What is the benefit of having a mobile application in 2017?
Are you running an association and striving hard to bring a wonderful value to its members, like news and information resources? However, if your association is like most, it is serving its value through email and website at it best.
Today, many businesses and government organizations are adopting the mobile technology whereas only five percent of associations are providing a mobile app to their members. It is extremely serious and needs to change as mobile technology has grown tremendously and almost all the people are using mobile phones to access information.
Therefore, the association needs to comprehend the importance of mobile application as nothing can connect members to associations more personally than a well-designed smartphone application. Being a leading association, if you do not have a mobile application for it, here are the reasons why you should adopt a mobile app during the year 2017.
5 Smart Reasons Your Association Needs a Mobile App
1. Allows to Deliver Instant & Easy Access
Having a mobile application for your associate will allow your members to access news, information, important documents, and other resources anytime and anywhere without any hassle. A mobile app will not only boost your accessibility to members, it can amazingly streamline the access, making information and resources rapidly available without cumbersome downloads.
No matter whether your members are at their homes or in any other city for the work purpose, the mobile app allows them to stay connected with organizations. Gone are the days when people used to sit in front of a desktop computer to connect as mobile technology has replaced it with easy accessibility.
In addition to this, associations can make it more convenient for members to access information while talking with other people, travel anywhere or any other time when they are not able to access a desktop.
Through mobility, we can get a lot simpler access, resulting in an increased member satisfaction. With the increased member satisfaction, it will ultimately lead to more number of members for your association.
2. Make Use of Push Notifications to Engage Members
Being members of the association, members wanted to be informed about all the important things. They wanted to get updated with news, information, resources and important events that are relevant to them. The mobile application has made all these things a lot simpler with push notifications.
Through apps, you can know that what type of updates and information users prefer, then automatically send the user that relevant data when it becomes available.
Push notifications are completely best, allowing associations to actively engage users and keep them interested. In addition to this, it allows you to prevent all those members from having to waste their precious time for looking key information that they want.
3. Get More Information About Your Members with a Mobile App
With a mobile application for your association, you can get required information about your members’ preferences. Whereas websites are only capturing limited information about user behavior, but the mobile app can capture analytics like user time spent on the app, favorite topics, most clicked categories and more.
By such data, it will become easier for you tell strategic decisions about association services, content, and marketing. In addition to this, you can serve them better, resulting in the long-lasting relations with them.
4. Deliver Display Ads for Sponsors
There are lots of associations that prefer an advertisement-free application; however, if your association needs to instantly monetize a mobile app to afford it, sponsorship display ads are completely best. With a little thought in mind, you may even need to sell advertising sponsorships for each section or specific content within your application.
For associations of different industry, they are looking for serving a range of possibilities, giving a great value to members. One of the best thing about today’s app development is its capability to develop in phases that intelligently control costs.
Once your membership or resources permit, your association can add as many new functions and capabilities to its apps as they want. With every single new capability announced, your association’s mobile application will be gesturing to members that their association is animatedly moving forward and boosting value.
5. Enable Perform Survey Your Membership Instantly and Efficiently
For conducting membership surveys, applications are considered a wonderful tool, so associations can easily send out surveys in the apps to get comments from members on essential topics of discussions.
As they arrive instantly and it is easy and convenient to complete, so members will be much more probable to take part in the surveys. There is no need to be bother about surveys sitting, undone and forgotten in members’ email in boxes. It allows you to survey often and to enjoy excellent participation from members.
So, if your association wanted to be an effective organization, delivering invaluable benefits to members, make sure you create the best mobile app strategy that works well. However, if you have decided to get a mobile application for your association, you can hire a mobile application development company that has years of experience in the mobile industry.