nearly as hard as it seems. Plus, there are lots of great examples you can look to for inspiration.

We’ll highlight some great app promotional videos. But before we do that, let’s take a look at Apple’s and Google’s rules for short video previews in their respective app stores.

App Video Preview on Apple App Store

[App Video Preview on Apple’s App Store. Image source: Hetzel.net]

Google Play’s and Apple App Store’s app preview rules

All promotional videos featured in the Google Play store must be uploaded to YouTube and then linked to in the Play store.

Apple’s App Store requires you to upload a video directly. Additionally, all App Store promotional videos must be approved by Apple. It takes around 24 hours for a video to be accepted (or rejected).

Google Play is clearly the winner when it comes to app localization. The play store can automatically show subtitles in any language you support. You can even create a completely different promo video for every country your app is marketed in without any hassle.

Apple’s App Store allows you to use only one language. This means that it’s especially important on the App Store to visually demonstrate your app’s functionality.

Google Play allows you to feature a video of any style that’s between 30 seconds and 2 minutes in length. The App Store, on the other hand, limits your creativity, allowing you to only show screen capture videos between 15 to 30 seconds in length. You can read more about app video preview rules here.

App video preview on Google Play

[App video preview on Google Play. Image source: Androidcentral]

Now we’ll talk about two types of video that can increase conversions on your app store product pages — screen capture and live action.

Screen capture

Screen capture videos — or as I like to say, “how to use it” videos — are the simplest style of promotional videos you can produce. As we’ve just mentioned, this is also the only style of video that the App Store accepts.

All you need to make a screen capture video is a screen recording app for your iOS or Android device. Apple recommends its QuickTime Player as a video recorder. But you can also check out AirServer for both iOS and Android, or Rec., AZ Screen Recorder, and Ilos screen recorder for Android.

When you record a video, make sure you do it in landscape orientation. Otherwise, you’ll end up with a lot of blank space on the sides of your video. Awkward.

When your recording is done, you can add music and a voiceover that explains the app’s functionality. You can find a voice that fits the style of your brand on gigi marketplaces like Fiverr, where prices — as the name suggests — start at just five bucks.

Here’s  an example of Mint Bill’s (iOS) screen capture promo video:

While a screen capture video can easily explain your app’s functionality and is simple to create, it lacks emotion. If you really want to get people to spread the word about your app, you need to tell a story. Thankfully you can do that on Google Play using a live action video.

Live Action to Increase Downloads

Even though live-action videos can only be featured on Google’s Play Store, a great video on YouTube can drive app downloads in both stores.

Showing a real-life situation in your video is more effective than showing a device’s screen because you can illustrate not only how the app works, but also tell the story of the idea behind the app.

Stories give your product personality while also convincing people that you know what you’re doing. If well-produced, a live-action video can be a major channel for attracting users.

In a live-action video, the app is typically a “hero” that gives people superpowers in real-world scenarios. But you can be more creative than that.

The promotional video for Todoist on Google Play doesn’t focus on the app’s functionality at all. Instead, they tell a story about the lives of different people using Todoist to achieve their daily goals. Todoist managed to convey their brand’s value by evoking emotions rather than describing how their app works.

Promotional videos like Todoist’s make your company memorable.

While the style of video that Todoist created may cost a fortune, there are many cheaper ways to create a live action video.

The video we created for Yalantis’s My Day Countdown Timer app mixes screen-captured footage from the app with live action shots incorporating music, voiceovers, and touchspot animations to showcase the app’s features.

Producing this video didn’t cost much, but we brilliantly described a real-life situation that appeals to the app’s target audience — young girls. We also added an element of surprise for viewers to remember and talk about.

Producing a video is like producing any other type of content — it requires talent and effort. Here are a few tips for you to make an effective video for the App Store and the Google Play Store.

How to make promotional videos that increase downloads of your app:

  • Keep your video short. Remember that an app preview is more of a teaser than a tutorial
  • Be user-centric. Anticipate possible questions and concerns and respond to them in the video
  • Show the app in action. Pick out one use case and explain how your app takes a user from point A to point B.
  • Show the problem that your app solves. Sometimes it’s great to highlight how complicated life is without your app.
  • Stress the app’s benefits and show what makes your app different
  • Don’t overcomplicate your video. A video should convey one clear message to its target audience.
  • Be creative. Even the simplest video that explains how your app works can go viral if you’re creative.
  • Include a call to action at the end of the video.

Author

Kate Abrosimova

Kate Abrosimova, Content Marketing Director at Yalantis (mobile application development company).

Kate loves building brands and writing about mobile technology, product development, and marketing.